Bus Advertising in Chalfont St Giles

Get in touch

Bus Marketing in Chalfont St Giles

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Chalfont St Giles - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Chalfont St Giles - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Chalfont St Giles- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Chalfont St Giles - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Chalfont St Giles (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Wooburn Green Rout's Green Hardwick Beacon's Bottom Turville Heath Ivinghoe Aston Haversham Hunt's Hill Dorton Blakelands Speen Bledlow Crownfield Shenley Lodge Rooksley Pitchcott Forty Green Marsworth Wavendon Bellingdon Downhead Park Lillingstone Dayrell Chilton Little Wood Corner Leadenhall Oakhill Loosley Row Waddesdon Lower Hartwell Bancroft Park Astwood Rotten Row Wingrave West Wycombe Bolter End Hawridge Aston Abbotts Two Mile Ash Church End Bradenham Ilmer Addington Calverton Bradwell Abbey Fulmer Mundaydean Bottom Lower Pollicott Lenborough Bancroft Tickford End Little Horwood Jordans Shabbington Maids Moreton Foscote Mill End Stantonbury Middleton Upper Winchendon Wing Ashley Green Moulsoe Fishermead Pednor Bottom Twyford Iver Ravenstone Heath End Sheepridge Amersham Common South Heath Dagnall Walton Oldbrook Redland End Lower End Bradwell Common Chesham Crownhill Hyde Heath Willen Tinkers End Downley Flackwell Heath Bryant's Bottom Bishopstone Wooburn Drayton Parslow Marlow Common Northfield Marsh Gibbon Beanhill Gibraltar Giffard Park Thornborough Chicheley Ballinger Common Radnage Richings Park Owlswick Saunderton Hambleden Beamond End Aston Sandford Hitchambury Burcott Dunton Hedgerley Hill Shenley Brook End Ludgershall Wendover Walter's Ash Winchmore Hill Oxley Park Simpson New Bradwell Milton Keynes Village Ham Green Charndon Piddington Tilbrook Horton Granborough Towerage Pitstone Green Monkston Park Edgcott Great Holm Hoggeston Bourne End Little Hampden Bletchley Upper Pollicott Akeley Hollingdon Amersham Old Town Whitney Halton South End Wolverton Mill East Townsend Rush Green Broughton Chackmore Weedon Beaconsfield Stonebridge Woughton Park Stoke Poges Water Stratford Mobwell The Bowl Ibstone Dorney Woolstone Church End Upper North Dean Ballinger Bottom Chalfont Grove Hazeley Farnham Royal California Bledlow Ridge Soulbury Fenny Stratford Berghers Hill Fox Milne Old Wolverton Loughton Bow Brickhill Chetwode North Crawley Cheddington Bennett End Aston Clinton Wilton Park Hedgerley Loudwater Skirmett Swanbourne Furzton Princes Risborough Elmhurst Haydon Hill Dinton Great Kimble Mount Pleasant Skittle Green Kingston Bedgrove Little Kimble The City Springfield Gayhurst Olney Clifton Reynes Lacey Green Church End Stoke Green Linden Village Redmoor Holmer Green Chearsley Terrick Prestwood Woodham Blue Bridge Dunsmore South End Stratton Chase Holtspur Lane End Wroughton Park Old Farm Park Clayhill Filgrave Goddards Walton Great Brickhill Littleworth Common Bye Green Dorney Reach Pheasants Brinklow Kingsey Upper Weald Baker's Wood Little Crawley Nearton End Medbourne Petsoe End Moor End Tyringham Great Missenden Woburn Sands Calvert Singleborough Stoke Mandeville Hazlemere Campbell Park Littlecote Cores End Crafton Shreding Green Hughenden Valley Manor Park Kimble Wick Penn Bottom Startop's End Newton Longville Waterside Chenies Thorney Stony Stratford Chessmount Willen Park Chalkshire Widmoor Lower Woodend Chivery Fleet Marston Tatling End Kiln Farm Sands Iver Heath Wardrobes Burnham Monkston Turweston Bovingdon Green Nether Winchendon Westcott Stony Green Layters Green Tylers Green Winterhill Worminghall Verney Junction Rose Hill Alscot World's End Bragenham Warrington Hotley Bottom Padbury Forty Green Westbury Greenlands Mop End Preston Bissett Hanslope Newton Leyes Smokey Row Clanking Oakley Thornton Bucklandwharf Quarrendon Quainton Victoria Park Wavendon Gate North Lee Berryfields Hedsor Wheeler End Denham Hollybush Hill Broughton Crossing Amersham Bottrells Close Love Green Waterend Great Hivings Wooburn Common Shalstone Buckland Common Ford Stewkley Dean Little Chalfont Farnham Park Kingswood Ellesborough Griffitts Yard Wooburn Moor Shenley Church End Fulwell Parslow's Hillock Bury End Tetchwick Cuddington Heath End Spurlands End Turville Flowers Bottom Kents Hill Ashendon Barton Hartshorn Burroughs Grove Steeple Claydon Upton Mantles Green Church End Lathbury Broughton Chesham Bois Swan Bottom Willen Lake Watermead Studley Green Wood Green Hillesden Hamlet Codmore Pitch Green Hulcott Wolverton Mentmore Castlethorpe Brook End Great Horwood Stone Shenley Wood Bierton Penn Street Newtown Gawcott Littleworth Corner Woodrow Chalfont St Peter Wendover Dean Conniburrow Biddlesden Bradville Horton Wharf Wexham Street West End Mursley Boveney Bleak Hall Tinkers Bridge Widmer End Green End Fern Salden Horn Hill Austenwood Ditchfield Monks Risborough Marlow Bottom Hillesden Buckingham St Leonards Knotty Green Stewkley Tingewick Stoke Goldington Knowlhill Greenleys Page Hill Ivinghoe Lower Ascott Buffler's Holt Lent Pheasant's Hill Saunderton Little Frieth Lake End Downs Barn Cressex Whitchurch Marlow Stoke Hammond Nash Lee Shipton Cryers Hill Upper Hartwell Hardmead Sprig's Alley Slapton Kingsmead Latimer Shipton Lee Buckland Coleshill Edlesborough Walton Court Pitstone Hill Askett Lavendon Meadle Seer Green Kingsash Stratford Fields Emerson Valley Little Boys Heath Great Linford Chisbridge Cross Tathall End Micklefield Church End Taplow New Denham Langley Corner Great Kingshill Browns Wood Little Brickhill Amersham on the Hill Honeyburge Colstrope Fawley Tyler's Hill Westlington Brill Medmenham Lye Green Botley Botolph Claydon Stacey Bushes Green End Hunt's Green Little Kingshill Saunderton Lee Great Hampden Ledburn Holly Green Elfield Park Greatgap Egypt Creslow Atterbury Ickford George Green Lower Bois Orchard Leigh Naphill Farnham Common Wolverton Mill South Ley Hill Westcroft Far Bletchley Penn Well End Bolbeck Park Cadmore End Chartridge Newport Pagnell Bradwell North End Pitstone Sedrup Chalfont Common East End Wolverton Mill Central Milton Keynes Horsleys Green Moor Common Hedgerley Green Buckmoorend Pond Park Middle Claydon Wymbush Neath Hill Northall Southend Weston Turville The Lee Whelpley Hill Burcott Little Linford Denbigh West Drayton Beauchamp Fingest Lee Clump Pennyland Pednormead End Coombe Hyde End Whiteleaf Aylesbury Wotton Underwood Rowsham Lower North Dean Summer Heath Danesfield Green Hailey High Wycombe Whaddon Caldecote Brook End Heelands Sills Yard Chalfont St Giles North Marston Walnut Tree Walton Manor Stokenchurch Little London Darvillshill Lower Cadsden Fawley Bottom Lee Common Cold Brayfield Lillingstone Lovell Grendon Underwood Cholesbury Sherington Eaglestone Parmoor Higher Denham Furzton Lake Gerrards Cross Oving Adstock Middle Weald Terriers Weston Underwood Grove Tattenhoe Cublington Middle Green Rockwell End Radclive Fort End Milton Keynes Emberton Woodhill Southcourt Northend Little Marlow East Claydon Winslow Easington Coffee Hall Asheridge Little Ickford Nup End Marsh Linford Wood Beachampton Horsenden Tongwell East Burnham Peartree Bridge Lower Weald Lent Rise Barley End Ascott Bockmer End Hodge Lea Dadford Diggs Long Crendon Lee Gate Frieth Woughton on the Green Newton Blossomville Little Missenden Water Eaton Wycombe Marsh Caldecotte The Badgers Long Street Netherfield Poundon Hilltop Leckhampstead Ashland Walton Hall Newlands Boarstall Booker Butler's Cross Haddenham Grange Farm Longwick Fullers Slade Nash