Retail Marketing in Moseley Village

Get in touch

Retail Advertising in Moseley Village

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in WV1 2?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Moseley Village (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Blakeley Green Hay Mills Halesowen Whoberley Mesty Croft Stone Cross Lane Head Hall End Balsall Shelfield Upper Stoke Flint's Green Woodside Bristnall Fields Walmley Glebe Farm Ridge Hill Edgbaston Fallings Heath Toll End Dudley Wood Little Bloxwich Brades Village Merry Hill Stoke Woodcross Bradmore Draper's Fields New Cross Hill Edgwick Park Village The Delves New Town Goscote The Woods Mill Green Hollyberry End Birches Green Small Heath Wood Green Pickford Green Batmans Hill Hall Green Penn Little London Claregate Sheldon King's Norton Bordesley Spon End All Saints Ward End Hodgehill Lower Stoke Allesley Green Newtown Tidbury Green Millison's Wood Balsall Heath Catherine Cross Hampton in Arden Beechwood Gardens Knowle Birchills Ley Hill Streetly Alum Rock Garretts Green Gib Heath Westwood Heath Sharmans Cross Summerford Place St Chads Hill Wood Hawkesley Pinley West Heath Great Barr Wake Green Benton Green Tippity Green Radford Stambermill Ashmore Lake Allesley Upper Eastern Green Albion Smethwick New Invention Oxbarn Witton Kingswinford Coseley Darley Green Tyseley Birmingham Monks Park Erdington Elmdon Hall Green Stoke Park Golds Green March End Billesley Langley Yew Tree Rotton Park Darby's Hill Rushall Harvills Hawthorn Woodgate Valley Tile Hill Daisy Bank Rotten Row Spring Vale California Hockley Eastcote Wollaston Nordley Hill Springfield Stockland Green Maney Stow Heath Bromley Wightwick Coombeswood Cheylesmore Oakeswell End Washwood Heath Churchfield Pelsall Short Heath Bartley Green Lee Bank Bowling Green Wall Heath Cannon Hill Ladywood Mayer's Green Alcester Lane's End Caldmore Stechford Old Dock Londonderry Moor Hall Lower Gornal Quarry Bank Springfield Foxford Walsall Wood Canley Ridgacre Knowle Grove Springs Mire Catherine-de-Barnes Wyken Green Kirby Corner Stoke Heath Black Lake Lime Tree Park Northfield Woodcock Hill Holbrooks Woodgate Coal Pool Titford South Yardley Old Swinford Rough Hay Grace Mary Estate Hasbury Newbridge Brandwood End Palfrey Bentley Heath Cape Hill Hall Green New Mills Portobello Henley Green Binley Freezeland Ulverley Green Minworth Gibbet Hill Gornalwood Hateley Heath Amblecote Salter Street Cradley Heath Eve Hill Bloomfield Hill and Cakemore Handsworth Wood Little Heath Sparkbrook Moseley Village Highter's Heath Merridale Brickhouse Farm Tilehouse Green Bradnock's Marsh Nechells Tibbington Lozells Brandhall Four Oaks Manor House Round's Green Selly Park Whitlock's End Haden Cross Hurst Hill Deritend Bordesley Green Woodsetton Wood End Perry Warstock Yardley Ruiton Brown's Green Oscott Weoley Castle Pype Hayes Ocker Hill Roughley Whitley Whiteheath Gate Elston Hall Keresley The Lunt Hillfields Wootton Green Aston Earlsdon Stubber's Green Grove Vale Neachells Bishopgate Green Lutley Heath End Cheswick Green Red Hill Illey The Manor Westwood Gardens Merry Hill Short Heath Longbridge Millfields Pelsall Wood Greenleighs Lodge Hill Shire Oak Wallbrook Darlaston Green Garrets Green Gosford Green Scott's Green Bournbrook Parkfield Fallings Park Shepwell Green Vicarage Holly Hall Kates Hill Daw End Moseley Mere Green Tudor Hill Lode Heath Bloxwich Hurst Green Rubery Winson Green Old Fallings Rumbush Priestfield Bilston Wollescote Packwood Stockfield Pheasey Russell's Hall Soho Lyndon New Dock Pendeford Goldthorn Park Birchfield Netherton Bramford Oldwich Lane New Town Kingstanding Causeway Green Aldersley Brownhills County Bridge Buckland End Blackheath Acocks Green Sandwell The Leys Hardwick Little Bromwich Nechells Green Tile Cross Withymoor Village Bordesley Green East Whitehouse Common Blowers Green Wood End Highgate Digbeth Coventry Three Maypoles Harvest Hill Wyken Lyndon Green Tower Hill Aldridge Stockwell End Moseley Handsworth Packwood Gullet Warley Woods Fishley Box Trees Ryecroft Portway Finham Greets Green Cofton Common Dibdale Charlemont Moor Green Rood End Walsgrave on Sowe Greet Kineton Green Hayley Green Olton Hilltop Roseville Banners Gate Castlecroft Beechwood Foleshill Elmdon Heath Spring Vale Beech Lanes Oxley Canley Gardens Longford Rowley Regis Chester Road Gravelly Hill Hawne King's Hill Frankley Falcon Lodge Court House Green Sedgley Old Hill Bickenhill Yardley Wood Coundon Green Pinley Gardens Bescot Whitmore Park Old Oscott Wylde Green Aston New Town Royal Sutton Coldfield Pleck Ettingshall Tettenhall Wood Shirley Heath Bourne Vale Dudley Summer Hill Alderman's Green Turves Green Dickens Heath Selly Oak Golds Hill Barston Springfield Ettingshall Park Upper Ettingshall Lapal Bunker's Hill Bradley Norton Green Tipton Lanesfield Barr Common Middle Stoke Stourbridge Summerfield Park Lower Eastern Green King's Heath Princes End Friar Park Pensnett Dixon's Green Stirchley Pinkett's Booth Goldthorn Hill Leamore Norton Gilbertstone Stoke Aldermoor Church Hill Reeves Green Lower Bradley Boldmere Blossomfield The Knowle Parkes Hall Ladywood Stivichall Willenhall Bromford Woodway Park Hockley Finchfield Tividale Eaves Green Wednesbury Lifford Heronfield Tettenhall Lea Hall Wolverhampton Hockley Heath Fordbridge Chapel Fields Meriden Wallington Heath Showell Green Deepfields Highfields Marston Green Temple Balsall Sutton Coldfield Thimble End Streetly Bentley Black Patch Vauxhall Church End Loxdale Newbolds Ashmore Park Burnt Tree Reddicap Heath Waring's Green Catchems Corner Bearwood Balls Hill Shirley Street Carol Green West Bromwich Brockmoor Palmers Cross Kitt's Green Dudley's Fields Cradley Hamstead The Coppice Upper Witton Sedgemere Shirley Wren's Nest Ladymoor Doe Bank Scotlands Perry Barr Ryders Green Wednesfield Wordsley Perry Common Upper Gornal Blakenall Heath Berkswell Hart's Hill Primrose Hill Brierley Hill Tyburn Sparkhill Brookfields Low Hill Tividale Hall London Fields Potter's Green Meer End Bournville Bell Green Hasluck's Green Woodshires Green Swan Village Lambert's End Monmore Green Langley Green Cinder Hill Green Lanes Four Oaks Park Perry Beeches Netherwood Heath Coundon Shard End Rough Hills Catshill Balsall Common Wood Hayes Tipton Green Chelmsley Wood Walsall Pedmore Bushbury Cotteridge Willenhall The Straits Monkspath Great Bridge Mushroom Green Watford Gap Oldbury Baptist End Cawney Hill Priory Solihull New Town Row Rowley's Green Swan Village Saltley Dorridge Harden West Coseley Vigo Chadwick End Pickford Heath Town Castle Vale Tat Bank Tollbar End Great Heath Clayhanger Guns Village Chad Valley Fordhouses Dunstall Hill Green Lane Tansley Hill Shenley Fields Gospel Oak Windmill End Hall Green Brownshill Green Colehall Bacon's End Illshaw Heath Lye Dudley Port The Chuckery Stow Lawn Darby End Yardley Fields Hill Hook Short Cross Leighswood Blakenhall Copt Heath Chapel Green Middle Bickenhill Wellington Place Lodge Green Horseley Heath Bushbury Hill Queslett West Smethwick Hill Top Walker's Heath Brownhills West Holly Bank Moxley Harborne Whitmore Reans New Oscott Four Oaks Kingshurst Castle Bromwich Wergs Balsall Street The Flatts Solihull Lodge Woods Bank Spring Bank Penn Fields Darlaston Mount Pleasant Billesley Common Ten Acres Wednesbury Oak Oakham Compton Walsal End Paradise Griffin's Hill Fen End Underhill Newton Hawkes End Parting of the Heaths