Bus Advertising in Arlington

Get in touch

Bus Marketing in Arlington

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Arlington - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Arlington - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Arlington- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Arlington - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Arlington (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Ampney St Mary Middle Wick Bowling Green Battlescombe Harry Stoke Dunkirk Stowe Green Ruscombe Upthorpe Througham Apperley Bournside Driffield St Mark's Hidcote Bartrim Hinton Prestbury Ganders Green Millbottom Horcott Symonds Yat East High Brotheridge Sharpness Shipton Oliffe Mount Pleasant Poolhill Berkeley Road Redwick Cleeve Hill Steam Mills Lower Cam Hagloe Siston Common Bamfurlong Upper Wick Wanswell Town Street Naas Tytherington Marston Hill Mitton Newport Lower Cockleford Butterrow Frampton on Severn Plump Hill Alstone Ablington Newnham Britain Bottom Ashchurch Nimlet Middle Duntisbourne Harleywood Elmore Back Rodford Clifford's Mesne Lassington Gaunt's Earthcott Upper Up Andoversford Cromhall Common Oldbury Naite Brimps Hill Tarlton Alveston Old Passage Bagendon Coaley Gotherington North Common Wickridge Street Maugersbury Hanham Green Southrop Longborough Clements End Prescott Readings St Paul's Oldbury-on-Severn Stockend Greet Holywell Little Badminton Paxford Pilning Christchurch Aston Cross Moor End Upper Swell Summerhayes Kington Jeffries Hill Wallow Green Culkerton Nethercote The Hacket Shurdington Syde Walton Cardiff Highfields Fairview Stroud Redinhorne Hethelpit Cross Rodmarton Churchend Palmer's Flat Chase Hill Beeches Green Chipping Sodbury Winstone Salperton Park Plusterrwine Clanna North Nibley Blockley Little Sodbury Owlpen Churcham Newent Cockleford Fossebridge Four Mile Elm The Purlieu Trow Green Longford Yanworth Frampton Mansell Hystfield Little London Tivoli Tockington Yorkley Slade Bagpath Newleaze Middleyard Chesterton Newtown The Pludds Sunhill Brown's End New Town Hamwell Leaze Saul Kilcot Coaley Peak Netherton Double View High Nash Foss Cross Lower Rea Edge Silver Street Wyck Rissington Syreford Shepperdine Shepherd's Patch Kemble Wick Kingscourt Abwell Alveston Down Framilode Horton Brockworth Littledean Mount Hill Tirley Knowle Ozleworth Hayden Calcot Brockhampton Upleadon Court Wotton Shipton Solers Hudnalls Stanway Rangeworthy Hardwicke Old Down Bledington Compton Abdale Chargrove Alderley Tredington The Butts Lynch Cheltenham Brookthorpe Oakridge Lynch Frampton End Carterspiece Natton Horsley Putloe Stanfields Upper Lydbrook Breadstone Chavenage Green Three Ashes Ashley Kenton Green Yate Charfield Hill Lynworth Lower Meend Taddington Worley Oldbury on the Hill Lower Kilcott Staple Hill New Mills Fairmead Tumpy Green Shortstanding Boughspring Fiddington Upper Dowdeswell Hillend Green Clapton Downend Green Street Twyning Green Worrall Hill Park Hill Stone Hill Stantway Ganborough The Flat Box Longney Egypt Purton The Island Four Oaks Rowanfield Awre Elberton Sandpits Whiteshill Horwood Riding Footbridge Tirley Kendleshire Littleford Painswick Frenchay Hewelsfield Common Cold Aston Winterbourne Highfield West End Aston Subedge Far Thrupp Woodstock Woodmancote Nether Westcote Parkfield Whiteshill Snowshill Bread Street Matson Toddington Dumbleton Crossways Upper Rissington Newerne Brimscombe Somerford Keynes Lower Hamswell Horsepools Ram Hill Hawkesbury Oldland Common Hinchwick Poolway Quarhouse Moreton Valence Sapperton Woodmancote Charfield Green Nibley Abson Ham Woolaston Common High Orchard Picklenash Woodford Waterlane Over Pool Meadow Bournes Green Tunley Kingshill Broadrock Pillows Green Kent's Green Woolridge Coberley Bournstream Sundayshill Walham Potterswood Selsley Charingworth Pittville Upleadon Hardeicke Didmarton Kineton Tredworth Barton Sherborne Eggs Tump Lower Apperley Churchdown Tutshill Broadwell Cross Hill Huntley Warmley Hill Shortwood Ruardean Woodside Wicks Green Wymans Brook Coombe Hill Poole Keynes Ruardean Hill Cowhill Marshfield Newton Leckhampton Hill Gatwick Great Rissington Woodcroft The Pound Almondsbury Fairford Little Haresfield Baunton Brockweir Ryeford King's Green Kempsford Whiteway Ayleford Fiddler's Green Cribbs Causeway Lasborough Newmarket Sladbrook Lechlade-on-Thames Far Oakridge Bourton-on-the-Hill Stoke Gifford Etloe Park End Preston Minchinhampton Shab Hill Cobb's Cross Woolaston Slade Cutsdean Cherington Kingsholm Wibdon Elmstone Hardwicke Crackstone Sevenhampton Little Barrington Little London Cannop Stinchcombe Hinton Whaddon Latteridge Chalford Innsworth Greenway Paganhill Mile End Tilsdown Teddington Patchway Aylburton Common Whitfield Newtown Longhope Over Whaddon Tillers' Green Woodmancote Far Green Upper Coberley Lintridge Upper Ley Plusterwine Gretton Northfield Broadoak Nupdown Hook Street King's Stanley Wortley Seven Springs Beachley Stroud Green Crossways Stoke Orchard Thames Head Forthampton Nastend Central Lydbrook Tewkesbury Caudle Green Nupend Pennsylvania Dymock The Rocks Cockshoot Playley Green Sudgrove Hailes Bencombe Yorkley Bridgend Birdlip Dyrham Longlevens Knave-in-hole Daglingworth Cam Sandy Lane Upper Soudley Homestead Wood Stanway Cockadilly Shaw Common Alstone Ruardean Duckhole Gillingstool Forthay Whiteway Duntisbourne Abbots Edgeworth Westington Oldland Aldsworth Flaxley Old Bishton Lower Lode Uplands Barrow Wake Botloe's Green Siddington Coldharbour Hillesley Arlingham Hidcote Boyce Cold Elm Adlestrop Golden Valley Pillowell Stanley Murrell's End Crawley Colethrop Kings Hill Tormarton Awkley Moorslade Cirencester Little Bristol Selsley West Fairfields Cleevemount Harrow Hill Alderton Fields Maisemore Anthony's Cross Blakeney Hill Bilson Green Longridge Amberley Lower Stone Badminton Badgeworth Eastleach Turville Westrip Lower Ley Bownham Brierley Upper Soundwell Farmington Upper Framilode Coates Parkend Emerson's Green Primrose Hill Brockhollands Elcombe Warden Hill Bream's Meend Westerleigh Hill Pope's Hill Nailbridge Naunton Park Tibberton Pucklechurch The Beeches Lower Slaughter Stonehouse The Camp Ampney Crucis Wishanger Tidenham Chase Noverton Wallsworth Podsmead Calmsden Lower Soundwell Gatcombe Coalpit Heath Netherhope Frampton Cotterell Lightpill Watermoor Littledean Hill Bisley Starveall Lower Dowdeswell Daneway Dixton Cowhorn Hill Hampen Down Hatherley Elton Rockness Siston Marsh Common Bradley Heath End Inchbrook Bays Hill Cambridge Hawkesbury Upton Broad Campden Bartlett's Green Thrupp Fretherne Knockdown Longridge End Aylworth Olveston Harescombe Charlton Kings Bath Street East End Down Ampney Haresfield Southend Halmore Bridge Yate Laverton Cress Green Slimbridge Bledisloe Eastington Homedowns Chaceley Hole Condicote Blackhorse Soundwell Talbot's End Stanley Pontlarge Salperton Warmley Postlip Berkeley Winchcombe Pullens Green Howley Old Sodbury Codrington Stroud Hill Oakle Street Mickleton Gretton Fields Lowbands Chaceley The Folly Wyegate Green Dunfield Ruddle Mork Hampton Fields Triangle Nailsworth Woodchester Duntisbourne Rouse Littleworth Coombe Highfield Donnington Smart's Green Grange Village Huntingford Linden Wormington Cowley Stanley Downton Green Bottom Rendcomb Longridge Edge End Ingst Brookend Viney Hill Cold Ashton Saintbridge Uckington Whelford Beach Clearwell Minsterworth Little Shurdington Birdwood Battledown Leathern Bottle Overton Park East End Shuthonger Oakhunger Alvington Oldend Randwick Willsbridge Pinfarthings Bullo Little Rissington Hawcross Temple Guiting Yate Rocks Alderton Badbrook Great Washbourne Great Barrington North Woodchester Guiting Power Hazleton Bitton Stumps Cross Compton Greenfield Hill Milbury Heath Cainscross English Bicknor Eastington Broadwell St Briavels Hampnett Malswick Bibury Northville Dodington Hillersland Everlands Bengrove Lower Lemington Perrott's Brook Barnsley Churchend Elmbridge Elkstone Aston Magna Tickshill Abbeydale Pilley Ampney St Peter Holbrook Common Hopewell Hill Bromley Heath Ewen West Littleton Batsford Moorend Bagstone The Reddings Epney Lower Tuffley Weston-sub-Edge Milbury Heath Sibland Westerleigh Staunton Highnam Hasfield Middle Street Northleach May Hill Village Bream Chipmans Platt New Passage Oxenton Thornbury Houndscroft Barton End Upper Hill Blaisdon Bentham Frogland Cross Daylesford Grovesend Swindon Parkend Snig's End Tiltups End Prior's Norton The Quarry Whitecroft Sling Theescombe Tortworth Draycott Corse Stancombe Rockstowes Pancakehill Puckrup Coln St Dennis Bagpath Tidenham Smart's Green Twyning Ryton Buckland Littleton-upon-Severn Pitt Court Ashleworth Little Witcombe Whitecliff Colt's Green Blakeney Fyfield Chedworth Milton End Stowe Brimpsfield Upton St Leonards Lower Lydbrook Hilcot Slad Cinderford Pitchcombe Drybrook Ellwood Heathfield Bradley Green Hanham Chatterley Watley's End Stroat Great Stoke Charfield Staverton Hewelsfield Aust Allaston Twigworth Taynton Smallbrook Montpellier Mangotsfield Clapton-on-the-Hill The Barton North Corner Northway Boxbush Evenlode Ebrington Harnhill Fromebridge The Heath Lower Common Wheatenhurst Northwood Green Marle Hill Berkeley Heath Uley Wotton-under-Edge Robinswood Kitlye Rudgeway Knightsbridge Cerney Wick Hilcot End Hartpury Coltham Fields Hawling Wickwar Quedgeley Bishop's Cleeve Arlebrook Shorncote Itlay Turkdean Chalford Hill Mitcheldean Hunt's Grave Baker's Hill Ham Leighterton Henfield Berwick Littleworth Northwick Fishpool Netherend Kingsditch Oldcroft Lower Wick Winson Nibley Green St Chloe Hucclecote Deerhurst Arle Stratfordbridge Bussage Gloucester Brain's Green New Cheltenham Foxcote Shadwell Bourton-on-the-Water Church End Newland Norman Hill Colesbourne Kempley Green Upper Oddington Coomb's End Hallwood Green Boulsdon Townsend The Park Lower Berry Hill Shortwood Lower Redbrook Nuppend Poulton Highleadon Hallen Doughton Nympsfield Earthcott Green Glasshouse Pamington Eastcombe Lower Hazel St Paul's Ketford The Twittocks Oxenhall Lower Swell Engine Common Kingswood Stratton Whitminster Little Sodbury End Wyndbrook Vinney Green Draycott The Haw Willis Elm Buckover Willersey Tickmorend Hill End Aylburton Coleford Naunton Chipping Campden Woolstone Eastleach Martin Swineford Swanley Farleys End Highnam Green Rodborough South Woodchester Severn Beach Milkwall Phipps Bottom Ebley The Eaves Longwell Green Forest Green Wick Aston on Carrant Oxlynch Staunton Springbank Avening Woodbridge Compton Green Betty's Grave Dyer's Common Warmley Tower Upper Slaughter Doynton Catbrain Tetbury Upton Coney Hill Watledge Easter Compton Lower Chedworth Joyford Winterbourne Down Todenham Frocester Woodhouse Down Collafield Standish Henley Newtown Woodfield Norton South Cerney The Fence Westend Gorsley Shakesfield Bubblewell Chedworth Laines Bromesberrow Heath Barrow Kempley Synwell Withington Brownshill Blackwells End Green Deerhurst Walton Saintbury Chaxhill Leckhampton Little Herbert's Falfield Woolaston Woodside Upper Common Rodley Coln St Aldwyns Ball's Green Upper Kilcott Watermead Townwell Bibstone Highfield Bowbridge Arlington Stone Redmarley D'Abitot Jack's Green Bromesberrow Ready Token Sheepscombe Forwood Upper Morton Charlton Abbots Ruspidge Great Witcombe Cranham Corner Coln Rogers Hyde Priding Long Newnton France Lynch North Cerney Beverston Rudford Scowles Preston Tresham Bafford Piff's Elm Prior's Park Dudbridge Southam Meysey Hampton Stidcot Lydney Evington Windsoredge Quenington Joy's Green Hatherop Benhall Kingswood Cashes Green Miserden Brand Green Neds Top High Woolaston Ford Bevington Barton Windrush Wick Rocks Westonbirt Rooksmoor Mount Pleasant Newington Bagpath Orange End Tutnalls Puckshole Sandhurst Nibley Green Tuffley Shapridge Moreton-in-Marsh Lower Morton Upper Siddington Burnt Ash St Briavels Common Wapley Dursley Cross Dursley The Rangers Nag's Head Gossington Ryeworth The Mythe Up Hatherley Castletump Hester's Way The Leigh Tetbury Cassey Compton Frampton Court Charlton Park Overton Paradise Hampton Green Leddington Boxwell Damery Petty France Broom's Green Ashmead Green Five Acres Little Drybrook Little Washbourne Barnwood Filton Rockhampton Burleigh The Moat Bishop's Norton Claypits Boddington Upton Cheyney Leonard Stanley Whittington Itchington Totteroak Hambrook Cadbury Heath Duntisbourne Leer Sezincote Stow-on-the-Wold Hatherley Mayshill Oakley Morton Stanton Dorn Didbrook Hempsted Kemble Purton Mobley Shipton Upper Cam Abbotside Preston Cross Berry Hill Bradley Stoke Icomb Lower Soudley Cranham Farmcote Acton Turville Brookend Lower Oddington Coalway Avening Green Elmore Sedbury Farfield The Scarr Hamshill Chaceley Stock Walkleywood Tortworth Green Norcote Westbury-on-Severn Marsh Lane Okle Green Shipton Moyne Brockhampton Moor End Abenhall Calcott's Green Woolaston Iron Acton Notgrove Oridge Street Cooper's Hill St Peter's Stowell Church Westcote Bulley Kingscote Cromhall Hardwicke The Tynings