Sports Marketing in Kimpton

Get in touch

Sports Advertising in Kimpton

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Kimpton, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Kimpton?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Kimpton, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in SG4 8?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Kimpton get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Kimpton (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Cromer Hyde East End Green Cadwell Hinxworth Broadoak End West End Stocking Pelham Rush Green Furneux Pelham Hall's Green Reed Hailey The Ryde Eastbury Fiddler's Hill Throcking Church End Hartham Jockey End Temple End St Albans Patient End Birch Green Barwick Leverstock Green Rucklers Lane Welham Green Norcott Hill St Paul's Walden Childwick Bury Potters Bar Pine Hurst Thorley Street South Oxhey Datchworth Green Cumberlow Green Hudnall Great Wymondley Blackmore End Perry Green Stanborough Colney Street Batford Hunsdonbury Much Hadham Ashwell Little Almshoe Langleybury Rye Park Wood End Howe Green Green End Harmer Green Bengeo Micklefield Green Bamville Wood Gilston Park Gilston Chells Manor Tyttenhanger Cherry Green Gubblecote St Julians Caldecote Hill Frogmore Upwick Green Hickman's Hill Poplars Hoddesdon Smug Oak Cow Roast Codicote Latchford Amwell Cooper's Green Hunsdon Bragbury End Old Knebworth Well End Green End Baldock Tewin Piper's End Bygrave Hammond Street Gadebridge Flamstead End Cold Christmas Church End Chells King's Walden Wilstone Northaw Valley Hall Grove Youngsbury South Hatfield Aspenden Brickendon Woodhall Potten End Buckland Hatfield Bovingdon Bozen Green The Folly Broxbourne Church End Little Offley Bramfield The Rookery Stanstead Abbotts Lower Green London Colney Standon St Stephens Nast Hyde Nobland Green Chandler's Cross Goff's Oak Hatfield Garden Village Bourne End High Leigh Batchworth Heath Aston End Rosedale Warren's Green Smallford Bower Heath Leasey Bridge Oxlease Cromer Bell Bar Bushey Heath Dudswell Patchetts Green Thorley Wash Welwyn Whempstead Haldens Puckeridge Fleetville The Frythe Sarratt Bottom Green Street Holwell Ellenbrook Meesden Shenleybury Hockerill Wigginton Bottom Pin Green Commonwood Cheshunt Sarratt Ringshall Great Offley Borehamwood Wilstone Green Whitwell Graveley Hertingfordbury Green Tye Paynes End Bucks Hill Abbots Langley Ridge Upper Dunsley Purwell St Ippolyts Bennetts End Nash Mills Painter's Green Wildhill Holywell Two Waters Newhall Green Breachwood Green Childwick Green Norton Perry Green Aston Roestock Hook's Cross Nether Street Hay Street Letchmore Heath Digswell Park Woolmer Green Pouchen End Colney Heath Wormley Hebing End Watton at Stone Chorleywood Bottom Croxley Green Wadesmill Staines Green New Greens Meriden Birchwood Westbrook Hay Swanley Bar Driver's End Green End Sergehill Moor Green Hitchin Hill Mill End Ayot Green Ansells End Luffenhall Broadgreen Wood Flamstead Hastoe Burnham Green Rickmansworth Old Hatfield Redhill Thundridge Frithsden Turnford Waltham Cross Frogmore North Mymms Roe Green Jersey Farm Sandon Churchgate Lower Woodside Newsells East End Sleapshyde Crabbs Green Tylers Causeway Barleycroft End Allen's Green Piccotts End Sawbridgeworth Chorleywood West Bury End Bedwell Brent Pelham Sherrardspark Loudwater Thorley Hare Street Great Amwell Rooks Nest Lower Titmore Green Tea Green Sacombe Green Braughing Westmill Green End Wyddial Gravesend Hertford Woollensbrook Kemprow Old Town Napsbury Park Warners End Broken Green How Wood Chorleywood St Ibbs Ayot St Peter Roe End Langley End Green End Ashwell End Elstree Albury End Patmore Heath Tringford Peters Green Hatfield Hyde Chapmore End Bricket Wood West Leith Clay End Woodside Dassels Slip End Adeyfield Todd's Green Appspond Babbs Green Waterdale Chipperfield Chipping Redbourn Oakfield Chaulden Ballingdon Bottom Datchworth West Watford The Camp Symonds Green Little Hadham The Folly Wormley West End Marshalswick Nup End Green Nomansland Bendish Wellpond Green Cheapside Anstey Fields End Flaunden Wheathampstead Poynders End Letchworth Clapgate Water End Kimpton Lincoln Hill Walnuttree Green Smith's End Lilley Spellbrook Bassus Green Boxmoor New Mill Little Gaddesden Trowley Bottom Widford Colliers End Labby Green Roe Green Snow End Deacons Hill Weston Rushden Wandon End The Swillett Ayres End Bury Green Bayford Tewin Wood Watford Heath Kettle Green Mangrove Green Albury Cockernhoe Hexton Lower Green Fishers Green Whippendell Bottom Wakeley Bernards Heath Water End Rableyheath Spitalbrook Clothall Common Newtown Gustard Wood Mill End Digswell Shaftenhoe End Nuthampstead Tower Hill Therfield Hadham Ford Aldbury Southern Green Welwyn Garden City Washall Green Markyate Friar's Wash Caldecote Shilley Green Redbournbury Knebworth Bromley Bedmond Tolmers Hammerfield Epping Green Preston Gosmore Stapleford Gorhambury Wallington Frogmore End Ganwick Corner South-end Darley Hall Presdales Aldenham Damask Green Northaw Oaklands Redcoats Green Westland Green Pimlico Black Green Ickleford Thorley Houses Temple Dinsley St Margarets Rossway Park Moneyhill Lea Valley Stevenage Barley Monks Green New Ground Hadham Cross Ware Letty Green Cradle End Sandridge Wymondley Bury Maple Cross Tonwell Bulstrode Wareside North Watford Park Street Carpenders Park Paradise Wormleybury Lemsford Burn's Green High Wych Lucas End Newgate Street Baker's End Puttenham Braughing Friars Ley Green Pottersheath Counters End The Heath Burge End Daw's End Standon Green End Nettleden Mardleybury Rush Green Mackerye End Venus Hill Leavesden Green Radlett Essendon Highfield Brook End Puttock's End Bishop's Stortford Batlers Green Little Berkhamsted Cupid Green Great Munden Woodcock Hill Northchurch Handside Park Corner Buntingford Hay Green Potters Crouch Helham Green Round Bush Old Bricket Wood Westmill Bentley Heath Sunnyside Heronsgate Easthall Tring Wharf New Town Green Street Garston Shenley Walsworth Chapel Croft Westwick Row The Flints Clothall Newnham Willian Coleman Green Levens Green Rusling End Hemel Hempstead Cuffley Great Gaddesden The Willows Shephall Belsize Harpenden Church End Moor Park Munden Haultwick High Cross Cole Green Corner Hall Great Hormead Watford Felden Hudnall Corner Cottered High Cross Hoo End Shootersway Kitts End Hatching Green Tring Codicote Bottom Kingswood Hogpits Bottom Sopwell Royston Marshalls Heath Digswell Water Apsley Hitchin Hare Street Brookmans Park Walkern Reed End Kinsbourne Green Little Tring Waterford Broadwater South Mimms Mill Green Little Heath Porter's End Pirton Kelshall Harpenden Common Danesbury Winkwell Bull's Green Oxhey Benington Ardeley Eastwick Ayot St Lawrence Shaw Green Hertford Heath Panshanger Barwick Ford Langley Titmore Green Sacombe West Hyde Cokenach Trims Green Old Hall Green Radwell Kings Langley Townsend Marshmoor Bullen's Green Bulbourne The Node Cheverell's Green Broad Colney Ashbrook Holdbrook Bury Green Batchworth Little Wymondley Dane End Little Hormead Langley Bottom Hunton Bridge Nasty Peartree Woodside Wigginton Dancers Hill Snailswell Charlton Berkhamsted Chiswell Green Grovehill Bushey Astrope Barkway Long Marston Napsbury