Sports Marketing in Gorhambury

Get in touch

Sports Advertising in Gorhambury

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Gorhambury, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Gorhambury?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Gorhambury, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in AL3 6?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Gorhambury get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Gorhambury (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Braughing Friars Essendon Church End Pirton Mangrove Green Tring Langley End Northaw King's Walden Lower Green New Greens Cromer Hyde Bulstrode Bennetts End Oaklands Ansells End Meesden Loudwater Gravesend Todd's Green Fiddler's Hill Commonwood Preston Redcoats Green Westbrook Hay Astrope Throcking Long Marston Peters Green Cottered Woodside Howe Green Clapgate Chells Manor Newhall Green South Oxhey Tewin Wood Southern Green Water End London Colney West Watford Wood End Tylers Causeway Abbots Langley Easthall How Wood Aston End Moneyhill Garston Little Almshoe Wallington Roe Green Rushden Danesbury Turnford Northchurch Standon Green End Little Hadham Benington Allen's Green Much Hadham Hickman's Hill Oakfield Kitts End St Ippolyts Frogmore Hadham Cross Flamstead End Hastoe Bendish Knebworth Hexton Kelshall Sacombe Green Chiswell Green Spitalbrook The Willows Chipping Whitwell Old Knebworth Hammerfield Ashwell Mill End Barwick Ford Braughing Rooks Nest Highfield Graveley Kimpton Slip End High Leigh Hebing End Dassels Hinxworth Westland Green Nuthampstead Westwick Row Watford High Cross Nash Mills Ayot St Peter Baldock Burnham Green Lemsford Chandler's Cross Wilstone Hoo End Bucks Hill Hadham Ford North Mymms Hartham West Leith Datchworth Green Waterford Flaunden Hudnall Temple Dinsley The Heath Aldenham Newsells Washall Green Chorleywood Rush Green Shenley Cromer Panshanger Green End Buckland Watford Heath Bulbourne Church End Warren's Green Chaulden Snow End Bramfield Shilley Green Puttock's End Harmer Green Sarratt Bottom Lower Woodside South-end Labby Green Mill Green Cheapside Digswell Bayford Green End The Node Broadoak End Holwell Gubblecote Apsley Water End Cheverell's Green Walkern Harpenden Common Bury Green Pin Green Pottersheath Venus Hill Green End Sawbridgeworth Wilstone Green Corner Hall Maple Cross Bromley Babbs Green Thorley Houses Thundridge Swanley Bar Hay Street Bushey Upwick Green Patient End Albury Aldbury Batchworth Heath Micklefield Green Nasty East End Oxlease Wormley West End Charlton Lincoln Hill Napsbury Rye Park Little Offley Counters End Deacons Hill Cokenach Church End High Wych Broadwater Hunton Bridge Sandridge Broadgreen Wood Bishop's Stortford Digswell Park Elstree Sandon The Flints Waterdale Roe End Ridge Carpenders Park Sunnyside Redbourn Nobland Green Childwick Green Poynders End Cold Christmas Kettle Green Handside Colliers End Green Street Ayres End Barwick Nast Hyde Levens Green Bury Green Rossway Park Bull's Green Roe Green Titmore Green Church End Rusling End Ashwell End Sopwell West End Holywell Black Green Epping Green Ley Green Old Hatfield Harpenden Croxley Green Burn's Green Frogmore End Great Gaddesden Green End Furneux Pelham Ashbrook Temple End Leasey Bridge Upper Dunsley Baker's End Sacombe Driver's End Little Wymondley New Ground Potten End Little Berkhamsted Old Town Codicote Bottom Cadwell Clay End Birchwood Ellenbrook Northaw Valley Goff's Oak Jersey Farm Crabbs Green Hunsdon St Julians Markyate Dudswell Painter's Green Hertford Heath Bell Bar Green Tye Albury End Smallford Hall Grove Haldens Walsworth Hay Green Tewin Batlers Green Stevenage Broad Colney Mardleybury Two Waters Nettleden Rableyheath Letchmore Heath Park Corner Cow Roast Trims Green Meriden Cooper's Green Shaw Green Nether Street Westmill Ickleford Bengeo Latchford Hertingfordbury Symonds Green Bygrave Hatfield Hyde Tower Hill Dancers Hill Leverstock Green Wildhill Lilley Brickendon Porter's End Bernards Heath Langleybury Ware Bury End Newtown Grovehill Anstey Wadesmill High Cross Tea Green Walnuttree Green South Mimms Shephall Willian Bamville Wood Kemprow Great Munden South Hatfield Hoddesdon Frogmore Cherry Green Clothall Common Marshmoor The Ryde Wormleybury Hatfield The Swillett Purwell Patmore Heath Round Bush Colney Street Chells Piccotts End Breachwood Green Gorhambury Potters Bar Appspond Gosmore Marshalswick Welham Green Mackerye End Cheshunt Puttenham The Frythe Monks Green Great Wymondley Youngsbury Aspenden Birch Green Codicote Smug Oak Tringford Welwyn Garden City Cupid Green Fishers Green Potters Crouch Hailey Churchgate Snailswell Rickmansworth Radlett Lea Valley Bassus Green Standon Ballingdon Bottom Hare Street Gilston Bullen's Green Caldecote Staines Green Batchworth Reed Stanstead Abbotts Green End Hitchin Hill Thorley Wash Radwell Childwick Bury Shenleybury Wheathampstead Pouchen End Ardeley Holdbrook Sarratt Waltham Cross Welwyn Watton at Stone Broxbourne Whippendell Bottom Spellbrook Hogpits Bottom Roestock Wigginton Bottom Boxmoor Frithsden Widford Fleetville North Watford Wymondley Bury Little Tring Jockey End Peartree Brookmans Park Batford Bushey Heath Darley Hall Hockerill Bragbury End Belsize Kings Langley Barley Heronsgate St Ibbs Great Amwell Adeyfield Cradle End Poplars Therfield Royston Thorley Street Chorleywood Bottom Weston Cumberlow Green Oxhey Whempstead Hook's Cross Pimlico Sergehill Moor Green Hunsdonbury Shaftenhoe End Friar's Wash Mill End Bozen Green The Rookery Datchworth Puckeridge Fields End Lucas End Redhill Borehamwood Rosedale Aston Sleapshyde Sherrardspark Woodcock Hill St Albans Wakeley Piper's End Marshalls Heath Letty Green Chapmore End Nomansland Flamstead Norton Daw's End Perry Green Gustard Wood Smith's End Woollensbrook Townsend Kinsbourne Green Leavesden Green St Stephens East End Green Cole Green Old Bricket Wood Hudnall Corner Felden Woodside Bentley Heath Redbournbury Wormley Presdales Burge End Hitchin Napsbury Park Ayot St Lawrence Gadebridge Bourne End Hatfield Garden Village Westmill Paradise St Margarets Lower Titmore Green Chipperfield Letchworth Woolmer Green Caldecote Hill Rucklers Lane Newnham Great Offley Brent Pelham Bedwell Cockernhoe Little Heath Moor Park Gilston Park Bower Heath Langley Bottom Broken Green Hemel Hempstead Damask Green Chapel Croft Amwell Barkway Helham Green Bovingdon Little Gaddesden Stapleford West Hyde Norcott Hill Ringshall Paynes End Stocking Pelham Perry Green Newgate Street Digswell Water Wellpond Green Park Street St Paul's Walden Pine Hurst Barleycroft End Rush Green Wandon End Hall's Green Reed End Shootersway Tonwell The Camp Nup End Green Chorleywood West Green Street Hertford The Folly Wareside Ganwick Corner Brook End Dane End Tyttenhanger Munden Langley Well End Eastbury Eastwick Wyddial Bedmond Colney Heath Wigginton Thorley Winkwell Hare Street Hammond Street Coleman Green Tring Wharf Great Hormead Luffenhall Clothall Old Hall Green Kingswood Lower Green Little Hormead Buntingford Hatching Green New Town The Folly Stanborough Cuffley Berkhamsted Haultwick Ayot Green Trowley Bottom Blackmore End Patchetts Green Warners End Bricket Wood New Mill Tolmers Woodhall