Train Station Advertising in Hampshire

Get in touch

Advertising in Train Station in Hampshire

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Hampshire

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Hampshire gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Hampshire

The cost of railway adverts in SO24 9 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Hampshire reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Hampshire

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
North End Hazeley Lea Keyhaven Harestock Ashlett Warren Corner Timsbury Gunville Clayhall Copythorne Street End Newfound Lower Common Tadley Hill Swanwick Cheriton Wherwell Hartley Wespall Hilsea Upper Enham Portswood Row Ash Hoe Gate Ossemsley Polygon Shamblehurst Picket Piece Pamber Green Church Crookham Hungerford Bridgemary Chandlers Green Liss Forest Privett Lymore Sandy Down Titchfield Harbridge Old Shirley Goose Green South Down Abshot Portsea Burkham Bishopstoke Fullerton South Hayling Standford Deane Woodgreen West Green Bordon Stoke Anthill Common Chilbolton Netley Potbridge Brook Catherington Bucket Corner Up Nately Park Corner Monk Sherborne Deadwater Ashley East Aston Owslebury Pucknall Brockenhurst Colt Hill Upham Hardley Blendworth Hartfordbridge Newnham Ridgeway Parade Milton South View Swampton Rafborough Empshott Foxhills West End Wyck Botley Ann's Hill Old Netley Burridge Hatherden Ashton Upper Clatford Townhill Park Pilley Cowplain Eling The Close Gilbury Hard Stanswood Up Green Lockerley Beckley Silchester West Worldham The Common Crondall Vernham Bank Soake Ellingham Crockerhill Ewshot Aldermoor Upper Bullington Picket Hill Boldre Hattingley West Hill Shalden Palestine Mill Green Turmer Locks Heath Wolverton Browninghill Green Fulflood Steventon Rotten Green Hursley Colemore Stuckton Petersfield Brockbridge Tye Highbridge St Mary Bourne Blackfield Critchell's Green Duck Street Drayton Winslade New Milton Stony Batter Shirley Warren Chalton Allbrook Leigh Park Newtown Common Black Dam Otterwood Anmore Hawley Dowd's Farm Worthy Down Walton Heath Custards Tunworth Rowlands Castle Westley Foulford Pennington Hambledon Holt Stone Brown Heath Weeke Clatford Oakcuts Leagreen East Martin Brighton Hill Heath End Knowle Hill Brow Mapledurwell The Soke Powntley Copse Bighton Crookham Village Earlstone Common Cole Henley Ringwood Whitehill Westfield Sutton Scotney Lower Brook Blackhill Racedown Kent's Oak Spearywell Hatch Bottom Bagnum Segensworth Couch Green Hounsdown Houndmills Bashley Park Bitterne Park Hatchet Gate Thruxton Poulner Purbrook Thedden Ashurst Bridge Sherfield English Lower Swanwick Itchen Stoke Peartree Green Farnborough Green Little London Bashley Ellisfield Burley Beacon Dilton Kingsclere Newtown Lower Upham Stratfield Turgis Weston Colley Bransbury Wildern Brook Hill King's Somborne Sandleheath Blissford Bassett Green Hale Nether Wallop Preston Candover Enham Alamein Hound Green Sleaford East Wellow London Minstead Crow Shirrell Heath Bradley Southwood Weston Corbett Woodley Moortown East Tytherley Hiltingbury Marchwood Clarken Green Beech Hill Appleshaw Hatch Warren Frost Hill St Mary's Bailey's Hard Fleetlands Ashley Heath End Chidden Kingsmead Upper Street Bitterne Manor Stoke Common Hillstreet Mullenspond Cosham Causeway West Tytherley North Boarhunt Daneshill Finchdean Wimpson Furzley Hunton Wellow Wood Hartley Mauditt Barton Stacey Adbury New Brighton Upper Burgate Blashford Buckskin Neatham Whitchurch Bramley Corner Highclere Pitt West Heath Burgates Lower Daggons Highways North Gorley Southwick Kings Furlong Weavers Down Martyr Worthy Boyatt Wood Ibthorpe Longstock Steep Westwood Park Binsted Swaythling Highfield Warblington Basingstoke Minstead Tadley Portmore Flood Street Corhampton Lee Ground Pamber End Southrope Vernham Street Ratlake Lower Common Langstone Soldridge Bickton Mill Lane Woodfalls Hazeley Bottom Durrants Wickham Common Crowdhill Dunley Bishop's Sutton Upper Swanmore Turgis Green Hightown Southington West Dean Warren Corner Woolston North Baddesley Fleetend Blackwater Hollywater Axmansford Stockheath Droxford Waterlooville Linford Ball Hill Fratton Anna Valley Old Milton Hound Romsey Penwood Pilley Bailey Hensting Newtown St Denys Fox Lane Mattingley East Worldham Rockbourne Kingston Hundred Acres Mockbeggar Little London Hillhead North Kingston Lower Wield Forest Corner Ampfield Rushington Bevois Valley Hyde Burley Lawn Braishfield Ecchinswell Abbotts Barton Fairdown Easton Bursledon Bransgore Murrell Green Stakes Lyndhurst Cocksford Down Little Shoddesden Kitwood Crampmoor Hazeley Redbrook Liphook Kempshott Northbrook Lower Ratley North Town Stonymarsh Widley Rye Common Dora's Green Lordswood Exton Coombe Redenham West Meon Woodlands Plaitford Green St Giles's Hill Hatchet Green Hinton Ampner Bisterne Close Lower Green Monkwood Warsash Pikeshill Brook Headley Down Four Marks Wheat Hold Bedenham Port Solent Conford Bleak Hill Pamber Heath Bull Hill Bank Stoke Bishop's Waltham Foxcotte Lord's Hill Hazeley Heath Privett Gritnam Walhampton Steep Marsh Cottonworth Damerham Bowling Alley Medstead Brock's Green Wadwick Frithend Hill Bramshill Wecock Ramridge Park Ridge Common Butlocks Heath Sopley Wishanger Common Wharf Hill Baughurst North Charford South Gorley East Woodhay Millbrook Burghclere Common Sarisbury Northam Bidden Hartley Wintney Godshill Water End Ower West Wellow Abbotswood South Wonston Shipton Bellinger Standon Rownhams North End Sladen Green Lower Pennington Goodworth Clatford Woodlands Godshill Wood Bramshott Abbotstone Lower Buckland East Meon Portsea Island Avington Tangley Drayton The Withies Dipley Woodington Newtown North End Curdridge Egypt East Liss Tichborne The Butts Awbridge Littleton Redbridge South Farnborough Hollington Cross Cricket Hill Havant The Mint St John's Church Horseport Forton Lower Slackstead Merry Oak Bramley Park Greywell Fritham Lee Somers Town Blackmoor Wootton Andwell Buriton Lower Exbury Bishop's Green Shorley Horsebridge Alton Battramsley Cross Hawthorn Fleet Upper Common Old Portsmouth Furzey Lodge Nob's Crook Anstey Lasham Latchmere Green Wintershill Newtown Wildhern Southsea Lower Farringdon Waltham Chase West Tisted Woolton Hill Old Burghclere East End Tiptoe Three Ashes Frostlane Durley Street Bunstead Arford Belbins Spitalhatch Ibworth Sholing Common Danebury Crookhorn Twyford Ashurst Hill Park Criddlestyle Meon Broad Layings Furzedown Compton End Shortheath Nately Scures Eversley Centre Newton Valence South Town The Hangers Weston Patrick Minley Bevois Mount Charlton Gable Head Worting Church Oakley Tot Hill Everton Popley Stoner Hill Northfields Langley Mottisfont Little Down Buddle Selsmore Horndean Woodcott Abbotts Ann Grayshott Upton Grey Highbury Axford Boarhunt Smannell Baffins Dogmersfield Church End Canada Common Chapel Stroud Chilton Candover Setley Stoney Cross Hurstbourne Tarrant Carter's Clay Brown Candover Whitenap Bucklers Hard Hoe Isington Alverstoke Well Avon Stubbington Cadnam North Weirs Hocombe Mengham Binley Wittensford Colden Common North Street Holbury Lynch Lower Turmer Lymington Wivelrod Freefolk Hill Grove Kingsland Place Norleywood Ripley West End Farnborough Street Red Rice Shawford Grateley Bedford Place Chilbolton Down East Dean Rowner Tadley Bottom West End Green Allum Green Newtown Nichols Town Colbury Kingsclere Woodlands Fair Oak Passfield East Boldre Montgomery Lines Bucks Horn Oak Popham Landport Keeping Baughurst Common Northney North Sydmonton Frogham Shootash Swarraton Sydmonton Elvetham Heath Broadgate Kentsboro Lower Bullington Southampton West End Whitway Nutley Lord's Wood Winchfield Hurst Woodcot Inhurst Lynch Hill Kilmeston Heathfield Ibsley Horris Hill Warnford Frenchmoor Cuckoo's Corner Prince's Marsh Townsend The Frenches Stamshaw West Common Linwood Eastoke Upper Wootton Rotherwick Downend West Liss Kings Worthy Tidpit Lower Canterton Copnor Regents Park Mount Pleasant Hollington Battramsley Eastland Gate Vernham Dean Glebe Hangersley Weyhill Oakshott Hightown Farnborough Park Fordingbridge Wheatley Old Alresford Newtown Pheonix Green Fair Cross Furze Hill Netley Hill Little Ann Eastney The Holdings Shirley Gundleton Ramsdell Newtown Ower Whitsbury West Meon Thorney Hill North Camp Hammer Bottom Holt Pound Stratfield Saye Bramdean Froxfield Green South Ham Chilcomb Bossington Birchy Hill Lepe Otterbourne Woodside Woodside Downton Martin Drove End Dibden Northington Elson Hook Park Warnborough Green East Cholderton Broadmere Eastleigh Bitterne Purbrook Heath Brockhurst Dummer Hatt Hill Court Corner Hearn High Cross Martin The Hummicks Stoke Charity Old Basing Furzeley Corner Harefield Foxhall Roughdown Ashford Hill Pound Green Wildmoor Beauworth Nursling Chilworth North Warnborough Stony Heath Lower Burgate Ashe Forton Barton on Sea Aldershot Egbury New Town Upper Kingston Testwood Bowyer's Common Outwick Cliddesden Catisfield Little Somborne West Leigh Bellevue Compton Highcliffe Sandford Shedfield Sherborne St John Canada Upper Wield Moulsham Green Bisterne Andover Down Buckland Winchester Baybridge Thornhill Park Fair Oak Green Headley Midanbury Fair Oak Bartley Pardown Elvetham Mead End Newtown Worlds End Bedhampton Headley Thorns Beach West Heath Wallington Shobley Crux Easton Calshot Redlands Hipley Morestead Nutburn Blacknest Frogmore Maybush Winklebury Ashfield Fleet Cufaude Ocean Village Hillpound North Ripley Mellishes Bottom Winchfield Durns Town Gore End Hammond's Green St Cross Griggs Green Salters Heath Abbots Worthy Neacroft North Fareham Upper Ratley Houghton Litchfield Holybourne North Hayling Portchester Sheet Tipner Cuckoo Bushes New Cheriton Beaulieu Ropley Dean Oakhanger Foxdown Gosport Darby Green Farnborough Bevois Town South Baddesley Itchen Abbas Woodend Balmerlawn Emery Down Tinkers Cross Eastrop Oakley Sparsholt Anchorage Park Hurstbourne Priors Hampton Park Harefield Tilly Down Ashford West Ham Knapp Pondtail Quarley Bulbery Little Holbury Meonstoke Lower Bordean Middle Wallop Upper Farringdon Longparish Chilworth Old Village Hannington Pooksgreen Oakridge Filmore Hill Penton Mewsey Sherfield on Loddon Monxton Polhampton Shirley Park West Stratton Kimpton Hook Park Estate Tufton Weston Denmead Phoenix Green Fareham Eversley Cross Stockbridge St Austins Titchfield Common Bassett Sway Newtown East Hill Liss Odiham Upper Froyle Fryern Hill Denvilles Wootton St Lawrence Ogdens Dean Hamble-le-Rice Horton Heath Holt End Cove Great Shoddesden Wonston Broad Oak Hook Newbridge Mislingford Seafield Wolverton Common Hedge End Hook Malshanger Vernham Row Broughton Blounce Lopcombe Bramshaw South Warnborough Burghclere Dibden Purlieu Wymering East End Sleepers' Hill Oliver's Battery Micheldever Wimble Hill Pound Street Ragged Appleshaw Fisher's Pond Viables Dundridge Harbridge Green Cupernham Newgrounds Upper Shirley Rockford Michelmersh North Street Soberton Wigley Swanmore Godwinscroft Lane End Fyfield Lindford Totford Emsworth Freemantle Cold Ash Hill Newtown Farleigh Wallop Gobley Hole Whale Island East Stratton Penton Corner Stanmore Little Hoddington Titchfield Park Shalden Green Durley Winnall Boorley Green Woodmancott Burley Farlington Hatch Calmore Swelling Hill Greatham Penton Grafton Itchen Beech Upton Applemore Chineham Badger Farm Little Basing Chandler's Ford Frogmore Charlwood Hill Head Crawley Sprat's Down Spanish Green Hawkley Bramshott Chase Warborne Lyde Green Picket Post Fawley Waterditch Nashes Green Lower Green North End Summerlug Clanfield Bentworth Knights Enham Linkenholt Brokenford Quidhampton East Oakley Toothill East Anton Laverstoke Hythe North Poulner Kingston Coxford Lovedean Gilbert Street Southend Totton Tote Hill Weston Kent Kimbridge Bramley Green Exbury Brambridge Long Sutton Portsmouth Charter Alley Thornhill Ovington Funtley West Town Valley Park Sea View Newtown North Oakley Sholing Northbrook Newtown Ropley Silkstead Sandy Balls Crosshouse Faccombe Banister's Park Heckfield Woodlands Hill Top Peel Common Mortimer West End Newton Stacey North Waltham Shirley holms Mount Pleasant Buttsash Bailey Green Amport Bagmore Heathfield Lower Froyle New Alresford Milford on Sea Park Gate South Weirs Barford Upper Slackstead Upton Ashmansworth North Stoneham Halterworth Ashe Warren Headbourne Worthy Yateley Langrish Ramsdean East Tisted Up Somborne Upper Pennington Winsor Chawton Soberton Heath Upper Canterton Dunbridge Lowford Plastow Green Netley Marsh Hillyfields Hawley Lane Brockhampton Hyde Wilsom Camdentown Leckford Buckland Goose Hill Compton Little Posbrook Ropley Soke Kingsley Paulsgrove Hordle Rake Common Middleton North Houghton Clanville Lee-on-the-Solent Stonehills Tapnage Turkey Island Curbridge Golden Pot Bentley Netherton Over Wallop Breamore Dean Springvale Whiteley Selborne Ladwell Herriard Andover Hinton Burley Street Heather Row Brickhill Overton Stonyford Wickham Oak Hill Empshott Green Bar End