Bus Advertising in The Soke

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Bus Marketing in The Soke

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in The Soke - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in The Soke - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in The Soke- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in The Soke - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Mortimer West End Pucknall North Baddesley Anchorage Park Eastland Gate Newgrounds Boarhunt East Wellow Bassett Green Fryern Hill Church Oakley Gobley Hole North Fareham Southend Hawthorn Redbrook Waterlooville New Alresford Sarisbury Fritham Burgates Minstead Denvilles St John's Church Newtown Wadwick North End Stonyford Great Shoddesden Alverstoke Mengham Furzeley Corner Brockenhurst Nutburn Hill Park Linford Wishanger Common Micheldever Ridge Common Whitchurch Rowlands Castle Griggs Green East Martin Frogmore Calshot Ball Hill Hamble-le-Rice Hunton Anmore Hazeley Heath Tinkers Cross Farnborough Green Crosshouse Wallington Bossington Midanbury Potbridge Battramsley Cross Blashford Upper Canterton Colemore Abbots Worthy Broughton Cricket Hill Oakley Yateley Godshill Pitt Wilsom Brown Candover Wheatley Hatch Colbury Meonstoke Foxhall Ashe Warren Bucket Corner Shamblehurst Hammer Bottom Shootash North Houghton Vernham Bank Cheriton Owslebury North Hayling Outwick Ropley Soke Wellow Wood Houghton Red Rice Court Corner Canada Common Bramshill Wildhern Calmore Pound Green Fulflood Warren Corner Overton Gilbert Street Stoke Common Bank Clayhall Latchmere Green Newtown Newtown East Oakley Kent Tipner North Street Charlwood Buckland Crondall Copythorne Furzedown Golden Pot Burkham Upper Wield Wootton St Lawrence Bursledon Otterwood Mill Lane North Weirs Woodington Flood Street Exton Baffins Hannington Spanish Green Worting Hurstbourne Priors North Gorley Egbury Somers Town Popham East Worldham Stakes Deane Northington Broadgate Kingsclere Woodlands Whiteley Liphook Knowle Crux Easton Bisterne The Close Ibworth Burridge Bagnum Stone Water End Tadley Hill Binley Malshanger Penton Grafton Winnall Turmer Clanville Faccombe Soberton Heath Eling Lindford Bickton Cadnam Portmore Broad Oak Brown Heath Hook Herriard Bentley East Boldre Lower Slackstead Prince's Marsh Woodend Hook Park Estate West Hill Otterbourne Paulsgrove Blissford Roughdown Soake Selsmore Hillstreet Cliddesden Andover Quarley Rotten Green Colt Hill Up Green Upper Pennington Harefield Ocean Village Fareham Upper Street Portchester Shorley Brokenford Butlocks Heath Dora's Green Upper Enham Upton East Stratton Portsea West End Green Little Hoddington Tadley Upham Hoe Gate Ropley Dean Redbridge Hook Park Cuckoo's Corner New Milton Oakridge Godwinscroft North End Anstey Ibsley Twyford Shalden Green West Wellow Pamber End West Leigh Catherington Forest Corner South View Bramshott Beech North Sydmonton Chawton Newtown Hatch Warren The Common Lower Buckland Sladen Green Pheonix Green Titchfield Common Bedenham Sprat's Down Newtown Aldershot Waterditch Hordle Downton Hollington Cross East Dean Sleepers' Hill Silkstead Horseport Over Wallop Horris Hill Lepe Balmerlawn Fleetlands Ramsdell Dowd's Farm Ossemsley Picket Hill Dummer Sherborne St John Rye Common Heathfield Ashurst Bridge Greywell Pondtail Hazeley Lea Itchen Stoke East Woodhay Shirley holms Meon Lasham Hammond's Green Moulsham Green Michelmersh Bucks Horn Oak Forton Cosham Newton Valence Fox Lane South Hayling Bevois Valley North Oakley Salters Heath Wymering Everton Pennington Lower Green Lower Burgate Hill Wonston Swelling Hill Mottisfont Longstock Lord's Hill South Baddesley Tote Hill Southsea Sherfield English Cottonworth Belbins North Ripley Fleet Old Burghclere Powntley Copse Ower Headley Woodcot Little Basing Beauworth Wildmoor Fairdown Newtown Common Gable Head Stoke Brickhill Dibden Empshott Green Bartley Godshill Wood Denmead Lee Ground Upper Kingston Bashley Hale Warnford Little London Rowner Sheet Penwood Amport Shirley Park Brockhurst Havant Foxhills Bransgore Shalden Shipton Bellinger Southrope Hounsdown Crockerhill Rownhams Newtown Chapel Hill Brow Warsash Charter Alley Dibden Purlieu Bitterne Lovedean Mellishes Bottom Seafield Eversley Cross Lymore Row Ash Drayton West Meon Woodlands Bulbery Hatchet Gate Burley Beacon Knapp Ewshot Upper Slackstead Stoner Hill Corhampton Lane End Sandy Balls 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Hill Horndean Liss Hipley Lower Bullington Bowyer's Common Hedge End Abbotswood Lynch Hill Couch Green Downend Abbotts Ann Nether Wallop Highbury Kingsland Place Conford Canada Barton Stacey Eastney South Wonston Upper Farringdon Mullenspond Morestead Winchfield Holbury Woodcott Sandy Down Netley Hill West Worldham Pilley Bailey Vernham Street Holybourne Hiltingbury South Ham Well Daneshill Mill Green Abbotstone Swanwick Stroud Oakhanger Bitterne Park Neatham Odiham Curdridge Bedford Place Hound Ridgeway Parade Forton Wintershill Holt Bishop's Green Stratfield Saye Lee Harbridge Coxford Furzley Knights Enham Thedden Holt Pound Newfound Sherfield on Loddon Sway Boyatt Wood Battramsley Crookham Village Worthy Down Swaythling Elson Silchester Frost Hill Rushington Hurstbourne Tarrant Shirley Badger Farm Bar End Millbrook Bordon East End Shortheath Newtown Park Corner West End Isington Hattingley Coombe Droxford Testwood Greatham Brook Goose Hill Bashley Park Middle Wallop Chilton Candover Sparsholt Toothill Highways Applemore Avington Moortown Hinton Ampner West Common Westfield Compton Whitehill Titchfield Park Merry Oak Poulner Hardley Hursley Blackfield Litchfield Keyhaven Wolverton Common Gilbury Hard Fleetend Leagreen Whitenap Eastrop Gore End Turgis Green Ashford Weyhill Brook Whitway Martyr Worthy Bramley Green New Town Old Alresford Stockheath Warnborough Green North Town Bishop's Sutton Brockhampton Purbrook Heath Netherton Rake Common Linwood Chineham Newtown The Mint Wickham Common Selborne Ripley Brambridge Wivelrod New Cheriton Foxdown Dilton Eastleigh Wharf Hill Bevois Town Northam Fleet Weavers Down Bramshott Chase Appleshaw Boorley Green Highclere Carter's Clay Bagmore Stonymarsh Emery Down Harbridge Green Blendworth Blounce Ann's Hill Little Somborne Hatch Bottom West Green Abbotts Barton Ashley Keeping Cole Henley Hatherden Warblington West Heath Weston Grayshott Hambledon Rockbourne Mislingford Frithend Wyck Highcliffe Totton West Tisted Standon Stony Batter Kimbridge Cove Burley Ashley Hawley Lane Walton Heath Bramley Shedfield Aldermoor Tadley Bottom Northbrook Sholing Common Eastoke Shirley Warren Kilmeston Purbrook Ibthorpe Townhill Park Hillyfields North End Compton Bowling Alley Hound Green Hill Grove Four Marks Oakshott Hundred Acres Old Milton Stamshaw Chilbolton Curbridge Custards Monkwood Thorns Beach Emsworth Lower Turmer Setley Linkenholt Milton Bishop's Waltham Farnborough Street Hyde Portsmouth Compton End Upper Wootton Phoenix Green Bunstead North Street Bentworth Anna Valley Beech Hill Hensting Winklebury Farleigh Wallop Bleak Hill Tichborne Penton Corner Hoe Ashfield East Hill Ladwell Crookhorn Deadwater Old Shirley Ovington Burghclere South Warnborough Earlstone Common Stoke Charity Church Crookham Birchy Hill North Waltham Foxcotte Blackhill Quidhampton Abshot Woodley Tapnage Preston Candover Weston Corbett Durley Street Pardown Woodside Shawford Laverstoke Polhampton Passfield Lower Common Andover Down Little Down Newtown Lyde Green Chidden North Poulner Awbridge Beckley Widley Causeway Thruxton Vernham Row Lower Brook The Butts Picket Piece Cold Ash Hill Vernham Dean Exbury Bassett The Soke Itchen Abbas Lower Farringdon Newtown Shirrell Heath Hartfordbridge Allbrook Maybush Northbrook Adbury Turkey Island Wheat Hold Steventon Colden Common Hillhead Tunworth Breamore Barford Thornhill Rafborough Northfields Dunbridge Ragged Appleshaw Murrell Green Burley Street West Tytherley Anthill Common Kempshott Beaulieu Langrish Little Ann Woodmancott Hollywater Wherwell Pamber Heath Wootton Old Basing Fawley Lord's Wood Spearywell Burghclere Common West Heath Valley Park Stoke Hungerford Regents Park Shobley Buckland Sholing Sopley Woodside Elvetham Heath Newtown Netley Little Shoddesden Furze Hill Portswood Kingsclere Chilworth Old Village Empshott Church End St Denys Fisher's Pond Bransbury Lower Common Nursling Bridgemary Fair Oak Freefolk Hazeley Hawley Catisfield Hearn Harefield Kingston Funtley Ramridge Park Barton on Sea Street End North Camp Rotherwick Alton Stuckton Hinton Harestock North Warnborough East Tisted Ecchinswell Hocombe West Liss Egypt Ringwood St Giles's Hill Nob's Crook Heather Row Crow Hill Head Littleton Popley Houndmills Soldridge Fordingbridge Bucklers Hard West End Winchfield Hurst North Stoneham Drayton Newnham Baughurst Common South Gorley Leckford Martin Drove End Stanswood Hook Soberton Upper Swanmore Whitsbury Ashlett New Brighton Park Gate Buriton Enham Alamein Hampton Park Lower Froyle Bull Hill Hyde East Tytherley Durns Town Itchen Stratfield Turgis St Mary's Kingsley Ropley Lower Bordean Boldre East Meon Camdentown Springvale Horton Heath Tilly Down Damerham North Boarhunt Tot Hill East Anton Banister's Park Hatt Hill Braishfield Broad Layings Stony Heath Langley Old Netley Little London Kingston Smannell Kingsmead Wigley Kentsboro Gunville Dunley Crampmoor Bidden Weeke Goodworth Clatford King's Somborne Blackmoor Pilley Ratlake North Charford Swampton Frostlane Southampton West Dean Woodfalls Bramley Corner Southwood Kitwood Ower Waltham Chase Martin Lopcombe Lower Wield Grateley Weston Patrick Farnborough Park Leigh Park Froxfield Green Bellevue St Cross Ashford Hill Ellingham Hangersley Filmore Hill Weston Colley Kings Furlong Worlds End Sandleheath Headbourne Worthy Hightown South Farnborough Crawley Headley Down Upper Ratley The Holdings Newton Stacey Glebe Newbridge The Withies West Meon West Town