Sports Marketing in Alness

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Sports Advertising in Alness

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Alness, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

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What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Alness?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Alness, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

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What is the Cost of Advertising in The Sports Industry in IV17 0?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

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If you are looking to promote your company in the highly competitive sports and fitness industry in Alness get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

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We cover Alness (Ross and Cromarty)

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Balgown Glen Dale / Gleann Dail An Àrd Dornie Mugeary Arcan Achduart / Achadh Dubhaird Fearn Breacais Loanreoch Kilmuir Kingsburgh / Cinnseaborg Achnashellach / Achadh na Seileach Armadale / Armadail Craigrory Cadboll Badcaul Achintee Kishorn Balmeanach / Baile Meadhanach Cnoc Ruadh Balintraid Croftnacriech Balnaguisich Fearnmore Mellon Charles Incheril Polglass Inveralivaig Bay Sròndubh Struan / An Sruthan Corry Invershiel Upper Diabaig Alnessferry Balgunearie Eyre / Eighre Alness Horneval Croftown Culduie Milnafua Conon Bridge Arpafeelie Strath Garve / Srath Gairbh Strath Scoraig Altandhu Inverarish Loans of Tullich Kendram Drummond Balmacara Àird Sùlaisiadar Mòr Little Garve / Gairbh Beag Dunans Loggie Ardroag Jemimaville Srath Carran Newton Halistra Edinbane / An t-Aodann Ban Fortrose Idrigill Inver Clachan / An Clachan Kilvaxter / Cille a' Bhacstair Ardtreck Achlorachan Lower Halistra Glen Bernisdale Burnside Lael Forest Arabella Coille Ghillidh Newton of Kinkell Mileabhaig 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Munlochy Opinan Garrafad Culbo Redpoint Leachachan Totaig Wester Arboll Lochcarron Knockbain Keppoch Holmisdale / Holmasdal Balnacra Ardnarff Bracadale Wester Alligin Fearnbeg Redburn Dunmore Sanachan Balmeanach Coulnacraggan / Cul na Creagan Glenuachdarach Mial North Tarrel Heaste / Heasta Ardvannie Balmacqueen Cartbostbeg Erbusaig Tighnafiline Kildonan / Cill Donnain Glengrasco Coast Edderton Ollach / An t-Ollach Camascross / Camus Croise Culbokie South Cuil Nostie Fiskavaig / Fioscabhaig Morefield Camusterrach Pitmaduthy Achnandarach Kilcoy Balmeanach / Am Baile Meadhanach Ullapool Teangue / An Teanga Gillen Badenscallie Knockfarrel Easter Lonvine Pollo Eynort Heights of Kinlochewe Black Hill / Cnoc Dubh Broomhill Kyleakin / Caol Acain Kinlochewe / Ceann Loch Iù Springfield Coulwood Drumsmittal Carbost Ullinish / Uilbhinnis Rha Glen More Valtos / Bhaltos Culnamean Eabost West Toravaig / Tòrabhaig Glenelg Dounie Hamaraverin Second Coast North Fearns Delny Ardheslaig Duntulm Dorrachan Tokavaig / Tòcabhaig Stittenham Uig Husabost Laide Greep Glen Conon Arnisdale Braefindon Calligarry Stein Uig Morvich Arnish Redcastle Feorlaig Portmahomack Kensaleyre / Ceann Sail Eighre Strollamus / Stròlamas Kilmaluag Strath Rusdale Balmacara Square Balmeanach Claigan Fasag Badbea Ferryton Newmore Shulista Keistle Corntown The Dock Kalnakill Talladale Prabost Conasta Dalnacroich Lower Tullich Morangie Kilbride / Cille Bhrìghde Miltown Ashaig / Aisig Acheninver Aird Lower Pitkerrie Letters Borreraig / Boraraig Reiskmore Penifiler / Peighinn nam Fìdhleir Linnie Dunan / An Dùnan North Erradale Shiel Bridge Toulvaddie Lower Diabaig Ardessie Conordan Urray Lower Ollach Portree / Port Rìgh Achnacloich Harrapool / Harrapul Lusta Boath Marybank Inverinate Lonbain Jamestown Saltburn / Alltan an t-Salainn Balleigh Torrin / Na Torrin Camustianavaig / Camas Tianabhaig Bualnaluib Tote Hallin Achintraid / Achantraid Duisdalemore / DuisdeiI Mòr Peiness Ardindrean Gorstan Duncanston Upper Halistra Drumfearn / Druim Fhearna Balblair Arcan Muir Little Scatwell Poolewe Bualintur Knock Rash Glasphein / A' Glas Pheighinn Pool Crofts Gairloch Park Bernisdale Toscaig Camas-longart Hartmount Charlestown Achnagarron Sartle / Sartail Bishop Kinkell Leacanashie / Leacanaisigh Waterloo / Achadh a' Chùirn Sgeitheabost / Skeabost Sgoir Beag Northfield Lochluichart Talisker Leacanasigh Ardmair Letterewe Rhicullen Lower Pitcalzean Ose / Os Ruigh'riabhach Chaol Loch Aillse Aird / An Àird Upper Tote Aultbea Invergordon Crepkill Achiltibuie Brochel Feriniquarrie / Fearann MhicGuaire Ormiscaig Achadh a'Choirce / Achachork Achmore Millnain Wester Lonvine Muir of Ord Kylerhea / Caol Reatha Brogaig Callakille Marishader / Maraiseader Balnabruach Ardintoul Drumchork Letterfearn Windhill Glen Heysdal Sheader / Siadair Roskhill Blairninich Tore Upper Tullich Culnacnoc / Cul nan Cnoc Culnacraig Allt nan Sùgh Muir of Fairburn Scotsburn Limepark / Pairc an Aoil Aultvaich Coul of Fairburn Carnach Arrisa Nonikiln Balblair Portnalong Evanton / Baile-Eoghain Annishader Breabost Digg / An Dig Ardullie Balmuchy Kenmore Elgol / Ealaghol Mount High Kildary South Erradale Blarnalearoch Trumpan Smithstown Satran Borve / Borbh Logie Hill Drynoch Coulin Lodge Skinidin / Sgianaidin Upper Edinbane / Braigh an Aodainn Bhain Durnamuck Breckrey Corry of Ardnagrask Arrina / Arinacrinachd First Coast Lower Milovaig Upper Feorlig / Feolaig Ard Galtrigill / Galtraigeall Garros / Gearros Tarbat Mains Londain Hilton Stenscholl / Steinnseall Attadale Badluachrach / Badluarach Camustiel Glasphein / Glas-Pheighinn Glasnakille Millcraig Balnapaling Harlosh / Harlois Achilty Cuidrach Vatten Leidchruich Strathy Carse of Bayfield Ratagan Bogallan Coulags Treaslane Auchtertyre Kilbride / Cille Bhrìgnde Avernish Carbostmore Shieldaig Upper Milovaig Inveralligin Milton Tore Inchina Rhue Firhill Newton of Cromarty Flashader / Flaiseader Nigg Resolis Rhenetra Ferindonald / Fearann Dhomhnaill Ardelve Newfield Dundonnell Ardvasar / Àird a' Bhasair Nigg Ferry Rheindown Clachamish Lower Tote Ussie Rhiroy Camusnagaul Kinbeachie Strathcanaird Garve / Gairbh Knockbreck Applecross Heribost Greallainn Fanks / Na Faingean Sconser / Sgonnsair Hamaramore Contin / Cunndainn Orbost / Orabost Bornesketaig / Borgh na Sgiotaig Allt a' Chruinn Waterstein / Bhatairsteinn Newmills Knott / Cnot Achgarve North Kessock Ard Dorch / An Àird Dhorcha Leacnasaide Alligin Shuas Greshornish / Griseornais Flodigarry Caroy / An Cadha Ruadh Polbain Sluggans Inverasdale Kirkton Kilmarie Brenachie Cuaig Killen Cromarty Suledale Braes of Ullapool Earlish / Earlais Fendom Reraig Fernilea Staffin / Stafainn Newton of Ferintosh Tain Peinmore Bottacks Avoch Kilmore Rockfield Strathpeffer Bindal Galltair Obsdale Park Uiginish / Uiginis Grudie Ardnagrask Fettes Totardor Dùn Colbost Drinan Geary Grealin Craig Rootfield Fodderty Hilton of Cadboll Annat Aultgrishan Linicro / Lionacro Camas-luinie Lower Arboll Craigdarroch Maryburgh Easter Kinkell Balnaknock / Baile nan cnoc Pitcalnie Melvaig Cullicudden Loandhu Quarryhill Gedintailor / Gead an t-Sailleir Naast Heribusta