Bus Advertising in Herriard

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Bus Marketing in Herriard

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Herriard - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Herriard - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Herriard- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Herriard - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Nutburn Little Basing Furze Hill Fritham Farnborough Upper Bullington Bulbery Wickham Bridgemary Weston Allum Green Hedge End Prince's Marsh Soldridge Little London Popham Wittensford Catherington Sandy Balls Setley Baughurst East Oakley Hatchet Green Isington Martyr Worthy Thorns Beach Bramley Green Kimpton Upham Glebe Hambledon Maybush Headbourne Worthy East Tisted Abbotstone West Stratton Polygon Beech Wymering The Holdings Sherfield English Blacknest Clayhall Wheatley Shalden Green Darby Green Woodcot Widley Brook Hill Abshot Camdentown Woodington Southwick Thedden Colt Hill Eastoke Micheldever Ridge Common Alton Park Corner Farleigh Wallop Boldre Hartley Wintney Drayton Weston Tadley Hill Kingsclere Pamber Green South Hayling Purbrook Penton Mewsey Woolston Netley Marsh East Martin Swaythling Hyde Curdridge Picket Hill Heathfield Cold Ash Hill Sopley Farnborough Street Harestock Portchester Barton Stacey Oakridge Clatford Oakcuts West Meon Woodlands Sydmonton Kingston Keeping Coombe West End Wolverton West Common Portmore Stoke Charity Mislingford Ashlett Tidpit Bailey's Hard Fairdown Beaulieu Longparish Gundleton Kitwood Knapp East Boldre Old Alresford Godshill Tufton Totford North Camp Silchester Ropley Soke South Warnborough Sleaford Whiteley Brook Holt Newtown Bramley Corner North End Liss Redlands Butlocks Heath Lower Brook Denvilles Sholing Common Chilworth Calmore Blackfield Whitchurch East End Everton Fullerton Harefield Funtley Brockenhurst Badger Farm Ibthorpe Norleywood Hangersley Lee Ground North Sydmonton Nashes Green Waterditch Wishanger Common Ashurst Bridge Cowplain West Green Burley Woodside Southend Brockbridge Ashe Martin Marchwood Ropley Browninghill Green Chandler's Ford Easton Pamber End Swanmore Merry Oak Birchy Hill Froxfield Green Sandy Down Houndmills Furzeley Corner Preston Candover Sparsholt Upper Swanmore Ibsley Anstey North End Daneshill Milford on Sea Redbrook Dilton North Street Lower Pennington Newtown Colbury Pennington South Wonston North Town Flood Street Wecock Newtown Hunton Greywell Earlstone Common Ibworth Kingsclere Woodlands Wellow Wood Stanswood Criddlestyle South Ham Long Sutton Harefield Compton End Alverstoke Broad Oak Hook Blackwater Mapledurwell South Baddesley Warborne Knights Enham Ringwood Sladen Green Peel Common St John's Church Medstead Fordingbridge Old Portsmouth Hawley Banister's Park Hursley Gable Head Charter Alley Ripley North Gorley Up Nately Aldershot Crux Easton Shalden Mattingley Mottisfont Ashe Warren Somers Town Hawthorn King's Somborne Worthy Down Balmerlawn Chapel Old Basing Portsea Brock's Green Oakshott Hocombe Mockbeggar Blissford Tot Hill Upper Clatford Buckland Stonyford Wyck Gobley Hole Spitalhatch Bedenham Egbury Bowyer's Common Sea View Stonehills Brockhampton St Austins Highfield Aldermoor Axmansford Nob's Crook Northbrook Hazeley Bottom Oakhanger Meonstoke East Cholderton Nutley Nursling Up Somborne Wimble Hill Little Down Moortown Herriard Hill Top 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Lower Wield Finchdean Newtown Hillpound Heather Row Lower Daggons Shirrell Heath Kingsmead Otterbourne Dean The Butts Cheriton Wildhern Swarraton Ashurst Heath End Empshott Green Eastney Lower Farringdon The Frenches Denmead West Leigh Kimbridge Newtown New Town Wallington Cricket Hill Elson The Mint Lowford Frogmore Ewshot Little London Dibden Purlieu Lordswood Holybourne West Wellow Broughton Axford Bevois Valley Boorley Green West Worldham Northbrook Kingsland Place Bishop's Waltham Bickton Ramsdell Lower Slackstead Redbridge Tye Upper Burgate Worting Bisterne Close West Liss Fyfield Fawley Old Milton Lower Burgate Clanville Battramsley Cross Bishopstoke Bank Bucket Corner Milton Rye Common Frogmore Grayshott Hannington Bramshott Hatch Newbridge Grateley Hollington Cross Winnall Heckfield Plastow Green Red Rice Bishop's Green Compton Exbury Pilley Bailey Rushington Winklebury Custards Blackhill Shortheath Warnborough Green Minstead Hatch Warren Copnor Wickham Common North Charford Court Corner Woodlands New Brighton East Aston Crookham Village Hiltingbury Eastleigh Woodfalls West Hill Bossington Popley Fratton Pound Green Poulner Warren Corner Hipley Stoke Weston Corbett Yateley Farlington Hawkley Golden Pot Emery Down Warnford Hill Standon Wootton St Lawrence Mount Pleasant Polhampton West Meon Clarken Green Wherwell North Kingston Row Ash Lee-on-the-Solent Burley Lawn Soberton Racedown Hillstreet Mead End Rockbourne Ashley Cosham Brown Heath Chineham Tipner Faccombe Appleshaw Weston Patrick Hordle Middleton The Close Tapnage East Liss Couch Green Freemantle Tiptoe Kings Worthy Lopcombe Landport Pilley Park North End Bunstead Old Netley Lower Common Crow North Waltham Hound Buckland Upper Froyle Horsebridge Northington Holbury Andwell Calshot Roughdown Townhill Park Westley Shawford Breamore East Woodhay North Fareham Kingsley Wimpson Oak Hill Brickhill Cuckoo Bushes Fair Cross Longstock Steep Marsh Woodside Bagnum Sandford Beckley Forest Corner St Mary Bourne 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Lane End Buriton Bursledon Fisher's Pond Netley Hill Braishfield Crondall Rotherwick Chawton Fareham Andover Canada Common Cocksford Down Kempshott Stratfield Saye Shootash Bedhampton Vernham Street Itchen Stoke Tilly Down Steep Swampton Mortimer West End Lynch Hill Woodend West Town Pitt Hoe Gate Broadmere Hearn Malshanger Foxhills Lower Bordean The Hangers Frost Hill Chilton Candover Stoke Common Durley Portsmouth Tichborne Well Peartree Green Turgis Green Selsmore North Oakley Bellevue North Boarhunt Wivelrod Stony Batter Up Green Ramridge Park Netley Hinton Ampner Weeke Old Shirley Battramsley Monkwood Bowling Alley Rockford Cufaude Shirley Park Wildern Curbridge Bighton Shorley Pikeshill Newnham Mount Pleasant Whitenap Itchen Abbas Bransgore Ashmansworth Lindford Ashfield Regents Park St Cross Burghclere Common Blackmoor Highcliffe Shirley Warren Lovedean North Houghton Amport Hounsdown East Hill Eastrop Ramsdean Rotten Green Farnborough Park Fair Oak Rowner Bedford Place Newton Valence Soake Lymore Ellingham Sholing Steventon Downend Thornhill Ellisfield Adbury South Weirs Mellishes Bottom Lower Common Deadwater Cove Three Ashes Enham Alamein Frenchmoor Southampton Avington Hammer Bottom Coxford Upton Grey Portswood Southington Petersfield Horseport Stonymarsh Bradley Privett Foxdown Selborne Winchester Stroud Filmore Hill Titchfield Park Meon Bull Hill Bisterne Millbrook Hightown Nichols Town Great Shoddesden Hattingley Knowle Walton Heath Bordon Bashley Bramdean Oakley Middle Wallop Cupernham Brown Candover Anchorage Park Highbridge Cadnam Upton Stuckton Bucklers Hard Abbotts Ann Halterworth Viables Bailey Green East Tytherley Ovington Hound Green Broadgate North Poulner Stakes Redenham Latchmere Green Newgrounds Turkey Island Abbotswood Michelmersh Lower Buckland Farnborough Green Bramshill Salters Heath Newtown Shobley West Tisted Stoner Hill Hatt Hill Linford Foxhall Walhampton Hillhead Vernham Dean North End Black Dam Woodmancott Kingston Canada Hill Park Hazeley Lea Mengham Elvetham Heath North Ripley Linkenholt Nately Scures Testwood Lee Twyford Winslade Highways Whale Island Bramshott Chase Bidden Lord's Hill North Weirs Newtown Common Timsbury Kent Ecchinswell Picket Piece Weavers Down Sarisbury Brokenford Beauworth Standford Bramshaw Wootton Stubbington Elvetham Eversley Cross Carter's Clay Ogdens Tote Hill Pardown Anna Valley Little Shoddesden Southwood Newtown Vernham Row Hampton Park Dipley West End Green Chilworth Old Village New Milton Penton Grafton Little Posbrook Hawley Lane Hightown Hundred Acres Corhampton Holt End Buddle Lyde Green Lower Upham Greatham Burley Beacon Godwinscroft Bartley Wadwick Catisfield Hazeley Pamber Heath Blendworth Stamshaw Woolton Hill Tunworth Turmer Quarley Kings Furlong Highbury Brockhurst Purbrook Heath Pondtail Wildmoor Horndean Ossemsley Hill Head Northney Blounce East Stratton Lymington Fryern Hill Bitterne Binsted Goose Green Drayton Copythorne Rowlands Castle Highclere Thornhill Park Laverstoke Downton Old Burghclere Furzey Lodge Romsey Buttsash Griggs Green Hatch Bottom Colden Common Park Gate Langrish Stone Sway Godshill Wood Goodworth Clatford West End Charlwood Lockerley Bevois Town Clanfield Cuckoo's Corner Pucknall West Heath Tadley Damerham Wharf Hill Lepe Rake Common Totton North Warnborough Leigh Park Hilsea Hook Park Estate Abbotts Barton West Tytherley High Cross Pound Street St Giles's Hill Anmore East Worldham Keyhaven Plaitford Green West End Thorney Hill Shirley holms Bramley Ampfield Crockerhill Bitterne Manor West Ham Swelling Hill Fox Lane Nether Wallop Gosport Andover Down Hensting Ashton Newtown Leagreen Newtown Causeway Portsea Island Hoe Water End Bitterne Park Crawley Droxford Dunbridge Frogham Awbridge Monk Sherborne Warblington Leckford Waterlooville West Dean Upper Canterton Heath End Deane Headley Rownhams Mill Lane Shedfield Eastland Gate Winchfield Hurst Pooksgreen Cole Henley Fleetend Compton South Farnborough Barton on Sea Critchell's Green Eling Burghclere Forton Upper Ratley Bucks Horn Oak Weston Colley Houghton Hatchet Gate Whitsbury Potbridge Ower Bleak Hill Brambridge Upper Wield Ratlake Blashford Hazeley Heath Duck Street Stanmore Hungerford Over Wallop Hook Odiham St Mary's Upper Slackstead Street End East Meon Wheat Hold Headley Down Worlds End Foxcotte Owslebury Tadley Bottom Hook Park New Cheriton Church Oakley Townsend Dummer Chidden Bevois Mount Ladwell Sheet Ocean Village Bentworth Lower Froyle Little Ann The Soke Egypt Newton Stacey Gilbert Street Hurstbourne Tarrant Lynch Forton Hill Brow Sleepers' Hill Hillyfields Baughurst Common Wilsom Lower Swanwick Burley Street Overton Empshott Danebury Exton Baffins Colemore Northfields Powntley Copse Chandlers Green Titchfield Cliddesden Northam Stratfield Turgis Fleet Foulford Springvale Fleet Tinkers Cross Binley Emsworth Warren Corner Spearywell Chalton Hardley Four Marks Hartley Wespall South Down Passfield Hamble-le-Rice East Dean Wigley Woodlands Anthill Common South View Hartfordbridge Broad Layings Gilbury Hard Sherborne St John Lower Green Kentsboro Gunville Swanwick Lower Canterton South Gorley Cottonworth Ashford Hill Stoney Cross Penwood Weyhill Frithend Upper Street Durrants Upper Enham Lower Ratley Botley Burkham Crampmoor Avon Murrell Green Fair Oak Upper Wootton Horton Heath Church Crookham Winchfield Chilbolton Down Hatherden Mill Green East Anton London Minstead East End Stockbridge Monxton Frostlane