Retail Marketing in Aston New Town

Get in touch

Retail Advertising in Aston New Town

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in B6 4?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Aston New Town (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Short Heath Paradise Billesley Langley Green Cradley Heath Finham West Smethwick Harden The Chuckery Rotton Park Ridge Hill Priestfield Packwood Gullet Ruiton Pinley Gardens Coundon Freezeland Parting of the Heaths Gospel Oak Birmingham Black Patch Bushbury Hill Tidbury Green Streetly Tudor Hill Pensnett King's Norton Wordsley All Saints Dickens Heath Bearwood Woodgate Brandwood End Millison's Wood Holly Bank Gilbertstone Shirley Street Blackheath Blakenhall Coombeswood Balsall Catherine-de-Barnes Ashmore Lake Monmore Green New Oscott Russell's Hall Heronfield Primrose Hill Hamstead Wellington Place Rowley Regis Meriden Hawne Benton Green Perry Stoke Saltley Ward End Cannon Hill Canley Gardens Wednesbury Glebe Farm Charlemont Claregate Sandwell Wootton Green Moseley Village Northfield Balsall Heath Little Heath Wightwick Blowers Green Albion Tibbington Bromley Old Oscott Nechells Green Bournbrook Birchills March End King's Heath Frankley Pedmore Shenley Fields Old Swinford Stivichall Cotteridge Barr Common Lee Bank Lower Stoke Willenhall Spring Bank Upper Ettingshall Whoberley Greenleighs Washwood Heath Upper Gornal Yardley Fields Kingstanding Hill and Cakemore Hurst Hill Lyndon Hasbury Dunstall Hill Lambert's End Marston Green New Dock Dudley's Fields Rough Hills Knowle Grove Woodway Park Brades Village Brierley Hill Elmdon Heath Penn Round's Green Three Maypoles Chester Road Four Oaks Brown's Green Reeves Green Cofton Common Pinley Hay Mills Fishley Bloxwich Nordley Hill Winson Green Short Heath Tower Hill Streetly Ley Hill Henley Green Doe Bank Warley Woods Blakenall Heath Cape Hill Castle Bromwich Keresley Foxford Castle Vale Alum Rock Dorridge Stow Heath Ettingshall Park Whiteheath Gate Quarry Bank Bordesley Green East Hillfields Cheswick Green Middle Stoke Aston New Town Mill Green Scotlands Rubery Bournville Hockley Heath Walmley Brownshill Green Bentley Upper Witton Stourbridge Tile Hill Balsall Common Binley Wylde Green Deritend Compton Brandhall Hampton in Arden Middle Bickenhill Vauxhall Harvest Hill Catherine Cross Longford Reddicap Heath Edgwick Moor Hall Hawkes End Lutley Wergs Wood End Stechford Titford Ryecroft Vigo Grove Vale Lode Heath Spring Vale Chadwick End Olton Springfield Ocker Hill Stoke Aldermoor Temple Balsall Old Fallings Golds Green Toll End Dudley Wood Hurst Green Foleshill Potter's Green Lanesfield Hart's Hill Pheasey Stow Lawn Upper Stoke Garretts Green Soho Stoke Heath Oldwich Lane Springfield Park Village Allesley Green Golds Hill Wollescote Showell Green Merridale Darby's Hill Warstock Ladywood Halesowen Tipton Green Whitley Perry Barr Tettenhall Wood Darlaston Tividale Hall Billesley Common Hall End The Knowle Kates Hill Swan Village St Chads Palfrey Willenhall Rumbush Walker's Heath Swan Village Wednesbury Oak The Flatts Millfields Loxdale South Yardley Leamore Stockwell End Princes End Knowle Harvills Hawthorn Newtown Langley Coal Pool Wolverhampton Lye Whitehouse Common Elmdon Solihull Lodge The Lunt Stirchley Royal Sutton Coldfield Yardley Wood Falcon Lodge Eve Hill Brownhills Causeway Green Beechwood Gardens Shepwell Green Goscote Little Bloxwich Wood Green Merry Hill Bramford Maney Wallington Heath Burnt Tree Wyken Tividale New Cross Mayer's Green Blossomfield Windmill End Great Barr Brickhouse Farm Coventry Hardwick Canley Stockfield Lifford Haden Cross Bristnall Fields Bushbury New Invention Cradley The Straits Pype Hayes Tollbar End Bartley Green Bacon's End Pelsall Wood Draper's Fields Manor House Bowling Green Merry Hill Batmans Hill Tipton Aldridge Londonderry Moxley Dudley Port Parkes Hall Weoley Castle Ridgacre Hill Woodgate Valley Holbrooks Leighswood Wyken Green Harborne Catshill Witton Cinder Hill Perry Beeches Deepfields Bickenhill Walsgrave on Sowe Whitmore Reans Sharmans Cross Rood End Selly Oak Gibbet Hill Norton Green Copt Heath Shirley Heath Illshaw Heath Pleck Lower Bradley Daisy Bank Coseley Springfield County Bridge Oscott Ashmore Park Bescot Spring Vale Oakham Allesley Bentley Heath Shirley Parkfield Church End Baptist End Pelsall Minworth Cawney Hill Packwood Lyndon Green Banners Gate Aston Whitlock's End Perry Common Wood End Grace Mary Estate Hawkesley Yew Tree Thimble End Greets Green The Woods Chad Valley Hill Wood Dixon's Green Sparkhill Old Dock Turves Green Shard End Great Heath Hasluck's Green Holly Hall Griffin's Hill Withymoor Village London Fields Vicarage Court House Green Handsworth Hateley Heath Oxley Longbridge Eastcote Sedgley Woodcross Rough Hay Mushroom Green Green Lanes Kingswinford Wood Hayes Aldersley Wednesfield Alcester Lane's End Nechells Pinkett's Booth Bradnock's Marsh Netherton Cheylesmore Elston Hall Wake Green Blakeley Green Boldmere Wall Heath Fordhouses Ladymoor Guns Village Short Cross Bordesley Green Edgbaston Roseville Bradley Pickford Green Hayley Green Lozells Stone Cross Green Lane Kingshurst Newbolds Tilehouse Green The Leys Balls Hill Mere Green Newbridge Portobello Hill Top Watford Gap Monks Park Penn Fields Queslett Eaves Green Neachells Mesty Croft Tippity Green Woodsetton Underhill Garrets Green Coundon Green Pendeford Box Trees Newton Birches Green Bloomfield Priory Bordesley Fordbridge Buckland End Hill Hook Gib Heath Stoke Park Moseley Shelfield Beechwood Brookfields West Heath California Sparkbrook Hollyberry End Low Hill Friar Park Chapel Fields Lane Head Hall Green Berkswell Colehall Carol Green Castlecroft Goldthorn Hill Lime Tree Park Dibdale Shire Oak Caldmore Erdington Kirby Corner Gornalwood Lodge Green Beech Lanes Balsall Street Ten Acres Darlaston Green Lapal Catchems Corner Wollaston Westwood Gardens Hall Green Yardley Dudley Spon End Small Heath Great Bridge Salter Street Daw End Hockley Darby End Illey Greet Red Hill New Town Rotten Row Woodshires Green Highter's Heath Meer End Goldthorn Park King's Hill Old Hill Fallings Heath Highfields Tansley Hill Palmers Cross Earlsdon Darley Green Sutton Coldfield Bishopgate Green Horseley Heath Monkspath Hall Green Oakeswell End Rushall Gravelly Hill Black Lake Springs Mire Selly Park Church Hill Hodgehill Highgate Hall Green Whitmore Park Upper Eastern Green Stambermill Oxbarn Birchfield The Delves Walsall Wood Gosford Green Moseley Fallings Park Bilston Brockmoor Sheldon Ladywood Tile Cross Chapel Green Sedgemere New Town Handsworth Wood Little Bromwich Radford Solihull Portway Brownhills West Chelmsley Wood Waring's Green New Mills Four Oaks Stubber's Green Ettingshall Moor Green Bell Green Fen End Ryders Green Churchfield Heath End Oldbury Westwood Heath Ulverley Green Wren's Nest Alderman's Green Woodside Bourne Vale Scott's Green Hockley West Coseley Little London Lower Eastern Green Summer Hill Woods Bank Summerfield Park Bunker's Hill Netherwood Heath Walsall Rowley's Green Roughley Walsal End Pickford The Manor Clayhanger Tettenhall Kitt's Green Summerford Place Bradmore Amblecote Finchfield Bromford Smethwick Lea Hall Digbeth Kineton Green Tat Bank Tyseley Tyburn Stockland Green West Bromwich Wallbrook Lodge Hill New Town Row Woodcock Hill Mount Pleasant Norton Acocks Green The Coppice Barston Hilltop Lower Gornal Flint's Green Four Oaks Park Heath Town