Retail Marketing in Ebernoe

Get in touch

Retail Advertising in Ebernoe

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in GU28 9?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Ebernoe (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
High Cross Black Corner Wiston South Ambersham Blackstone Titty Hill Balls Green Shillinglee Funtington Plaistow Bury Common Pagham Furnace Wood Northchapel Rake Blackwell Milland Horsham Henley West Burton Fox Lea West Barnham Durleighmarsh Cote Hawkhurst Court Chorley Common Littleworth Withypitts Toddington Habin Nutbourne Didling Stoughton Whyke Halnaker Monk's Gate West Stoke Lidsey Hardham Saddlescombe Navant Hill Warnham Trotten Marsh Henley Common Fittleworth Coldwaltham Strettington Balcombe Lane Tower Hill Charlton Portfield Salvington Wepham Aldingbourne Hillgrove Southbourne Ashurst Wood Nuthurst Angmering Walstead Scayne's Hill Foxhill Broadfield Staplefield Kingston Gorse Boxgrove Barlavington Upper Wardley Newpound Common Rowhook River Coombes East Lavington Rose Green Haslingbourne Merston Worth Abbey Albourne Maudlin New Town Queen's Corner Bognor Regis Kingsley Green Rock Pound Hill Halecommon Midhurst Chithurst Bewbush Hoyle Bosham Wheatsheaf Common West Kingston Earnley North Lancing Lickfold Nepcote Clayton West Harting East Lavant Lordington Lodsworth Common Adversane Riverhill Horsemere Green Nyetimber Slindon Common Worthing Findon North End Commercial Square Hambrook Lagness Sompting Petworth Barns Green Cinder Hill South Bersted Aldsworth Elsted Marsh West Hoathly Westlands East Marden Roffey Roundstreet Common South Harting Broadford Bridge Southwick Woodmancote Slinfold East Ashling Stubbermere Albourne Green Racton Rusper Mackerel's Common Dumpford Brooks Green Slindon Stopham Upper Norwood Maplehurst Forge Wood Poling Easebourne Faygate Findon Valley West Ashling Goddards' Green Lodsworth Treyford North End Madehurst Copsale Dial Post Sayers Common Green Street Lambs Green Wineham Lurgashall Mannings Heath Brook Street Up Marden Lickfold West End North Bersted Langley Green Eastergate Offham Coneyhurst Duncton Twineham Green Highleigh Chidham Upper Cokeham Topleigh West Lavington West Town Chichester Three Bridges Shoreham-by-Sea Deanlane End Handcross Sidlesham Common Lowfield Heath Woldhurst Middleton-on-Sea Brookpits West Green Little London Smithbrook Bramber Heyshott Colworth Down Park Southwater Street Five Oaks Eartham Woodmansgreen Henfield Cuckfield Fisherstreet Clapham Langley Bury Hollow Rowfant Ansty Slaugham Hole Street Shermanbury Quags Corner Doomsday Green Baldwins Hill Somerley Gunter's Bridge Smock Alley Upperton Rapkyns Crosspost Graffham Castle Town Lower Beeding Iping Lower Cokeham Tortington Hangleton Wiggonholt Hampers Green Woodmancote Crabtree Bolnore Ardingly North Marden Edburton Gossops Green Hurst Wickham Broadbridge West Chiltington Common Minsted Westbourne Ingrams Green Burndell Abbotsford St John's Common West Dean Hurstpierpoint Upper Beeding Bepton Common West Worthing Leggatt Hill Marley Heights Stockbridge Marehill Small Dole Pease Pottage East Beach Cowfold Nutbourne Common Alfold Bars Northgate Bilsham Fernhurst Avisford Bignor Shopwyke Gay Street Hickstead South Lancing Woodend Borden Broadbridge Heath Fernhill Warminghurst Walberton North Stoke Bosham Hoe Woodcote Burgess Hill The Haven Crouchers Strood Green Heyshott Green Windfallwood Common Apuldram Stedham Littlehampton East Harting Shipley Bridge Donnington North Heath County Oak Newtimber Wick Colgate East Dean Prinsted Yapton Parbrook Sunnyside Worth North Mundham Haywards Heath Dell Quay Flansham Little Heath Robins Warninglid Church Norton Atherington Whitemans Green Sutton End Thorney Island Storrington Pyecombe Bucks Green Franklands Village West Itchenor Horsted Keynes Little Bognor Billingshurst Hatch Farm Hill Copthorne Churchwood Upwaltham Hammerpot Westhampnett Steyning Woolbeding Arundel Hunston West Lavant Heath End Bexleyhill East Worthing Elbridge High Salvington Poynings Hassocks Coolham Keymer Whitehall Chilgrove Bines Green Maidenbower Balls Cross Sharpthorne Norton Manor Royal Elsted Rookwood Nutbourne Trotton Sutton Slough Green West Thorney Tinsley Green Codmore Hill Kingsfold Birdham Felpham Beggars Bush Rudgwick Partridge Green Street End Cocking Hooksway Dragons Green Rogate Selsey Ashurst Lyoth Common Nyewood West Wittering Bepton South Mundham East Preston Flathurst Patching Thakeham Greatham Tyler's Green Summersdale Keynor Estate Balcombe Nursted Ashfold Crossways Fyning Tilgate Forest Row Lyminster Tullecombe Walderton Halfway Bridge Two Mile Ash Cocking Causeway Binsted Pickhurst Goring-by-Sea Barnham East Wittering Forestside Broomer's Corner Holbrook Inlands Fulking Fishbourne Chownes Mead Sullington Nep Town Bolnore Village Andrew's Hill Tillington Rackham Ashington Old Shoreham Watersfield Elmer Crabbet Park Birchgrove Westergate Fontwell Rustington Albourne Street Shripney Poling Corner Houghton Loxwood Burleys Wood Dial Green Bolney Nyton Buchan Hill Lindfield Durfold Wood Itchingfield Broomershill Kent Street Linchmere West Marden Furnace Green Ford The Close Broadwater Selham Little Haven Byworth Shopp Hill Ifold Cross Gate Turners Hill Norton Crawley Aldwick Ifield Pulborough Lower Fittleworth Hammer Burpham Runcton Ebernoe Lancing Abingworth Plummers Plain Almodington Oving Southwater World's End Redford Coates Durrington-on-Sea Sta Shipton Green Bedlam Street Singleton Crawley Down Ifield Green East Hampnett Ancton Highbrook Terwick Common Ifieldwood Amberley Fox Hill Climping Breach Waterbeach Marylands Park Bedham Crockerhill Crossbush Shipley Bury Snow Hill West Chiltington Gorehill Washington Tangmere Mid Lavant Southgate West Grinstead Fisher Stonequarry Gospel Green Trotton Marsh Botolphs Ferring West Durrington Westerton Selsfield Common Sompting Abbotts Kirdford Lumley Sidlesham Kingston by Sea Tilgate Oakhill Woodgate Goose Green East Kingston Rotherbridge Shoreham Beach Adsdean Cootham White's Green Twineham Bracklesham East Grinstead Warningcamp Lower Horncroft Camelsdale West Tarring Wisborough Green South Stoke North End Elmers Marsh The Common Staples Hill Sullington Warren Compton Tisman's Common