Bus Advertising in Causeway

Get in touch

Bus Marketing in Causeway

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Causeway - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Causeway - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Causeway- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Causeway - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Causeway (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Old Alresford Crockerhill Pooksgreen Earlstone Common Weavers Down Fareham Goose Green Rotten Green Townsend North Gorley North Ripley Red Rice Lower Froyle Stuckton Dummer Bar End Hollington Brown Candover Chalton East Martin Broad Layings Liss Forest Ropley Dean Bordon Minley Hound West Heath Steep Southend Deane Ashe Warren Hensting Brockbridge Woodley East Dean Crookhorn Hoe Copnor Mortimer West End Egypt Upton Bagmore Gable Head Wecock Bishop's Waltham Andover Down Leagreen Hillstreet Rockford Charter Alley South Wonston Thedden Clatford Oakcuts Portswood Upper Farringdon Bickton Ramsdean Hinton Ashford Hill Winchester Mullenspond Little London Bramshott Chase Headbourne Worthy Ashley Mattingley Bransbury West Hill Harestock Winslade Bank Aldermoor Kimpton West End Green Soldridge Leigh Park Chilcomb Dowd's Farm Woodgreen Bulbery Mapledurwell Holybourne Valley Park Horsebridge West End Little Down North End East Meon Abbotts Ann Bishopstoke Cuckoo Bushes Stoke Swampton North Camp Bunstead Winchfield Hurst Hill Townhill Park Lower Bordean Titchfield Common Avington Lyde Green Keyhaven Halterworth Sandy Balls Newtown Ridge Common Titchfield Chilton Candover Anthill Common Abbots Worthy Alverstoke Foulford Lower Bullington Up Somborne Upper Clatford Bedford Place Timsbury Fratton Farnborough Street Brockhampton Hill Brow Old Basing Dunley Brokenford Pheonix Green Kent's Oak Park Corner The Hummicks Peartree Green Long Sutton Hawley Curdridge Wheat Hold Burley Kilmeston Frithend Abbotts Barton Bishop's Sutton Fox Lane Soake Easton Peel Common Monkwood Tiptoe Viables Hatch Warren Broad Oak Herriard Upper Burgate Newnham Funtley Mill Lane High Cross Bransgore Hartley Mauditt Abbotswood Lockerley Hearn Ashford South Hayling Overton Bucklers Hard Burridge Curbridge Purbrook Heath Picket Hill Ridgeway Parade Hillyfields Tunworth Oliver's Battery Turgis Green Clanville Woodfalls North Weirs Blackmoor Barton Stacey Minstead Newtown Pitt Merry Oak Great Shoddesden Cottonworth Freefolk South Warnborough Custards Chandler's Ford Netley Titchfield Park Fleetend Rake Common Spanish Green Lower Buckland Lord's Wood Northbrook Pikeshill Newton Stacey East Oakley Headley Hightown South Baddesley Bucket Corner Bighton Bedenham Buckland Tipner Boorley Green Heath End Hangersley Farlington Wallington Abbotstone Criddlestyle Hazeley Heath Otterbourne Baybridge Privett Middle Wallop Kingsclere Woodlands Appleshaw Forton Hook Swarraton Godwinscroft Weeke Frogham Bagnum Anmore Eversley Cross Three Ashes Bitterne Odiham Rafborough Lower Green Enham Alamein Penwood Coxford Little London Landport Tilly Down Hordle Tadley Bottom Bramdean North Sydmonton Fordingbridge Weston Patrick Hattingley London Minstead Sleaford Nob's Crook North Houghton Flood Street Adbury Swanmore Ocean Village Glebe Bramley Green Sopley Salters Heath Warsash Shirley holms North Oakley Stanmore Prince's Marsh Lower Daggons Upper Slackstead Ropley Soke Holbury Northfields Stakes Catisfield Carter's Clay South Town Thruxton Dundridge Totford Dibden Purlieu Redlands Daneshill Chilworth Eastland Gate Ashmansworth Bursledon Medstead Wellow Wood Buriton Highclere Privett Horndean Littleton Cowplain Hungerford Hill Grove Longparish Woolton Hill Street End Sandford Lower Exbury Ovington Blashford Malshanger Vernham Street Newfound Cosham Mellishes Bottom Whale Island Knights Enham Bailey's Hard Pennington Yateley Fullerton Nursling Hightown Everton Pilley Blackwater Crampmoor Selborne Boldre Harbridge Green Shalden Green Monk Sherborne Forton Hillpound Keeping West End Spearywell Goodworth Clatford Turkey Island Shootash Hannington Southwood Hartfordbridge Up Green Lower Common North Charford Little Shoddesden Lee-on-the-Solent Bidden Oakshott Conford Exton Ower Portsmouth Hilsea Eastney Tangley Kimbridge Beaulieu Goose Hill Roughdown Heather Row Pamber Green New Alresford Middleton Phoenix Green King's Somborne Shirley Warren Newtown Tot Hill Gundleton South Gorley Clarken Green Summerlug Upper Bullington Denvilles Frogmore Upper Street Lower Ratley East Aston Mill Green Horton Heath Axford Newgrounds Abshot Finchdean Oakhanger Netley Marsh Popham Plastow Green Shorley Ogdens Ossemsley East Worldham Gilbert Street Linkenholt Whitehill Cove Walton Heath Buckland Battramsley Cross Wimble Hill Linwood Steventon Silkstead Crondall Upper Froyle Botley Wigley Blacknest Foxcotte The Close Causeway Beech Hill Hinton Ampner Waterlooville Brook Shirley Northam Faccombe Plaitford Green Setley Corhampton The Butts Kempshott Vernham Row Row Ash Gore End Ecchinswell Hythe Nutley Redenham Ashley Hedge End Highcliffe Old Portsmouth Owslebury Headley Down Little Holbury Baughurst Lyndhurst Boarhunt Empshott Green West End Sydmonton Forest Corner St Cross Bellevue The Mint Fisher's Pond Dean Godshill Wood West Worldham Netherton Church Oakley Springvale The Holdings Thornhill Sherfield on Loddon Damerham Brock's Green Clayhall Binsted Filmore Hill Crosshouse Allbrook Upper Common Worting Ringwood Mockbeggar Houghton Holt Pound Brown Heath Sutton Scotney Colt Hill Newtown Arford Newton Valence Brook Purbrook Breamore Bitterne Manor Ampfield Penton Mewsey Upper Pennington Wildhern Calshot Blendworth Freemantle Anchorage Park Burgates Neatham Hawthorn Newtown Dipley Bramshott Park Gate Upper Wield Hill Park Shedfield Bassett Lee Ground Chilbolton Down Bramley Canada Fryern Hill Mottisfont Leckford Liss Hollywater South Weirs The Frenches Langrish Wolverton Basingstoke Dibden Bleak Hill Bevois Town Woolston Oakley Regents Park Foxhall Gilbury Hard Stockheath Southsea West Heath Avon Kings Furlong Sarisbury Greywell Quarley Wivelrod Bitterne Park North Street Soberton North Town Harefield Lasham Little Ann Old Shirley Blackhill Ashe Colemore Micheldever Langley Court Corner Up Nately Lower Green Thorney Hill North Hayling Old Netley Old Burghclere Clanfield Highbridge Hill Top Lymore Froxfield Green St Mary Bourne Sleepers' Hill Empshott Woodlands Pardown Millbrook Emsworth Tadley Rushington Mount Pleasant Cufaude Upper Wootton Paulsgrove Testwood Spitalhatch Inhurst Oak Hill Lindford Eastleigh Danebury Kingsclere Toothill Church End Stoke Crux Easton Upper Kingston Wildern Bevois Mount Foxhills South Farnborough Little Basing Warnborough Green Woodlands Sea View Applemore Wymering Stoke Common Poulner Bramley Corner Hounsdown Mount Pleasant Canada Common Calmore Copythorne Shipton Bellinger Hammer Bottom Shirrell Heath Newbridge Picket Post Portmore Ramridge Park Hollington Cross Chineham Highfield Havant Woodcott Hipley Lower Turmer North Street Wishanger Common Lovedean Heath End Cupernham Popley West Green Rowner Bradley Hocombe Polhampton Warborne Hampton Park Mengham Newtown Fairdown Bramshaw Gritnam Tichborne Blounce Grateley Camdentown Kitwood Swaythling North Kingston Woodend Drayton Fawley Sherborne St John Moortown Rockbourne Lepe New Town Ripley Thornhill Park Westfield Lymington Itchen Abbas Segensworth East Cholderton Stonehills Lower Farringdon Weston Colley Bartley Whitchurch The Soke Hale Eversley Centre Horris Hill Upper Ratley Sandleheath Sprat's Down Hamble-le-Rice Mislingford Buddle Ibworth Longstock Stockbridge Beckley Bashley Park Lower Wield Thorns Beach Wildmoor Headley St Giles's Hill Charlton Wharf Hill Winsor Frogmore Sholing Catherington East End Coombe Woodside Tadley Hill Bowling Alley Lower Pennington Cold Ash Hill Holt Upper Shirley West Town Pondtail Monxton Broughton North End Upton Grey Whitsbury Cocksford Down West Dean Compton End Newtown Ellingham Hatchet Gate Wittensford Wonston Fleet Hill Head Frenchmoor Penton Grafton Stubbington Dogmersfield Stone Laverstoke Wilsom North End Southington Lane End Portchester Crookham Village The Common Cole Henley Shobley Sway Vernham Bank Compton Pucknall Lower Upham The Withies Selsmore Mead End New Cheriton Polygon New Brighton Northington Holt End Boyatt Wood Chandlers Green Romsey North Waltham Woodside Fyfield Elvetham Brickhill Hatherden Hartley Wintney Marchwood Emery Down Farleigh Wallop Wintershill Upper Enham Cricket Hill Pound Green Lynch Upham Southrope Ratlake West Meon Woodlands Kingsland Place Nether Wallop Burley Beacon Stanswood Dunbridge Bucks Horn Oak Bull Hill West Stratton Woodcot Tapnage Stroud Southwick Beech Hook Exbury Westwood Park Andwell Isington Nately Scures Bevois Valley Colbury Darby Green Hoe Gate St Austins Fair Oak North End East Stratton Portsea Whitenap Stonymarsh Belbins North Boarhunt Deadwater Wootton St Lawrence Braishfield Baffins Milton Harefield Alton Crawley Somers Town Liphook Ewshot Droxford Denmead Stony Batter Wickham Cadnam Bossington Upper Canterton Steep Marsh Chapel East Liss Blackfield Hurstbourne Priors Warblington Shamblehurst Park Smannell Fulflood Waterditch Gobley Hole Lower Common Furzeley Corner Shawford Ellisfield Northbrook Furzley Horseport Hazeley Bottom Oakridge West Tisted Hazeley Lea Aldershot East End Twyford Burghclere Common Widley Amport Over Wallop Racedown North Poulner Durrants East Tytherley Butlocks Heath Wyck Worthy Down Petersfield Heathfield East Woodhay Sandy Down Woodmancott Axmansford Lordswood Ragged Appleshaw Passfield Langstone Hundred Acres North Baddesley Lower Canterton West Tytherley Battramsley Meonstoke Hawley Lane Eling Kingston Cliddesden Linford Greatham Blissford Netley Hill Charlwood Midanbury Elson Well Worlds End Swanwick Wickham Common Bailey Green South View Northney Pound Street Westley Banister's Park Golden Pot Cheriton Hambledon Ramsdell Highways Knapp Warren Corner Little Posbrook Newtown Crowdhill Weston Corbett Allum Green Griggs Green Ibsley Broadgate Frost Hill Stonyford Wolverton Common Ibthorpe Lower Slackstead Port Solent Shortheath Pilley Bailey Dora's Green Martyr Worthy Picket Piece Badger Farm Ladwell Hook Park Hatch Fritham Standon Montgomery Lines Crow East Wellow Hazeley St Mary's Burghclere Totton Weston Swelling Hill Hurstbourne Tarrant Bashley Murrell Green Sherfield English Bassett Green Stony Heath Burley Street Hartley Wespall Downton Newtown Rownhams Eastrop Hammond's Green North Warnborough Kentsboro Fair Oak Green Wherwell New Milton Wimpson Harbridge Quidhampton Nashes Green Dilton Duck Street Nutburn Bishop's Green Michelmersh Hatt Hill Newtown Bentley West Liss Egbury West Meon Wheatley St Denys Winklebury St John's Church Stratfield Turgis Chilworth Old Village Dean Lopcombe Bisterne Close Durley Kingsmead Tufton Sladen Green Vernham Dean Furzedown Hardley Broadmere Brockenhurst Furze Hill Fair Oak Powntley Copse Brambridge Newtown Ashfield Lord's Hill Redbrook Winchfield Pamber End West Common Andover Baughurst Common Chidden Hillhead Portsea Island Meon Wadwick Shalden Upper Swanmore Lynch Hill Newtown Pamber Heath Grayshott Browninghill Green Warnford Penton Corner East Anton Colden Common Bowyer's Common Durns Town Weyhill Warren Corner Wootton Hyde East Hill Durley Street Lower Brook Soberton Heath Stoney Cross Beauworth Neacroft Farnborough Tye Gunville Foxdown Compton Whitway Water End Tinkers Cross East Boldre Hursley Otterwood Anna Valley Godshill North Stoneham South Down Turmer Houndmills Knowle Standford Stoner Hill Critchell's Green Ashlett Stamshaw Buckskin Hook Park Estate Itchen Elvetham Heath Litchfield Balmerlawn Fair Cross Winnall Locks Heath Eastoke Heckfield West Ham Rowlands Castle Heathfield Hunton Gosport Highbury Little Hoddington Rye Common Four Marks Kingston Awbridge Hawkley Newtown Common Barford Whiteley Ashton Farnborough Green The Hangers Fleetlands Ball Hill Rotherwick Tote Hill Potbridge Morestead Silchester Woodington Lee Brockhurst Ann's Hill Brighton Hill Martin Drove End Cuckoo's Corner Sparsholt Moulsham Green Upton Stoke Charity Fleet Preston Candover Walhampton East Tisted Tidpit Southampton Kings Worthy Frostlane Brook Hill Ashurst Burley Lawn Lowford Sheet Barton on Sea Burkham Seafield Kingsley Maybush Old Milton Redbridge Outwick Furzey Lodge Waltham Chase Lower Swanwick Bridgemary Binley Martin Stratfield Saye Kent Couch Green Buttsash Farnborough Park Hiltingbury Hatchet Green Itchen Stoke Anstey Shirley Park West Wellow Chawton Ropley Weston Norleywood Drayton Hatch Bottom Latchmere Green Palestine West Leigh Bedhampton Bentworth Ashurst Bridge Sholing Common Birchy Hill Nichols Town Bramshill Bisterne Ower Church Crookham Milford on Sea Hyde Chilbolton South Ham Downend Hound Green Lower Burgate Little Somborne Black Dam North Fareham