Sports Marketing in Gilpin Brown

Get in touch

Sports Advertising in Gilpin Brown

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Gilpin Brown, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Gilpin Brown?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Gilpin Brown, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in TS19 0?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Gilpin Brown get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Gilpin Brown (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Rookhope Mainsforth Middleton St George Rushyford Haswell Iveston Eaglescliffe Ettersgill Shotton Egglesburn Spennymoor Rowley Shildon Alum Waters Kelton West Blackdene West Pelton Summerhouse Lumley Thicks Wearhead Elton Castle Dene Low Etherley Haughton le Skerne Gray Street Low Beechburn Greatham Ramshaw Redworth Newham Grange Little Thorpe Hesleden Daddry Shield Whinfield Burtree Ford Great Stainton Craghead Ferryhill Station Urpeth Wheatley Hill High Dyke Ferryhill Lanehead Belmont Ovington Coatham Mundeville Beaumont Hill Bolam Dean Bank Waskerley Blackwell Crossgate Moor Bridge End Barningham Waldridge Neasham Old Town Burnhope Hamsterley Ushaw Moor High Haswell Pittington Roddymoor New Shildon Blackhill North Close Newton Aycliffe Gilesgate Stanhope Middridge Owton Manor Howden-le-Wear Firth Moor Grindon Kirk Merrington Primrose Hill Bellevue Town Kelloe Clough Dene Davy Lamp Tow Law Snaisgill Newsham Coundon Grange Haverton Hill East Hedleyhope South Church Haswell Moor Boldron Houghall Stanley Old Thornley Blackhall Rocks Satley Graythorp Trimdon Grange Cornforth Startforth Durham California Tan Hills White Kirkley Plawsworth Barnard Castle Brafferton Wolsingham Bowbank Woodham Village Drinkfield Pelton Framwellgate Moor Sacriston High Shincliffe Sheraton Hartlepool Pelton Fell Easington Canada Thornley Boltshope Park Newfield Thinford Dawdon Holmside Holwick Sedgefield East Stanley Neville's Cross Mordon Brandon Merrington Lane Beech Terrace Woodside Ebchester Sherburn Grange Elm Terrace Seaham Morley St Helen Auckland Pontop Leamside Ireshopeburn Mowden Blackhall Colliery Old Stillington The Grove Dipton Low Dinsdale Townfield Medomsley Witton Gilbert Merrybent Pickering Nook High Stoop Northgrain Redford Redmarshall Dent Bank Hurworth Burn Woodland Newton Bewley Albert Hill Gilmonby Barley Mow West View Branksome West Kyo Woodstone Village High Beechburn Chester-le-Street High Etherley Elstob Wackerfield Middlestone Ramshaw Cockfield Crookgate Bank Northlea Bedburn Harelaw Hett West Pasture Chilton Lane Coal Bank High Handenhold Dyke House Briscoe Middleton One Row East Briscoe Newbiggin Sherburn House West Rainton Hart Station Bridgehill Low Westwood Walworth Gate North End Brierton No Place Copthill West Cornforth Aukside Eastbourne Royal Oak Brancepeth Littletown Old Cassop Bournmoor Sherburn Evenwood Thornley Woodhouses Garmondsway Tudhoe Village Bishopton Langdon Beck Archdeacon Newton Horden Inkerman Hury Kip Hill Croft on Heugh Metal Bridge Brasside Bearpark Trimdon Todhills Sunderland Bridge Malton Hummersknott Elvet Hill School Aycliffe Shincliffe Hope Town Perkinsville Billingham Red Hall Oxbridge Bishop Middleham Catchgate New Hunwick Butterwick Middleton Lane Side Eggleston Peterlee Windlestone Kelloe Ragworth North Bitchburn Eldon Lane Throston Tantobie Ouston Foxton Mountsett Wingate Faverdale Stanley Crook Laithkirk West Sherburn Eden Vale Cowpen Bewley Carlbury Thringarth South Side Morton Tinmouth Tudhoe Fir Tree Whitton Bowlees Howlish Rift House Newtown Whessoe Trimdon Colliery High Clarence Waterhouses Hunstanworth Dalton Piercy South Wingate Close House Croxdale Romaldkirk Coxhoe Fulthorpe Lanchester Raby Esh Lane Head Stainton Grove Crook Low Coniscliffe East Law Quarrington Hill East Hope Whitesmocks Headlam Quebec High Coniscliffe East Kyo Witton-le-Wear Coppy Annfield Plain Harperley Causey Stockton Grange Hamsterley Egglescliffe Darlington Bradbury Cockerton Leeholme Middleton-in-Teesdale Lartington Lintz Esperley Lane Ends Killhope Gilesgate Moor Murton Regent Street Newfield Harrowgate Village Hunwick Crawleyside Hartburn Coronation Deaf Hill Bollihope Longhill South Hetton East Butsfield Piercebridge Ingleton Bryan's Leap Cassop Edmondsley Willington Gainford Allensford Langley Moor Bank Top Tursdale Parkside High Friarside Knitsley Broom Hill Lane Head Kinninvie Aycliffe Village Edmondbyers Scargill Egglestone Abbey Western Hill Etherley Moor Bowes Medomsley Edge Hawthorn Thwaite Barmpton Oakenshaw Hobson Chilton Oak Tree Shield Row Monk Hesleden Lonton Ruffside Mount Pleasant South Cleatlam Castle Eden Moorside Thorpe Thewles Frosterley Harrowgate Hill Stranton Roseworth High Hesleden St John's Chapel Whitehill Shotton Colliery Leazes Oxhill Templetown Merryoaks Wall Nook Little Newsham Tindale Crescent Etherley Dene Eldon Longnewton Mount Pleasant Carlton Lintzgarth Sunnybrow Horsleyhope Hardwick Brignall Forest-in-Teesdale Stockton-on-Tees Great Burdon Black Banks Rainton Gate Hill End Old Quarrington Bildershaw Wolviston Helmington Row Portrack High Forge Ornsby Hill Healeyfield Cornsay Hurworth Place Lendings Consett West Butsfield Shadforth Hurworth-on-Tees Norton St Ann's Hill Flint Hill Rise Carr Pity Me Evenwood Gate Grassholme Haswell Plough Old Eldon High Throston Copley Gilpin Brown Wycliffe Bishopsgarth The Middles Littleburn Sockburn New Ho Butterknowle Langley Park Greta Bridge Church Kelloe Cleatlam Hedley Hill Witton Park Houghton-le-Side New Town Tudhoe Grange Station Town High Lands Plawsworth Gate Sandy Carrs Eastgate Leadgate Lowe's Barn Urlay Nook Sunniside Binchester Deneside Cowshill Stainton South Stanley Wynyard Village Coundongate Bishop Auckland Seaton Carew Throston Grange Estate Staindrop Town Head Heighington Hutton Magna Hutton Henry Low Pittington Whorlton Elm Tree High Urpeth Preston-le-Skerne East Blackdene Grangefield Crimdon Park Stonebridge Westgate Ludworth Escomb Elwick Lynesack High Grange Tanfield Lea High Westwood New Coundon Great Chilton Binchester Blocks Greencroft West Park Grange Villa The Dene Deanery View South Pelaw Bowburn Hart Toronto Kimblesworth Green Head West Auckland Cornriggs Fishburn Walworth Woodham Shotley Bridge Castleside Embleton Lintzford Fleming Field Houghton Bank Muggleswick Delves Newton Ketton Great Lumley Sheep Hill Thorpe Larches Stillington Middlestone Moor Middle Side Aykley Heads Sadberge Leasingthorne Browney The Sands Port Clarence Easington Colliery Hudegate New Kyo Oak Street Burnopfield Meadowfield Seaton Byers Green Maiden Law High Pittington Thorpe Chester Moor Page Bank South Moor Coundon Cotherstone Carrville Nettlesworth Preston-on-Tees Phoenix Row High Escomb Aislaby Westerton Winston Cold Hesledon Lime Terrace Cornsay Colliery Hilton Westlea Newton Hall Hunderthwaite Killerby Beamish Eastlea Broompark Low Spennymoor Brotherlee Dalton-le-Dale Langton Lane Head Pierremont New Brancepeth Foggy Furze Old Durham Tanfield Craigside Heatherycleugh Running Waters Whinny Hill Westwick Brandon Village Quaking Houses Sunnydale Benfieldside Low Lands Sherburn Hill Little Stainton Crookhall Queen's Park Toft Hill Hamsterley Mill East Howle Billy Row Esh Winning Old Wingate Mickleton White-le-Head Skerne Park Stony Heap Denton Hummerbeck