Bus Advertising in Oliver's Battery

Get in touch

Bus Marketing in Oliver's Battery

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Oliver's Battery - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Oliver's Battery - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Oliver's Battery- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Oliver's Battery - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Oliver's Battery (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Hightown Lower Green Harbridge Green Regents Park Hatt Hill Rotherwick Exbury Nether Wallop Southwood Dean Linwood Moortown Penton Corner Port Solent Boorley Green Lindford Well Farnborough Park Lower Burgate Southrope Flood Street Aldershot Oakridge Portswood Wyck Hazeley Bunstead Hounsdown Charlton Canada Plastow Green Sholing Frenchmoor Denvilles Coombe Newtown Common Hammond's Green Mill Lane Fleet Camdentown Brokenford Canada Common Compton Eastney Bramshott Chase Dilton North Oakley Swelling Hill Mottisfont Warnford Titchfield Park Egypt Salters Heath Calshot Sandy Down Elson Foxdown West Town Northington Hartfordbridge Chilworth Charlwood Kingsclere Sherfield on Loddon Linkenholt Waltham Chase Wellow Wood Owslebury Rowlands Castle Pooksgreen Red Rice South Weirs Winnall St Austins Hyde Townhill Park Broad Layings West Heath Pardown Woodley Stoney Cross Winchfield Hurst Bradley Harefield Church End Anchorage Park Andover Down Potbridge Fair Oak Bramley North Sydmonton Danebury Sandleheath Buckskin Burley Meonstoke Whitehill West End Shirley Park Stoke Common Carter's Clay Picket Post Newtown Hundred Acres Hazeley Heath Netley Hill Preston Candover Clarken Green Kings Worthy Buttsash Newnham Otterwood Godshill North Fareham Redlands Bellevue Tadley Bottom Swampton Mount Pleasant Hatchet Green Peel Common Bitterne Manor Bisterne Monxton Allum Green Hurstbourne Tarrant Eling Stratfield Turgis Stoke Weston Westwood Park Golden Pot Wildmoor Broadmere Soake Nob's Crook Twyford East Aston Murrell Green Upper Swanmore Sheet Hearn Park Gate Lower Bullington Cowplain Isington Portsea Island Leagreen Hound Green Farlington Shortheath Lower Froyle Purbrook Heath North Hayling Pheonix Green Row Ash Titchfield Harbridge Portchester Sopley Popham Little Hoddington Shirley Redenham Crockerhill Ashurst Lopcombe Picket Piece Ampfield Portmore Valley Park Darby Green Chilcomb Burkham Seafield Heath End Forton Black Dam Park Corner Litchfield Cheriton Headley Down Hollywater Stonehills Nashes Green Empshott Green Cole Henley Woodfalls Upper Canterton Keeping Plaitford Green Pamber Heath Aldermoor Tufton Bowling Alley Old Netley Shamblehurst Passfield Fair Oak Ower Newtown Setley Chilworth Old Village Nutburn Up Nately Hatch Bottom South Gorley Tunworth Long Sutton Standon Newfound Redbridge Hightown Beckley Axmansford Ropley Dean Wadwick Bishopstoke Brockhampton Bailey Green South View Wimpson Charter Alley Little Holbury Lower Wield New Milton Bishop's Sutton Newtown Chilbolton Gore End Court Corner Phoenix Green Rockbourne Burridge Cupernham Lower Buckland Newtown Braishfield Ridgeway Parade Stockbridge Lord's Hill Fareham Cadnam Newtown Bransbury Kingston Hoe Langstone Dibden Eversley Cross Headley Wivelrod Colt Hill Rownhams Stanmore Standford Cuckoo's Corner Mill Green Upper Kingston Eastrop Thornhill Appleshaw Kings Furlong Lyde Green Bull Hill Northbrook Sutton Scotney Hannington Buckland Netley Goose Green Wilsom West Common Stony Batter Cosham Water End Weston Lymington The Mint Kent's Oak Bar End Westfield Norleywood East Cholderton Foxcotte Moulsham Green Abbots Worthy Stoke Charity Pitt Lockerley Mengham North Gorley East Dean Old Alresford Burghclere Wharf Hill Thedden Winklebury Chandlers Green North End Ragged Appleshaw Shalden Blackfield Tiptoe Wishanger Common Liss Forest Curbridge Stroud Shipton Bellinger Penton Mewsey Sleaford Sparsholt Clanville Newton Valence Three Ashes The Common Southampton Bighton Hammer Bottom Lord's Wood Upper Common Micheldever Ibsley Pound Green Whitsbury Fullerton Sholing Common Itchen Abbas Rake Common Hinton Ampner Polygon Bramdean St Denys The Hummicks Shootash Gritnam Avon Kentsboro Elvetham Bucks Horn Oak Otterbourne Little Shoddesden Headley Thornhill Park Turkey Island Lower Bordean Herriard Hilsea Poulner Amport Hartley Mauditt Newtown Merry Oak West Green New Cheriton North Charford Upper Street Stakes Bramshill Elvetham Heath Crawley Portsea Critchell's Green Oak Hill Hound Botley Harestock Ramsdean North Boarhunt Denmead Durley Testwood Keyhaven East Boldre Penwood Oakhanger South Town Catherington Steep Lower Slackstead The Soke London Minstead Upham Segensworth Bishop's Waltham Brockenhurst Newtown Woodlands Oakshott Itchen Worthy Down Sherfield English Colemore Brook Tidpit Barford Drayton Cove St John's Church Bitterne Westley Weeke Chilbolton Down Axford Little Basing Hatch Warren West Liss Millbrook Hensting Gobley Hole Farleigh Wallop Ashmansworth Crowdhill Catisfield Hampton Park Woodmancott Finchdean Hungerford Malshanger Bulbery Monkwood Woodend Chapel Shirrell Heath King's Somborne Turgis Green Hartley Wespall Wickham Furzley Copnor Romsey Wigley Winchfield Bagnum Ashley Meon Broad Oak Tye Selborne Widley Tichborne Hatch Goose Hill Heath End Hawley Lane Wheatley Ball Hill Mattingley Pondtail Lower Common Lower Pennington Bevois Town Liss Mislingford Hill Head Forton Four Marks Midanbury Dipley Foxhills The Holdings Highbury Lower Daggons Ellingham Old Milton Wittensford Droxford Southend Itchen Stoke Frostlane Turmer Beauworth Kent West Tytherley Farnborough Street Great Shoddesden Crookham Village Broadgate Fyfield Bickton Hatherden Nately Scures Clanfield Weston Corbett Newtown South Ham Heather Row Butlocks Heath Frogham Kimbridge Rushington Linford Horndean North Weirs Bramley Green Headbourne Worthy Binsted Walton Heath Crosshouse Waterditch Lee Ground Fox Lane Hawthorn Hollington Cross Yateley Paulsgrove Shawford Godshill Wood Hillpound Hocombe Empshott North Street Whitway Langrish Hursley Blackmoor West Meon Woodlands Downend Michelmersh Tinkers Cross Newtown Ratlake Nichols Town Frogmore Quarley Wildhern Colbury New Brighton Applemore Broughton Ropley Knights Enham Brown Heath Frost Hill Emsworth Spanish Green Highbridge Andover Rye Common Holt Kingsland Place Kimpton Ringwood North Ripley Pennington Pound Street The Frenches Bevois Mount Furzey Lodge Burgates Lynch Hill Warborne Hill Criddlestyle South Farnborough Greatham Corhampton Upper Froyle Southsea Mullenspond North Street Hyde Marchwood Drayton Grateley Abbotts Ann Little Somborne Up Green Brockbridge Little London Dowd's Farm Warnborough Green Weyhill Wickham Common Privett Bitterne Park Ashley Ecchinswell Ewshot Dummer Highways Powntley Copse Bashley Lymore Bidden Hunton Wonston Lower Common Gilbert Street Pucknall Ropley Soke Harefield Banister's Park Foxhall Ower Bridgemary Popley Sprat's Down Minley Bevois Valley Rotten Green Eastleigh Durns Town Bramshaw Winsor Totford Fleetlands Hill Park Buddle Freefolk Milton Fleetend West Hill Hambledon West End Chidden Balmerlawn South Wonston East End Bisterne Close Bramley Corner Fordingbridge Redbrook Roughdown Avington North Waltham Southington Duck Street Old Shirley Sherborne St John Stanswood Sladen Green Picket Hill Winslade Stratfield Saye Exton Stubbington Littleton Southwick Bucket Corner Whale Island Ashe Warren Lepe Buriton Upper Clatford Basingstoke Woodside Abbotstone Over Wallop Compton South Hayling Toothill West End Farnborough Green Heathfield The Hangers Ibworth Hawkley Hook Pamber End Dunley Cufaude North Stoneham Upper Ratley Foulford Tilly Down Brook Bordon Pamber Green Warren Corner Birchy Hill Leigh Park Anna Valley Kempshott Lordswood Burley Lawn Neacroft Bishop's Green Ocean Village Winchester Weston Patrick Abbotswood North Baddesley North Kingston Horseport Adbury Highclere Horris Hill East Worldham Farnborough Bentley Outwick Tangley Thorney Hill Blendworth Oakley Vernham Street New Alresford North Camp Laverstoke Privett Forest Corner Shorley Conford Coxford Beech Newtown Old Portsmouth Old Burghclere Netherton Baughurst Common Greywell Bashley Park Wolverton Common Hillstreet Beaulieu West Tisted Locks Heath Hardley Eastland Gate Lower Brook Highfield Tapnage Worlds End Crampmoor Shobley Lovedean Middleton Alton Stamshaw Hook Warsash Wheat Hold Froxfield Green Kitwood Cold Ash Hill Belbins Ramridge Park Smannell Allbrook Martyr Worthy Tote Hill Ashton Whitenap Upper Pennington Vernham Bank Ellisfield Newbridge Bentworth Monk Sherborne Kingsley Mortimer West End Clatford Oakcuts Lower Upham Compton End Bedenham Hangersley Filmore Hill Hipley Sarisbury Penton Grafton Blacknest Chineham Wootton Knowle Hollington Overton Ashford Hill Soberton Neatham Upper Wield Horsebridge West Stratton East Tisted Emery Down Bleak Hill Polhampton Abbotts Barton Tot Hill Martin Ibthorpe Daneshill Portsmouth Woodcot Gilbury Hard Ramsdell Anthill Common Houndmills Peartree Green Cricket Hill Baffins Stone Woodside Faccombe Shedfield Hurstbourne Priors Sleepers' Hill St Mary's Beech Hill Nursling Deadwater Woodgreen Lower Turmer Upton Grey The Close Pilley Bailey West Meon St Cross Chilton Candover Swarraton Ashlett Wymering East Liss Stoner Hill Egbury Upper Enham Anmore Weavers Down Wildern Northfields Boarhunt Cottonworth Furzedown Baughurst Lower Canterton Copythorne Lasham Stoke Ripley Hoe Gate Tipner Upton Arford Boyatt Wood Curdridge Upper Farringdon Freemantle Hatchet Gate Shirley Warren North End Purbrook Crookhorn The Butts Calmore Downton Battramsley Eversley Centre Easton Landport Morestead Chawton Pilley Warren Corner Upper Burgate St Mary Bourne Ann's Hill North End Hale Palestine Bedford Place Highcliffe Hill Top Sea View East Anton Mount Pleasant Mead End Northney Inhurst Brown Candover Hiltingbury Nutley Ovington Barton on Sea Steep Marsh Crondall Bedhampton Upton East Tytherley Woolston Lee-on-the-Solent Wimble Hill Hamble-le-Rice Buckland Netley Marsh Longparish Brambridge Tadley Hill Bailey's Hard Newtown West Leigh Causeway Lee Vernham Dean Rockford Shalden Green East Oakley Fisher's Pond Ossemsley North End Bucklers Hard Ashurst Bridge Fair Cross Lynch Woolton Hill Swaythling Ogdens West Ham East Meon Somers Town Upper Slackstead Hattingley Hillhead Sydmonton Bossington Alverstoke North Warnborough Worting Hedge End Gosport Whitchurch Colden Common Hawley Houghton Silkstead Church Crookham Custards East Woodhay Petersfield Totton Eastoke Lower Exbury Fulflood Weston Colley Enham Alamein Griggs Green Everton Furze Hill East Wellow Swanmore Boldre Cuckoo Bushes Timsbury Thorns Beach Leckford Brook Hill Dundridge Little Down Hazeley Bottom Thruxton Milford on Sea Northbrook Dogmersfield Montgomery Lines Swanwick South Down Hordle Bowyer's Common Silchester Lane End Badger Farm Awbridge Blackhill Ridge Common Sandford Binley Medstead Wolverton Upper Bullington Deane Brickhill Quidhampton Selsmore Holt End Steventon Sandy Balls Holybourne Hill Brow Woodlands East Hill Spitalhatch Burghclere Common Northam Kingsmead Couch Green East Stratton Stonymarsh Dunbridge West Wellow Chalton Knapp Cocksford Down Park Townsend Old Basing Rowner Ashford Kilmeston Hill Grove Kingsclere Woodlands Glebe Lower Green Woodcott Fleet Waterlooville Oliver's Battery Frithend Liphook Earlstone Common Bagmore Godwinscroft Holt Pound Fair Oak Green Baybridge Durrants North Houghton Titchfield Common East End Hartley Wintney Bassett Green Little London Wecock Durley Street Lower Ratley Walhampton Hythe Brockhurst Heckfield Longstock Shirley holms Upper Shirley Tadley Ashfield Damerham Blounce New Town Bransgore Funtley Bassett Odiham Fairdown Mapledurwell Newton Stacey Hillyfields Racedown Goodworth Clatford The Withies Horton Heath Breamore Hinton North Poulner Street End Lower Farringdon South Warnborough Hook Park Estate Hook Park Stonyford Wootton St Lawrence Abshot Gunville Blashford Crow Stuckton Church Oakley Stony Heath South Baddesley Spearywell Dibden Purlieu Lower Swanwick Martin Drove End Blissford Up Somborne Hazeley Lea Newgrounds Ashe Middle Wallop Kingston Fryern Hill Stockheath Brock's Green Gable Head Ladwell West Heath Latchmere Green Warblington Newtown Wallington Lyndhurst West Dean Prince's Marsh Bank Halterworth Lowford North Town Bartley Soldridge Gundleton Frogmore Little Ann Mellishes Bottom Barton Stacey Mockbeggar Fratton Heathfield Wintershill Holbury Burley Beacon West End Green Cliddesden West Worldham Springvale Chandler's Ford High Cross Fawley Dean Crux Easton Whiteley Sway Maybush Anstey Blackwater Battramsley Cross St Giles's Hill Browninghill Green East Martin Minstead Clayhall Burley Street Grayshott Andwell Woodington Brighton Hill Wherwell Furzeley Corner Upper Wootton Vernham Row Viables Langley Soberton Heath Bramshott Havant Little Posbrook Fritham Rafborough Bursledon Dora's Green Summerlug Pikeshill