Bus Advertising in Buckinghamshire

Get in touch

Bus Marketing in Buckinghamshire

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Buckinghamshire - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Buckinghamshire - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Buckinghamshire- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Buckinghamshire - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Buckinghamshire

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Chicheley Poundon Burroughs Grove Codmore Widmer End Bishopstone Bancroft Tinkers Bridge Chearsley Grendon Underwood Woodrow Heelands Fulwell Ashley Green Great Hampden Eaglestone Langley Corner Walton Hall Fulmer Winterhill Micklefield Speen Ravenstone Castlethorpe Skirmett Beanhill Buckingham Rose Hill Loudwater Little Frieth Alscot Bennett End Ballinger Common Creslow Granborough Colstrope Bradwell North Crawley Cholesbury Stoke Hammond Lower Weald Far Bletchley Tongwell East Claydon Coleshill Thorney Jordans Neath Hill Green Hailey Lent Conniburrow Bradwell Abbey Moor End Lower Hartwell Edgcott Wolverton Chartridge Fawley Bottom Olney New Bradwell Shalstone Cold Brayfield Biddlesden Winslow Mount Pleasant Lane End Dinton Farnham Park Towerage St Leonards Marsh Gibbon Spurlands End Filgrave Lee Gate Orchard Leigh Wolverton Mill South Butler's Cross Tilbrook Newtown Willen Park Cuddington Rush Green Smokey Row Bragenham Slapton Worminghall Mundaydean Bottom Pednor Bottom Westcroft Pitstone Hill Cores End Hawridge Griffitts Yard Easington Fishermead North End Hunt's Hill Hardwick Hedgerley Hill Charndon Upper Pollicott New Denham Woodhill Wingrave Haddenham Longwick Buckland Botley Higher Denham Tyler's Hill Thornborough Mantles Green Marsworth Chessmount Bledlow Ridge Page Hill Goddards Wavendon Gate Knowlhill Atterbury Elmhurst Nash Chackmore Pitstone Danesfield Darvillshill Oxley Park Shenley Lodge Egypt Shreding Green Bleak Hall Ellesborough Great Kimble Shenley Church End Berryfields Brook End Bucklandwharf Gibraltar Owlswick Tyringham Marlow Bottom South Heath Emerson Valley Rout's Green Baker's Wood Whitney Crownhill Caldecote Verney Junction West End Littlecote Chilton Monkston Wing Lye Green Ivinghoe Aston Downley Chisbridge Cross East End Soulbury Monkston Park Flackwell Heath Lavendon Summer Heath Milton Keynes Village Botolph Claydon Walton Court Newport Pagnell Amersham Old Town Dagnall Bradwell Common Austenwood Coombe Northall Old Farm Park Ickford Weston Underwood Marlow Common Hedsor Honeyburge Loughton Ford Heath End Greenleys Cublington Widmoor Lee Common Springfield Loosley Row Oving Little Kimble Boveney Manor Park Walton Manor Forty Green Diggs Sherington Hunt's Green Weston Turville Hedgerley Linden Village Chesham Bois Chalfont St Giles Lent Rise Salden Green End Bourne End Turweston Padbury Northfield Townsend Turville Heath Bye Green Wexham Street Emberton Love Green Terriers Mursley Ascott North Lee Wheeler End Penn Bottom Heath End Shenley Wood Knotty Green Great Brickhill Gerrards Cross Clifton Reynes Wotton Underwood Great Missenden Burcott Hillesden Hamlet Whiteleaf California Upper North Dean Barton Hartshorn Ivinghoe Whelpley Hill Barley End Sands Bradville Hughenden Valley Dunsmore Wilton Park Tinkers End Bury End Denbigh West Pednormead End Lower North Dean Hodge Lea Pitch Green Petsoe End Great Kingshill Medmenham Kimble Wick Blakelands South End Medbourne Upton West Wycombe Newton Longville Aston Sandford Aston Clinton Dorton Sills Yard Hyde Heath Hazeley Central Milton Keynes Naphill Cadmore End Northend Stoke Green Moulsoe Rotten Row Sprig's Alley Littleworth Common Stokenchurch Pond Park Turville Ludgershall Whaddon Dorney Tattenhoe Fingest Mill End Holly Green Calverton Taplow Greenlands Fox Milne Gayhurst Shipton Church End Lake End Hulcott Bovingdon Green Little Kingshill Long Street Chesham Denham Burnham Bellingdon Iver Pennyland Bedgrove Wooburn Moor Downs Barn Preston Bissett Askett Willen Stonebridge Walter's Ash Layters Green Booker Calvert Burcott Great Linford Amersham Radnage Ley Hill Twyford Shipton Lee Stony Stratford Hazlemere Wycombe Marsh Milton Keynes Newlands Middle Claydon Redland End Great Horwood Woolstone Oldbrook Beamond End Tetchwick Tylers Green Waterside Ditchfield Fawley Akeley Chivery Moor Common Amersham Common Farnham Royal Haydon Hill Great Hivings George Green Flowers Bottom Woughton on the Green Wardrobes Beaconsfield Cressex Iver Heath Nearton End Meadle Netherfield Pheasants Hoggeston Stewkley Dean Saunderton Lee Hilltop Aston Abbotts Wooburn Common Wolverton Mill East Little Marlow Woodham Kents Hill Upper Hartwell Stoke Poges Stony Green Simpson Church End Green End Upper Weald Little Brickhill Horton Shenley Brook End Clanking Amersham on the Hill Wood Green Church End Nash Lee Bow Brickhill Quarrendon Watermead Dunton Little Linford Chalfont Common Gawcott Westbury Lillingstone Dayrell Clayhill Chalfont Grove Kingsash Lillingstone Lovell Monks Risborough Farnham Common Bradenham Upper Winchendon Stacey Bushes Prestwood Bletchley Weedon Wooburn Green Berghers Hill Holmer Green Ilmer Broughton Stone Tathall End Lower End Bryant's Bottom Lenborough Redmoor Stratton Chase Mobwell The Badgers Halton Little Ickford Middle Green Hardmead Winchmore Hill Addington Edlesborough Horsenden Fern East Burnham Newton Blossomville Seer Green Newton Leyes Fullers Slade Grange Farm Saunderton South End Little London Little Horwood Waddesdon Grove Haversham Two Mile Ash Pheasant's Hill Ham Green Dadford Penn Penn Street Lower Bois Lower Woodend Brinklow Woughton Park Willen Lake Horsleys Green Kingston Mop End Buckland Common Swan Bottom Ballinger Bottom Pitstone Green Hollingdon Cheddington Asheridge Princes Risborough Chenies Little Crawley Peartree Bridge Steeple Claydon World's End Stoke Goldington Fort End Well End Broughton Crossing Linford Wood Rowsham Blue Bridge Bledlow Terrick Wavendon Hanslope Lower Cadsden Walton Nether Winchendon Quainton Richings Park Singleborough Hyde End Little Boys Heath The Bowl Dorney Reach Chalfont St Peter Old Wolverton Browns Wood Wooburn North Marston Beacon's Bottom Fenny Stratford Hillesden Lathbury Beachampton Marsh Crownfield Cryers Hill Drayton Parslow Lee Clump Middleton Long Crendon Westlington Aylesbury Buffler's Holt Coffee Hall Maids Moreton Lacey Green Westcott Wendover Wendover Dean Caldecotte Brill Thornton Little Chalfont Piddington Boarstall Bottrells Close Woburn Sands Oakley Greatgap Hedgerley Green Southend Bolter End Frieth Shabbington Skittle Green Hitchambury Nup End Hotley Bottom Littleworth Corner Rockwell End Ashland Kiln Farm Great Holm Little Wood Corner The City Bierton Holtspur Stratford Fields High Wycombe Studley Green Mentmore Lower Pollicott Fleet Marston Tingewick Oakhill Walton Bockmer End Drayton Beauchamp Broughton Bancroft Park Parslow's Hillock Victoria Park Waterend Water Stratford Parmoor Bolbeck Park Radclive Buckmoorend Crafton Foscote Church End Sedrup Wymbush Chalkshire Leadenhall Tatling End Brook End Campbell Park Astwood Chetwode Ledburn Horn Hill Rooksley Tickford End Downhead Park Forty Green Southcourt Furzton Lake Whitchurch Kingswood Leckhampstead Adstock Ibstone Latimer Stoke Mandeville Warrington Walnut Tree Kingsmead Little Missenden Water Eaton Startop's End Swanbourne Horton Wharf Hollybush Hill The Lee Wroughton Park Church End Marlow Hambleden Lower Ascott Elfield Park Little Hampden Ashendon Stewkley Giffard Park Wolverton Mill Kingsey Pitchcott Middle Weald Stantonbury Sheepridge Saunderton Furzton