Bus Advertising in Ditchling Common

Get in touch

Bus Marketing in Ditchling Common

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Ditchling Common - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Ditchling Common - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Ditchling Common- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Ditchling Common - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Ditchling Common (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Hollington Park Crowhurst Danehill Collier's Green Jenkins' Green Lower Cousley Wood Spithurst Wellbrook Belmont Barcombe Cross Eckington Corner Lidham Hill The America Ground Darwell Hole Offham Winton North Chailey Chapel Row Lower Dicker Beckley Silver Hill Pounsley Cackle Street Filching Etchingham Holton Hill Cooden East Hoathly Oxley's Green Hampden Park Iden Icklesham Mayfield Upper Wellingham Mile Oak Ashburnham Forge Potter's Green Stone Cross Broadland Row Ewhurst Green John's Cross Sutton Rushlake Green Hollington Grove Hill West Blatchington Hurst Green Cross in Hand Rusher's Cross Heighton Street Davis's Town Rose Hill Mott's Mill Hale Green Lower Horsebridge Maresfield Park Bevendean Alfriston Rickney Round Hill Foxhunt Green Hawkhurst Common Iford Down Street Salehurst Beckley Furnace Herstmonceux Glyndebourne Balls Green New Town Thunder's Hill Rushy Green Marsh Green East Saltdean Balcombe Green Staplecross West Marina Swaile's Green Splayne's Green East Guldeford Lyewood Common North End Guestling Green Hall's Close Lewes Peacehaven Cowbeech Roser's Cross Ringmer East Blatchington St Helen's Waldron Hamsey Plumpton Green Buckham Hill Goatham Green Dukes Green Jury's Gap Wivelsfield Milton Street Portslade Village Kemp Town Bodiam Fisher's Gate Brightling Tarring Neville Birchett's Green Kingston near Lewes Dittons Winchelsea Cooksbridge Cogger's Cross Upperton Dodd's Hill Chalvington Sleeches Cross Caldbec Hill Wartling Crowborough Warren Founthill Shortbridge Best Beech Hill Shortgate Dallington Laughton Common Riseden Blackboys Ashton Green Ponts Green Lunsford's Cross Etchingwood Whitehill Cackle Street Brownbread Street South Malling Newick Falmer Cuilfail Cliff End Ginger's Green Friston Piltdown Brighton and Hove Chilley Green Broomham Blackham Burwash Common Uckfield Durgates Burnt Oak St Leonards Green Marden's Hill Tile Hurst Halland Golden Cross Fletching Mark Cross Bardown St John's Litlington Westdean Heron's Ghyll Laughton Waterhall Upper Hartfield Berwick Coleman's Hatch Skippers Hill Penhurst Kent Street Upper Dicker Seaford Danegate Westdene Normans' Bay Downside Isfield Poundgate Harbour Heights Beacon Down Russell's Green Mark Street Four Oaks Vines Cross Caneheath Northease Wych Cross High Wickham Eastbourne Friar's Hill Newhaven Denton Wood's Corner Horam Crowlink Tompset's Bank Steel Cross Tolhurst Ratton Village South Chailey Hollingdean Hooe Chitcombe East Chiltington Rocks Park Ringles Cross Lower Willingdon Pett Selmeston Winchelsea Beach Rye Stunts Green Hartfield Blackness Northbridge Street Jarvis Brook Broomsgrove Sweethaws Cousley Wood Hankham Bodle Street Green Westham Woolbridge Cock Marling Three Cups Corner The Pound Newbridge Wallcrouch Broad Oak Pevensey Hove Beddingham Wannock Wilmington Windmill Hill Hollingrove Guestling Thorn Shover's Green Friar's Gate Framfield Five Ash Down Firle Alderbrook Fairlight Cove Cowbeech Hill St Leonards-on-Sea Clayhill Barcombe Cackle Street Friday Street Mountfield Berner's Hill Blackness Telham Ore Cornwell's Bank Sedlescombe Burwash Weald Silverhill Park Harley Shute Highgate Stone Cross Duddleswell Hollingbury Battle Old Town Wilmington Green Playden Southern Cross Wickstreet Mount Ephraim Sharp's Corner Little Bayham Chilsham Tidebrook Udimore North Moulsecoomb Pett Level Chapel Cross Broad Oak Flackley Ash Newbury's Cliffe Ripe Broadstreet Green Polegate Robertsbridge Flowers Green St Anne's Grisling Common Glenleigh Park Sharpsbridge Telscombe Cliffs Whatlington Dodd's Bottom Millbrook Hastings Hartwell Silverhill Chapman's Town Mill Corner High Cross Pestalozzi International Village Broad Street Palehouse Common Wallands Park Beachlands Buxted Hangleton Gallypot Street Portslade-by-Sea Ditchling Pevensey Bay Sidley Primmers Green Chuck Hatch Stanmer Meads Horns Cross Northiam Maresfield Bohemia Roedean Dale Hill Town Row Rye Harbour Piddinghoe Black Rock Butcher's Cross Exceat Hellingly Burwash Bishopstone Wivelsfield Green Whydown Patcham Birling Gap Peasmarsh Clive Vale Mount Pleasant Nash Street Upper Horsebridge Wadhurst Rotherfield Bulverhythe Woodingdean Eridge Green Green Street Camber Flimwell Blacklands Steven's Crouch Godleys Green Little Common Canadia Park Corner Old Town Barcombe Mills Lions Green Catsfield Little Norlington Swiftsden Roselands Lunce's Common Punnett's Town Crowborough Willard's Hill Coggins Mill Quabrook Arlington Horsted Green Baldslow Brede Chelwood Common Glyne Gap Pell Green Moulsecoomb Houghton Green Hammerwood Vinehall Street Hooe Common Boreham Street Withyham Pebsham Mark Cross Nutley Folkington Trolliloes Fairwarp Hailsham Terrible Down Saltdean Plumpton West Firle Muddles Green Churches Green Preston Groombridge Horney Common Ely Grange Birchden Honey's Green Town Littleworth Starr's Green St Helen's Wood Westfield Brighton Little Horsted South Heighton Norlington Bowlers Town High Hurstwood Mutton Hall Ticehurst Carter's Corner Burgh Hill Holtye Foul Mile Whitehawk Withdean Five Ashes Union Street Eason's Green Ditchling Common Cade Street Little London Chiltington Boarshead Argos Hill Teasley Mead Alciston Castle Hill Langney Village Waldron Down Chelwood Gate Rottingdean Cooper's Corner Witherenden Hill Peacehaven Heights Mount Pleasant Holmes's Hill Pound Green Peter's Green Ninfield Budlett's Common Jevington Chailey Trull's Hatch Halton Bexhill Poundfield Marle Green Henley's Down Stonegate Three Leg Cross Gun Hill Bexhill-on-Sea Tilsmore Hazard's Green Hadlow Down Red House Common East Moulsecoomb Golden Cross Norton Fairlight East Dean Bells Yew Green Netherfield Whitesmith Furner's Green Jumper's Town West Hill Crumbles Coldean Landport North Corner Langney Cripp's Corner Aldrington The Platt Ovingdean Willingdon Warbleton Wood's Green Foulride Green Great Maxfield Fletching Common Burlow Earl's Down Heathfield Three Oaks Magham Down Southease Chiddingly Church Wood Southover Ridgewood Glynde Old Heathfield St Anthony's Hill Twelve Oaks Maynard's Green Rodmell Sheffield Green South Street Rye Foreign Bachelor's Bump Frant Poundford Catsfield Stream Cottenden Broomgrove Broyle Side Sparrow's Green Streat Westmeston Forest Row Telscombe Snagshall Moulsecomb Watermill Rockrobin