Bus Advertising in Ampney St Mary

Get in touch

Bus Marketing in Ampney St Mary

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Ampney St Mary - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Ampney St Mary - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Ampney St Mary- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Ampney St Mary - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Ampney St Mary (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Upper Slaughter Woolaston Bentham Lower Ley Fairford Newerne Jack's Green Little Witcombe High Woolaston Brookend Milbury Heath Kemble Oakley North Cerney Frampton Cotterell Gaunt's Earthcott Aston on Carrant Upper Soudley Hilcot Woodbridge English Bicknor Clements End Theescombe Boddington Wotton-under-Edge Sedbury Newton Little Herbert's Hallen Berwick Stowe Chedworth Laines Four Oaks Buckland Tredington Cainscross Avening Green Duntisbourne Rouse Ewen King's Green Brimpsfield Middleyard Compton Green Golden Valley Littledean Hill Greenway Bromesberrow Gloucester Brierley Benhall Stone Hill Rendcomb Bradley Stoke Claypits Park End Woolstone Hilcot End Icomb Houndscroft Smart's Green Cam Slimbridge Clifford's Mesne Barrow Montpellier Cranham Brimps Hill Glasshouse Tredworth Yorkley Slade Charfield Hill Coln St Aldwyns Leonard Stanley Upper Soundwell Butterrow Corse Alderton Fields Battledown Arle Gorsley Hillend Green Yanworth Foxcote Evenlode Shipton Oliffe Calcott's Green Cromhall Willis Elm Compton Greenfield Wallsworth Neds Top Ruspidge Innsworth Hewelsfield Shepherd's Patch Catbrain Great Washbourne Northville Ingst Poulton Northwick Rodford Leckhampton Hill Highfield Stanfields Piff's Elm Nethercote Great Rissington Sandy Lane Hook Street Stockend Charlton Park Charlton Kings Cowhorn Hill Tumpy Green Edge End Blackhorse Bream Botloe's Green Selsley Coberley Forthampton Broad Campden Coldharbour Naunton Park Abbeydale Coney Hill Hyde Churchdown Shipton Shepperdine Elmore Back Stroat Itlay Kington Wheatenhurst Tilsdown Farmcote Pucklechurch Newport Chipping Campden Dymock Tockington Deerhurst Walton Wyndbrook Stroud Hill Rudford The Purlieu Deerhurst Forwood Tirley Bilson Green Wanswell Mitton Cleeve Hill Pope's Hill Driffield Draycott Purton Arlington Ryton Abson West Littleton Paradise Townsend Stanley Lower Meend Whiteway Southrop Woodmancote Hawkesbury Westerleigh Bubblewell Sibland Fairmead Elcombe Pitchcombe Iron Acton The Beeches Watermoor Frampton Mansell Shuthonger Northfield Lower Slaughter Crossways Holbrook Common Oakridge Lynch Stowell Box Overton Park Berry Hill Engine Common Coalway Upton St Leonards Guiting Power Horsepools Elton Twyning Falfield Cirencester St Peter's Middle Duntisbourne Bibstone Daylesford Kendleshire Bevington Blakeney Hill The Eaves Rooksmoor Woolaston Common Ruardean Amberley Highfield Alderton Soundwell Owlpen Rockness Cress Green Yorkley Greet Over Brimscombe Wymans Brook Kemble Wick Churcham Petty France Dorn Longney Pamington Pittville Chase Hill Old Passage Hardwicke Ampney Crucis Lower Hazel Longhope The Heath Hewelsfield Common Avening Kingshill Plump Hill Teddington Heath End Fromebridge Norman Hill Clapton-on-the-Hill South Cerney Hazleton Charfield Carterspiece Rangeworthy Stoke Orchard Eastcombe Oldbury-on-Severn Potterswood Gossington Upper Up Upper Wick Didbrook Harry Stoke Stroud Rockstowes Tresham Huntingford Oldbury Naite Coaley Wickwar Little Washbourne Tidenham Chase Abbotside Hill Taddington Netherend Bencombe Waterlane Turkdean Filton Dyrham Chaceley Hole Andoversford Milkwall Beverston Crackstone Stow-on-the-Wold Coomb's End Bitton Ebley Bradley Daneway Framilode Egypt Ryeford Readings Aston Magna Snowshill Prior's Park Lower Apperley Old Down Pool Meadow Hartpury Badbrook New Town Lynch Stratfordbridge Drybrook St Mark's Cowhill Whaddon Whitfield Berkeley Road Far Oakridge Hampnett Stancombe Batsford Hayden Hillesley St Briavels Common Swindon Harescombe Condicote St Briavels Northway Siddington Highfields Christchurch Shortwood Halmore Winterbourne Pullens Green Forest Green Hystfield Lower Berry Hill Oldcroft Picklenash Coombe Hill Nag's Head Culkerton Kent's Green Upper Swell Staunton The Camp Vinney Green New Cheltenham Totteroak Lynworth Sherborne Joy's Green Cold Elm Bagpath Broadrock Woodcroft Old Bishton Notgrove Elmstone Hardwicke Hatherley Hempsted Codrington Easter Compton Kingswood Ablington Newington Bagpath Uley Lower Chedworth Little London Bridgend North Corner Shipton Solers Cinderford Latteridge Broadoak Postlip Kingscourt Sundayshill Upper Dowdeswell Beach Cockadilly Cockleford Highnam Bibury The Leigh Uckington Lower Redbrook Arlingham Upper Rissington Knockdown Frampton Court Millbottom Aston Subedge Littleford The Barton Hampton Fields Oldland Blockley Wishanger Barton Tickshill Pinfarthings Horton Longwell Green Southend Damery Farleys End Upper Framilode Nibley Stumps Cross Blakeney Moreton-in-Marsh Viney Hill Burnt Ash Redinhorne Cooper's Hill Walham Sharpness Mangotsfield Gretton Fields Staverton Bourton-on-the-Hill Shapridge Shorncote Watermead Oridge Street Littleworth Horsley Mount Pleasant Bisley Harleywood Longridge Hanham Green Marle Hill Henfield Saintbury Almondsbury Compton Abdale Tetbury Lower Common Heathfield Prior's Norton Whaddon Tutshill Berkeley Heath Lower Hamswell Oldbury on the Hill Knightsbridge Oakhunger Badminton Bamfurlong Wicks Green Longridge Cannop Ruscombe Brookend Sudgrove Boxbush Taynton Toddington Little Rissington Bridge Yate Tivoli Middle Wick Palmer's Flat Stinchcombe Fiddler's Green Upleadon Hudnalls Lower Morton Charingworth Stanley Downton Leathern Bottle Tewkesbury Great Witcombe Westington Windsoredge The Rangers Hethelpit Cross Woodford Tutnalls Ampney St Mary Sapperton Everlands Eggs Tump Patchway Elmore Oxenhall Lechlade-on-Thames Whelford Oldend Howley Boughspring Gillingstool Pillows Green Througham Upper Common Ford Longford Selsley West Upthorpe Winchcombe Preston Nympsfield Bafford Winson Hawkesbury Upton Hawcross Sling Acton Turville Tortworth Green Quarhouse The Twittocks Bishop's Cleeve Stonehouse Mount Pleasant Sheepscombe Matson Oldland Common Broom's Green Sandhurst Brown's End Nastend May Hill Village Oxlynch Grovesend Inchbrook Hinton Eastington Frogland Cross Westbury-on-Severn Bournside Calmsden Westonbirt Whiteshill Beeches Green Over Parkend Woodfield Hardeicke Charlton Abbots Little London Gatcombe Bownham Kingswood Pennsylvania Doynton Lower Soundwell North Common Malswick Hallwood Green Joyford Hagloe Naunton Ashmead Green Snig's End Fossebridge Boxwell Horcott Stantway The Park Upton Cheyney Lower Lemington Netherton Nailsworth Thornbury Barton End Poolhill Ampney St Peter Hillersland Broadwell Crossways Bagstone Woolridge Littledean Arlebrook Dodington Tetbury Upton Draycott Thames Head Newland Itchington Lasborough Synwell Lower Swell Hamshill The Mythe Chedworth Chargrove Farmington Chaxhill Pilning Bullo Baunton Cribbs Causeway Morton St Chloe Tuffley Swineford Blaisdon Willsbridge Olveston Downend Kingscote Bishop's Norton Sezincote Brockhampton Murrell's End Windrush Meysey Hampton Cold Ashton Ganborough Oxenton Wortley Dunfield Bulley Robinswood Overton Paxford Battlescombe Up Hatherley Southam Whitecroft Rodborough Maugersbury Lower Lode Tillers' Green Barrow Wake Nupdown Bledisloe The Tynings Kenton Green Rockhampton Wibdon New Mills Slad Warmley Hill Redwick Churchend Alvington Hardwicke Newent Lassington Homestead Foss Cross Wallow Green Lower Wick Little Shurdington Mayshill Naas Stidcot Barnwood Wormington Lightpill West End Warmley Tower Tibberton The Hacket Randwick Westend Tarlton Upleadon Court The Fence Severn Beach Salperton Castletump Cranham Corner Cheltenham Smart's Green Wyegate Green Great Barrington Parkfield Norton Awkley Ayleford High Brotheridge Mile End Mount Hill Swanley Bartlett's Green Dursley Cross Broadwell Symonds Yat East Epney Little Haresfield Moorslade Apperley Lower Oddington Harrow Hill Colt's Green Hasfield Footbridge Woodstock Down Hatherley Yate Rocks Todenham Alstone Stanley Pontlarge Coln St Dennis Chipmans Platt Horwood Riding Ready Token Ellwood Old Sodbury Tickmorend Ozleworth Wapley Tortworth Fairfields Lower Tuffley Fyfield Moorend Cassey Compton Lower Cam Highleadon Pilley Frampton End Grange Village Baker's Hill Oakle Street Winterbourne Down North Woodchester Haresfield Whiteshill Calcot Eastleach Martin Kitlye The Rocks Aust Kingsholm Whittington Caudle Green Newleaze The Folly Coleford Bagpath Chatterley South Woodchester Birdlip Elmbridge Hester's Way Hampen Ball's Green Clearwell Worrall Hill Norcote Quenington Cockshoot Chesterton Marsh Lane Lowbands Anthony's Cross Fretherne Lower Cockleford Twigworth Ruardean Hill Betty's Grave Hatherop Maisemore Nailbridge Staple Hill Watledge Woodchester Woodmancote Hambrook Priding Walton Cardiff Great Stoke Mork Woodhouse Down High Orchard Scowles Farfield Green Street Ashchurch Holywell Shipton Moyne Duntisbourne Abbots King's Stanley Down Ampney Cleevemount Longlevens Aylburton Sandpits Frocester Beachley Chaceley Stock Forthay Wood Stanway Chalford Hill Noverton Longridge End Little Drybrook Nimlet Chavenage Green Four Mile Elm Little Sodbury Upper Morton Stoke Gifford Jeffries Hill Littleton-upon-Severn Townwell East End The Moat Newmarket Hinton Shaw Common Double View Hidcote Bartrim Cowley Newnham Linden Wickridge Street Hawling Plusterrwine Rodmarton Ebrington Didmarton St Paul's Brockhollands Nupend Coombe Perrott's Brook North Nibley Bowbridge Bream's Meend Fairview Warden Hill Colethrop Chipping Sodbury Bowling Green Cobb's Cross Minsterworth Ketford Buckover Wotton Pitt Court Britain Bottom Dudbridge Podsmead Aylburton Common Siston Aston Cross Poole Keynes Shortwood Upper Cam Pancakehill Donnington Rowanfield Far Thrupp Bengrove Dursley Puckshole Warmley Worley Bath Street Allaston The Butts Hunt's Grave Chalford Playley Green Syreford Hopewell Hill Okle Green Highnam Green Stroud Green Bradley Green Saintbridge Brand Green The Quarry Little Sodbury End Paganhill Lower Lydbrook Whitecliff Natton Blackwells End Green Kempsford Phipps Bottom Abwell Prestbury Thrupp The Reddings Ruardean Woodside Standish Bournes Green Stratton Earthcott Green Poolway Upper Hill Three Ashes Green Bottom Cold Aston Tytherington Cross Hill Gretton Kineton Saul Marsh Common Somerford Keynes Dyer's Common High Nash Lower Soudley Putloe Aldsworth Newtown Quedgeley Orange End Temple Guiting Kilcot Crawley Abenhall Lintridge Rodley Hanham Cromhall Common Marshfield Bromesberrow Heath Brockworth Church Westcote Prescott Boulsdon Seven Springs Uplands Withington Whiteway Aylworth Lower Kilcott Elkstone Collafield Littleworth Shakesfield Duntisbourne Leer Sevenhampton Chaceley Ganders Green Puckrup Bledington Miserden Preston Town Street Woolaston Woodside Stanway Bussage Preston Cross Little Bristol Badgeworth Daglingworth Eastleach Turville Netherhope Lower Rea Steam Mills Leddington Purton Northleach Syde Breadstone Staunton Park Hill Upper Kilcott Coates Springbank Kings Hill Salperton Park Trow Green Cashes Green Cadbury Heath Adlestrop New Passage Long Newnton Edge Tidenham Hinchwick Stowe Green Talbot's End Little Badminton Gotherington Evington Starveall Twyning Green Knave-in-hole Dunkirk Pillowell St Paul's Brockhampton Upper Lydbrook Stanton Weston-sub-Edge Newtown Leckhampton The Scarr Hamwell Leaze Frenchay Woolaston Slade Frampton on Severn Eastington Laverton Shortstanding Shurdington Far Green Little Barrington Berkeley Birdwood Wick Primrose Hill Flaxley Upper Ley East End Huntley Marston Hill Gatwick Bromley Heath The Pludds Whitminster The Flat Upper Oddington Alveston Down Parkend Kempley Green Ashley Kempley Mobley Cherington Ruddle Tiltups End Hailes Coltham Fields Watley's End Tormarton Moor End Brownshill France Lynch Clanna Awre Summerhayes Northwood Green Triangle Ham Church End Duckhole Wick Rocks Coln Rogers Lower Dowdeswell Shab Hill Tunley Barton Shadwell Hampton Green Highfield Silver Street Cambridge Winstone Ram Hill Sunhill Leighterton Nuppend Mitcheldean Fishpool Homedowns Brookthorpe Bread Street Fiddington Milbury Heath Redmarley D'Abitot Five Acres Upper Coberley Walkleywood Dixton Coaley Peak Emerson's Green Hucclecote Stone Charfield Green Wyck Rissington Colesbourne Cutsdean Painswick Nibley Green Minchinhampton Woodmancote Edgeworth Hidcote Boyce Ham Harnhill Alderley Bournstream Barnsley Dumbleton Hill End Moreton Valence Willersey Sladbrook Cerney Wick Nether Westcote Rudgeway Alveston Henley Siston Common Moor End The Pound Tirley Knowle Mickleton Doughton Bourton-on-the-Water Alstone Yate Westerleigh Hill Newtown Westrip Plusterwine Longborough Ryeworth Elberton Smallbrook Churchend Clapton Central Lydbrook Bays Hill Etloe The Island Brain's Green Middle Street Ashleworth Burleigh Lower Stone Bagendon Milton End The Haw Coalpit Heath Brockweir Lydney Nibley Green Upper Siddington Kingsditch