Bus Advertising in Newbury's

Get in touch

Bus Marketing in Newbury's

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Newbury's - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Newbury's - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Newbury's- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Newbury's - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Newbury's (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Winton Southover Holtye Blackness Portslade Village Tarring Neville Harley Shute Friday Street Fletching Battle Mount Ephraim Hawkhurst Common Hangleton East Guldeford South Street Ridgewood Golden Cross Coleman's Hatch Cowbeech Hill Burlow Downside Hadlow Down Arlington Upper Dicker Meads Mark Cross Newbridge Playden Westham Waldron Patcham Catsfield Harbour Heights The Pound Bohemia Uckfield Stunts Green Hollingdean Trull's Hatch Down Street Cackle Street Starr's Green Hollingbury Tidebrook Flackley Ash Telham Jarvis Brook Cooper's Corner Lunsford's Cross Gun Hill Clive Vale Little Common Southern Cross Cock Marling Hollingrove Eridge Green Tolhurst Tompset's Bank Chalvington Ashton Green Little Bayham Lions Green Rye Harbour Foulride Green Salehurst Hellingly Castle Hill Bowlers Town Cliff End Mark Cross Broomsgrove Sparrow's Green Ratton Village Tilsmore Founthill Marle Green Herstmonceux Guestling Thorn Burwash Weald Foul Mile Cottenden Alciston Laughton Common Wych Cross Little Horsted Mile Oak Balls Green Horam Windmill Hill Bardown Wallcrouch Northbridge Street Filching Langney Village Wannock Newhaven Burwash Stonegate Mott's Mill Penhurst Red House Common Sidley Wood's Corner Horns Cross Denton Chelwood Gate Primmers Green Grisling Common Terrible Down Potter's Green Steel Cross Cowbeech Marsh Green Duddleswell Peacehaven Forest Row Guestling Green Pound Green Cogger's Cross Flowers Green Glyndebourne Town Littleworth Exceat Jevington East Blatchington Peter's Green Buxted Sweethaws Sleeches Cross Rose Hill Piltdown Ashburnham Forge Cackle Street Rushy Green Saltdean East Saltdean Hammerwood North Corner Poundford St Helen's Wood Hampden Park John's Cross Five Ash Down Henley's Down Vinehall Street Lower Cousley Wood Baldslow Coldean Vines Cross Southease Trolliloes Magham Down Ninfield Crumbles Barcombe Cross Jenkins' Green Bevendean Whitehawk Houghton Green Three Oaks Honey's Green Grove Hill Black Rock Argos Hill Old Town Chapman's Town Eastbourne Cousley Wood Rye Frant Broadstreet Green Collier's Green Hollington Wartling Round Hill Thunder's Hill Silverhill Park Lidham Hill Chailey Upper Wellingham Four Oaks Stanmer Mountfield Maynard's Green Isfield Etchingham Hove Highgate Whydown Flimwell Dodd's Hill Warbleton Broad Street Horsted Green Maresfield Park Churches Green Danehill Robertsbridge Rusher's Cross Wivelsfield Stone Cross Langney Whitesmith Gallypot Street Birchden Pell Green Hollington Park Cackle Street Telscombe Cliffs Piddinghoe Blacklands Foxhunt Green Poundgate Falmer Selmeston Brownbread Street Upper Horsebridge Willard's Hill Godleys Green North End Fairlight West Hill Birchett's Green Hankham Hartwell Milton Street Belmont South Chailey Roselands Northease Fairlight Cove Riseden Rottingdean Alderbrook Twelve Oaks Dittons Chapel Cross Sharp's Corner Wood's Green Roser's Cross Hastings Stone Cross Palehouse Common Newbury's Ditchling Hale Green Westmeston Cornwell's Bank Beckley Furnace Little London Chiddingly Swaile's Green Litlington St Anthony's Hill Witherenden Hill Plumpton Green Chitcombe Old Heathfield Withdean Bishopstone Newick Eckington Corner Great Maxfield Caneheath The Platt Silverhill Mark Street Upper Hartfield Lyewood Common Rickney Upperton Streat Jury's Gap Iden Carter's Corner Alfriston Plumpton Horney Common Sharpsbridge Etchingwood Hooe Kent Street Bodle Street Green Wilmington Waldron Down Whatlington Oxley's Green Lower Dicker St Helen's Broomgrove Cripp's Corner Wallands Park Lewes Ewhurst Green St Leonards Green Hamsey Norlington Church Wood Rockrobin Holton Hill Nutley High Hurstwood Wadhurst Moulsecoomb Union Street Landport Cade Street Iford Waterhall Ringles Cross Pebsham Heathfield North Moulsecoomb Mayfield Beachlands Cooden Netherfield Barcombe Mills Spithurst Maresfield Winchelsea Beach Ripe Glenleigh Park Russell's Green Eason's Green Kemp Town Millbrook Moulsecomb Halland Blackboys Muddles Green Snagshall Winchelsea Broyle Side Splayne's Green Berwick Crowhurst Broadland Row Blackham Burnt Oak South Heighton Boreham Street Mill Corner Brede Jumper's Town Glyne Gap Norton Sheffield Green St John's Chilsham Firle Icklesham Halton Goatham Green Punnett's Town Cross in Hand Park Corner West Blatchington Rocks Park Woolbridge Wickstreet Staplecross Clayhill Durgates Hall's Close Dale Hill Caldbec Hill Brighton Ely Grange Pevensey Bulverhythe Three Leg Cross Furner's Green Hazard's Green Sutton Laughton Green Street Balcombe Green Swiftsden Ore Hooe Common Friston Ginger's Green High Wickham Ovingdean Broomham Brighton and Hove Pestalozzi International Village High Cross Northiam Preston Crowborough Ditchling Common Chuck Hatch Aldrington Mutton Hall Five Ashes Friar's Hill East Dean Mount Pleasant Three Cups Corner Heighton Street Groombridge Coggins Mill Berner's Hill Westdean Town Row Crowborough Warren Mount Pleasant Bells Yew Green East Hoathly Rodmell Shover's Green Glynde St Leonards-on-Sea Bachelor's Bump The America Ground Dallington Ticehurst Teasley Mead Rye Foreign Chilley Green Camber Sedlescombe Steven's Crouch Davis's Town Woodingdean Chelwood Common Quabrook Burgh Hill Kingston near Lewes Offham Crowlink Best Beech Hill Bexhill-on-Sea Beddingham Broad Oak Cliffe Beckley Westdene Wilmington Green Whitehill Peasmarsh Fisher's Gate Skippers Hill Tile Hurst Blackness Dukes Green Rushlake Green Ringmer Polegate Pounsley Fletching Common Bodiam Hartfield Marden's Hill Pett Level Peacehaven Heights Wellbrook Westfield Chiltington Catsfield Stream Framfield Pevensey Bay Cuilfail Ponts Green St Anne's Lower Horsebridge Golden Cross Seaford Hailsham Pett Budlett's Common Telscombe Beacon Down East Moulsecoomb Roedean Watermill Chapel Row Butcher's Cross Burwash Common Brightling Little Norlington Fairwarp Bexhill Dodd's Bottom Lower Willingdon West Marina Earl's Down Holmes's Hill Udimore West Firle Barcombe Portslade-by-Sea East Chiltington Birling Gap Friar's Gate New Town Broad Oak North Chailey Willingdon Hurst Green Shortgate Rotherfield Old Town Boarshead Buckham Hill Danegate Withyham Poundfield Folkington Normans' Bay Cooksbridge Silver Hill Nash Street Lunce's Common Heron's Ghyll Shortbridge Darwell Hole South Malling Wivelsfield Green Canadia