Retail Marketing in Churchfield

Get in touch

Retail Advertising in Churchfield

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in B71 4?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Churchfield (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Summerford Place Brades Village Reddicap Heath Yardley Fields Minworth Newbridge Coventry Old Hill Little London New Oscott Ladywood Priestfield Darby End Lode Heath Lye Kingswinford Castle Vale Low Hill Parting of the Heaths Halesowen Mount Pleasant Withymoor Village Walker's Heath Boldmere Hasluck's Green Kates Hill Goldthorn Hill Palmers Cross Coundon Ladywood Bournville Horseley Heath Leighswood Spon End Old Swinford Gornalwood Lyndon Green Lodge Green Church Hill Bradley Grove Vale Walsgrave on Sowe Palfrey Lower Bradley New Town Row Netherwood Heath Salter Street Pelsall Wood Rood End Tividale Hurst Green Stone Cross Woods Bank Soho Longbridge Bristnall Fields Great Heath Finham Dickens Heath Hayley Green Marston Green Allesley Shelfield Packwood Gullet Catchems Corner Yew Tree Black Lake Roseville Bordesley Green Nechells Highter's Heath The Delves Russell's Hall Eve Hill South Yardley Short Heath Hamstead Roughley Streetly Amblecote Queslett Norton Merry Hill Lambert's End Fen End Perry Barr Coombeswood Daisy Bank Packwood Chapel Fields Burnt Tree Chadwick End Bartley Green Tidbury Green Wightwick Pheasey West Heath Gibbet Hill Hall End Northfield Shire Oak Pedmore New Invention Round's Green Merry Hill Shepwell Green West Smethwick Kingshurst Foxford Darlaston Green Springs Mire Garrets Green Beech Lanes Woodcock Hill Friar Park Holbrooks Showell Green Balsall Blowers Green Harvest Hill Griffin's Hill Meer End Scott's Green Sutton Coldfield West Coseley Sheldon Birchfield Three Maypoles Ulverley Green Stoke Edgbaston Stockland Green Oxley Hill Little Bloxwich Ryecroft Thimble End Norton Green Brownhills Bordesley Green East Catshill Yardley Brookfields Hateley Heath Gilbertstone Ashmore Park Priory Frankley Pendeford Hall Green Canley Springfield Hawne Wollaston Cradley Heath Hurst Hill Lodge Hill Smethwick Oldbury Harden Moseley Birchills Solihull Lodge Dudley Monkspath Wood Hayes Newbolds Brownshill Green Neachells Eastcote Old Dock Rotton Park Quarry Bank Knowle Grove Vauxhall Monks Park Bradnock's Marsh Wergs Shirley Churchfield Walsal End Witton Bunker's Hill Caldmore Fallings Heath Chapel Green Flint's Green Brown's Green Greets Green Handsworth Wood Blackheath Aldridge Rubery Spring Vale Barston Toll End Bradmore Lanesfield Hill Top Coundon Green Royal Sutton Coldfield Shard End Wollescote Langley Green Hollyberry End The Coppice Heronfield Tipton Green Ocker Hill Cotteridge Grace Mary Estate Winson Green Harvills Hawthorn Ryders Green Upper Witton Rough Hay Rotten Row Loxdale Portobello Parkfield Brandhall Stubber's Green Falcon Lodge Hill Hook Tettenhall Wood Mill Green Garretts Green Vicarage New Cross County Bridge Bentley Brandwood End Whitmore Reans Tibbington Colehall Woodgate Scotlands Small Heath Hampton in Arden Stockwell End Ladymoor Little Heath Tyseley Holly Bank Bloomfield Cawney Hill Brownhills West Pype Hayes Wood Green Copt Heath Elmdon Westwood Gardens Blakenhall Eaves Green Holly Hall Wyken Green Fallings Park Balsall Heath Catherine Cross Summerfield Park Swan Village Maney Newton Red Hill King's Hill Buckland End Wednesbury Fordhouses California Willenhall Kirby Corner Albion Brockmoor Mesty Croft Ridge Hill Woodcross Westwood Heath Bramford Old Oscott Wyken Oakham Claregate Berkswell Carol Green Yardley Wood Heath Town Bacon's End Barr Common Binley Swan Village Goldthorn Park Compton Monmore Green Whoberley Ten Acres Whitley Bishopgate Green Moseley Rowley Regis Moor Green Bordesley Cape Hill Shirley Street Pinley Whitehouse Common The Chuckery New Town Darlaston Darley Green Longford Pinley Gardens Perry Beeches Wall Heath Greenleighs Moseley Village Spring Bank Fordbridge Coal Pool Selly Oak New Town Coseley Hockley Lozells Elston Hall Hill Wood Finchfield Lutley Short Heath Upper Gornal Gravelly Hill Tippity Green Pickford Green Stoke Park Dudley Port Tower Hill Wallbrook Pensnett Henley Green Sandwell Cinder Hill Walmley Handsworth Primrose Hill Elmdon Heath Alderman's Green Wootton Green Lane Head Deritend Lee Bank Heath End Tat Bank Ruiton Clayhanger Old Fallings Wake Green Stambermill Princes End Lower Gornal Draper's Fields Freezeland Gosford Green Tipton Bentley Heath Doe Bank Wood End Kingstanding Digbeth Deepfields Golds Hill Middle Bickenhill Four Oaks Allesley Green Great Bridge Little Bromwich West Bromwich Hockley Cannon Hill Pinkett's Booth Millison's Wood Oakeswell End Wednesfield Willenhall Sharmans Cross King's Norton Wood End Penn Fields Ley Hill Earlsdon Balsall Street Green Lane Great Barr Baptist End Springfield Lyndon Golds Green Birmingham Alum Rock New Dock Knowle Woodsetton Bescot Tollbar End Hall Green Waring's Green Beechwood Hill and Cakemore Cradley Woodway Park Hilltop Black Patch Blossomfield Springfield Hillfields Box Trees Brierley Hill Hockley Heath Foleshill Dixon's Green Tilehouse Green The Flatts Ridgacre Haden Cross Tile Cross Meriden Wylde Green Catherine-de-Barnes Millfields All Saints Castlecroft Bournbrook Mayer's Green Middle Stoke Short Cross Solihull Balls Hill Upper Eastern Green Netherton Dudley Wood Wordsley Chester Road Acocks Green Darby's Hill Bell Green Mushroom Green Tudor Hill Pelsall Hardwick Billesley Warstock Ashmore Lake Stivichall Rowley's Green Walsall Tettenhall Four Oaks The Manor Gib Heath Beechwood Gardens Bearwood Brickhouse Farm Illshaw Heath Greet Perry Streetly Wellington Place Saltley Church End Ettingshall Park Watford Gap Rushall Bilston Whitmore Park Hay Mills Olton Cofton Common Bowling Green Moxley Portway Wednesbury Oak Upper Stoke Hall Green Ward End Guns Village Aldersley Kineton Green Billesley Common Washwood Heath Balsall Common Highgate Wallington Heath Cheswick Green Edgwick Castle Bromwich Daw End Titford Lime Tree Park Court House Green Nechells Green Wolverhampton Whitlock's End Rough Hills Harborne Temple Balsall Aston New Town Bourne Vale Stourbridge Cheylesmore Manor House Sedgley The Straits Benton Green Windmill End Batmans Hill Merridale Hodgehill Stoke Heath Langley Bromford Summer Hill Mere Green Oscott Shirley Heath Canley Gardens Dudley's Fields Walsall Wood Chad Valley Penn Glebe Farm Underhill Sparkbrook Dorridge Blakenall Heath Parkes Hall Potter's Green Hart's Hill Green Lanes Erdington Stockfield Four Oaks Park Nordley Hill Ettingshall Tyburn Sedgemere Radford Rumbush Bushbury Illey Stoke Aldermoor Leamore Woodgate Valley Stow Heath Shenley Fields Aston Banners Gate Birches Green Weoley Castle New Mills Fishley Hall Green Stirchley Wren's Nest Perry Common Chelmsley Wood Woodside March End Vigo Bloxwich Moor Hall Upper Ettingshall St Chads Sparkhill Hawkes End Bickenhill Londonderry Lifford Newtown Warley Woods Stechford The Woods Highfields Tile Hill The Lunt Pleck Dibdale Whiteheath Gate Dunstall Hill Lower Stoke Goscote Bromley Charlemont Oxbarn King's Heath Selly Park Lower Eastern Green Alcester Lane's End Stow Lawn Lea Hall Spring Vale Blakeley Green Woodshires Green Lapal Tansley Hill Tividale Hall London Fields Reeves Green Kitt's Green Keresley Oldwich Lane Bushbury Hill The Leys Pickford Hasbury Paradise Park Village The Knowle Hawkesley Causeway Green Gospel Oak Turves Green