Bus Advertising in Harbridge Green

Get in touch

Bus Marketing in Harbridge Green

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Harbridge Green - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Harbridge Green - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Harbridge Green- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Harbridge Green - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Harbridge Green (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Sandford Blounce Laverstoke Lasham Whitenap Wildhern Ibworth Frogmore Odiham Cole Henley Standford Hiltingbury Portchester Totford Tadley Hill Oliver's Battery Bleak Hill Bramshott Chase Selsmore Hoe Gate Stoke Charity Walton Heath Rafborough Upton Kilmeston High Cross Filmore Hill Stoner Hill Abbotts Barton Funtley Woodgreen Hearn Cottonworth Newtown Buriton Titchfield Park Lordswood Hipley Durrants Shalden Green Bar End North Warnborough North Town Aldermoor Mortimer West End Compton Bradley Row Ash Wolverton Ellisfield Hurstbourne Tarrant Leckford Lower Bordean Downton Hook Bentley Bassett Green Furzey Lodge Brokenford Hillpound Three Ashes Ashfield Fulflood Southend Boorley Green Little Shoddesden Tote Hill Boldre Brambridge Gosport Portsmouth Winslade Grateley Ovington West Hill Kent's Oak Water End Shamblehurst Merry Oak Montgomery Lines Worlds End Murrell Green Penton Grafton Lymore Popley Sholing Common Up Somborne Woodside Corhampton Penwood Summerlug Fairdown Burley Anthill Common Ower North Gorley Bevois Town Upper Kingston Little Hoddington Dunley Townhill Park Wickham Lower Wield Frithend Canada Vernham Dean Forton Headley Phoenix Green Otterbourne Upper Slackstead Egypt South Warnborough Bordon North Kingston Westwood Park Cufaude Hartley Wintney Baughurst Common Eastland Gate Viables Quidhampton Fox Lane Rye Common North Sydmonton Stoke Lockerley Popham Crondall Charlwood Langley St John's Church Newtown Wheat Hold Golden Pot Pondtail Grayshott South Hayling Hilsea East End Northbrook Ocean Village Kingsley South Wonston Winchester Empshott Old Alresford Lower Pennington Foxhall Wyck Langstone Weston Patrick East End Applemore Anchorage Park North End Flood Street West Tisted Ecchinswell Setley Linford North Fareham Picket Hill King's Somborne Everton Stoney Cross Chilworth Old Village St Denys Kings Worthy Wallington Stockheath Kentsboro Vernham Row Catherington Hound Green Crookham Village Southwick Woodend Portsea Cliddesden Shortheath Upper Clatford Itchen Abbas Deane Stratfield Saye Minley Drayton Woodcott Weston Colley Cuckoo Bushes Upper Enham Hale Tichborne Midanbury Hatherden Pound Green Bevois Mount Weston Couch Green Baybridge Forest Corner St Cross Ewshot Stratfield Turgis Northney West End Green Eversley Cross Church Oakley Lord's Hill Hinton Ampner Warren Corner Hollington Cocksford Down Upper Shirley Colt Hill East Aston Gilbert Street Martyr Worthy Swelling Hill Frenchmoor Four Marks South View Liss Woolston Shorley Liphook Lower Turmer Southwood Wootton St Giles's Hill Deadwater Highclere Godwinscroft Leagreen Woodington Clayhall Allbrook Lynch Ower Keeping Bramshaw Soberton Hunton Rotherwick Newbridge Silchester Durns Town Mapledurwell Steep Wharf Hill Oakshott Broad Layings Ossemsley Shirley Park Middleton Twyford Quarley Swaythling Turgis Green Long Sutton Bickton Marchwood Woodcot Kingsclere Breamore Red Rice Roughdown Gritnam Hurstbourne Priors Old Portsmouth Turmer Hungerford Knights Enham Northam Shawford Fullerton Gilbury Hard Ropley Soke Upper Swanmore Redbridge Hill Shobley Crowdhill Kempshott Ball Hill Sheet Wimpson Lower Froyle Southampton Upton Stamshaw Gable Head Sherborne St John West Heath Brook Cowplain North Houghton Penton Mewsey Lower Ratley Bisterne Southington Frogham Amport Anmore Baffins Burley Lawn Bedford Place Copnor Aldershot Cheriton Bentworth Frogmore Ramridge Park Burridge Hawkley Gobley Hole Dogmersfield Newtown Allum Green Springvale Kings Furlong Swampton Ashe Beech Newtown Soberton Heath Shirrell Heath Newtown Shootash Ashley Avington Charlton Brighton Hill Chawton Potbridge Andover Down Minstead Hardley Newtown Little Posbrook Horseport South Gorley Mengham Standon Sutton Scotney Woodfalls Bishop's Sutton Northfields Sydmonton East Hill Brockhurst Lower Farringdon South Baddesley Egbury Frost Hill Nursling Woodlands The Close Chalton Brown Candover Lower Green Portsea Island Wherwell Cricket Hill Ramsdean Clarken Green Newnham Hundred Acres Waterditch Spearywell Spitalhatch Worthy Down Horsebridge Whitsbury Hampton Park Forton Isington Wintershill East Anton Oakridge Bossington Weston Corbett Denvilles Whale Island Overton Newtown Wootton St Lawrence Sladen Green Ann's Hill Beauworth Greywell Fair Cross Rake Common Blackmoor Lower Upham Purbrook Heath Totton Bridgemary Prince's Marsh Milford on Sea Rownhams Oak Hill Ashton North End Upton Grey Fyfield Plaitford Green Wildern The Soke Bishopstoke Botley Broughton Waterlooville West Worldham Wolverton Common Durley Street Sholing East Cholderton Basingstoke Wimble Hill Bulbery Hammer Bottom Upper Canterton Fair Oak Rowner Buckland Newton Stacey Winchfield Hurst Blackwater Port Solent Emery Down Battramsley Hazeley Lea Chilworth Hursley Herriard Rotten Green Hook Park Heathfield Lymington North End Polygon Netherton Netley Marsh Abbots Worthy Ashurst Canada Common Danebury Hatchet Green Longstock Shirley Warren Warblington Bashley Park Litchfield Newtown North Boarhunt Liss Forest Fleetlands Maybush Bitterne Manor Furzedown Gunville Little Somborne Blackhill The Hangers Curbridge Holt Poulner Townsend Lee-on-the-Solent Stakes Over Wallop Rockbourne Boarhunt Micheldever Bramley Green Critchell's Green Broadgate Warren Corner Anstey Street End Oakhanger Calmore Worting Hollington Cross Hatch Mount Pleasant Anna Valley Blashford Lower Canterton Tye Thornhill Park Toothill Lower Exbury Sparsholt Banister's Park Wymering Balmerlawn Church End Knapp Birchy Hill Lower Common Braishfield Vernham Bank Chapel Cadnam Park Gate Heather Row Holt End Buckskin Horris Hill Highways Lowford Hazeley Heath Picket Piece Baughurst Up Green Chidden Pamber Heath Thorney Hill Sleepers' Hill North Charford Newgrounds Hounsdown Bidden Warnborough Green Axford Droxford Lower Burgate Crookhorn Hartley Mauditt Drayton Axmansford Emsworth Lepe Stubbington Paulsgrove Farnborough Green Chilbolton Exbury Stanswood Colden Common Mullenspond Bailey Green Greatham Morestead Colbury Little London Newtown Pennington Appleshaw Nichols Town Stanmore New Alresford Crockerhill Oakley East Worldham Redbrook The Hummicks Northbrook Hyde Black Dam Ragged Appleshaw Blacknest Little Down Weyhill Netley Hill Browninghill Green Brown Heath Brook Earlstone Common Binsted Martin Woodside Upper Wield Pamber Green Nately Scures Swanmore Bucks Horn Oak West Tytherley Palestine London Minstead Old Milton Titchfield Foulford Rowlands Castle Burley Beacon Bramshott Pooksgreen North Hayling Horton Heath Furzley Nutburn The Withies Chilcomb Crampmoor Well Foxcotte Mill Green Hightown Farnborough Romsey Highfield Ashford Hill Warnford Newfound Warsash Stoke Bagmore Vernham Street Milton Sherfield English Norleywood West Liss Hyde Up Nately Fordingbridge Durley East Tisted Ashley Newtown Highcliffe Plastow Green West End Dipley Headbourne Worthy Ashford Hollywater Heath End Headley St Mary's Bashley Cove Leigh Park The Holdings Faccombe West Dean Causeway Stroud Ellingham Rockford Newtown Mount Pleasant Havant North Poulner Barford Godshill Passfield Swarraton Lower Swanwick Woolton Hill Bransbury Hocombe Crawley Lord's Wood West Leigh Heathfield Blackfield Eling Kimbridge Hordle Elson Goose Green Copythorne Beaulieu Longparish Empshott Green Woodley Chilton Candover Ashe Warren Kent Old Burghclere Eastrop Hangersley Harbridge Green Holybourne Ridge Common Coombe Hill Head Nutley West Town Testwood Furzeley Corner Thedden Weavers Down Smannell Downend Daneshill Sea View Polhampton Mellishes Bottom Brock's Green Hawley Lane Privett Lee Kingston Glebe Eversley Centre Soake Enham Alamein Silkstead Petersfield Tipner Wickham Common Fair Oak Latchmere Green Swanwick Middle Wallop Hound Linwood Eastleigh Bull Hill Bighton Abshot Kingston Spanish Green Linkenholt Heath End Compton Whitway The Butts Wivelrod Hazeley Bottom Mead End Dummer Fleetend Pikeshill North Baddesley North Oakley Houghton Chineham Neacroft Gundleton Dean Upper Ratley Walhampton Andwell Malshanger Bassett Weeke Itchen Rushington Burkham Horndean West End Clatford Oakcuts Harestock Ogdens Chandlers Green South Town Meonstoke Fisher's Pond Dundridge Steventon Lyndhurst Stone Wellow Wood Sopley Clanfield Farnborough Street Hinton Westley Colemore Ibsley Sprat's Down Clanville Cosham Dean Neatham Halterworth East Stratton Pound Street Redenham Coxford Regents Park Timsbury Peartree Green Park Southsea Church Crookham Wonston Binley Shipton Bellinger Steep Marsh Westfield East Tytherley Carter's Clay Salters Heath Thruxton Upper Farringdon West Meon Hatch Warren Inhurst Bucklers Hard Hill Grove New Brighton Seafield Netley Broad Oak Eastney Fryern Hill Hawley North Weirs Stony Batter Portswood Wittensford Hammond's Green Ladwell Bartley Little London Upper Bullington Farlington West Common Shalden Camdentown Bisterne Close Stuckton Bitterne Penton Corner Valley Park Abbotswood Hartley Wespall Dunbridge North Street Abbotstone The Common Heckfield Meon Upper Wootton New Cheriton Preston Candover Lindford Kingsmead Burghclere Hamble-le-Rice Battramsley Cross West Stratton Tinkers Cross Ampfield Alton West Wellow Tunworth Hillhead Eastoke Monk Sherborne Bishop's Green East Liss Elvetham Charter Alley Butlocks Heath Harefield Martin Drove End Pilley West Heath Powntley Copse Hambledon Upper Common Stoke Common New Milton Fritham Buddle Finchdean Frostlane Hook Park Estate Pitt Hoe Lower Common Fareham East Woodhay Cupernham Widley Crow Old Netley Yateley East Wellow Gore End Easton Lovedean Freemantle Outwick Stony Heath Whitchurch Stockbridge West End The Mint Dora's Green Thornhill West Green Tangley Hill Park Avon Hatchet Gate Dibden Tadley Bottom Harefield Barton on Sea Barton Stacey Soldridge Hill Top Moortown Ramsdell Little Basing Northington Alverstoke Tapnage Cold Ash Hill Moulsham Green Mottisfont Pheonix Green Brockbridge Shirley Froxfield Green Blendworth West Meon Woodlands Lower Buckland Bowling Alley Damerham Bransgore Pilley Bailey Ashmansworth Bramley Kimpton Nob's Crook Exton Ibthorpe Tufton Fawley Landport Calshot Picket Post Kingsclere Woodlands Monxton Little Ann South Down Dilton East Martin Darby Green Mattingley Old Basing West Ham Duck Street Winnall Pardown Bagnum South Ham Catisfield Hatch Bottom Mill Lane Brickhill Farnborough Park Otterwood Burley Street East Meon Lower Green Bedhampton Curdridge Court Corner Hedge End Hythe Dibden Purlieu Upper Froyle Brook Hill North Waltham Newtown Crosshouse Purbrook Owslebury Bramshill Whitehill Burghclere Common Hattingley Bedenham The Frenches Abbotts Ann Fratton Highbury Redlands Portmore Lee Ground Ripley North Street Keyhaven Sherfield on Loddon East Dean Custards Monkwood Holbury Griggs Green Freefolk Bowyer's Common Lynch Hill Wilsom North End Tilly Down Tiptoe Newtown Common Headley Down Brockenhurst Bishop's Waltham Bank Lower Slackstead Thorns Beach Littleton Harbridge Blissford Racedown Broadmere Criddlestyle Hartfordbridge Hatt Hill Tot Hill Tidpit Knowle Hill Brow Wecock Conford Park Corner Hazeley Michelmersh Stonymarsh North Stoneham Southrope Upper Burgate Hillyfields Peel Common Ashurst Bridge Medstead South Weirs Goose Hill South Farnborough Sleaford Waltham Chase Bevois Valley Lane End Langrish Whiteley Fleet Newton Valence Winsor Titchfield Common Weston Ropley Bursledon Foxhills Upper Street Millbrook Elvetham Heath Fair Oak Green North Ripley Ratlake Burgates Chandler's Ford Shirley holms St Austins Wigley Mockbeggar Boyatt Wood Hannington Sarisbury Cuckoo's Corner Buttsash Ringwood Warborne Bailey's Hard Badger Farm Pucknall Foxdown Hawthorn Wishanger Common Ridgeway Parade Wheatley Tadley Nashes Green Bitterne Park Arford New Town Lyde Green Itchen Stoke Privett Old Shirley Compton End Andover Lower Daggons Bunstead Great Shoddesden Awbridge Segensworth East Oakley Bramley Corner Buckland Winchfield Hook Stonyford Mislingford Woodmancott Furze Hill Lower Bullington Fleet Bucket Corner Beech Hill Hensting Nether Wallop Ashlett Denmead Locks Heath Beckley Adbury Dowd's Farm Selborne Wildmoor Upham Godshill Wood Lopcombe Upper Pennington North Camp Belbins Kitwood Brockhampton St Mary Bourne Crux Easton Sway Holt Pound Chilbolton Down Sandy Down Winklebury Farleigh Wallop Turkey Island Lower Brook Hillstreet Houndmills Stonehills Goodworth Clatford Woodlands Somers Town Little Holbury East Boldre Wadwick Ropley Dean Shedfield Kingsland Place Hightown Bramdean Highbridge Pamber End Sandy Balls Bellevue Sandleheath