Bus Advertising in Hampshire

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Bus Marketing in Hampshire

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Hampshire - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Hampshire - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Hampshire- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Hampshire - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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North End Hazeley Lea Keyhaven Harestock Ashlett Warren Corner Timsbury Gunville Clayhall Copythorne Street End Newfound Lower Common Tadley Hill Swanwick Cheriton Wherwell Hartley Wespall Hilsea Upper Enham Portswood Row Ash Hoe Gate Ossemsley Polygon Shamblehurst Picket Piece Pamber Green Church Crookham Hungerford Bridgemary Chandlers Green Liss Forest Privett Lymore Sandy Down Titchfield Harbridge Old Shirley Goose Green South Down Abshot Portsea Burkham Bishopstoke Fullerton South Hayling Standford Deane Woodgreen West Green Bordon Stoke Anthill Common Chilbolton Netley Potbridge Brook Catherington Bucket Corner Up Nately Park Corner Monk Sherborne Deadwater Ashley East Aston Owslebury Pucknall Brockenhurst Colt Hill Upham Hardley Blendworth Hartfordbridge Newnham Ridgeway Parade Milton South View Swampton Rafborough Empshott Foxhills West End Wyck Botley Ann's Hill Old Netley Burridge Hatherden Ashton Upper Clatford Townhill Park Pilley Cowplain Eling The Close Gilbury Hard Stanswood Up Green Lockerley Beckley Silchester West Worldham The Common Crondall Vernham Bank Soake Ellingham Crockerhill Ewshot Aldermoor Upper Bullington Picket Hill Boldre Hattingley West Hill Shalden Palestine Mill Green Turmer Locks Heath Wolverton Browninghill Green Fulflood Steventon Rotten Green Hursley Colemore Stuckton Petersfield Brockbridge Tye Highbridge St Mary Bourne Blackfield Critchell's Green Duck Street Drayton Winslade New Milton Stony Batter Shirley Warren Chalton Allbrook Leigh Park Newtown Common Black Dam Otterwood Anmore Hawley Dowd's Farm Worthy Down Walton Heath Custards Tunworth Rowlands Castle Westley Foulford Pennington Hambledon Holt Stone Brown Heath Weeke Clatford Oakcuts Leagreen East Martin Brighton Hill Heath End Knowle Hill Brow Mapledurwell The Soke Powntley Copse Bighton Crookham Village Earlstone Common Cole Henley Ringwood Whitehill Westfield Sutton Scotney Lower Brook Blackhill Racedown Kent's Oak Spearywell Hatch Bottom Bagnum Segensworth 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Fairdown Easton Bursledon Bransgore Murrell Green Stakes Lyndhurst Cocksford Down Little Shoddesden Kitwood Crampmoor Hazeley Redbrook Liphook Kempshott Northbrook Lower Ratley North Town Stonymarsh Widley Rye Common Dora's Green Lordswood Exton Coombe Redenham West Meon Woodlands Plaitford Green St Giles's Hill Hatchet Green Hinton Ampner Bisterne Close Lower Green Monkwood Warsash Pikeshill Brook Headley Down Four Marks Wheat Hold Bedenham Port Solent Conford Bleak Hill Pamber Heath Bull Hill Bank Stoke Bishop's Waltham Foxcotte Lord's Hill Hazeley Heath Privett Gritnam Walhampton Steep Marsh Cottonworth Damerham Bowling Alley Medstead Brock's Green Wadwick Frithend Hill Bramshill Wecock Ramridge Park Ridge Common Butlocks Heath Sopley Wishanger Common Wharf Hill Baughurst North Charford South Gorley East Woodhay Millbrook Burghclere Common Sarisbury Northam Bidden Hartley Wintney Godshill Water End Ower West Wellow Abbotswood South Wonston Shipton Bellinger Standon Rownhams North End Sladen Green Lower Pennington Goodworth Clatford Woodlands Godshill Wood Bramshott Abbotstone Lower Buckland East Meon Portsea Island Avington Tangley Drayton The Withies Dipley Woodington Newtown North End Curdridge Egypt East Liss Tichborne The Butts Awbridge Littleton Redbridge South Farnborough Hollington Cross Cricket Hill Havant The Mint St John's Church Horseport Forton Lower Slackstead Merry Oak Bramley Park Greywell Fritham Lee Somers Town Blackmoor Wootton Andwell Buriton Lower Exbury Bishop's Green Shorley Horsebridge Alton Battramsley Cross Hawthorn Fleet Upper Common Old Portsmouth Furzey Lodge Nob's Crook Anstey Lasham Latchmere Green Wintershill Newtown Wildhern Southsea Lower Farringdon Waltham Chase West Tisted Woolton Hill Old Burghclere East End Tiptoe Three Ashes Frostlane Durley Street Bunstead Arford Belbins Spitalhatch Ibworth Sholing Common Danebury Crookhorn Twyford Ashurst Hill Park Criddlestyle Meon Broad Layings Furzedown Compton End Shortheath Nately Scures Eversley Centre Newton Valence South Town The Hangers Weston Patrick Minley Bevois Mount Charlton Gable Head Worting Church Oakley Tot Hill Everton Popley Stoner Hill Northfields Langley Mottisfont Little Down Buddle Selsmore Horndean Woodcott Abbotts Ann Grayshott Upton Grey Highbury Axford Boarhunt Smannell Baffins Dogmersfield Church End Canada Common Chapel Stroud Chilton Candover Setley Stoney Cross Hurstbourne Tarrant Carter's Clay Brown Candover Whitenap Bucklers Hard Hoe Isington Alverstoke Well Avon Stubbington Cadnam North Weirs Hocombe Mengham Binley Wittensford Colden Common North Street Holbury Lynch Lower Turmer Lymington Wivelrod Freefolk Hill Grove Kingsland Place Norleywood Ripley West End Farnborough Street Red Rice Shawford Grateley Bedford Place Chilbolton Down East Dean Rowner Tadley Bottom West End Green Allum Green Newtown Nichols Town Colbury Kingsclere Woodlands Fair Oak Passfield East Boldre Montgomery Lines Bucks Horn Oak Popham Landport Keeping Baughurst Common Northney North Sydmonton Frogham Shootash Swarraton Sydmonton Elvetham Heath Broadgate Kentsboro Lower Bullington Southampton West End Whitway Nutley Lord's Wood Winchfield Hurst Woodcot Inhurst Lynch Hill Kilmeston Heathfield Ibsley Horris Hill Warnford Frenchmoor Cuckoo's Corner Prince's Marsh Townsend The Frenches Stamshaw West Common Linwood Eastoke Upper Wootton Rotherwick Downend West Liss Kings Worthy Tidpit Lower Canterton Copnor Regents Park Mount Pleasant Hollington Battramsley Eastland Gate Vernham Dean Glebe Hangersley Weyhill Oakshott Hightown Farnborough Park Fordingbridge Wheatley Old Alresford Newtown Pheonix Green Fair Cross Furze Hill Netley Hill Little Ann Eastney The Holdings Shirley Gundleton Ramsdell Newtown Ower Whitsbury West Meon Thorney Hill North Camp Hammer Bottom Holt Pound Stratfield Saye Bramdean Froxfield Green South Ham Chilcomb Bossington Birchy Hill Lepe Otterbourne Woodside Woodside Downton Martin Drove End Dibden Northington Elson 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Town Gore End Hammond's Green St Cross Griggs Green Salters Heath Abbots Worthy Neacroft North Fareham Upper Ratley Houghton Litchfield Holybourne North Hayling Portchester Sheet Tipner Cuckoo Bushes New Cheriton Beaulieu Ropley Dean Oakhanger Foxdown Gosport Darby Green Farnborough Bevois Town South Baddesley Itchen Abbas Woodend Balmerlawn Emery Down Tinkers Cross Eastrop Oakley Sparsholt Anchorage Park Hurstbourne Priors Hampton Park Harefield Tilly Down Ashford West Ham Knapp Pondtail Quarley Bulbery Little Holbury Meonstoke Lower Bordean Middle Wallop Upper Farringdon Longparish Chilworth Old Village Hannington Pooksgreen Oakridge Filmore Hill Penton Mewsey Sherfield on Loddon Monxton Polhampton Shirley Park West Stratton Kimpton Hook Park Estate Tufton Weston Denmead Phoenix Green Fareham Eversley Cross Stockbridge St Austins Titchfield Common Bassett Sway Newtown East Hill Liss Odiham Upper Froyle Fryern Hill Denvilles Wootton St Lawrence Ogdens Dean Hamble-le-Rice Horton Heath Holt End Cove Great Shoddesden Wonston Broad Oak Hook Newbridge Mislingford Seafield Wolverton Common Hedge End Hook Malshanger Vernham Row Broughton Blounce Lopcombe Bramshaw South Warnborough Burghclere Dibden Purlieu Wymering East End Sleepers' Hill Oliver's Battery Micheldever Wimble Hill Pound Street Ragged Appleshaw Fisher's Pond Viables Dundridge Harbridge Green Cupernham Newgrounds Upper Shirley Rockford Michelmersh North Street Soberton Wigley Swanmore Godwinscroft Lane End Fyfield Lindford Totford Emsworth Freemantle Cold Ash Hill Newtown Farleigh Wallop Gobley Hole Whale Island East Stratton Penton Corner Stanmore Little Hoddington Titchfield Park Shalden Green Durley Winnall Boorley Green Woodmancott Burley Farlington Hatch Calmore Swelling Hill Greatham Penton Grafton Itchen Beech Upton Applemore Chineham Badger Farm Little Basing Chandler's Ford Frogmore Charlwood Hill Head Crawley Sprat's Down Spanish Green Hawkley Bramshott Chase Warborne Lyde Green Picket Post Fawley Waterditch Nashes Green Lower Green North End Summerlug Clanfield Bentworth Knights Enham Linkenholt Brokenford Quidhampton East Oakley Toothill East Anton Laverstoke Hythe North Poulner Kingston Coxford Lovedean Gilbert Street Southend Totton Tote Hill Weston Kent Kimbridge Bramley Green Exbury Brambridge Long Sutton Portsmouth Charter Alley Thornhill Ovington Funtley West Town Valley Park Sea View Newtown North Oakley Sholing Northbrook Newtown Ropley Silkstead Sandy Balls Crosshouse Faccombe Banister's Park Heckfield Woodlands Hill Top Peel Common Mortimer West End Newton Stacey North Waltham Shirley holms Mount Pleasant Buttsash Bailey Green Amport Bagmore Heathfield Lower Froyle New Alresford Milford on Sea Park Gate South Weirs Barford Upper Slackstead Upton Ashmansworth North Stoneham Halterworth Ashe Warren Headbourne Worthy Yateley Langrish Ramsdean East Tisted Up Somborne Upper Pennington Winsor Chawton Soberton Heath Upper Canterton Dunbridge Lowford Plastow Green Netley Marsh Hillyfields Hawley Lane Brockhampton Hyde Wilsom Camdentown Leckford Buckland Goose Hill Compton Little Posbrook Ropley Soke Kingsley Paulsgrove Hordle Rake Common Middleton North Houghton Clanville Lee-on-the-Solent Stonehills Tapnage Turkey Island Curbridge Golden Pot Bentley Netherton Over Wallop Breamore Dean Springvale Whiteley Selborne Ladwell Herriard Andover Hinton Burley Street Heather Row Brickhill Overton Stonyford Wickham Oak Hill Empshott Green Bar End