Sports Marketing in Polstead Heath

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Sports Advertising in Polstead Heath

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Polstead Heath, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

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What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Polstead Heath?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Polstead Heath, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

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What is the Cost of Advertising in The Sports Industry in CO6 5?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

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If you are looking to promote your company in the highly competitive sports and fitness industry in Polstead Heath get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

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Other locations available for sports marketing
Finningham Gipping St Cross South Elmham Mendlesham Burgate Lower Holbrook Hengrave Wherstead Thorpe Street Hitcham Little Bradley Santon Downham Barningham Middleton Chelsworth Brockford Green Saxtead Bacon's Green Castling's Heath Raydon White Horse Corner Lattinford Hill Frostenden Corner Long Thurlow Stowlangtoft Weybread Street Battlies Green Wordwell Kirton Charsfield Owl's Green Moulton Bell's Cross Mildenhall Mill Green North Warren Hibb's Green Babel Green Acton Place Denham Green William's Green Easton Bavents Waldringfield Heath Capel St Andrew Wingfield Green Frizzeler's Green Nedging Undley Warren Heath Hawstead Green Gazeley Combs Yaxley Capon's Green Earl's Green Great Glemham Dalham Ilketshall St Margaret Boardy Green Crown Corner Rendham Heveningham Little Thurlow Stradishall Worlingham Grundisburgh Monewden Assington Bicker's Heath Great Green Bury St Edmunds Purple Hill Dunstall Green Ash Corner Grinstead Hill Shottisham Whitestreet Green Cross Street Town Street Creeting Hills Spexhall Upper Street Haughley New Street Shelley Farley Green Wattisham Stone Upthorpe Brackenham Syleham Bungay Hestley Green Creeting St Peter Fornham All Saints Henstead Linstead Parva Mendham Willingham Thornham Parva Culfordheath Old Newton Lackford Pound Green Great Bealings Longfield Green Linstead Green Tannington Place Witnesham Bradfield St Clare Cornard Tye Thelnetham Melon Green Chilton Leys Sudbury Calais Street Kettlebaston Whelp Street Lower Raydon Chilton Rattlesden Dagworth Spratt's Street Cavendish Buxhall Fen Street Sherbourne Street Butley High Corner Tattingstone White Horse Somerleyton Freston Cransford Broad Green Wenhaston Thorpeness Rickinghall Elveden Lindsey Tye Mount Pleasant Wickham Street Laxfield Scotland Street Trimley St Mary Newtown Stonecross Green Smithwood Green Thurston Planche Cuckoo Tye Tuddenham St Martin Darsham Hopton Brockley Green Drakestone Green Little Green Kenny Hill Wissington Cock & End Wilby High Street Green Timworth 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Aldham Hadleigh Heath Ubbeston Friday Street Boyton Base Green Clopton Corner Athelington South Cove Pakefield Whitton Button Haugh Green Cherrytree Green Audley End Capel Green Halesworth Nether Street Thornham Magna Cole's Green Baylham Stone Southolt Nowton Bromeswell Hanningfield Green East Barton Hoo Easton Stoke Windsor Green Harkstead Little Wratting Broadgrass Green Claydon Newthorpe Chattisham Dandy Corner Hargrave Hartest High Street Wicker Street Green Hunston Green Willisham Clopton Green Bures Green Kenton Tattingstone Mells Oldhall Green Gosland Green Wilsey Button's Green Norton Little Green Colchester Green Hinderclay Winston Withermarsh Green St Margaret South Elmham Martlesham Duke Street Allwood Green Burthorpe Almshouse Green Mettingham Sproughton Goddard's Corner Stratford St Mary Lady's Green Fakenham Magna Framsden Otley Little Green Brandon East End Flixton Cook's Green Great Ashfield Cow Green Hanchett Village Ashfield Green Withersdale Street Cowlinge Hollybush Corner Clopton Rushmere Little Saxham High Rougham Bowbeck Battlesea Green Cockfield Maypole Green Onehouse Cattishall Shimpling Kersey Tye Cuckold's Green Stanningfield Hazel Stub Framlingham Uggeshall Great Bradley Bacton Sotterley Brent Eleigh Slough Hill Hadleigh Wenhaston Black Heath Worlington Kersey Eyke Wickham Street Nedging Tye Blaxhall Bedfield Sowley Green Wattisham Bird Street Cavenham Ousden West Stow Parham Farnham Bower House Tye Bleach Green Hightown Green Mill Street Badwell Green Hoxne Friday Street Hemley Pixey Green Haverhill Fen Street Foals Green Monk Soham Stoke-by-Clare Little Wenham Walpole Ellough Mill Hills Crowfield Green Groton Wissett Brantham Priory Green East Green Euston Felsham Belstead Long Melford Hanningfields Green Knettishall Pitcher's Green Ilketshall St Andrew Mellis Bildeston Curlew Green Earl Soham Letheringham Risby Combs Ford Willisham Tye Melton Gisleham Woodbridge Blyford Apsey Green Ford's Green Rushmere St Andrew Carlton 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Corner Swan Green Gibraltar North Cove Stow's Hill Little London Hollesley Humble Green Stoke-by-Nayland Little Waldingfield Shadingfield Studlands Park Church Common Mutford Washbrook Little Glemham Otley Green Shipmeadow Maidenhall Polstead Heath Temple End Copdock Duck Corner Brome Street Tuddenham Woolpit Heath Little Knowles Green Stockhold Green Brettenham Lakenheath Hawstead Somerton Wortham Ling Charles Tye Troston Pettistree Denham Debenham Barking Tye Mile End Baxter's Green Fenstead End Wingfield Haughley Sotherton Monks Eleigh Camps Heath Aldeburgh Upper Street California Clay Common Genesis Green Campsea Ashe Lawshall Green Blackheath Shimpling Street Hintlesham Falkenham The Street Great Wenham Redgrave Frostenden Broad Green Newmarket Workhouse Green Poystreet Green Ampton Gunton Gedgrave Fornham St Martin Palgrave Beck Row Darmsden Whatfield Thrandeston Nettlestead Chedburgh Annis Hill St Peter South Elmham Cretingham Denston Great Cornard Lawshall Hemingstone Stutton Boot Street Wetherden Needham Street Fen Street Bardwell Harleston Depden Green Chapel Hill Water Run Ufford Herringfleet Sibton Green Dorley's Corner Great Waldingfield Magpie Green Stowupland Bradfield Combust Whepstead Freckenham Rose Green Monk Soham Green Southwold Stuston Wick's Green Wattisfield Benhall Green Hasketon Wentford Sutton Street Priory Heath Oulton Ilketshall St Lawrence Wilde Street Bucks Horn Place Chimney Street Knodishall Metfield Dallinghoo Oulton Broad Trimley St Martin Mickley Green Blythburgh Bedingfield Wetherup Street Wetherden Upper Town Oakley Creeting Bottoms Winston Green Moats Tye Woolpit Stonham Aspal Stratford St Andrew Walsham le Willows Orford Lound Redlingfield Thorington Street Woolverstone Great Welnetham Horham Rougham Dorking Tye Stowmarket Occold Drinkstone Bridge Street Badwell Ash Gromford Hillside Thorndon Rede Crowfield Great Blakenham Butley Low Corner Stubbing's Green Mendlesham Green Stanton Chare Badingham Otley Bottom Middlewood Green Acton Woolpit Green Rendlesham Hog's Corner Rodbridge Corner Bramfield Broad Street Alpheton Culpho Naughton Kersey Upland Silverley's Green Cranley Shelland Cay Hill Wickham Skeith Ipswich Burstall The Woodlands Wyverstone Street Collipy's Green Kirkley Huntingfield Rose Hill Corton High Street Chevington Icklingham Borley Green Little Eriswell Parliament Heath Kettleburgh Sweffling Sibton Barton Mills Cock and End Hulver Street Barnardiston Benhall Street Boyden End Hepworth Trimley Lower Street The Port of Felixstowe Hessett Washbrook Street Brundon Stoven Erwarton Great Finborough Somersham Edwardstone Cox Common Leiston Rotten End Great Bricett Horringer Upper Layham Debach Wickhambrook Blacksmith's Corner Aspall Russel's Green Aldringham Great Common Brandeston Great Green Earsham Street Cratfield Weybread Rushbrooke Little London Wyverstone Crackthorn Corner Bull Green Newton Honington Rishangles Colton Ashfield Cum Thorpe Eriswell Wootten Green Buxhall Great Green Clopton Green Red Lodge Leavenheath Covehithe Kedington Bentley St Michael South Elmham Attleton Green Broadway Bromswell Heath Milden Hoggard's Green Malting End Withersfield Stone Street Stone Street Monks Eleigh Tye Lambfair Green Elmsett Kittle's Corner Dublin Mill Green Barsham Chimswell Cookley Great Livermere Rooksey Green Hanchett End Great Thurlow Preston St Mary Broom's Barn Tannington Brome Snape Higham Brightwell Greenwich Barnaby Green Carlton Colville Page's Green Chediston Green Bruisyard Lower Green Clements Shingle Street Cross Green Landwade Stoke Ash Gosling Green Chickering Great Saxham Brampton Street Heckfield Green Parkway Kenton Corner Botesdale Sharpstone Street Beyton Martlesham Heath Saxham Street Wainford Assington Green Worlingworth Drybridge Hill Culford Felixstowe Tan Office Mill Green Annesons Corner Bloodman's Corner Lower Street Ixworth Thorpe Coltsfoot Green Crownland Thistley Green Rumburgh Pakenham Round Maple West End Brabling Green The Heath Bruisyard Street Stanton Flowton Brundish Street Redisham Beccles East End Thwaite Maidensgrave Bures Oakley Park Kennett End Exning Upper Weybread Sutton Wangford Burstallhill Thurston End Lower Hacheston Castle Hill Chelmondiston Brundish Sizewell Bedingfield Street Kessingland Beach Mill Common Bawdsey Stanwell Green Conyer's Green Westhorpe Elmswell Silverlace Green Saxmundham Akenham Yoxford Tunstall Hartest Hill Potash Coopers Corner Stone Common Great Wratting Snape Watering Beyton Green Burgh Middleton Moor Herringswell Barnham The City Stanton Street Kentford Bramford Wixoe Cross Green Gulling Green Boxford Friday Street Butley Upper Street Shotley Common Langham Ringsfield Marlesford Fornham St Genevieve Ashfield Green Haughley Green West Row Needham Market Westerfield Upper Holton Holton St Mary Stores Corner Sicklesmere Hawkedon Levington Battisford Tye Cookley Street Falkenham Sink St James South Elmham Eastbridge Bacton Green Ash Street Ballingdon Wickham Green Higham Flixton 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