Bus Advertising in Dean

Get in touch

Bus Marketing in Dean

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Dean - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Dean - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Dean- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Dean - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Dean (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Hoe Stubbington Hurstbourne Priors Critchell's Green Horton Heath Stonymarsh Tapnage Whitchurch Bitterne Woodcott Dummer North End Shirley Park Danebury West Worldham Stonyford Dunbridge Compton Wheatley Tufton Keeping Woodside Selborne Stoney Cross Highcliffe Rake Common Kings Furlong Hollington Downend Ridge Common Hunton Hale East End Foxhall Nob's Crook Oakshott Awbridge New Brighton Gunville Ocean Village Bishopstoke Cricket Hill Fisher's Pond Exton Dundridge Ower Knowle Goose Hill Wildmoor Winklebury Buttsash Lower Turmer Halterworth Hounsdown Lower Upham Romsey Belbins Bulbery Murrell Green Gundleton Foulford Couch Green Conford Stonehills Nashes Green Botley Axmansford North Kingston Cuckoo's Corner Soberton Heath Lower Bordean Hatchet Gate Arford Bunstead Curbridge Latchmere Green Lower Green Broad Oak Potbridge Wecock New Town Frostlane Thornhill Park Newton Valence Chawton Woodlands Odiham Waltham Chase Upham Shobley Ramridge Park Mislingford Penton Corner Preston Candover Pardown Beckley Boarhunt Wootton St Lawrence Hill Head St Mary Bourne The Close East Aston Hatt Hill St Giles's Hill Mapledurwell Kingsley Little Posbrook Old Alresford Worting Wildhern Hawthorn Peartree Green Eversley Cross North Houghton Holbury Gobley Hole Appleshaw Privett Warren Corner Holt Thorney Hill Brook Lower Wield East Woodhay Swarraton Grayshott Anchorage Park The Hummicks Fair Oak Green Nately Scures North Oakley Pikeshill Ashley Crawley Bedenham Exbury Wintershill Charlwood Broadgate Portswood Linwood Little Somborne Rye Common Westfield Hazeley Bottom Tadley Godwinscroft Hollywater Weyhill Northfields Hambledon Rafborough Gosport East End Elvetham The Mint Titchfield Park Titchfield Common Old Burghclere West Liss Chapel Bucket Corner Holt End Pheonix Green Freemantle Daneshill Clatford Oakcuts Pound Street Wishanger Common Dunley Rushington Canada Water End Portsmouth Foxdown Meon Buckland Standon Inhurst Lower Buckland Weeke Wheat Hold Newtown Kingsclere Clanville Hurstbourne Tarrant Winnall Bitterne Manor Lee Kingston Hammer Bottom Knapp Morestead North Stoneham Kingsmead Everton Harefield Stanmore Kitwood Abbotts Barton Headley Down Crookham Village Mortimer West End Hazeley Heath Salters Heath Harestock Bidden Burridge Milton Abshot Lower Common Titchfield Liss Forest Hook Andover Down Liss Goose Green Little Ann Pondtail Pitt Highbury Kempshott Hattingley Baughurst Common Swaythling Hearn Upton Vernham Bank Lee Ground Townhill Park Carter's Clay Smannell Rowlands Castle Frithend Brook Shirley Warren Abbotstone Shawford Crosshouse Crowdhill Warnford Farnborough Park Mount Pleasant Whitehill Stratfield Saye Leckford Rownhams The Butts Upper Street Kingston Northam Turmer Shortheath Elvetham Heath Mockbeggar Rockbourne Moortown Church Crookham Hipley The Withies Swanwick Wyck Headley Abbotts Ann Rotherwick Meonstoke Swelling Hill Ropley Martin Drove End Upper Bullington Widley Soldridge Frogmore Ropley Soke Foxcotte Winchfield Oak Hill Privett Lower Exbury West Dean Bull Hill Fratton Froxfield Green South Ham Dora's Green Blissford Avon Hill Hartley Wintney Ashlett Tiptoe Bailey Green Silchester Godshill Wood Bentley Northney Bailey's Hard Cottonworth Sopley Hill Brow Fulflood Upper Burgate Causeway Stuckton Lynch Hill North End Horris Hill Corhampton Landport Ogdens Toothill Warsash Quarley Hammond's Green Whitenap Cove Catisfield Herriard North End Cliddesden Ladwell Bucklers Hard Ibsley Upper Enham Brown Candover Amport Chidden West Stratton Ibthorpe Greywell Eastoke Blendworth Summerlug Nether Wallop West Common Lord's Hill Up Nately Coombe Ashford Hill Lower Green Dipley East Wellow Upper Clatford Weston Warnborough Green Fleetend Alverstoke Drayton Copnor Moulsham Green Fullerton Sheet Ann's Hill Denvilles Damerham Knights Enham Sandy Balls Street End Hartley Mauditt Woodington Southampton Ramsdean Abbots Worthy Woodside Ellisfield East Oakley Itchen Boldre Ramsdell Racedown Swanmore The Soke Chilbolton Tadley Hill Harbridge Brighton Hill Kimbridge Ossemsley Yateley Millbrook West End Weston Patrick Sarisbury Buddle West Town Hound Green Bagnum Durns Town Palestine Worlds End Hedge End South Wonston Rockford Flood Street Newtown Keyhaven Bucks Horn Oak Hinton Newton Stacey Bishop's Waltham Northbrook Kent's Oak Bishop's Green Aldermoor Steep Litchfield Upper Slackstead Southwood Empshott Green Buckland Hatchet Green West Tytherley Picket Post Boorley Green Hightown Hound Winchfield Hurst Alton Bedford Place Oliver's Battery Beaulieu Burley Street Eastleigh Crow Newtown East Boldre Black Dam Wittensford Wivelrod Tipner Upper Wield Bramley Green South Farnborough Wootton Bassett Up Green Hightown Mottisfont Pilley Bailey Newtown Blounce Hartfordbridge Catherington Whitway Dibden Purlieu Popham Bramshill Sladen Green Adbury Ashley Holt Pound Southington Stanswood Frenchmoor Shalden Green Shedfield Blackhill Oakridge Sherborne St John Roughdown Bevois Mount Anstey St Austins Baughurst Hordle Bramley Pooksgreen Lowford Bickton Brickhill Upper Ratley Three Ashes Park Gate Park Wonston Weavers Down Brockhurst Hundred Acres West Green Michelmersh Tot Hill Redlands Lower Burgate Redbridge Bleak Hill Avington Vernham Dean Turkey Island Egypt Gritnam Camdentown Wellow Wood Bedhampton Bramdean Cufaude Hyde North Warnborough Westley West End Green Furzley Cosham Lepe Rotten Green Forton Bevois Town Portchester Basingstoke Filmore Hill Southrope Blackmoor Anmore Chineham Worthy Down Upton Neacroft Mount Pleasant Stoke Eling Church Oakley Pamber Green West Heath Warborne Farnborough Street Colden Common Lower Pennington Beauworth Eastney Axford Wigley Vernham Row Heath End Hartley Wespall Walton Heath Kingsland Place Stoner Hill North Weirs Ampfield Whitsbury Woodcot West Tisted Gilbert Street Woodlands Southwick Southend Hinton Ampner Lasham Gable Head Soake Cold Ash Hill Greatham Picket Hill Stoke Charity West Meon Polhampton Finchdean Chilworth Droxford Holybourne Newbridge Norleywood Mellishes Bottom Fritham Swampton Lockerley South Gorley Lee-on-the-Solent Monkwood Pennington Ashmansworth Brown Heath Hilsea Bagmore Wimble Hill Houghton Newtown Fair Oak Totton Hook Park Estate Chalton Fox Lane Wildern Hazeley Lea Bellevue Bashley Frogmore Blackwater Horndean Hazeley Springvale Upper Pennington Court Corner Middleton Lane End Spearywell Pamber End Deane Fairdown Butlocks Heath Blackfield Dean Upper Farringdon Easton Sandford Bridgemary Stamshaw Woolston South Town Custards Upper Shirley Overton Ashurst Viables Hook Mengham Newtown Hamble-le-Rice Browninghill Green Wolverton Common Polygon Steep Marsh Netherton Hangersley Port Solent Tinkers Cross Nutburn Highclere Townsend Horseport Portsea Segensworth Ball Hill Ewshot Lower Slackstead East Cholderton Sparsholt Steventon Brockenhurst Canada Common Sea View King's Somborne Tunworth Standford Hardley Weston Colley Wickham Burley Lawn Lovedean East Stratton Fawley East Dean Clayhall Crookhorn Picket Piece Hill Grove Pilley Newtown Bar End Selsmore Brambridge Lyndhurst Ringwood Harefield Bartley Crockerhill Kings Worthy Hatch Warren Sydmonton Bassett Green Frogham North Camp Heathfield Linkenholt Littleton Wickham Common Calmore Linford Blashford Otterbourne Bashley Park Ripley Woolton Hill Burgates Phoenix Green Well Old Portsmouth Tye Buriton High Cross West Hill Maybush Ashurst Bridge Stroud Beech Hill Lynch Shirley Wharf Hill Plastow Green East Liss Aldershot Enham Alamein Chandlers Green Sholing Waterditch North Fareham Hill Park Brock's Green Whale Island Woodmancott Furze Hill North End Bisterne Turgis Green Woodfalls Heath End Ibworth Chandler's Ford Eastrop Pound Green Heckfield Wimpson Stone West Ham Houndmills Barton Stacey Stony Heath Wherwell Winchester East Meon Bishop's Sutton Bowling Alley Durley Upper Canterton Leagreen Old Milton Oakley Marchwood Middle Wallop Hursley Outwick Calshot Hill Top Lyde Green Colemore Locks Heath Silkstead Tidpit Kimpton Newtown West Leigh Broad Layings Hawley Upper Froyle Upper Common Copythorne Itchen Stoke Durley Street North Town West End Langley Milford on Sea Barford Purbrook Broughton Brook Hill Testwood Banister's Park Westwood Park North Street Wallington Fleetlands Wadwick Sandy Down Gore End Longstock Newtown Griggs Green Compton End Havant Dibden North Charford North Baddesley Winslade East Worldham South View Highways Emery Down Dean Setley Redenham North Boarhunt Lower Brook Empshott Over Wallop Row Ash Sutton Scotney Northington Kilmeston Merry Oak Darby Green Pamber Heath Ratlake Stockheath Shalden Little Hoddington Lower Canterton Baffins Mill Lane Upper Kingston Four Marks Duck Street New Milton Nutley Martyr Worthy Little Shoddesden Soberton Micheldever Upton Grey Ragged Appleshaw Old Basing Old Netley Clanfield Burghclere Bramshaw Farnborough The Frenches East Anton Bank Prince's Marsh Bighton Furzeley Corner Hythe Birchy Hill Furzey Lodge Boyatt Wood Grateley Cheriton Harbridge Green Bramley Corner Frost Hill Burkham Andover Netley Hill Seafield Hillpound Popley Petersfield Heather Row Godshill Spanish Green Anna Valley Park Corner Coxford Foxhills Binsted Itchen Abbas Wolverton Sholing Common Northbrook Walhampton Battramsley Hawkley Thorns Beach North Ripley Lower Swanwick Clarken Green Tilly Down Emsworth Woodend Mattingley Minstead Langstone Langrish Owslebury Ridgeway Parade London Minstead Mullenspond Hocombe Burghclere Common Eastland Gate Forest Corner Mill Green Funtley St Denys Mead End Curdridge Timsbury West Wellow Ashford Heathfield Cadnam Compton Portsea Island North Street Newtown Hillstreet Fordingbridge Hiltingbury Ashe Warren Peel Common Hatherden Dowd's Farm Cocksford Down Neatham Chilbolton Down New Alresford Newtown Durrants Furzedown Lindford Penton Mewsey Leigh Park Lower Daggons East Hill Bitterne Park Longparish Crondall Ower Lower Bullington Freefolk North Sydmonton Burley Beacon Eversley Centre Netley Marsh Braishfield Little Holbury Bradley Hyde St Cross Burley Brokenford South Baddesley Chilton Candover Colt Hill Abbotswood Cole Henley Baybridge Bordon Weston Corbett East Tytherley South Warnborough Pucknall New Cheriton Sherfield on Loddon Kentsboro Broadmere Andwell Brockhampton Earlstone Common Tangley Bramshott Wymering Thruxton Penwood Ashfield Lower Froyle Highbridge Bursledon Tichborne Regents Park Ovington Sprat's Down Chilcomb The Holdings Upper Wootton Fleet Church End North Poulner Elson Applemore Old Shirley Martin St Mary's Shootash Passfield The Common Stony Batter Breamore Winsor Faccombe Monk Sherborne Highfield Hoe Gate Woodgreen Allum Green South Hayling Newtown Common Criddlestyle Stockbridge Quidhampton Dogmersfield Plaitford Green Bentworth Thedden Sleepers' Hill Lopcombe Totford Purbrook Heath Twyford Newgrounds Hollington Cross Newfound Balmerlawn Hungerford Fareham Valley Park Gilbury Hard West Heath Minley Little London Crampmoor Spitalhatch Barton on Sea Farnborough Green Cupernham Hensting Oakhanger Forton Bramshott Chase Lower Common Horsebridge Egbury North Waltham Hampton Park North Gorley Little Down Shamblehurst Golden Pot Otterwood Farlington Hillyfields Kent West Meon Woodlands Buckskin St John's Church Drayton Montgomery Lines East Martin Newnham Thornhill Downton Lord's Wood Farleigh Wallop Dilton East Tisted Headbourne Worthy Bossington Little Basing Charter Alley Lymore Stoke Bransbury Nichols Town Kingsclere Woodlands Bransgore Powntley Copse Lower Farringdon Sway Charlton Cowplain Battramsley Cross Newtown Bowyer's Common Fair Oak Crux Easton Liphook Paulsgrove Netley Warren Corner Ellingham Allbrook Wilsom West End Bevois Valley Tote Hill Great Shoddesden Little London Glebe Shirrell Heath Shorley Fyfield Medstead Midanbury Deadwater North Hayling Tadley Bottom Colbury Hillhead Brockbridge Hatch Malshanger Warblington Blacknest Fleet Lordswood Southsea Lymington Portmore Denmead Shirley holms Rowner Isington South Down Goodworth Clatford Cuckoo Bushes Long Sutton Sandleheath Chilworth Old Village Beech Bisterne Close Poulner Laverstoke Vernham Street Binley South Weirs Lower Ratley Nursling Badger Farm Monxton Waterlooville Ecchinswell Up Somborne Redbrook Headley Hannington Whiteley The Hangers Hatch Bottom Weston Stratfield Turgis Ropley Dean Ashton Woodley Ashe Sherfield English Fair Cross Somers Town Stakes Sleaford Shipton Bellinger Anthill Common Stoke Common Upper Swanmore Fryern Hill Hawley Lane Hook Park Red Rice Penton Grafton