Bus Advertising in Upper Burgate

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Bus Marketing in Upper Burgate

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Upper Burgate - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Upper Burgate - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Upper Burgate- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Upper Burgate - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Upper Burgate (Hampshire)

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Fawley Emery Down Fair Cross Little London Battramsley Lowford Swanmore Penton Mewsey Fox Lane Forest Corner North Poulner Clanfield Bramley Green South Farnborough Northfields East Boldre Southrope Soldridge Danebury Blackfield Hocombe East Hill Lower Bordean Tiptoe Hounsdown Eastrop Stoke Common Hazeley Lea Lower Swanwick Upper Froyle Worting Soberton Herriard Brighton Hill Medstead Bursledon Horton Heath Carter's Clay Lasham South Town Monkwood Kingsclere Woodlands Prince's Marsh Bashley Fleet Brockhurst Bulbery Rushington Sway Midanbury Allbrook Drayton Martin Drove End Upham Bramley Compton Swaythling Swarraton North Boarhunt West Common Cheriton Bedenham Tidpit Hollington Cross Leckford Everton Bellevue Wecock Buckskin Chilton Candover Bar End Micheldever Belbins North Weirs Turgis Green West Worldham Sopley Upper Farringdon Bransbury Southwick Holt Pound Southwood Hearn Burley Lawn Chandler's Ford Ossemsley Clarken Green Old Milton Buckland Darby Green Lyde Green Bassett Yateley Blissford Park Corner Church Crookham Liphook Lindford Frenchmoor Ovington Bagmore Fair Oak Nashes Green Hiltingbury Lyndhurst Tadley Bottom Upper Enham Four Marks Pamber End Spitalhatch Hollywater Golden Pot Bentley Canada Common Morestead Woolton Hill Newtown Brook Hill Romsey Lockerley Broadmere Colden Common Hammond's Green North End Wivelrod Ashlett East Stratton Lopcombe Upper Clatford Newton Valence Ann's Hill Street End Newnham Brown Candover Foxcotte Farleigh Wallop Hawkley Ellingham Hinton Sandleheath Swelling Hill Farnborough Street Hazeley Heath Longstock Dunbridge Anstey Oakhanger Silkstead Colt Hill Crow Egbury Shorley Weston Patrick North Charford West Leigh Shirley Park Kingsclere Ashley Ibsley Clatford Oakcuts Mead End Mill Lane Wigley Fair Oak Green Soake Inhurst Hordle North Street South Weirs Hundred Acres Seafield Langstone Laverstoke Woodlands Rockbourne Pilley Farnborough East End Bowyer's Common Weavers Down Newfound Lower Green Hook Pooksgreen Brokenford 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Abbotts Barton Fleet Farnborough Green Bramshaw Anmore Crookhorn Cosham Poulner St Mary's Brook Warborne Stockbridge Lower Brook Foxhills Wolverton Common Mengham Hinton Ampner Standford Rake Common Sherfield English West Tisted Sholing Common The Hummicks Tunworth Dean Durley Street Northney Phoenix Green Lower Common Stony Heath Bickton Stoner Hill Upper Canterton Millbrook Ripley Martyr Worthy Weston Colley Hurstbourne Priors Red Rice Wimble Hill Thedden Newtown Totton Ewshot Popley Coxford Linwood Heather Row Sea View Holt Freemantle Broad Layings Pikeshill Tote Hill Upper Pennington North End Highcliffe Hillpound Great Shoddesden Sholing Swanwick Bentworth Durley Dilton Warren Corner Southsea Elvetham West Liss Gilbert Street Charlwood Purbrook Heath Widley Potbridge Penton Corner Flood Street Clanville Godshill Wood Calmore Hursley Hipley Holybourne Lower Burgate Egypt Sprat's Down Ropley West End Milford on Sea Cricket Hill Hillstreet Corhampton Thorney Hill The Holdings North Waltham North Oakley Newtown Cowplain Andover Broad Oak Warsash Upton Wittensford East Anton Anchorage Park Battramsley Cross Harefield Itchen Causeway Newbridge Gilbury Hard Elvetham Heath Hattingley Lymington Sherborne St John Whale Island Woolston Highbury Hazeley Faccombe Stonehills Hawthorn West End Upton Shirrell Heath Bishop's Green East Aston Hannington Bisterne Brickhill Bramshott Chase Netley Wilsom Charlton Blacknest Bishop's Waltham Keeping Wherwell Northbrook Horndean North Warnborough Braishfield Kimbridge Frost Hill The Close Frogham Ramridge Park Dibden Purlieu Shipton Bellinger Steventon Old Alresford St Mary Bourne Minstead Kent's Oak Alton Segensworth Kingsland Place Kilmeston Leigh Park Hound Grateley Horseport Browninghill Green Bedford Place East Liss Highways Oakridge Mullenspond Denvilles Upper Wield Denmead Hyde Monxton Newgrounds Havant Port Solent Couch Green Whitsbury Rotherwick Chilbolton Down Upper Common Silchester Goose Green Three Ashes Harbridge Green Rownhams Bucket Corner Lord's Wood Knights Enham Tadley Hill Bitterne Park Warnford Nutburn Westfield Cottonworth Nichols Town Tapnage Farlington Sherfield on Loddon Worthy Down Norleywood Montgomery Lines Lord's Hill Furzley Hartley Mauditt Tinkers Cross Little Hoddington Langley Allum Green Canada Gore End Frogmore Hythe Water End Bashley Park Dean Hale Oak Hill Stanswood Eastland Gate Rafborough Headley Weyhill Warren Corner Row Ash Basingstoke Wadwick Netley Hill Cuckoo's Corner Fulflood Holbury Church Oakley Pound Green Clayhall North Camp Upper Shirley Wildern Gobley Hole Steep Marsh Funtley Beaulieu Brambridge Kitwood Pardown Monk Sherborne Filmore Hill Fyfield Sydmonton Ibworth Drayton Coombe West Dean Axford Shobley Lane End East Meon Compton End Griggs Green Ropley Soke Ashurst Dunley Hedge End Greatham The Common Shalden Green Bucks Horn Oak Waterditch Overton Wyck Boldre Stoney Cross Southend Lower Farringdon Church End Stoke Goodworth Clatford Hammer Bottom Wimpson Powntley Copse Hunton Lee East Worldham West Meon Woodlands Chandlers Green Harbridge Old Burghclere North Hayling Polygon Baffins Portswood Barford Shirley Warren Minley Botley Halterworth Amport Duck Street Lynch Privett Axmansford Heathfield Linford Bank Hartfordbridge Weston Popham Cold Ash Hill Hightown Nether Wallop Roughdown Copythorne Ashford South Warnborough North End Stoke Charity Beckley Quarley Ridge Common Burley Street Cocksford Down Whitenap Lower Turmer East Tisted Pamber Green Old Basing East Martin Chilworth Winchfield Hurst Chidden Thornhill Smannell Westwood Park Hatch Bottom Eversley Centre Furze Hill Nob's Crook Hawley Lane Ocean Village The Mint Martin Eastleigh Damerham Soberton Heath Little Somborne Pennington Newtown Fairdown Abbotstone Odiham Crux Easton Up Somborne East Tytherley West End Brockenhurst New Brighton Plaitford Green Cadnam Knapp Linkenholt Sandford East End Cupernham Freefolk Chapel Itchen Abbas Pound Street Bailey Green Stakes Dipley Litchfield Crosshouse Locks Heath Pheonix Green Conford Hartley Wintney Wildmoor Empshott Wickham Common Buddle Woodington Cufaude Beauworth Michelmersh Droxford Malshanger Knowle Sandy Down Shootash Ower Baughurst Common Holt End Newtown Common Latchmere Green St Cross Birchy Hill Ellisfield Setley Stoke Thruxton Tot Hill Mill Green Valley Park Wharf Hill Selsmore Kingston Fleetend Crockerhill Pamber Heath East Cholderton Mislingford Newtown Headbourne Worthy Titchfield Common Stony Batter Godwinscroft North Stoneham Upper Slackstead Marchwood Woodcott Breamore Durns Town Cuckoo Bushes Wishanger Common North Sydmonton Stonyford Eling Toothill Furzey Lodge Whitway Lee Ground Woodgreen Custards Winchester Gunville Old Netley Enham Alamein Mellishes Bottom Rye Common South Hayling Ashe Warren Charter Alley Warblington Pilley Bailey Southampton Twyford Hurstbourne Tarrant Little Shoddesden Fair Oak Crampmoor Bevois Mount Redbrook Blackmoor Meonstoke Baybridge East Woodhay Polhampton Avon Woodside Walton Heath Lee-on-the-Solent Hatch Bartley Kings Worthy Highfield Long Sutton Woodside Dowd's Farm Hatherden Well Kings Furlong Houghton Warnborough Green Crookham Village Kempshott Lower Ratley Spearywell Whitchurch Buriton Fareham Neacroft Shirley holms Gritnam Stockheath Rockford Sleaford Awbridge Winchfield Headley Down Ashfield Nutley Hollington North Ripley Redlands Balmerlawn Adbury Ladwell Lower Bullington Heathfield Frostlane Ridgeway Parade St Denys Crondall Bramshott Park Blendworth Vernham Dean Quidhampton South Ham Upper Swanmore Thornhill Park Regents Park Landport Steep Deadwater Upper Street Wymering St Giles's Hill West End Green Meon Bramshill Beech Hill West Meon Northam Exton Lower Buckland Redenham Ropley Dean Burridge Bordon Westley Ecchinswell Wonston Picket Piece Weeke Springvale Brockhampton Ashford Hill Brockbridge Abbots Worthy Pondtail Townsend Blashford West Tytherley Finchdean Hardley Shortheath Exbury Bagnum Ragged Appleshaw Newtown Upton Grey King's Somborne Hook Park Estate Hatchet Green Dundridge Portsea Horsebridge Stratfield Turgis Woodcot Barton on Sea Grayshott Heath End Hoe Goose Hill Downend Burkham Shawford Hilsea Tichborne Godshill Spanish Green Harestock Kentsboro Nately Scures Milton Crowdhill New Cheriton Sandy Balls Foulford Catherington Rotten Green Oakshott Mattingley Hungerford Harefield Aldermoor Chilworth Old Village Summerlug Ashton Sarisbury Ampfield Winklebury North Kingston Sparsholt Shirley Rowner Fullerton Bailey's Hard Purbrook West Heath Lower Slackstead Camdentown North Street Whiteley Anna Valley Owslebury Netherton Otterbourne Hartley Wespall Horris Hill Arford The Withies Boarhunt St Austins Mount Pleasant Mortimer West End Copnor Bassett Green London Minstead Hightown Andover Down Alverstoke Stamshaw Worlds End Ashmansworth South Wonston Brock's Green Newtown Chilbolton New Alresford Cole Henley Turmer Butlocks Heath Burley Critchell's Green Hill Park Itchen Stoke Wheatley Elson Tilly Down Tye Rowlands Castle Barton Stacey Portmore Stonymarsh Hill Hook Peel Common Downton Upper Kingston Mottisfont North Town Lower Canterton Compton Shamblehurst Broughton Buckland Hazeley Bottom Newtown Little Down Aldershot Viables Newton Stacey Lovedean Black Dam Chilcomb Redbridge Little Holbury Hamble-le-Rice Mockbeggar Kimpton Bisterne Close Vernham Row Tipner Murrell Green Pucknall Beech Leagreen Hill Top Hatt Hill Moulsham Green Moortown Mount Pleasant Maybush New Town Kingsmead Dora's Green New Milton Northington Ringwood Hatchet Gate Hampton Park Wootton St Lawrence Mapledurwell Fratton North Houghton Stuckton Woodfalls Avington Burghclere Common Passfield The Soke Burley Beacon South View Wickham Abbotts Ann Hensting Pitt Nursling Tufton Newtown Stubbington Colemore Vernham Bank West Heath Picket Post Peartree Green Langrish Court Corner Preston Candover Paulsgrove Woodlands Thorns Beach Waterlooville Ratlake Lower Upham Ramsdell Racedown Heckfield Over Wallop Sleepers' Hill Ower Banister's Park Abshot Old Shirley Otterwood Boyatt Wood Testwood West Stratton Walhampton Dogmersfield West Ham Lower Wield Lynch Hill Wheat Hold Totford Houndmills Gundleton Glebe Catisfield Brown Heath Eversley Cross Bossington Bransgore Eastney Dummer West Town Winsor Andwell Lower Froyle Picket Hill Bighton Hill Head Hill Brow High Cross Bowling Alley Burghclere Keyhaven Lymore Newtown Upper Bullington Hoe Gate Dibden West Wellow Woodend Townhill Park Littleton