Bus Advertising in Ellingham

Get in touch

Bus Marketing in Ellingham

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Ellingham - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Ellingham - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Ellingham- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Ellingham - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Ellingham (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
West End Winchfield Funtley Upper Common Vernham Bank Rake Common Quidhampton Frogmore Lyndhurst Polygon Fordingbridge Barton on Sea Northbrook Dibden East End Hatch Southington North End Kilmeston Horris Hill Newtown Common Swampton South Ham Old Burghclere Crawley Little London Townsend Redenham Heath End Liss Egypt Eling Upper Bullington Beech Hill The Holdings Bashley Park Couch Green East Boldre Farnborough Gunville Park Maybush The Common Southsea Upton Shobley Linwood New Milton Empshott Green Balmerlawn Lord's Hill Hill Park Polhampton Vernham Dean Bitterne Crockerhill Blackhill Fox Lane Silchester Swelling Hill Hound Green Appleshaw Abshot West Common Wharf Hill Newfound Boarhunt East Dean Hazeley Lea Bevois Mount West Ham Fair Cross Colt Hill Camdentown Eastrop Ashford Old Alresford Portsea Island Ragged Appleshaw Ellingham Weyhill Tiptoe Newtown Swarraton Laverstoke Crondall Titchfield Enham Alamein North Street Dibden Purlieu Gundleton Ower Hatch Bottom Foxdown Wickham Itchen Heath End Frostlane Denmead Woodlands Upper Pennington Tadley Hill Sarisbury Fleet East Woodhay Beech Cosham Martyr Worthy Ewshot Lee-on-the-Solent Rockford Pheonix Green Upper Clatford Tipner Springvale Swanmore Everton Eastney Rye Common Sandleheath Wyck Clarken Green Spanish Green Wimpson Buckland Lovedean Woodley Fullerton East Liss Sherfield on Loddon Broad Oak Lower Common Stubbington South Warnborough Blacknest Whitsbury Lower Brook Stoke Charity Ossemsley Kempshott Stoney Cross Red Rice Mortimer West End Bramshill Inhurst Newtown Burghclere Common Lower Green Durley Street Winnall Aldermoor Minstead Eversley Cross Colbury Church Oakley East Oakley Portsmouth Vernham Street Kent Baughurst Common Durley Netley Marsh Bramshott Frost Hill Botley North Poulner Elson Milton Hightown Stony Batter Hook St Mary Bourne South Gorley Carter's Clay Lower Buckland Ringwood Hawthorn Rotten Green Lower Common Cliddesden Upham Kingston Stanmore Crow Turgis Green Wherwell Upper Canterton Clayhall Titchfield Common Crowdhill Walhampton Middleton Old Shirley Broad Layings Standford Hardley Hollington Middle Wallop Up Green Highbridge Southwick Exbury Mount Pleasant Wecock Rushington Canada Gosport Binsted Shipton Bellinger Andover Down Fulflood Northam Shootash North Ripley Hartley Wespall Goodworth Clatford Golden Pot Kingsmead Bucks Horn Oak Hiltingbury Smannell Warblington Walton Heath Lymington Southrope Furzey Lodge Turmer Bentley Summerlug Portswood Cufaude Newtown Headley Clanville Weston Patrick Abbotts Ann Thruxton Shawford Binley Rockbourne Roughdown Crosshouse Dummer Wishanger Common Baybridge Greywell Hartley Mauditt High Cross Ann's Hill Hampton Park Frogmore Harestock Lasham Upper Wootton Brown Candover Farleigh Wallop Ibsley Outwick Knapp Bordon Spearywell Foxhall Privett Redlands Burghclere Twyford Sholing Common Crookham Village Abbotswood Sandy Down Flood Street Hill Lower Upham North End Litchfield North Charford Horndean Little Ann Horton Heath Monxton North Camp Upper Burgate Highclere East Aston Spitalhatch Vernham Row Blackwater Purbrook Heath Durns Town North Weirs Hazeley Mattingley Ampfield South Farnborough Worthy Down Furze Hill Warnford Ashfield Shorley Tote Hill Ellisfield Hook Park Estate Upper Swanmore Kimbridge Fair Oak Green Paulsgrove Shalden Green Overton Abbotstone Cadnam East Hill Freemantle Bank Copnor Chilbolton Woolston North Warnborough Birchy Hill Dunbridge Grateley Battramsley Duck Street Long Sutton Nutley Kitwood Hill Brow The Hangers Andwell Forest Corner Thorns Beach Griggs Green Woodgreen Allbrook Chidden Meon East Wellow Well Heathfield Hazeley Heath Cuckoo Bushes Ashe Cole Henley North Hayling North Fareham Holt Stockheath Four Marks Wolverton Common Popham Wildhern Up Nately Picket Hill Colden Common Powntley Copse Bickton South Weirs Houghton The Hummicks Monk Sherborne Bighton Stone Sparsholt Farnborough Street Heckfield Purbrook Buckskin Stockbridge Penton Corner Old Portsmouth Lower Froyle Knights Enham Herriard Hartley Wintney Eastleigh Newtown North Kingston Little Posbrook Chineham Broadmere Cocksford Down Clanfield Sutton Scotney Frithend Kent's Oak Ridge Common Steep Marsh Hounsdown Pennington The Soke Horsebridge Tufton Oakley Bagnum The Withies Ripley Kimpton Brickhill Aldershot Hatt Hill Chilton Candover New Brighton Hurstbourne Priors Water End Downton Weston Thornhill Park Finchdean Stonehills East Stratton Kentsboro Quarley Preston Candover Hillyfields Axmansford Farnborough Green Monkwood Sleaford Warsash Compton End Burgates Shirley Park Newtown Lord's Wood Alton Bar End Wickham Common Lane End Crux Easton Bramshott Chase Bevois Valley Bransbury Bossington Warren Corner Popley Bucket Corner Whiteley Oak Hill Upton Elvetham Heath Northington Danebury Bellevue Egbury Woodcot Hatherden Fisher's Pond Custards Millbrook Worting Milford on Sea Wivelrod Palestine Chilworth North Waltham Burley Pooksgreen Hammer Bottom Abbots Worthy Dilton Drayton West Town Owslebury Crampmoor Hurstbourne Tarrant Critchell's Green Harefield Heathfield Pound Street Hatchet Gate Highcliffe West Heath Stonyford Ibworth Foxcotte Mockbeggar Sea View Portsea Furzeley Corner Goose Green Wymering Droxford Kings Worthy Langstone Tangley Fleetlands Newton Stacey Upper Wield Mead End Martin Drove End Fratton Fareham Wittensford Hordle East Anton Headbourne Worthy West Meon South Baddesley Forton Southwood Wadwick Mount Pleasant Bishop's Sutton Plastow Green Bashley Bull Hill Charter Alley Upper Ratley Goose Hill Stonymarsh Three Ashes Eastoke Dogmersfield Anstey Cuckoo's Corner Headley Down Anthill Common St Giles's Hill Warborne Kingsley Southampton Newtown Ashurst Bridge Shirley holms Leckford Linford West Meon Woodlands Charlwood East Cholderton Bishop's Waltham Ashe Warren Curbridge Woodside Harbridge Green Stratfield Turgis Brock's Green Nob's Crook Hill Head Upper Froyle Pucknall Broughton St Denys Murrell Green Michelmersh Westley West End Winsor Bidden Ashlett Allum Green Buckland West Tisted Whitchurch Tadley Lymore Lower Bullington Hursley Newtown The Mint Hilsea Brockhurst Blackmoor Weavers Down Lockerley Kingsclere Woodlands Wonston Forton Hyde Peel Common Burkham Adbury Nursling Wilsom West End Winchester Itchen Stoke Boyatt Wood Linkenholt Locks Heath Wheatley Alverstoke Blissford Hearn Mellishes Bottom Sherfield English Hensting Battramsley Cross Lower Daggons Merry Oak Swanwick Hammond's Green Catisfield Totford Ladwell Lower Canterton Steventon Soake Potbridge Thornhill Northfields Blounce Lower Bordean North Baddesley Lowford St Cross Tilly Down Longparish Brambridge North End Isington Wootton Northney Norleywood Moulsham Green Rowlands Castle Keeping Upper Farringdon Godshill Wood Woodend Cowplain Warnborough Green Calmore Marchwood Bevois Town Hocombe Hillstreet Hoe Gate Burley Street Bramshaw Greatham Baughurst Soldridge Bramley Corner Little Basing Woodside Ramsdell Hatch Warren Shirley Warren Ashurst Shirrell Heath Hythe Stony Heath Bunstead Sydmonton Newtown Chilbolton Down Mapledurwell Dean Ower Woodcott Ashford Hill Port Solent North Oakley Petersfield Dowd's Farm Leagreen Nutburn North Stoneham Bishopstoke Langley Pardown Lyde Green Mullenspond Stratfield Saye Rotherwick Newtown Mengham The Close Totton Corhampton Bridgemary Fawley West Liss Little Holbury Bisterne Close North Town North Gorley Longstock Woodmancott Bassett Gilbert Street Burley Beacon Widley Andover West Leigh Compton Pound Green Lee Ground Mislingford Little Shoddesden Lindford Stroud Bisterne Lee Weeke Pikeshill Penton Grafton East Tisted Old Milton Sprat's Down Fairdown Street End Stoke South Town Passfield Hambledon Sopley Anna Valley East Worldham Tye Kingston Harefield West End Green Thedden Neatham Badger Farm Soberton Heath Swaythling Faccombe Bagmore Browninghill Green Oakridge Bramley Court Corner Hattingley Catherington Winchfield Hurst Colemore Woodington Chandler's Ford Tot Hill Park Corner Frogham Shirley Avington Keyhaven Kings Furlong Langrish Blackfield Littleton Little Hoddington Nashes Green Compton Earlstone Common Gobley Hole Hoe Bitterne Manor Tidpit Rownhams Sandford South Hayling West Tytherley Waltham Chase Lower Green New Alresford Ibthorpe West Stratton Brook Blendworth Ecchinswell Brockbridge Fryern Hill Rowner Lynch Causeway Wallington Exton Titchfield Park East Martin Pamber Green Toothill Ovington Morestead Privett Redbrook Row Ash Holybourne Stanswood Burley Lawn Tunworth Newbridge Hunton Testwood Criddlestyle Kingsland Place Lower Wield Sladen Green Newtown Whitenap Portmore Valley Park Ratlake Furzedown Horseport Denvilles Ashley Fyfield Black Dam Peartree Green Bradley Fair Oak Burridge Brook Hill Bedford Place Timsbury Deadwater Easton Pitt Liss Forest Harbridge Bowling Alley Fair Oak Sholing Holt Pound Farnborough Park Woodlands Moortown Gilbury Hard St Austins Setley Upper Kingston Hollington Cross Plaitford Green Hedge End Banister's Park Shedfield Waterditch Newtown Hinton Barton Stacey Tadley Bottom St John's Church Fritham Mill Lane Wolverton Halterworth Whitway Over Wallop Beaulieu Chalton Arford Lower Swanwick Brighton Hill Wimble Hill Waterlooville Upper Enham Gable Head Yateley Ashmansworth Thorney Hill Damerham Frenchmoor Odiham Malshanger Netherton Newnham Foulford Wigley Nately Scures Hawley Sandy Balls Avon Westwood Park Hill Grove Hillhead Stamshaw Redbridge Dipley Netley Hill Calshot Minley Chapel Ashton Glebe Wheat Hold Breamore Southend Steep New Town Hangersley Axford Seafield Curdridge Cheriton Stoke Common Standon Hatchet Green Bailey's Hard Holbury Neacroft Whitehill Canada Common Dundridge Cold Ash Hill North End Sherborne St John Upton Grey Pamber End King's Somborne Sheet St Mary's Landport Brockenhurst Bursledon Mill Green Lower Burgate Bransgore South View Tapnage Awbridge Micheldever Shortheath Lynch Hill Winslade Hill Top Picket Piece Mottisfont Beauworth Lopcombe Chilcomb Bartley Daneshill Nether Wallop Downend West Hill Rafborough Wellow Wood Gritnam North Sydmonton South Down West Heath Ramridge Park Hound East Meon Filmore Hill Chawton Empshott Church End East Tytherley Darby Green Lepe Poulner Stakes Old Netley North Street Hinton Ampner Soberton The Frenches Shamblehurst Bramley Green Segensworth Bedhampton Netley Cupernham Tinkers Cross Bramdean Hazeley Bottom Brook New Cheriton Leigh Park Boldre Hamble-le-Rice Somers Town Brokenford Weston Corbett Upper Shirley Little Down Bedenham Eastland Gate Ridgeway Parade Liphook Beckley Romsey Ogdens Warren Corner Stoner Hill West Worldham Emsworth Newgrounds Ropley Soke Old Basing Coombe Fleet Oakhanger Selsmore Butlocks Heath Broadgate Penwood Bishop's Green Ball Hill Tichborne Selborne Whale Island Cove North Houghton Sleepers' Hill Furzley Brown Heath Bulbery East End Hawley Lane Little Somborne Prince's Marsh Lower Pennington Shalden Montgomery Lines Godshill Cottonworth Applemore Lower Turmer Hollywater Woolton Hill Baffins Anchorage Park Otterbourne Lower Slackstead Meonstoke Park Gate Grayshott Wildmoor Eversley Centre Durrants Dunley Copythorne Ropley Pondtail North Boarhunt Bleak Hill Pilley Bailey Lower Exbury Pamber Heath Knowle Wildern Gore End Hightown Anmore Lower Ratley Headley The Butts Hook Braishfield Upper Slackstead Ropley Dean Belbins Bitterne Park Chilworth Old Village Bowyer's Common Wootton St Lawrence Heather Row Kingsclere Nichols Town Clatford Oakcuts Lordswood Houndmills Midanbury Dean Ocean Village Chandlers Green Freefolk Hawkley Bucklers Hard West Wellow Penton Mewsey Wintershill Drayton Stuckton Holt End Hungerford Pilley Charlton Phoenix Green West Dean Hyde Northbrook Weston Townhill Park Hillpound Oliver's Battery Blashford Newton Valence Basingstoke Ashley Deane Amport Little London Oakshott Havant Fleetend Boorley Green Medstead Bentworth Cricket Hill Abbotts Barton Turkey Island Godwinscroft Itchen Abbas Regents Park Westfield Brockhampton Farlington Up Somborne Bailey Green Portchester Great Shoddesden Foxhills Latchmere Green Church Crookham Dora's Green Highbury Racedown Buddle Hale Silkstead Woodfalls Sway Buttsash Elvetham Otterwood Highfield Stoke Viables Hannington Barford Newtown Buriton Weston Colley Froxfield Green West Green London Minstead Ramsdean Picket Post Highways Coxford Hundred Acres Winklebury Conford Emery Down Hartfordbridge Hipley Salters Heath Martin Hook Park Bassett Green Worlds End Upper Street Crookhorn South Wonston Lower Farringdon