Bus Advertising in Church Broughton

Get in touch

Bus Marketing in Church Broughton

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Church Broughton - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Church Broughton - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Church Broughton- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Church Broughton - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Church Broughton (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Greenwich Eyam Edale Tissington Alton Inkersall Old Tupton Common Side Ashleyhay Swadlincote Compton Smalley Chinley Newhall Netherthorpe Smisby Egginton Cowlow Stanley Common Starkholmes Etwall Common Breadsall Hilltop Bridgehill Nuttals Park Shipley Common Ashford in the Water Whaley Bagshaw Stoneheads Upperwood Ashover Edensor Lea Harper Hill Glutton Bridge Over Leigh Pleasley Vale Tinkersley Handley Hartington Broadmeadows Thornsett Woolley Newbold Moor Dove Holes New Mills Boylestonfield Porterhouse Grassmoor Holymoorside Middlecroft Hallowes Pilsley Green Bridgeholm Green Dove Head Oxcroft Estate Danesmoor Denby Bottles Limekiln Field Dimple Pride Park Hague Bar Pinxton Morley Park Wormhill Dethick Castle View Bullhurst Hill Matlock Green Great Wilne Renishaw Breckend Bradley Codnor Buckland Hollow Doveridge Staveley Grindlow Hemming Green Unthank Aldercar Ingmanthorpe Upper Hackney Mastin Moor Heath End Little Chester Blackwell Brimington Common Sunny Hill Larklands West Broughton Holmewood Warrencarr Stanton-by-Dale Kelstedge Oxton Rakes Little Hallam Netherthorpe Quarndon King's Newton Newton Solney Higher Chisworth Boylestone Steeple Grange Newton Hollingwood Ironville Northwood Press Eaves Knoll Harlesthorpe Mickley Mercaston Stockley Bramley Hady Ogston Smithy Moor Milford New Houghton High Peak Junction Potter Somersal South Wingfield Sutton Scarsdale Holbrook Longcliffe Belper Lane End Brailsford Green Calver Bretton Tomthorn Conksbury Brookfield Birleyhay Upper Town Toadhole Furnace Littleover Nether Biggin River's Vale Plaistow Osmaston Thurvaston Ashgate Grindsbrook Booth Brassington Brand Side Glossop Langwith Junction Nether Chanderhill Gorseybank Newmarket Makeney Lane Head Owlcotes Thurvaston Bowshaw Emmett Carr Pomeroy Dunston Youlgreave Lower Midway Stanfree Darley Bridge Lane Ends Whitehough Head Spout Mickley Bramley Vale Hidebank Rawson Green Oversetts Shatton Wardlow Mires Radbourne Common Whittington Moor Summerley Carr Vale Moravian Settlement Heathcote Upper Booth Wardlow Smithfield Farley Culland Newtown Crowden Aston Heath Hollington Sterndale Moor Stanhope Bretby Bradwell Bridgemont Common Side Cromford Rumbling Street Hodthorpe Rylah Stainsby Common Hillclifflane Hatton Codnor Park Cropper Morley Matlock Dale Breaston Trentlock Hopton South Normanton Harehill Hassop Dowry Sheldon Windley Bamford Higher Crossings Bowden Head Parwich Marlpool New Zealand Bonsall Marsh Lane Woolley Moor Deepclough Ballidon Earl Sterndale Loscoe Ashgate Unstone Brindwoodgate Washgreen Leaden Knowl Highgate Hill Top Duckmanton Millthorpe Slackhall Chelmorton Stanton in Peak Quarndon Common Tibshelf Heage Calver Low Pentrichlane-end Hardstoft Mount Pleasant Hollins Green Morton Lees Matlock Bank Norwood Shaw Egginton Common Stretton Crist Calke Barrow Hill Commonside Trusley Church Wilne Hilton Langley The Bungalows Shottlegate Hollins Perryfoot Swarkestone Bolsover Friden Breadsall Shottle Lullington Hull End Norbury Stainsby Hazelwood Ripley Muggintonlane End Matlock Stenson Peak Forest Oaker Scotches Churchbalk Monyash Biggin Coxbench Egstow Hillcross Hearthstone Cartledge Heanor Gate Netherseal Ashover Hay Offerton Castleton Peakley Hill West Hallam Dale End Warmbrook Gallows Inn Lower Thurvaston Brockhurst Alfreton Sleet Moor Upperthorpe Markeaton Boulton Moor Tunstead Milton Edlaston Pleasley Padfield Belph Bole Hill Dalebank Dinting Vale Bakestone Moor Pentrich West Handley Upper Birchwood Bolehill Burntheath High Cross Bank Butterley Abney Wirksworth Moor Chaddesden Chevinside Barrow upon Trent Alport Whitehough Coton in the Elms Robin Hood Brushfield Smalldale Eastmoor Somercotes Rodsley Apperknowle Barlborough Townend Pilhough Aldwark Newgate Findern Middleton Cubley Common Upper Loads Crich Carr Tupton Ible Idridgehay Oxcroft Kirk Hallam Codnor Gate Short Heath Spitalhill Oaks Green Coplow Dale Snitterton Upper Midway Gorsey Leys Peak Dale Shirebrook Wingerworth Matlock Bridge Palmer Moor Aston-on-Trent Lower Birchwood Pilsley Astwith Bargate Whitfield Woodseats Malcoff Weston Underwood Grindleford The Gutter Pye Bridge Wilday Green Holbrook Moor Windmill Calow Heanor Nether Handley Bolsover Woodhouse Birley Great Cubley Middleton St Augustines Spinkhill Linton Brookside Nether Green West End Higher Buxton Congreave Hockerley Tunstead Sandiacre Cockyard Ridgeway Hammersmith Matlock Bath Taddington Darley Dale Cowers Lane Blackbrook Sawley Riddings Bankwood Gate Horwich End Callow Bullbridge Stone Edge Golden Valley Litton Holmley Common Stoney Middleton Whatstandwell Swathwick Oakerthorpe Sparrowpit Eckington Stonebroom Woodnook Darley Abbey Chellaston Crewton Newbold Shirland Calton Lees Hasland Coddington Cross Hill Bolehill Wakebridge Hatton Fields New Stanton Holloway Marston Montgomery Milltown Farnah Green Aston Lower Dinting Ambergate Pratthall Brackenfield Leam Gosforth Valley Far Laund Over Haddon Cressbrook Slaley Yeldersley Wash Horsley Stoneyford Hadfield Two Dales Stanton Upper Biggin Shacklecross Ridgeway Moor Street Lane Froggatt Tideswell Brailsford Alderwasley Greenside Clowne Stanley Biggin Waingroves Stanton by Bridge Summerwood Top Alkmonton Winster Thorpe Mount Pleasant Brampton Aston Goseley Dale Lower Crossings Shuttlewood Wheston Hulland Ward Greenhillocks Morleymoor Dalbury Shardlow Buxworth Barber Booth Ladmanlow Brockwell Sapperton Thulston Lee Head Doehole Plaistow Green Hallam Fields Ridgeway Langwith Winsick Stanton Lees Torr Top Little Eaton Crich Ollerbrook Booth Higher Gamesley Shirley Ladygrove Riddings Little Cubley Lower Pilsley Northedge Flagg Alvaston Moorwood Moor Carsington Corbriggs Park Nook Shipley Litchurch Denby Common High Lee The Flourish Nether End Glapwell Longlane The Brushes Crowhole Furness Vale New Horwich Holmesfield Wilmorton Mapleton Whaley Bridge Mercaton Mickleover Parsley Hay The Holmes Chapel-en-le-Frith Sawmills Peasehill Temple Normanton Kirk Langley Chesterfield Freebirch Cowley Millington Green Great Longstone Creswell Smalley Common Walton-on-Trent Nithen End Oakwood Walton Batham Gate Holmesdale Edale End Ednaston Dale Moor Hardwick Wood Chunal Rowthorne Ashopton Wyaston Cutthorpe Church Gresley Scarcliffe Upper Hartshay Lilypool Tintwistle Dunsa Osleston Heath Ashbourne Acre Ridge Estate Williamthorpe Bubnell Tapton Ford Longford Woodthorpe Ilkeston Junction Clifton Markham Vale Pikehall Allenton Leadmill Dicklant Burnaston Duffieldbank Bakewell Pilsley Overseal Hobroyd Milehill Birdholme Snelston Openwoodgate Allestree Milton Melbourne Hilltop Swanwick Priestcliffe Ditch Nether Moor Bretby Somersal Herbert Charlestown Sinfin Millers Dale Old Brampton Marehay Fritchley Cotmanhay Cotes Park Whitfield Park Barlow Mapperley The Elms Lightwood Matlock Cliff Bridge End Hillstown Scropton Flaxholme Holestone Morley Smithy Normanton New Whittington Baslow Coal Aston Charlesworth Taxal Spondon Longfordlane Etwall Kniveton Blackwell Elvaston Hargate Hill Denby Village Arthurs View Marston on Dove Church Broughton Poolsbrook Birchover Hepthorne Lane Hardstoft Common Hathersage Godfreyhole Bradbourne Pear Tree Toadmoor Darley Hillside Old Whittington Rowland The Leys Hartshorne Wensley Hollingwood Estate Wadshelf Fallinge Cross o' th' hands Shelton Lock Brough Nether Burrows Knockerdown Weston-on-Trent Spital Foolow King Sterndale Brimington Elmton Doe Lea Park Head Calow Green Hayfield Hardwick Cowdale Holmgate Wingfield Park Hognaston Littlemoor Westhouses Kirk Ireton Twyford Brook Bottom Lower Kilburn Parkhouse Green North Wingfield Staden New Smithy Coton Park Slatepit Dale Old Matlock Farlands Booth Spitewinter Higham Uppertown Inkersall Green Stony Houghton New Sawley Belper White Moor Wheatcroft Canholes Mugginton Elton Fernilee Sinfin Moor Henmoor Farhill Riber Risley Mackworth Longway Bank Dronfield Woodhouse Rose Hill Idridgehay Green Repton Burrfields Combs Sudbury Dale Abbey Derby Ingleby Ilkeston Hulland Village Waldley The Park Snape Hill Blackbrook Woodhead Sheepbridge Horsley Woodhouse Hare Edge Alsop en le Dale Nether Heage Atlow Church Town Boulton Smalldale New Bolsover Wigley Nether Loads Penny Green Tansley Knoll Loundsley Green Ockbrook Harpur Hill Bradwell Hills The Forties Tansley Over End Hulland Moss Upper Newbold Nether Booth Little Hayfield Crowdicote Long Eaton Low Leighton Ambaston Curbar Whaley Thorns Hargatewall Kilburn Long Duckmanton Upper Langwith Fenny Bentley Wessington Westthorpe Higher Dinting Castle Gresley Rosliston Hundall Monsal Head Simmondley Ticknall Nether Padley New York Litton Mill Osmaston Horsleygate Hathersage Booths Heathtop Yeaveley Leabrooks Tetron Point Cherrytree Hill Brightgate Lower Gamesley Snelston Common Rowarth Hope Lower Hartshay Hangingbridge Ault Hucknall Little Longstone Little Hucklow Langley Mill Mount Pleasant Stonegravels Sutton on the Hill Duffield Over Burrows Kedleston Dalbury Hollow Roston Gowhole Chapel Milton Ireton Wood Whitwell Thornhill Derby War Memorial Village Moorhall Willington Foston Upper Town Whitwell Common Clay Mills Cock Alley Coldeaton Newlands Dronfield Mill Green Stanton Gate Cokhay Green Gamesley Middle Handley Chisworth Calver Sough Draycott Borrowash Hilcote Codnor Breach Buxton Slack Bellevue Newhaven Hill Somersal Boothgate Killamarsh Boythorpe Bacon's Spring Upper End Shireoaks Turnditch Churchtown Lydgate Yeldersley Hollies Rise End Overton Grangemill Hollington Grove Smithy Houses Hallfield Gate Fallgate Lodge House Surface Mine Langley Common West Edge Eagle Tor Ravensnest Beeley Hales Green Old Glossop Butterley Rowsley Shepley Street Barton Blount Birch Vale Broadholm Church Hill Clay Cross Pilsbury Foremark Cinderhill Smalley Green Stoke Little Bolehill Unstone Green Lumsdale Moorfield Upper Padley Arkwright Town Lowgates Priestcliffe New Brimington Burbage Spancarr Linton Heath Owler Bar Great Hucklow Annwell Place Woodlinkin Moorend Cowhill Caldwell Millers Green Wirksworth Palterton Chinley Head Nether Sturston Troway Radbourne Old Dam Woodville