Sports Marketing in Sarratt

Get in touch

Sports Advertising in Sarratt

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Sarratt, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Sarratt?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Sarratt, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in WD3 6?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Sarratt get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Sarratt (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Cold Christmas The Node Oxlease London Colney Hinxworth Furneux Pelham Potters Crouch Green End Meesden Marshmoor Great Hormead Gravesend Puttenham Latchford Marshalswick Westbrook Hay Meriden Langleybury Purwell The Rookery Fleetville Frogmore Kitts End Water End Bassus Green Lower Green Turnford Woodside Upwick Green Bernards Heath Nobland Green Clay End Ayres End Chorleywood Bottom Ayot Green Cromer Hyde Bury End Newnham Bennetts End Paynes End Breachwood Green Micklefield Green Letty Green Old Knebworth Hockerill Darley Hall Tolmers Churchgate Holywell Smith's End Cheverell's Green Lea Valley Hitchin Waterdale Hexton Hare Street Broadgreen Wood Sandon Gorhambury Gubblecote Letchmore Heath Essendon Nettleden Oxhey Nash Mills Nether Street Thorley Wash Tring Rush Green Pouchen End Carpenders Park Eastwick Barwick Roestock Mackerye End Reed Much Hadham Little Tring Monks Green Braughing Friars Standon Green End Hudnall Colney Heath Pimlico Lower Titmore Green Washall Green Hudnall Corner The Folly Cole Green Nasty Benington Elstree Handside Bygrave Bricket Wood Gadebridge Cockernhoe Porter's End Hammond Street Damask Green Brook End St Stephens Whempstead Newsells Cradle End High Cross Dane End Baldock Cheshunt Rooks Nest Therfield Bourne End Pin Green Broxbourne Hailey Sacombe Green Crabbs Green Norcott Hill Braughing West Leith Round Bush Chandler's Cross Flamstead End Paradise Lower Woodside Leasey Bridge St Ippolyts Panshanger Wormley West End Newgate Street Waterford Bedwell Codicote Bottom Goff's Oak Waltham Cross Piper's End Tyttenhanger Jersey Farm Markyate Watford Heath Snow End Great Munden Patmore Heath The Heath New Town Hay Green Newhall Green Batlers Green High Cross Sarratt Staines Green Frogmore End Redbourn Barwick Ford Wandon End High Leigh Ballingdon Bottom Bell Bar Northchurch Great Offley Wakeley Lilley Rushden Sleapshyde Hunsdonbury Bedmond Peters Green Mill End Holdbrook Driver's End Mardleybury West End Commonwood Ley Green Wilstone Green Sunnyside Batchworth Two Waters Shootersway Counters End Ickleford Green Tye Amwell Charlton Mill End Aldbury Wormley Thorley Sacombe Hare Street Little Heath Walnuttree Green Great Amwell Batford Bucks Hill St Julians Epping Green Jockey End Tewin Chipperfield Bullen's Green Cromer Wallington Croxley Green Danesbury Heronsgate South Mimms Chells Manor New Ground Rusling End Bulstrode Chorleywood West Gustard Wood Little Offley Bragbury End Digswell Hatfield Marshalls Heath Brookmans Park Apsley Hunsdon Knebworth Bozen Green Venus Hill Stapleford Puckeridge Temple End Cumberlow Green Tring Wharf Langley Well End New Mill Hadham Cross Broadoak End Clothall Common Sawbridgeworth Green End Brickendon Digswell Park Easthall Black Green Bushey Heath Green Street Albury Hatching Green Dassels Eastbury Rossway Park Grovehill Kemprow Poplars Southern Green Leverstock Green Bury Green Nuthampstead Gilston Park Corner Adeyfield Patient End Moor Green Shilley Green Whippendell Bottom East End Weston Bayford Moneyhill Tylers Causeway Hartham Harpenden Kettle Green Walkern Barkway Park Street Hunton Bridge The Frythe Ashwell End Presdales Bishop's Stortford Deacons Hill Batchworth Heath Haldens Clapgate Cupid Green Rye Park Hitchin Hill Cuffley Frogmore Ashwell Nomansland Letchworth Old Hall Green Westmill Boxmoor Nup End Green West Hyde St Albans Green End Kings Langley The Swillett North Mymms Aldenham Green End Old Hatfield Widford Watton at Stone Wheathampstead Sopwell Ellenbrook The Ryde Perry Green Titmore Green Tewin Wood South Oxhey Corner Hall Hertford Heath Hebing End Anstey Burn's Green Hertingfordbury Westland Green Church End Hastoe Wymondley Bury Peartree Woollensbrook Babbs Green Harmer Green Harpenden Common Dancers Hill Kingswood Colney Street Birch Green Whitwell Wellpond Green Warners End Lincoln Hill Frithsden Allen's Green Woodside Warren's Green Baker's End Broadwater Smug Oak Slip End Napsbury Park Abbots Langley Haultwick Datchworth Green Hammerfield Ayot St Peter Hatfield Garden Village Little Hadham Fields End Blackmore End Woolmer Green Watford Woodhall Snailswell Welwyn Garden City Great Gaddesden Standon Holwell Rosedale Felden St Ibbs King's Walden Burge End Piccotts End The Flints Langley End Stanborough Birchwood Luffenhall Barley Trims Green Pottersheath Cow Roast Chiswell Green Tonwell Reed End Oakfield Trowley Bottom Pirton The Camp North Watford Daw's End Hoo End Old Bricket Wood Cherry Green Walsworth Spitalbrook Sarratt Bottom Hogpits Bottom Spellbrook Painter's Green Wyddial Helham Green Bramfield Shenley Welwyn Throcking Northaw Valley Church End Hall Grove Hemel Hempstead Lucas End Thorley Street Bulbourne Northaw Bovingdon Bull's Green Munden Potten End Church End Aston Hay Street Townsend Wildhill Roe Green Great Wymondley Wadesmill Mill Green Norton Fiddler's Hill Moor Park Chells Little Wymondley Labby Green Redhill Cheapside Bower Heath Albury End Lemsford Cadwell Gilston Park Hertford Chapel Croft Broken Green South Hatfield Ware Bury Green Chipping Thorley Houses Redbournbury Broad Colney Buntingford Howe Green Church End Flaunden Colliers End Shaftenhoe End Belsize Stocking Pelham Rickmansworth Wareside Rush Green Winkwell Radlett Shephall Tringford Datchworth Codicote Maple Cross Poynders End Newtown Youngsbury Shaw Green Redcoats Green Westmill Welham Green Loudwater Astrope South-end Flamstead Westwick Row Willian Rucklers Lane Leavesden Green Borehamwood Aspenden Barleycroft End Potters Bar Garston Wood End New Greens Woodcock Hill Ardeley West Watford Caldecote Hill Ridge Bentley Heath Highfield Bendish Langley Bottom Roe Green Mangrove Green Wormleybury Temple Dinsley Coleman Green Childwick Bury Roe End Gosmore Lower Green Ringshall Wigginton Bottom Bamville Wood Little Hormead Hatfield Hyde Dudswell Ganwick Corner Bromley How Wood Water End Old Town Hadham Ford Burnham Green Little Gaddesden Wigginton Kelshall Green Street St Paul's Walden Chapmore End Royston Cooper's Green Digswell Water Thundridge Ansells End Hickman's Hill Berkhamsted Radwell Oaklands Nast Hyde Hall's Green Clothall Fishers Green Graveley Tower Hill Napsbury Brent Pelham Little Almshoe Sandridge Little Berkhamsted Hook's Cross Levens Green Friar's Wash Bushey Chaulden Todd's Green Bengeo East End Green Pine Hurst Sherrardspark Wilstone Kinsbourne Green Stevenage Shenleybury Preston St Margarets Cokenach Rableyheath Patchetts Green Ayot St Lawrence Tea Green Long Marston Aston End Smallford Upper Dunsley Stanstead Abbotts Kimpton The Willows Perry Green High Wych Childwick Green Green End Hoddesdon Sergehill Symonds Green Cottered Ashbrook Swanley Bar Caldecote The Folly Chorleywood Buckland Appspond Puttock's End