Retail Marketing in Fenny Compton

Get in touch

Retail Advertising in Fenny Compton

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in CV47 2?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Fenny Compton (Warwickshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Corley Lower Norton Bearley Cross Bretford Hatton Green Emscote Street Ashton Castle Green Haselor North End Wibtoft Nether Whitacre Farnborough Ardens Grafton Bodymoor Heath Lapworth Oversley Green Buckley Green Blackdown Earlswood Newbold Pacey Kitebrook Winderton Astley Ansley Cathiron Haseley Atherstone on Stour Barcheston Moreton Paddox Coughton Fields Oxhill Hawkesbury Green End Galley Common Draycote Shipston-on-Stour Black Hill Bourton on Dunsmore Guy's Cliffe Great Pinley Halford Alveston Hillmorton Bermuda Pathlow Bilton Wasperton The Cape Whitemoor Wappenbury Chilvers Coton Horeston Grange Exhall Newbold on Avon Wroxall Wootton Wawen Atherstone Shrewley Robinson's End Walcote Curdworth Bubbenhall Tiddington Bramcote Southam Kenilworth Tanworth-in-Arden Bridge End Blunt's Green Yew Green Little Lawford Hartshill Green Sydenham Stareton Tattle Bank Cherington Stratford-upon-Avon Whateley Radford Semele Middleton Baginton Upper Quinton Beaudesert Shuttington Priors Marston Hill Wootton Dorsington Heath End Furnace End Baddesley Ensor Littleworth Old Milverton Sun Rising Alne Hills Wellesbourne Wolvey Cawston Hallend Old Town Long Marston Cloudesley Bush Church End Ryton-on-Dunsmore Goodyers End Sawbridge Arlescote Radway Monks Kirby White Stitch Tomlow St Helena Lowsonford Bascote Heath Little Warton Marton Long Lawford Heath End Nuneaton Whitnash Shottery Long Compton Moreton Morrell Little Dassett Gilson Kingswood Neal's Green Whichford Dean's Green Turner's Green Seckington Forshaw Heath Fulready Bishopton Idlicote Sherbourne Bentley Sambourne Little Alne King's Newnham Exhall Blackwell Newbold-on-Stour Bramcote Mains Chesterton Green Arrow Kinwarton Crimscote Temple Herdewyke Lower Binton Red Hill Oldberrow Woolscott Cock Bevington Botts Green Billesley Ballard's Green Fenny Compton Myton Chapel Green Shelford Wood End Dunchurch Kite Green Offchurch Abbot's Salford Stockingford No Man's Heath Campion Hills Princethorpe Kington Lye Green Temple Grafton The Spring Bickmarsh Barford Preston Bagot New End Coleshill Wolverton Piccadilly Black Bank Upper Brailes Weston under Wetherley Lighthorne Rough Baxterley Crackley Newton Kings Coughton Withybrook Shilton Tidmington Griff Coalpit Field Monwode Lea Wixford Salford Priors Middle Tysoe Bentley Common Hopsford Hungerfield Goldicote Grendon Common Terry's Green Stoke End Studley Little Morrell Cubbington Preston Fields Longbridge Harborough Parva Marston Doles Northend Broom Hatton Bassetts Pole Abbey End Iron Cross Kingswood Brook Little Walton Brownlow Green Preston on Stour Ash Green Ettington Wood End Priors Hardwick Thurlaston Austrey Napton on the Hill Outhill Burmington Avon Dassett Grove End Royal Leamington Spa Shelfield Green Upper Milcote Lower Clopton Woodloes Park Ascott Leicester Grange Combrook Ullenhall Kinwalsey Danzey Green Lighthorne Five Ways Tipper's Hill Deppers Bridge Braggington Bidford-on-Avon Hill Top Knowle End Borrowell Copston Magna Pillerton Priors Stoneton Harborough Magna Upper Tysoe Marston Jabbett Yarningale Common Clifford Chambers Marston Whittleford Fillongley Pillerton Hersey Spernall Tachbrook Mallory Butlers Marston Nethercote Ilmington Burton Green Great Alne Grendon Leamington Hastings Flecknoe Alvecote Priory Hall Clifton upon Dunsmore Wolston Hillmorton Paddock Harbury Willey Weethley Bank Easenhall Hartshill Chapel End Camp Hill Bedworth Heath Little Packington New Arley Kites Hardwick Mappleborough Green Oldfield Compton Wynyates Morton Bagot Bascote Stretton-on-Dunsmore Littleworth End Ratley Windy Arbour High Cross Birchley Heath Dordon Binley Woods Stourton Hill Finwood Stretton under Fosse Devitts Green Barnacle Cosford Bedworth Nuthurst Stourton Leek Wootton Hunningham Rugby Ansley Common Over Green Little Shrewley Bearley Ashow Chattle Hill Shelfield Ufton Alderminster Weston in Arden Ridge Lane Waste Green Bishop's Tachbrook Henley-in-Arden Weston-on-Avon Bishop's Itchington Rookery St Nicolas Park St Johns Loxley Luddington Lower Clopton Hampton on the Hill Kemps Green Binton Lea Marston Cranhill Keresley Newlands Bridge Town Stockton Corley Moor Marlcliff Claverdon Charlecote Copt Green Newnham Wormleighton Eathorpe Hoggrill's End Morton Spirt Marton Moor Burton Hastings Church End Red Hill Shustoke Hunts Green Hampton Lucy Trap's Green Foul End Marston Park Hill Freasley Gross Green Hill Top Ailstone Mousley End Mancetter Wood End Snitterfield Willington Langley Green Sutton-under-Brailes Green Lane Rushbrook Bulkington Weddington Alcester Mount Pleasant New Bilton New Town Chesterton Frankton Wilmcote Budbrooke Honiley Littlewood Green Milverton Welford-on-Avon Whitacre Heath Little Kineton Dunnington Wolfhampcote Whitestone Overslade Ashorne Aspley Heath Wolfhamcote Newton Regis Maxstoke Edgehill Ingon Polesworth Packmores Haseley Green Alne End Cliff Little Compton Wood Bevington Hurley Hatton Rock Lower Tysoe Pailton Beausale Caldecote Newtown Wishaw Chadshunt Gaydon Over Whitacre Drayton Knightcote Grandborough Whittington Warmington Chessetts Wood Aston Cantlow Lime Tree Village Whatcote Norton Lindsey Nethercote Old Arley Kingsbury Ladbroke Alveston Hill Pinley Green Meon Vale Great Wolford Lower Brailes Stretton-on-Fosse Wimpstone Broadwell Dunsmore Heath Heathcote Churchover Rowington Green Tredington Edstone Wolvey Heath Plough Hill Brownsover Barton-on-the-Heath Langley Haseley Knob Weethley Gate Oldbury Blyth End Little Wolford Rushford Birdingbury Ladyes Hills Gorcott Hill Church Lawford Warton Walton Baddesley Clinton Model Village Collycroft Hunningham Hill Abbey Fields Upton Nebsworth Bushwood Attleborough Preston Green Darlingscott Chapel Green Stoneleigh Birchmoor Corley Ash Honington Hurley Common Water Orton Admington Barton Gilbert's Green Allen End Barnmoor Green Merevale Lighthorne Heath Lawford Heath Lower Shuckburgh Hampton Magna Warwick Shotteswell Weethley Brandon Duke End Burton Dassett Holywell Hill Coughton Rowington Middletown Ansty Kineton Brinklow Mill End Cliff Hill Armscote Long Itchington Bedworth Woodlands Lillington Lower Quinton Willoughby