Bus Advertising in Ratlake

Get in touch

Bus Marketing in Ratlake

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Ratlake - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Ratlake - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Ratlake- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Ratlake - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Ratlake (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Woodley Northfields Lymore Rowlands Castle Adbury Crookham Village Wherwell Weston Corbett Causeway Black Dam East Dean Picket Post Upper Common Wootton Shorley Southwood Steventon Hinton Kempshott Stone Martin Brockhurst The Holdings North Fareham North Kingston Mullenspond Hearn Thornhill Whale Island Ridge Common Rushington South Weirs Calshot Heathfield Hensting Hazeley Fleet Little Hoddington Micheldever Elson Bentley Church Oakley North Oakley Aldershot Swanwick Wellow Wood Portsea Island Wheatley Furzley Beaulieu Little London Ashmansworth Cowplain Bursledon Wilsom Ogdens Knights Enham Picket Hill Rownhams Forest Corner Greatham Oak Hill Whitenap Hartley Wintney Hambledon Crookhorn Lynch Eastoke Birchy Hill Woodside Wheat Hold Soake Netley Brown Candover Eastland Gate Newnham Eversley Cross Buriton Copythorne Brook Hound Green Ropley Dean Goodworth Clatford Curdridge Emery Down Hordle Lord's Hill Blackmoor Tufton Breamore Lower Exbury Eversley Centre East Woodhay Bramshott Chase South Gorley Dilton Petersfield Cole Henley Shalden Bramshott Gable Head The Frenches Wallington Wecock Southampton Bashley Swampton Three Ashes Braishfield Chineham The Withies High Cross Pound Street Newtown South Hayling Stubbington Fair Oak Drayton Nashes Green Everton Hyde Durrants Eastleigh Pheonix Green Anthill Common Chilton Candover Tadley Hill Bevois Valley Weeke North Charford Tot Hill Enham Alamein Wymering Abbotstone Itchen Stoke Red Rice Hillhead Newtown Potbridge Hill Head Knapp Bedhampton Hawley Lane Arford Shortheath Conford Newtown Stoke Sandy Balls Winslade Hipley Wishanger Common Hoe Gate Meon Racedown Poulner Lower Pennington Woodlands Avington Hightown Newtown Quarley Portmore Fareham Hythe Church End Brock's Green Dibden Forton Buckland Compton End Chandlers Green Tinkers Cross Woodend Lasham Winchfield Hurst Frogmore Bramley Corner Camdentown Bransbury Tiptoe Portswood Hill Grove North Street Purbrook Turgis Green Cricket Hill Bucklers Hard Fritham Curbridge Emsworth Headbourne Worthy Middleton Harefield Newfound Fair Cross Walton Heath Ashley Durley Street Couch Green Shobley Middle Wallop Shirley Tichborne Lower Burgate Dora's Green Stoney Cross Bridgemary Lee Ground Barton Stacey Coombe Mockbeggar Mead End Filmore Hill Worthy Down St Giles's Hill Long Sutton Tidpit Kitwood South Farnborough Upper Burgate Sholing Common Linford Southrope Woolston Tote Hill Westley Stroud Westfield West End St Mary's Four Marks Bull Hill Abbots Worthy Gritnam The Common South Wonston Cliddesden Ovington West Hill Frithend Swarraton Pondtail Linkenholt Blackhill Chilworth Old Village Compton Stanmore Wigley Hound Fox Lane Heathfield Sandford Newgrounds Lordswood Elvetham North Boarhunt Godwinscroft Foxhills Newtown Blendworth Vernham Row Cuckoo's Corner Cove Ower Stratfield Saye Woodlands East End Privett Nutburn Mount Pleasant Roughdown Lower Common Old Portsmouth Nichols Town Brighton Hill Hattingley Little Holbury Damerham Nately Scures Northbrook Yateley Medstead Ripley Park Corner Grateley Bailey's Hard Upper Ratley Bishop's Waltham Woodgreen Horton Heath Standford Southsea Pooksgreen Hollywater Fyfield Ragged Appleshaw Cufaude Fulflood Upper Shirley Hill Park Barford Otterwood Hatch Warren Mortimer West End Kingsclere Woodlands Lower Common Bagmore Hoe Horsebridge Stanswood Worting Waterditch Ratlake Andover Penton Mewsey Old Milton Stonyford Kent Kings Worthy Fleet Bowling Alley Spitalhatch Bartley Crow Sutton Scotney Keeping West Town Odiham Flood Street Phoenix Green Regents Park Well Exbury Popley Chilbolton Southend Nob's Crook Whitway Oakhanger Highfield Bramshaw Faccombe Kentsboro Fair Oak Green Denmead Waltham Chase Crosshouse Hyde Balmerlawn Hungerford Pound Green Ecchinswell Steep Marsh Ridgeway Parade West Green Holybourne Clarken Green Townsend Lynch Hill Chilworth Upper Swanmore Frostlane Ladwell Pamber Green Wildern Vernham Street Hook Park Shootash Millbrook Anna Valley Passfield Ropley Soke Newtown Morestead Tipner Brockhampton Ewshot Bevois Town Crondall Purbrook Heath Ellisfield Beauworth North Weirs Crawley Upper Kingston Ampfield Eling Mottisfont Turmer Ashurst Bridge East Liss Lyndhurst Hazeley Lea Bar End Calmore East Martin East Tisted Keyhaven Woodcott Outwick Thedden Freefolk Heather Row Stonehills Shirley Warren Golden Pot Langley Pamber Heath Court Corner Gunville Goose Green Clatford Oakcuts Ropley Lower Daggons Fleetend Hilsea Redenham Lower Canterton Plaitford Green Up Green West Leigh Lower Farringdon Burkham Turkey Island Allbrook Rotherwick Earlstone Common Broad Layings Totton Warborne Upham West Wellow Little Somborne Milford on Sea Mount Pleasant North End Charlton East Tytherley Hunton Eastney Bucks Horn Oak West Common Lockerley Paulsgrove Dean Hundred Acres Fordingbridge Durley Hale Foulford Buckskin Hawley Boarhunt Baughurst Common Hartfordbridge Hannington Locks Heath Kingston Lane End Bassett Swelling Hill Sparsholt Fratton Dogmersfield Furze Hill Waterlooville Walhampton North Warnborough Dean Little Basing Mengham Newtown Griggs Green Alton Hardley Gilbury Hard Pamber End Warren Corner Denvilles Park Gate Tilly Down Old Netley Horseport Gosport Winnall Ashford Winsor East Aston Fair Oak Ashford Hill Chilcomb Rowner Hurstbourne Tarrant Segensworth Monk Sherborne Great Shoddesden Burghclere Northney Shirley Park Burley Lawn Mattingley Warnford Summerlug Soldridge Bedenham Exton Oakley Ringwood Old Alresford Wharf Hill Pilley Bailey Hatt Hill Minstead Privett Picket Piece Murrell Green Lee-on-the-Solent Brockbridge Sea View Redlands West Tytherley Shirrell Heath Cocksford Down Nursling Godshill Bishopstoke Mill Lane North End Penton Corner Furzedown Little Ann Little Shoddesden Basingstoke Marchwood Blounce Boyatt Wood Hammond's Green East End Netley Marsh Latchmere Green Bowyer's Common Hangersley Meonstoke Tadley Fryern Hill Sherborne St John Linwood Weavers Down Lovedean The Hangers Newton Valence Buttsash Bagnum Peel Common Tangley Battramsley Cross Stony Heath Bank Timsbury Danebury Neatham Woodside Wimpson Ramsdean Mill Green Tunworth Beckley Townhill Park Hawthorn Newtown Catisfield Ramridge Park Kings Furlong South View Crowdhill Stakes Bellevue Bucket Corner Spanish Green Spearywell Pucknall West Worldham Whitsbury Hatchet Gate Ower Mislingford Littleton Heath End West Meon Woodlands South Warnborough Bevois Mount Hazeley Heath Warsash Weston Titchfield Park Weston Colley East Anton Carter's Clay Montgomery Lines Cottonworth Dibden Purlieu Ashurst Sarisbury Beech Hill Bitterne Frogham Bordon Bransgore Freemantle Woolton Hill Redbridge Silkstead Wootton St Lawrence Westwood Park Hedge End Thornhill Park Penton Grafton Stratfield Turgis Buckland Copnor Heckfield Stonymarsh Sydmonton Hounsdown Bailey Green Brockenhurst Andover Down Rafborough Northbrook Colt Hill Highclere Michelmersh Goose Hill Netley Hill Thorns Beach Oakshott Whitehill Weston Patrick East Cholderton Portsmouth Row Ash Frenchmoor Bighton Sherfield on Loddon Stamshaw Sholing New Milton Newtown The Mint Farnborough Green Cadnam North Ripley The Soke Hatchet Green Lower Froyle Cheriton Worlds End The Close Bramley Green Upper Slackstead Upper Farringdon Sandleheath Minley Midanbury Monkwood Harbridge Port Solent Little London Kingston East Boldre Boldre West End Green Charlwood Upper Wield Twyford Sopley Langrish Colemore Anmore Empshott Setley Forton Anstey Hatch Testwood Palestine Somers Town Pennington Empshott Green Brown Heath Selsmore Dunley Widley Smannell Beech Lindford Silchester Lower Upham Hartley Wespall Downton Cupernham Holt Pound Kimpton Burley Chidden Titchfield Common Standon Shirley holms Hawkley Vernham Dean Stoke Seafield Polygon Broughton Over Wallop Winchfield Coxford Isington Portchester Herriard Barton on Sea Ball Hill Gore End Kingsclere Colbury Popham Bickton Anchorage Park Chalton Winchester Bassett Green West End Burley Street Soberton Broadgate Powntley Copse Aldermoor Harbridge Green Shamblehurst Funtley Cuckoo Bushes Woodmancott Crux Easton St Denys Newtown Common Lower Green Blissford Mellishes Bottom Droxford Farlington Foxhall Little Posbrook Bisterne Close Wittensford Wadwick Foxdown Colden Common Bossington Springvale Harefield Botley Boorley Green Furzeley Corner Hinton Ampner Hatch Bottom Highways Highbury Horris Hill Kingsland Place Baybridge Stoner Hill Browninghill Green Hatherden Lower Slackstead Kent's Oak Leigh Park South Town Upper Pennington Rake Common Otterbourne Little Down West Tisted Brokenford Old Burghclere Blackfield West Stratton Chilbolton Down Lower Green Wolverton Common Hillyfields Hurstbourne Priors Harestock Ossemsley Southwick Headley Ashe Warren Blackwater New Alresford Liphook Bitterne Manor Swanmore Burghclere Common Fleetlands Bidden Banister's Park Abbotts Barton Wintershill Lower Buckland Canada Critchell's Green Upton Grey Farnborough Park Up Somborne North Town Froxfield Green East Meon Charter Alley Leagreen Bedford Place Avon Farnborough Fawley Daneshill Ibthorpe Deane Inhurst Cold Ash Hill Binley Dowd's Farm Upper Bullington Tadley Bottom Sleaford Allum Green Bulbery Stockbridge Quidhampton Rockford St Austins Abbotswood Heath End Newtown Upper Clatford Chawton Hazeley Bottom Clanville The Hummicks Bentworth Durns Town Shawford Lopcombe Wivelrod Hocombe Ashton Longstock West Heath North Hayling Axmansford Hillstreet Duck Street Newton Stacey Norleywood Gilbert Street Totford Mapledurwell Toothill Bramley Woodfalls Highcliffe Pilley South Down Farnborough Street Martyr Worthy Warren Corner New Brighton Kingsley Preston Candover East Hill West Dean Malshanger St Cross Houndmills Pikeshill Baughurst St Mary Bourne Kilmeston North End Up Nately Liss Forest Shipton Bellinger Hill Martin Drove End Chapel Selborne Upton Sheet Hammer Bottom Gobley Hole Egbury Langstone Buddle Hook Wolverton Hollington Cross Clanfield East Stratton Itchen Abbas Kimbridge Fisher's Pond Ocean Village Burridge Wildmoor Milton Shalden Green Moortown Blacknest Penwood Cosham Redbrook Lower Swanwick Wyck Drayton Shedfield Gundleton Hamble-le-Rice Nutley Pardown Bramshill Upton Glebe King's Somborne London Minstead Catherington Headley Down Bitterne Park Corhampton Belbins Brook West End Hook Park Estate Abshot Farleigh Wallop Easton Kingsmead Ashe South Baddesley Laverstoke Tye Swaythling Lower Ratley Hightown Owslebury Titchfield Dummer Burgates Hiltingbury Lee Lord's Wood Bleak Hill North Houghton Ibsley Crampmoor Longparish Dundridge Binsted West Meon Andwell Brambridge Steep North Sydmonton Northam Badger Farm Headley Criddlestyle Salters Heath Neacroft Burley Beacon Ashlett Bishop's Green East Oakley Eastrop Halterworth Lower Bullington East Wellow Water End Lower Brook Foxcotte Woodcot Lower Bordean Bramdean The Butts Sladen Green Holbury Soberton Heath Clayhall Dunbridge Abbotts Ann Applemore Havant Upper Canterton Battramsley Monxton Stoke Charity St John's Church Ellingham Landport Hollington Rotten Green Finchdean Thorney Hill Bisterne Crockerhill Holt End Deadwater Upper Wootton Fullerton Moulsham Green Netherton South Ham Ashfield Oliver's Battery Merry Oak West Heath New Cheriton Bunstead West Liss Rockbourne Sway Wickham Common North Waltham Brickhill Highbridge Broad Oak Hill Brow Church Crookham Sprat's Down Portsea Bradley Maybush Prince's Marsh Custards Knowle Thruxton Romsey Northington Hillpound Weyhill Southington Lepe Ann's Hill Canada Common Warnborough Green Alverstoke Godshill Wood Vernham Bank Whitchurch Itchen East Worldham Old Shirley Viables Polhampton Amport Peartree Green Upper Enham Stoke Common Holt Overton Park Butlocks Heath Hook North Stoneham Egypt Wimble Hill West Ham Pitt Downend Whiteley Greywell Dipley Sleepers' Hill North Poulner Frogmore Ashley Appleshaw Nether Wallop Lower Wield North End North Camp Ramsdell North Baddesley Stockheath Elvetham Heath Wildhern Newbridge Litchfield Axford Hartley Mauditt Ibworth Wickham Stuckton Bashley Park North Gorley Liss Baffins Newtown Street End Frost Hill Grayshott New Town Hursley Compton Lowford Stony Batter Blashford Wonston Hampton Park Brook Hill Oakridge Leckford Hill Top Lyde Green Winklebury Horndean Warblington Sandy Down Sherfield English Darby Green Lymington Rye Common Fairdown Lower Turmer Valley Park Old Basing North Street Houghton Woodington Furzey Lodge Bishop's Sutton Upper Street Tapnage Chandler's Ford Upper Froyle Broadmere Newtown Awbridge Weston Plastow Green