Sports Marketing in Thorley Houses

Get in touch

Sports Advertising in Thorley Houses

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Thorley Houses, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Thorley Houses?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Thorley Houses, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in CM23 4?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Thorley Houses get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Thorley Houses (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Perry Green Temple End The Heath West End Kingswood Todd's Green Ganwick Corner East End Weston Mill Green Hebing End Bromley Woodside Rush Green Ansells End Church End Flamstead End Thorley Wash Reed End Woollensbrook Dane End Welwyn Kelshall South Hatfield Broken Green Patient End Little Tring Hunsdonbury Panshanger Black Green Croxley Green Watford Datchworth Green Daw's End Letchmore Heath Porter's End Blackmore End Woodcock Hill Batchworth Heath Holwell Chells Manor Burnham Green Anstey Kemprow Gadebridge Rableyheath Church End Cheverell's Green Norton Norcott Hill Langleybury Westmill Ballingdon Bottom West Watford Well End Hoo End Deacons Hill Spellbrook Newsells Colney Street Epping Green Rossway Park Haultwick Abbots Langley Wandon End Apsley Lower Titmore Green Piccotts End Barley Heronsgate Great Hormead Tring Wharf Water End Napsbury Woolmer Green Great Offley Hitchin Whippendell Bottom Gilston Micklefield Green Burn's Green Ashwell East End Green Borehamwood Frogmore Warners End Bury Green Piper's End Chorleywood Hickman's Hill Helham Green Codicote Bottom Sherrardspark Cradle End Colliers End Oaklands Frogmore Patchetts Green Gravesend Jersey Farm Handside Spitalbrook Marshalswick The Rookery Tolmers Old Town Benington Cuffley Cow Roast Bury Green Watton at Stone Frithsden Corner Hall Mill End Puttock's End Roe End Redhill Harpenden Codicote Sergehill Hudnall Broadoak End Gilston Park Loudwater Barkway Gubblecote Wilstone Green Bayford Wormleybury Thorley Houses Cokenach The Willows Kettle Green Highfield Howe Green Cole Green Green End Nomansland South-end Tylers Causeway Hammerfield Chells Harmer Green St Ibbs Gorhambury Felden Wilstone Great Gaddesden Braughing Friars Upper Dunsley Woodhall Church End Standon Green End Ashwell End Little Hadham Upwick Green Albury End Appspond Friar's Wash Park Street Ware Ley Green Carpenders Park Hudnall Corner Letty Green Tringford Dudswell Shaw Green Wood End Clapgate Albury Breachwood Green St Ippolyts Nash Mills Nether Street Bamville Wood Harpenden Common Birch Green Braughing Caldecote Bovingdon Churchgate Aston End Hare Street Slip End Kinsbourne Green Lilley Moor Park Tewin Wood Bendish Damask Green Berkhamsted Nasty Digswell Old Hall Green Cupid Green Welham Green Nobland Green Napsbury Park Digswell Park Elstree Winkwell Wakeley Snow End Batlers Green Bedwell Great Amwell Cheapside Woodside Hatching Green Cromer Hyde Church End Commonwood Latchford Ayot Green Smith's End Aston Symonds Green Roestock Newtown Ringshall Fields End Coleman Green Langley Potters Crouch Old Bricket Wood Hammond Street Shephall Two Waters Rush Green Chapmore End Ickleford Chapel Croft The Folly Green Street Rooks Nest Green Street Green End Danesbury Paynes End Frogmore End Counters End Washall Green Hay Green Datchworth Childwick Bury West Hyde Ayot St Lawrence Mackerye End Wallington Westwick Row Redcoats Green Nuthampstead Broadgreen Wood Leavesden Green Green End Aldenham High Wych Bengeo Waltham Cross The Frythe Munden Little Offley Boxmoor Pouchen End Gosmore Nast Hyde Hertford Aldbury Cooper's Green Furneux Pelham St Albans London Colney Astrope Townsend Redbourn Stanborough Poynders End Puckeridge Oxlease Lower Green Meesden Lower Woodside Lemsford Wellpond Green Luffenhall Chipping Wymondley Bury Stanstead Abbotts Preston Driver's End Widford Ayres End New Town Wormley West End Shenley Bushey Poplars Oakfield Painter's Green New Mill Bragbury End Hatfield Garden Village Ashbrook New Greens Graveley Nettleden Baker's End Monks Green Hook's Cross Royston Hailey Chaulden Batford Meriden Moneyhill Essendon Perry Green Green End Clay End Long Marston Kitts End Bury End Mill End Wormley Northchurch Buntingford Birchwood Little Gaddesden Peters Green Nup End Green Southern Green Chipperfield Turnford Markyate Bourne End Holdbrook Sarratt Old Hatfield Venus Hill Cadwell Bozen Green Hogpits Bottom Northaw Valley Shenleybury Barwick Goff's Oak Cromer How Wood Cold Christmas The Camp Stocking Pelham Rushden Bricket Wood South Mimms Whitwell King's Walden Babbs Green Pine Hurst Cottered West Leith Batchworth Newgate Street Staines Green Dancers Hill Marshmoor Swanley Bar Oxhey Cockernhoe Stapleford Stevenage Fiddler's Hill Hastoe Chorleywood Bottom Rucklers Lane Hadham Ford Chorleywood West Sleapshyde Titmore Green Mangrove Green Hitchin Hill Kings Langley Broad Colney Water End Cherry Green Hay Street Bassus Green Knebworth Bennetts End Wigginton Willian Bentley Heath Bernards Heath Mardleybury Smallford Westmill Holywell Labby Green Haldens Buckland Waterdale Tewin Walsworth Much Hadham Leverstock Green New Ground Amwell Therfield Hinxworth Shilley Green Easthall Walkern Little Heath Clothall Digswell Water Lower Green Levens Green Whempstead Thundridge Little Hormead Patmore Heath Grovehill Fleetville Jockey End Newnham Chiswell Green Sandon Belsize Hatfield Hyde Hemel Hempstead Park Corner Baldock Colney Heath Reed Adeyfield Brent Pelham Bishop's Stortford Charlton Broadwater Hockerill Burge End Brookmans Park Thorley Street The Node Crabbs Green Childwick Green High Cross Hoddesdon Lincoln Hill Tring Brickendon Bramfield Bell Bar Flaunden Bull's Green The Swillett Northaw Marshalls Heath Ardeley South Oxhey Hare Street Warren's Green Thorley Old Knebworth St Julians Broxbourne Paradise Radwell Green Tye Hunsdon Hall Grove Cumberlow Green Trowley Bottom Wyddial Temple Dinsley Pirton Wigginton Bottom Wheathampstead Waterford Little Berkhamsted Allen's Green Flamstead Rusling End Roe Green Radlett Welwyn Garden City Smug Oak Green End Little Almshoe High Leigh Tower Hill The Folly Aspenden Trims Green Bygrave Potten End Darley Hall Peartree Caldecote Hill Langley Bottom Garston Chandler's Cross High Cross Hertford Heath Sopwell Rosedale Kimpton Rye Park Bushey Heath Ellenbrook Hadham Cross The Ryde Watford Heath Purwell Barwick Ford Bower Heath Ridge Tonwell Roe Green Lea Valley Sacombe Green Sunnyside Westbrook Hay Sacombe Letchworth Gustard Wood Great Munden Hartham Hertingfordbury Hunton Bridge North Mymms Newhall Green Maple Cross Pottersheath The Flints Hatfield Hall's Green Little Wymondley Langley End Standon Sarratt Bottom St Paul's Walden Shootersway St Stephens Ayot St Peter Clothall Common Sandridge Bullen's Green Snailswell Brook End Redbournbury Westland Green Puttenham North Watford Throcking Bulstrode Moor Green Round Bush Great Wymondley Presdales Eastbury Tea Green Potters Bar Lucas End Hexton Shaftenhoe End Fishers Green St Margarets Dassels Walnuttree Green Tyttenhanger Eastwick Barleycroft End Pin Green Bulbourne Leasey Bridge Pimlico Wareside Bedmond Rickmansworth Bucks Hill Youngsbury Sawbridgeworth Cheshunt Wadesmill Wildhill