Retail Marketing in Radford

Get in touch

Retail Advertising in Radford

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in CV6 3?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Radford (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Glebe Farm Dorridge Holly Bank Goldthorn Park Rubery Bourne Vale Withymoor Village Woodcock Hill Mushroom Green Kineton Green All Saints Old Hill Hollyberry End Walsall Wood Little Bromwich Aston Ladywood Oakham Oxbarn Lane Head Wordsley Springfield Carol Green Brockmoor Rumbush Lozells Cinder Hill Mill Green Brownshill Green Yardley Palfrey Upper Gornal Parting of the Heaths The Manor New Oscott Four Oaks Stockfield Sutton Coldfield Penn Whitehouse Common Salter Street Longford West Bromwich Mere Green Hall End Wergs Dudley Wood Rotten Row Holly Hall Netherwood Heath Ryders Green Hall Green Balsall Common West Coseley Cradley Heath Foxford Balsall Street Chester Road Titford California Whitlock's End Norton Walsal End Weoley Castle Finchfield Selly Oak Stow Lawn Darlaston Warley Woods Walsgrave on Sowe Stourbridge Doe Bank Hurst Hill Waring's Green Hayley Green Illshaw Heath Barr Common Daisy Bank Dudley's Fields Woodsetton Stivichall Wednesbury Longbridge Coundon Green Nechells Newtown Bescot Nechells Green Upper Witton Woodshires Green Erdington Olton Ladymoor Allesley Bordesley Green Black Patch Cape Hill Woods Bank Bromford Foleshill New Town Row Sparkbrook Packwood Woodway Park Oakeswell End Old Oscott Daw End Little Bloxwich Warstock Hall Green Vicarage Cofton Common Four Oaks Guns Village Vigo Knowle Whiteheath Gate Brookfields Tividale Freezeland Paradise The Knowle Darlaston Green Coundon Buckland End Bilston Castle Vale West Heath Sharmans Cross Soho Cheswick Green Keresley Tollbar End Newbridge Three Maypoles Priestfield Clayhanger Tat Bank The Leys Stoke Aldermoor Short Heath Tibbington Castlecroft Heath Town Stockwell End Lodge Hill Garrets Green Upper Stoke Birches Green Blossomfield Millfields Ettingshall Canley Gardens Temple Balsall Claregate Churchfield Old Dock Lye New Town Tettenhall Halesowen Rood End Stow Heath Tyseley Illey Fallings Heath Yew Tree Norton Green Tudor Hill Netherton Saltley Bowling Green Catherine Cross Edgbaston Whitmore Reans Great Bridge Burnt Tree Charlemont Gornalwood Wallington Heath Rowley Regis Langley Lode Heath Woodside Catherine-de-Barnes Westwood Heath Coombeswood Harden Lower Eastern Green Horseley Heath Stoke Park Sandwell Small Heath Shepwell Green Billesley Lifford Tippity Green March End Handsworth Mount Pleasant Meriden Shirley Heath Dickens Heath Eaves Green Aston New Town Priory Harborne Ley Hill Aldridge Kitt's Green Coventry Yardley Fields Stambermill Wood End Darby End King's Heath Moor Hall Radford Hateley Heath Manor House Batmans Hill Bordesley Pensnett Dudley Digbeth Chapel Green Balls Hill Spring Vale Coal Pool Solihull Lodge Stechford Golds Green Birmingham Catchems Corner Gospel Oak Hockley Cawney Hill Chelmsley Wood Rotton Park Wren's Nest Moxley Ruiton Stoke Heath Showell Green Grove Vale Tile Hill Millison's Wood Brownhills West Lambert's End Park Village Kingstanding Middle Stoke Stone Cross Hurst Green Chadwick End Blakeley Green Woodgate Valley Moor Green Cradley Elmdon Wood Green Wake Green Moseley Village Darby's Hill Smethwick Alderman's Green Court House Green Gib Heath Newton South Yardley Sparkhill Palmers Cross Edgwick Fallings Park Lutley Hall Green Handsworth Wood Eastcote Elston Hall Summer Hill Summerfield Park Ward End Oscott Newbolds Frankley Causeway Green Tidbury Green Fen End Garretts Green Birchfield Box Trees Pelsall Wood Great Heath Pheasey Whitmore Park Pendeford Shire Oak Caldmore Blowers Green Ashmore Lake Kirby Corner Chad Valley Deritend Little Heath Chapel Fields Hall Green Royal Sutton Coldfield Wallbrook Tettenhall Wood Merridale Aldersley Portobello Moseley Monks Park Mesty Croft Goscote Bushbury The Lunt Bearwood Pickford Green Tipton Round's Green Highfields The Straits Leamore Beechwood Compton Wyken Green Walker's Heath Goldthorn Hill Boldmere Tower Hill Berkswell Ocker Hill Russell's Hall Friar Park Grace Mary Estate Benton Green Little London Shirley Fishley Hardwick Princes End Binley Cannon Hill Bloomfield Monmore Green Windmill End Marston Green Short Heath Stoke Reeves Green Watford Gap Walmley Underhill The Flatts Moseley Middle Bickenhill Ten Acres Deepfields Pickford Greenleighs Griffin's Hill Bradmore Selly Park Bishopgate Green Queslett Wood End Perry Barr Blakenall Heath Hay Mills Washwood Heath Spring Bank Lime Tree Park Wednesfield Beech Lanes Four Oaks Park Thimble End Perry Common Hawne Brades Village Oxley Brierley Hill Green Lane Whitley Bordesley Green East Streetly Brown's Green Ryecroft Falcon Lodge Cotteridge Walsall Hockley Heath Parkes Hall The Woods Merry Hill Bournville Eve Hill Castle Bromwich Great Barr Yardley Wood Bell Green Draper's Fields Pelsall Gravelly Hill Parkfield Earlsdon Bacon's End Albion Sheldon Catshill Coseley St Chads Allesley Green Ulverley Green Red Hill Willenhall New Cross Spring Vale Brandwood End Harvills Hawthorn Penn Fields Wolverhampton Hawkesley Hilltop The Coppice Merry Hill Green Lanes Bradley Tilehouse Green Kates Hill Londonderry Shenley Fields Pinley Gardens Northfield Lower Stoke Springs Mire Henley Green Willenhall Bromley Oldwich Lane Hill Wood Hamstead Brickhouse Farm Perry Tipton Green Elmdon Heath Kingswinford Lapal Shelfield Bentley Winson Green Turves Green Springfield Darley Green Scotlands Bentley Heath Bartley Green Witton Tividale Hall Hill Top Hockley Potter's Green Haden Cross King's Norton King's Hill Tile Cross Birchills Dibdale Summerford Place Springfield Black Lake New Dock Bournbrook Church End Gibbet Hill Hampton in Arden Oldbury Westwood Gardens Wednesbury Oak Wellington Place Swan Village Spon End Brownhills Leighswood Gosford Green Ridge Hill Hasbury Rough Hay Solihull Low Hill Shard End Roughley Kingshurst Bloxwich Barston Colehall Heath End Wollaston Neachells Bushbury Hill Banners Gate Maney Lodge Green Scott's Green Wollescote Acocks Green Balsall Monkspath Nordley Hill Billesley Common Dixon's Green Dudley Port Rough Hills Toll End London Fields Stirchley Old Swinford Primrose Hill New Invention Balsall Heath The Chuckery Gilbertstone Beechwood Gardens Stubber's Green Swan Village Lanesfield Portway Stockland Green Pinley Ettingshall Park Wood Hayes Greets Green Ladywood Sedgemere Rowley's Green Loxdale Fordbridge Amblecote West Smethwick Harvest Hill Lee Bank Blakenhall Cheylesmore Lower Bradley Woodgate Alcester Lane's End Wootton Green Canley Perry Beeches Pinkett's Booth Packwood Gullet Tyburn Short Cross Ashmore Park Brandhall Wightwick Vauxhall Hill Hook Quarry Bank Highgate Ridgacre New Mills Baptist End Hart's Hill Woodcross Blackheath Copt Heath Rushall Lyndon Green Langley Green Pleck Lower Gornal Wylde Green Highter's Heath The Delves Bickenhill Golds Hill Greet Knowle Grove Lyndon Mayer's Green Heronfield Sedgley Wyken Minworth Reddicap Heath Pedmore Hasluck's Green Hill Upper Eastern Green Bramford Hawkes End County Bridge Bradnock's Marsh Whoberley Lea Hall Hillfields Old Fallings Church Hill Streetly Hill and Cakemore Finham Tansley Hill Fordhouses Dunstall Hill Flint's Green Roseville Meer End Wall Heath Upper Ettingshall Alum Rock Shirley Street Pype Hayes Bunker's Hill Bristnall Fields Hodgehill New Town Holbrooks