Sports Marketing in Laughton

Get in touch

Sports Advertising in Laughton

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Laughton, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Laughton?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Laughton, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in BN8 6?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Laughton get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Laughton (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Cornwell's Bank Churches Green Riseden Plumpton Green Cackle Street Muddles Green Heighton Street Blackboys Peter's Green Telscombe Cliffs Normans' Bay Folkington Dukes Green Cooper's Corner Southease Kingston near Lewes Sedlescombe Danegate Furner's Green Whitehawk Great Maxfield High Wickham Fairlight Firle Cuilfail Falmer Northbridge Street Meads Piltdown High Cross Witherenden Hill Sparrow's Green Birchett's Green Brightling Dallington Etchingham Chelwood Gate Coggins Mill West Hill Halland Polegate Langney Village Swaile's Green Winchelsea Pound Green Friston Boreham Street Westmeston Chalvington Woodingdean Holtye Halton Chuck Hatch Marle Green North End New Town East Guldeford Spithurst Balls Green Wood's Corner Town Row Bevendean Telham Upper Horsebridge Burlow Denton Crowborough Founthill Three Cups Corner Castle Hill Woolbridge Brighton and Hove Cowbeech Hamsey Harbour Heights Warbleton Chiddingly St Leonards-on-Sea Winchelsea Beach East Chiltington Broadstreet Green Carter's Corner Hampden Park Alderbrook Burnt Oak Catsfield Chitcombe Gun Hill Old Heathfield Bishopstone Potter's Green Collier's Green St Anne's Waldron Down Piddinghoe Winton Beachlands Bexhill Staplecross Poundford Flowers Green Ewhurst Green Upper Wellingham Guestling Thorn Frant Friar's Gate Cliff End Ringmer Park Corner Lower Dicker Iden Bardown Fairwarp Ridgewood Hazard's Green North Chailey Jenkins' Green Whitehill Swiftsden Jevington Mott's Mill Iford South Malling Brede Snagshall Glenleigh Park Rickney Chilsham Fletching Common Hadlow Down Tile Hurst Hangleton Arlington Broyle Side Vinehall Street Tolhurst Tarring Neville Stone Cross Stonegate Rodmell Ticehurst West Marina Tompset's Bank Robertsbridge Guestling Green Skippers Hill Old Town Birling Gap Pevensey Bay Eckington Corner Mountfield The Platt Cross in Hand Primmers Green Wood's Green Sweethaws Green Street Newbridge Cackle Street Southern Cross Starr's Green Hollingdean Whydown Beddingham Waterhall East Dean Withdean Selmeston Fisher's Gate Roser's Cross Broomham Poundgate Rockrobin Lyewood Common Glynde Bells Yew Green Coleman's Hatch Broad Street The America Ground Ratton Village Alfriston Hartwell Grisling Common Splayne's Green Ponts Green Oxley's Green Battle Birchden Millbrook Lunsford's Cross Budlett's Common Ringles Cross Eason's Green Broomsgrove Horsted Green Sutton Westham Bodiam Lower Willingdon Lions Green Rotherfield Rye Foreign Russell's Green Withyham Golden Cross Grove Hill Down Street The Pound Caldbec Hill Tidebrook Peasmarsh Laughton Common Hollington Rushy Green Beckley Furnace Chelwood Common Sleeches Cross Friar's Hill Kemp Town Mayfield Henley's Down Wilmington Green Roselands Chapel Cross Heron's Ghyll South Heighton Westdean Barcombe Cross Catsfield Stream Westfield Pounsley Harley Shute Cripp's Corner Hollington Park Pell Green Duddleswell High Hurstwood Dale Hill Three Leg Cross Stanmer Wivelsfield Green Upper Dicker Kent Street Five Ashes Bachelor's Bump Burwash Palehouse Common Crowhurst Cade Street Friday Street John's Cross West Blatchington Milton Street Ashton Green Horney Common Sidley Terrible Down Goatham Green Etchingwood Five Ash Down Round Hill Peacehaven Heights Little London Blackness Lunce's Common Hurst Green Udimore Mount Pleasant Wallcrouch Downside Coldean Ore St Helen's Wood Sharpsbridge Exceat Windmill Hill Pebsham Isfield Chilley Green Poundfield St Anthony's Hill Forest Row Wadhurst Little Horsted Wartling Silver Hill Wickstreet Caneheath Hastings Shortbridge Portslade-by-Sea Cock Marling Teasley Mead Chiltington Beckley Cousley Wood Magham Down Town Littleworth Bexhill-on-Sea Bohemia Blackham Clayhill Cackle Street Foxhunt Green Houghton Green Framfield Silverhill Stunts Green Crumbles Northiam Wallands Park Holton Hill Foulride Green Camber Ginger's Green East Hoathly Penhurst Buckham Hill Blackness Berwick Black Rock Eridge Green Mount Ephraim Clive Vale Burwash Weald Ashburnham Forge Golden Cross Filching Wellbrook Davis's Town Foul Mile St Helen's Willingdon Boarshead Jumper's Town Honey's Green Sharp's Corner Red House Common Vines Cross Whatlington Patcham Plumpton Rusher's Cross Ditchling Brighton Fairlight Cove Wilmington Chailey Broadland Row St John's Twelve Oaks Norlington Ely Grange Peacehaven Quabrook Bowlers Town Dodd's Bottom Rye Darwell Hole Sheffield Green Mile Oak Mount Pleasant Hailsham Cooksbridge Mill Corner Punnett's Town Church Wood Wivelsfield Dodd's Hill North Moulsecoomb Shortgate Highgate Laughton Moulsecomb Hartfield Heathfield Maresfield Little Bayham Wannock Roedean Fletching Pevensey Newbury's Westdene Marsh Green South Street Little Common Lower Cousley Wood East Moulsecoomb Barcombe Belmont Nash Street Horns Cross Broomgrove Waldron Mark Cross Godleys Green Crowborough Warren Playden Pett Hankham Pestalozzi International Village Portslade Village Butcher's Cross Wych Cross Berner's Hill Hawkhurst Common Ovingdean Union Street Cliffe Four Oaks Landport Best Beech Hill Burwash Common Stone Cross Lower Horsebridge Rye Harbour Ninfield Durgates Norton Pett Level Burgh Hill Flackley Ash Eastbourne Beacon Down Newhaven Trolliloes Lewes Trull's Hatch St Leonards Green Hale Green Mark Cross Cooden Little Norlington Rocks Park Chapel Row Broad Oak Hove Argos Hill Balcombe Green Three Oaks Salehurst Hollingrove Maynard's Green Willard's Hill Hall's Close Herstmonceux Streat Brownbread Street Horam Telscombe Jury's Gap Blacklands Nutley Canadia Rushlake Green Glyne Gap Hollingbury Southover Hammerwood Groombridge Marden's Hill Hellingly Langney Upper Hartfield Barcombe Mills East Saltdean Saltdean Steven's Crouch Upperton Uckfield Cottenden Netherfield Watermill Preston Newick Ripe North Corner Mark Street Rottingdean Rose Hill Shover's Green Dittons West Firle Baldslow Icklesham Bodle Street Green South Chailey Gallypot Street Alciston Seaford Old Town Earl's Down Cogger's Cross Offham Mutton Hall Danehill Jarvis Brook Steel Cross Moulsecoomb Hooe Common Aldrington Thunder's Hill Cowbeech Hill Litlington Northease Broad Oak Glyndebourne Lidham Hill Flimwell Bulverhythe Buxted Hooe Holmes's Hill East Blatchington Silverhill Park Ditchling Common Maresfield Park Chapman's Town Tilsmore Whitesmith Crowlink