Bus Advertising in Laughton

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Bus Marketing in Laughton

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Laughton - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Laughton - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Laughton- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Laughton - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Laughton (East Sussex)

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Rodmell Vinehall Street Cackle Street Broadland Row Sidley Lower Willingdon Pebsham Millbrook Town Row Hartwell Catsfield Wellbrook South Street Burnt Oak Chelwood Common Marsh Green Glyndebourne Cowbeech Rottingdean Ditchling Newbridge Crowborough East Moulsecoomb Robertsbridge Silverhill Park Woodingdean Argos Hill Teasley Mead Caneheath Friar's Gate Cooper's Corner Gallypot Street Fletching Common Horney Common Nutley North Chailey Poundford Southease Playden Silver Hill Wadhurst Boreham Street Church Wood Halton Alciston Ratton Village Bardown Chilsham Staplecross Balcombe Green Whitehill Trolliloes Coggins Mill Heron's Ghyll Skippers Hill Hawkhurst Common Litlington Hollingdean Withdean Ripe St John's Uckfield Chapman's Town Rocks Park Icklesham Friday Street Portslade Village Hollingbury Bulverhythe Cackle Street Cogger's Cross Waldron Down Eridge Green Birling Gap Penhurst Framfield Eastbourne Warbleton Southern Cross Tarring Neville Harbour Heights Beacon Down Mark Cross Kemp Town East Blatchington Barcombe Old Town Hove Rose Hill Pevensey Bay Palehouse Common Hale Green Horsted Green Guestling Green Bexhill Aldrington Best Beech Hill Sweethaws Upperton Isfield Lyewood Common Cliffe Silverhill Iden Brightling Jumper's Town Down Street Streat Brede Grove Hill Maresfield Park Barcombe Cross Tilsmore Piddinghoe Pell Green Cottenden Baldslow Preston Primmers Green Bodiam Coleman's Hatch Plumpton Green Godleys Green Grisling Common Wivelsfield Kent Street High Cross Marden's Hill Darwell Hole Broadstreet Green Boarshead Peacehaven Langney Village Camber Cornwell's Bank Flowers Green Blackham Northease Founthill Bishopstone Riseden Flimwell Cripp's Corner Peter's Green Waterhall South Malling Alderbrook Lunsford's Cross Ginger's Green Four Oaks East Hoathly West Marina Crowlink Flackley Ash Birchden Coldean Goatham Green Upper Wellingham Poundgate Alfriston Castle Hill Hooe Common Falmer Brighton and Hove Five Ash Down Normans' Bay Hall's Close Dodd's Hill Swiftsden Budlett's Common Pestalozzi International Village Jenkins' Green Wivelsfield Green Wartling Honey's Green Glenleigh Park Lidham Hill Rotherfield Bohemia Ovingdean Magham Down Windmill Hill Bexhill-on-Sea Southover Norton Ore West Hill Mill Corner Clive Vale Pound Green Sparrow's Green Rye Harbour Groombridge Chuck Hatch Hollingrove Newick Wood's Green Maresfield Horam Earl's Down Broad Oak Fisher's Gate St Leonards Green Mark Cross Peasmarsh Holton Hill Three Leg Cross Buxted Burwash Weald Dodd's Bottom Rushy Green Norlington St Anthony's Hill Round Hill Lions Green Portslade-by-Sea Chailey Seaford Winton Churches Green Vines Cross Ashton Green Duddleswell Lower Dicker Hastings Cooksbridge Guestling Thorn Hooe Henley's Down The Pound Poundfield Friar's Hill Beckley Lunce's Common Heathfield Horns Cross Collier's Green Glyne Gap Burwash Common Holtye Sharp's Corner Waldron Cuilfail Golden Cross Marle Green Catsfield Stream Plumpton Clayhill East Chiltington Mutton Hall Wood's Corner Wallcrouch Mark Street South Chailey Davis's Town Herstmonceux Wilmington Green Blackness Fairlight Cove Hadlow Down St Helen's Wood Selmeston Hailsham Cousley Wood Foul Mile Woolbridge Blacklands Holmes's Hill Beachlands The Platt Westham Canadia Pett Terrible Down Hazard's Green Ringmer Whydown Offham Berner's Hill Watermill Battle Halland Westmeston Hollington Willard's Hill Union Street St Leonards-on-Sea Brighton Broad Street Firle Netherfield Wallands Park Arlington Quabrook Burlow Sharpsbridge Langney Upper Hartfield Old Town East Saltdean Dukes Green Chilley Green Northbridge Street Bodle Street Green Birchett's Green Dale Hill Landport Fairlight Russell's Green Starr's Green Westfield Ninfield Hampden Park Roser's Cross North Moulsecoomb Northiam Roselands Chapel Cross Crowborough Warren Whitehawk Downside Shortbridge Old Heathfield Cock Marling Ewhurst Green Sleeches Cross Pevensey Tompset's Bank Friston Five Ashes Punnett's Town Stone Cross Lower Horsebridge Eason's Green Little Bayham Caldbec Hill Danehill Rockrobin Great Maxfield Winchelsea Crumbles Hangleton Trull's Hatch Park Corner Chiddingly Brownbread Street Dallington St Anne's Witherenden Hill Folkington Telscombe Forest Row Harley Shute Butcher's Cross Bowlers Town Telscombe Cliffs Little Horsted Stanmer Newhaven Thunder's Hill Frant Wych Cross Burwash Danegate Little Norlington Shover's Green Ridgewood Three Cups Corner Meads Belmont Sedlescombe Steel Cross Broomgrove Laughton Ely Grange Houghton Green Bells Yew Green Black Rock Piltdown Hellingly Barcombe Mills Cooden Gun Hill South Heighton Chalvington Broyle Side Foulride Green Berwick Iford Newbury's Mount Ephraim Town Littleworth Mount Pleasant Westdene West Blatchington Potter's Green Furner's Green Hammerwood Moulsecomb Fletching John's Cross Cliff End Sheffield Green Westdean Foxhunt Green Spithurst Milton Street Golden Cross Ticehurst Heighton Street Ditchling Common Etchingwood Stonegate Durgates Hankham Ashburnham Forge The America Ground Hollington Park Patcham Oxley's Green Lewes Tile Hurst Saltdean Winchelsea Beach Roedean Etchingham West Firle Tolhurst Stone Cross Rushlake Green Kingston near Lewes Snagshall Beckley Furnace Bachelor's Bump East Guldeford Chitcombe