Bus Advertising in Long Sutton

Get in touch

Bus Marketing in Long Sutton

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Long Sutton - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Long Sutton - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Long Sutton- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Long Sutton - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Long Sutton (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Hartley Mauditt Anmore Waterlooville Bevois Mount Titchfield Godshill Wood Toothill Weston Northbrook Vernham Row Fulflood Bassett Green Southwood Lindford Freefolk Wecock Stubbington Fordingbridge Hurstbourne Tarrant Soldridge Froxfield Green Horndean Curbridge Lower Bordean East Anton Allum Green Sherfield English Purbrook Duck Street Ashley Plaitford Green West Ham Hampton Park Foulford Funtley Pilley Wootton Weston Patrick Newton Stacey Lepe Woodgreen Canada Common Shalden Green Lee Ground Weston Shedfield Gosport Nashes Green Holbury Picket Hill Barford Woodcott Axford Whitenap Buckland Hollington Stonymarsh Hartfordbridge Cove Lower Wield Fareham St Giles's Hill Brighton Hill Lord's Wood Bleak Hill South Down Burghclere Mapledurwell West Meon Woodlands Buriton Bighton Woodley Viables Lower Farringdon Tipner Halterworth Broughton Banister's Park Compton End Wherwell Highclere Frogmore Quidhampton Lyde Green Picket Post Woodend Swanmore North Town Oakhanger Harestock Upham Shalden Chawton Bordon Neacroft Foxhall Upton Langstone Bashley Latchmere Green Compton Summerlug Upper Shirley Abbotts Barton Norleywood Titchfield Common Bank Mead End Harbridge Green Durley Street East Hill Blashford Knights Enham Clatford Oakcuts Bagmore King's Somborne Blackfield Warren Corner Sea View Baughurst Three Ashes Kempshott Liss Purbrook Heath Paulsgrove Egbury Warblington North Houghton Hill Head Hollington Cross Murrell Green Burley Beacon Gundleton Ecchinswell Warnford Kitwood Ramsdean Hamble-le-Rice Bisterne Close Smannell Weyhill Morestead Warborne Gunville Bellevue Thornhill Park Ridgeway Parade Shipton Bellinger Hazeley Heath Park Eversley Cross Otterbourne Havant Highcliffe Old Alresford Water End Farleigh Wallop Ogdens Hunton Northfields Kingsley Gable Head Cowplain Nursling Elvetham Crawley Brockbridge Walton Heath Meon Buttsash Couch Green West Green Ragged Appleshaw Bridgemary Fair Oak Eastney Minstead Sladen Green Crux Easton Heathfield Droxford Hatherden Dunbridge Netley Marsh Upton Monxton Southington Nutley Soberton Stoner Hill Hill Brow Kentsboro Anstey Locks Heath Stoke Common Hound Green Widley Selborne Bramley The Close Mullenspond Odiham Heath End Badger Farm Rowner North Stoneham Hursley Pheonix Green West End East Meon Hinton Emery Down Abbots Worthy Boyatt Wood Lower Exbury Littleton Bulbery Marchwood West End Passfield Walhampton Ibsley Faccombe Houndmills Dibden Mattingley Pilley Bailey Keyhaven Waltham Chase East Oakley Newfound Fairdown North End Egypt Ewshot Well Beckley Fryern Hill Up Green Lord's Hill Danebury Sandy Balls Vernham Street Lane End Copythorne Hammer Bottom Clanville Oakley Hillyfields New Brighton Boldre Long Sutton Denvilles The Common Netherton Vernham Bank Tinkers Cross Hill Top Beaulieu Godshill Lovedean Kings Worthy Southrope Redlands West Liss Lower Burgate Picket Piece Wheatley Church Oakley Easton Worthy Down Newtown Sherfield on Loddon Cupernham Potbridge Camdentown Cuckoo's Corner Sleaford Weeke Totford Woodfalls Newbridge South Weirs Little Posbrook Farnborough Lyndhurst Bowling Alley Mockbeggar East Martin Thorney Hill Pardown Shirley holms Little London Pooksgreen Bar End Old Basing Horton Heath Applemore Hightown Tadley Bottom Ropley Deadwater Shortheath Rotherwick South Farnborough Upper Clatford Swaythling Minley Hattingley Spanish Green Fleetlands Stoney Cross Crowdhill Wonston Broad Oak Milford on Sea West Worldham Hill Salters Heath Newtown Standford Redenham Abbotstone Brockhurst Beech Hill West Wellow Exbury Hale Ripley Tot Hill Sherborne St John Hensting Bailey Green Hawthorn Daneshill Hartley Wintney Lower Canterton Lee-on-the-Solent Thorns Beach Heckfield Finchdean Woolston Merry Oak Warnborough Green Ashe Warren Sprat's Down Wellow Wood Soake Lynch Hill Bailey's Hard Ashfield Dibden Purlieu Stakes Hawley Lane Headley Down Godwinscroft Bisterne Phoenix Green Wymering Sholing Outwick North Sydmonton Bashley Park Red Rice Frithend Empshott Green Anna Valley Hillpound North End Kingsland Place Frogmore Pennington Newtown Townsend Hill Park Lower Ratley East Woodhay Polygon Downend Fleetend Lordswood The Frenches Penton Corner Conford Stockheath Braishfield Beech Popham New Alresford Meonstoke Cottonworth Little London Bishop's Sutton Swelling Hill Plastow Green West Town Sparsholt Nob's Crook Birchy Hill Fair Oak Basingstoke Stoke Moulsham Green West Heath Pound Green Blounce Rockford Crampmoor Timsbury Montgomery Lines North End Burkham Wolverton Wickham Common West Tisted Swarraton Malshanger Somers Town Twyford Barton Stacey Frost Hill Flood Street Cadnam East Liss Curdridge Newtown Michelmersh Wheat Hold Binley Woodcot New Cheriton Overton Empshott Aldermoor Greywell Rafborough Hoe Gate Upper Enham Wivelrod Beauworth Old Netley Grayshott Headley Leigh Park Winchfield Clanfield Ashford Hill Gobley Hole Horsebridge Upper Farringdon Pamber Heath Northney Cufaude Wootton St Lawrence Newtown Hythe Bevois Town Belbins Colden Common Selsmore Redbrook Kingston Ashe Calmore Wishanger Common Northam Middleton Ashmansworth Alton Valley Park Bartley Lower Brook Milton Fullerton North Waltham Kimbridge Hillhead North Street Woodington Northington Hatchet Green Balmerlawn Farnborough Street Stratfield Saye Highways St Denys Martin Drove End St John's Church St Cross Sarisbury Old Portsmouth Upper Burgate Hearn Tidpit Row Ash Westwood Park Lynch Hazeley Lea Lymington West End Hilsea Hollywater Chilton Candover North Boarhunt Hook Park Estate Peel Common Corhampton Warsash Bramley Corner Hinton Ampner Privett Wildern Ibworth The Holdings Wimble Hill Bentley Oakridge High Cross Setley Micheldever Titchfield Park Butlocks Heath Longparish Whitway Street End Upper Street Stanswood Hatchet Gate Hambledon Silchester Monk Sherborne Mortimer West End Brock's Green Nether Wallop The Mint Catherington Shirrell Heath Appleshaw Enham Alamein Brokenford Hounsdown Stroud Church Crookham Sheet Quarley Roughdown Eastrop Furze Hill Drayton Crosshouse Southend Horseport Chineham Standon Andover Down Horris Hill Bishop's Waltham Ashurst Emsworth West Stratton Brook Bucket Corner Ovington Wintershill Dean Middle Wallop Hiltingbury Segensworth Hungerford Tadley Hill Downton Botley North Ripley Palestine Ellisfield Little Shoddesden Midanbury Charlwood Colemore Brook Hill Upper Canterton Silkstead Durley Avon North Street Newtown Hurstbourne Priors Awbridge Carter's Clay Wittensford Stonehills Coombe Langrish Shirley Park Woodside Durrants Sandford Longstock Elvetham Heath Hazeley Hyde Portmore Tilly Down Lower Green Lower Upham Foxdown Farlington St Mary's Cosham Abbotts Ann Eastleigh Furzley Headley Upper Bullington Southwick New Town Cole Henley Worting Woodmancott Hannington Upper Slackstead Buckskin North Camp Wharf Hill South View Portsea Island Wickham Herriard Monkwood Swampton Canada Boorley Green Newtown Weston Corbett Copnor Ampfield Coxford Lower Green Hound Fisher's Pond Fair Cross Colbury Black Dam St Austins Sutton Scotney Arford The Hummicks Pamber Green Shawford Redbridge Allbrook Brickhill Ridge Common Eastoke Glebe Ashley West End Green Westfield Golden Pot Tufton Bucklers Hard Oliver's Battery West Dean Up Somborne Penton Mewsey East End South Warnborough Lopcombe Baughurst Common Bradley Stanmore Woolton Hill Ramridge Park Four Marks Oakshott Ocean Village Woodlands Chilworth London Minstead North Charford East End Hyde Mount Pleasant Baybridge Little Basing Battramsley Preston Candover Weavers Down West Leigh Stony Heath Thedden Chandler's Ford Rake Common Lower Swanwick Litchfield Heather Row Keeping Tadley Winchfield Hurst Poulner East Wellow Spitalhatch Causeway Newtown Frostlane Hoe Stuckton Portsea Whitchurch Rushington Lower Bullington Ann's Hill Ashurst Bridge Heath End Rye Common Lower Daggons Cricket Hill Hatch Bottom Yateley Thruxton Hedge End Tiptoe Burley Kimpton Bidden Lowford Hillstreet Netley Springvale Cheriton Clayhall Medstead Burghclere Common Dummer Stamshaw Rockbourne Hardley Filmore Hill Hipley Blissford The Soke Pikeshill Tote Hill Chilworth Old Village Bucks Horn Oak Pondtail Burley Lawn Rotten Green Blacknest Axmansford Stonyford Tye Bramley Green Cocksford Down Compton Ashford Holybourne Ball Hill West Tytherley Pucknall Portchester Furzeley Corner Bitterne Bull Hill Isington Sway Upper Swanmore Wolverton Common Seafield Polhampton Turgis Green Wadwick Avington Hatch Warren Bishop's Green Stoke Charity Little Ann Southsea Kingston East Stratton West Heath Winsor Warren Corner Martyr Worthy Rowlands Castle Tangley Powntley Copse Port Solent Crondall Farnborough Green Townhill Park Chalton Binsted Ower Kent Grateley Court Corner Fratton Farnborough Park Fair Oak Green Newtown Common Goose Hill Burridge Kingsmead Bishopstoke Dogmersfield Eling Northbrook Bursledon Totton South Ham Earlstone Common Bickton North Hayling Swanwick Penwood Bagnum Penton Grafton South Town Moortown Lower Slackstead Turmer North Kingston North Baddesley Elson Dowd's Farm Mill Green East Boldre West Hill Linkenholt Hammond's Green Newnham Little Somborne Kent's Oak Hazeley Bottom Buckland Highbury Ropley Dean Criddlestyle Otterwood Forton Crow Winnall Bossington Hatt Hill Lockerley Stoke Lower Froyle Turkey Island Broadmere Landport West Meon Up Nately Sandleheath Testwood Frenchmoor Hawley Hook Sholing Common Whiteley Buddle Headbourne Worthy Eastland Gate Itchen Abbas Winchester Dora's Green Sleepers' Hill Hook Park North Poulner Lower Common Bunstead Harefield Thornhill Whale Island Liss Forest Hundred Acres Stockbridge Newtown North Oakley Sopley Bowyer's Common Broadgate Wigley Mengham East Dean Martin Inhurst East Cholderton Shirley Warren Fleet Kilmeston Catisfield Browninghill Green Stone Upper Froyle Ibthorpe Custards Brown Candover Westley Wilsom Abbotswood Critchell's Green Hook Exton Bedhampton Ratlake Pamber End Sandy Down Foxhills Bassett Blackwater Cold Ash Hill Dunley Bramdean Netley Hill Gritnam Newtown Gilbury Hard Greatham Wimpson Crockerhill North Gorley Linwood East Worldham Blackhill Laverstoke Steep Broad Layings Blackmoor Gore End Fox Lane Knowle Little Holbury Hawkley Darby Green Old Milton North Warnborough Langley Rownhams Ramsdell Holt Kings Furlong Nately Scures Wildhern Upper Common The Withies Privett Brown Heath Gilbert Street Ladwell Andover Shootash Abshot Forton Holt Pound Dundridge Hartley Wespall Foxcotte Frogham Southampton Dean Boarhunt South Hayling Portswood Chilcomb Wildmoor Hordle Highfield Lasham Upper Kingston Tichborne Portsmouth Charlton Petersfield North End Park Corner Lower Turmer Bentworth Houghton Romsey Holt End Burgates Highbridge Leagreen Tunworth Steep Marsh Brockenhurst Worlds End Calshot New Milton Waterditch The Butts Oak Hill Nichols Town Knapp Andwell Deane Crookhorn Goose Green Neatham The Hangers Fleet Owslebury West Common Breamore Stony Batter Ropley Soke Newgrounds Soberton Heath Bitterne Park Hatch Newtown Upper Wootton South Gorley Bedford Place Regents Park Bedenham Furzey Lodge Eversley Centre Newtown Hocombe Weston Colley Upper Pennington Furzedown Millbrook Liphook Nutburn Amport Barton on Sea Whitsbury Charter Alley Winklebury Cliddesden Racedown Leckford Fritham Anchorage Park Everton Mill Lane Drayton Colt Hill East Tytherley Goodworth Clatford South Wonston Over Wallop Hangersley Old Burghclere Dipley South Baddesley Ellingham North Weirs Pitt Damerham Whitehill Baffins Shirley Prince's Marsh Upton Grey Sydmonton Mount Pleasant Shamblehurst Little Hoddington Burley Street Church End Ringwood Spearywell Ashton Vernham Dean Steventon Maybush Popley Stratfield Turgis Aldershot Cuckoo Bushes Newton Valence Mislingford Harefield Lymore Chapel Harbridge Mellishes Bottom Little Down Shobley Ashlett Fyfield Mottisfont North Fareham Kingsclere Woodlands Alverstoke Linford Chandlers Green Heathfield Peartree Green Clarken Green Anthill Common Pound Street Forest Corner Itchen Freemantle Lee St Mary Bourne East Aston Blendworth Wallington Chilbolton Down Park Gate Durns Town Shorley Upper Ratley Woodlands Tapnage Old Shirley Lower Buckland Brambridge Great Shoddesden Woodside Ossemsley Hightown Dilton Kingsclere Bransgore Fawley Bevois Valley Denmead Hill Grove Chilbolton Battramsley Cross Chidden Bitterne Manor Brook Itchen Stoke Upper Wield Lower Pennington Adbury Winslade Brockhampton Wyck Griggs Green Lower Common Bransbury Crookham Village East Tisted Ower Bramshaw Bramshott Chase Bramshill Bramshott