Bus Advertising in Walton Heath

Get in touch

Bus Marketing in Walton Heath

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Walton Heath - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Walton Heath - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Walton Heath- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Walton Heath - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Walton Heath (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Portsmouth Buckland Anna Valley Penton Corner Penton Mewsey Heathfield Badger Farm Newtown Highbury Bramley Green Ibworth Hannington Mount Pleasant Kimbridge Milford on Sea South Hayling Hollywater Minley Brook Petersfield Warborne Newfound Brockenhurst Titchfield Park Droxford Cadnam Hammer Bottom Stoney Cross West Liss Critchell's Green Burley Street Woodley Chilworth Stoner Hill Couch Green Highcliffe The Mint Upper Shirley Faccombe North Sydmonton Stony Batter Bramdean Bishop's Waltham Mattingley North Houghton Netherton The Holdings Kingston Coxford Newnham Fair Oak Over Wallop Upper Street East Tytherley Burghclere Common Sladen Green East Boldre Hyde Bransgore Ossemsley Monkwood Avington Fawley Catisfield Dunley Upper Canterton Chapel Havant Stanswood Freemantle Egypt Montgomery Lines Yateley Vernham Bank Lower Froyle Woodlands Harbridge Green Hartfordbridge Filmore Hill Newtown Nursling Burkham Buckskin Ewshot Axford Sheet Litchfield Southwood Weston Colley Setley Park Gate Hardley Thorney Hill Cupernham Abbotts Barton Longparish Old Alresford North Charford Regents Park Liss Stubbington East Anton Bashley Park West Wellow North Oakley Westwood Park Frithend Micheldever Lower Common Up Somborne Beech Hill Mislingford Kingsley Sopley Woodlands Rafborough Weston Glebe Newgrounds Upper Burgate Alton Wishanger Common Charlton Holt End Gilbert Street Stonyford Bisterne Close Chilworth Old Village Hampton Park Church End Basingstoke Damerham Church Crookham Foxdown Elvetham Hattingley West Tytherley Testwood Colt Hill Ropley Soke Stoke Common Hyde Newbridge Wherwell Sherfield on Loddon Little Somborne East Dean Frost Hill Wittensford Hazeley Bottom Nob's Crook Ashe Warren Sutton Scotney Shobley Netley Plaitford Green Monxton Kingsclere Woodlands Grateley Bighton Totford Winklebury Hawthorn Newtown Mengham Upton Grey Quarley Bentley Furzey Lodge Langstone Chilbolton Winchester Darby Green Dean Brook Summerlug Furze Hill Shirley holms Dogmersfield Potbridge Egbury Andover Sydmonton Warren Corner Little London Brockhampton Beech Walton Heath Bowling Alley North End Warnborough Green Selborne Newtown Freefolk Latchmere Green Awbridge South Ham Cove Sparsholt Finchdean Long Sutton Red Rice Beauworth Segensworth Titchfield Common Northney Sholing Bishop's Sutton Up Green Hatt Hill Fair Oak Soake Botley West Worldham Port Solent Merry Oak Forest Corner South Down Langley Hurstbourne Tarrant Ridgeway Parade Copythorne Swampton Earlstone Common Ampfield Winslade Stratfield Saye Flood Street Holbury Morestead Binsted Penton Grafton Ashurst Twyford Vernham Dean Harefield West Meon North Street Cufaude Mockbeggar Tadley Hill Thornhill Park Overton Nutburn Allum Green Worlds End Hazeley Lea Newtown Common Hinton Otterbourne Turmer Wellow Wood Kentsboro Three Ashes Browninghill Green Highways Bleak Hill Woodfalls Copnor Stoke Charity Northbrook Buckland Hill East Meon Midanbury Redbrook Portsea Halterworth Ratlake Netley Marsh Great Shoddesden King's Somborne Chilcomb The Hummicks Church Oakley Wonston Denvilles Little Shoddesden Hinton Ampner Ibsley Heath End Upper Enham Old Milton Hammond's Green Eastleigh Ashe Brown Heath Banister's Park Black Dam Buriton Criddlestyle North Gorley Wimble Hill Crawley Hill Park Soberton North Boarhunt Broughton Bisterne The Common Stockbridge Shamblehurst Nether Wallop Hill Top Lynch East Worldham Worthy Down Tinkers Cross Lee Crosshouse Tadley Southampton Bassett Green Fleet Custards Kingsland Place Lower Bordean Blendworth Hartley Wespall Horndean Wootton Popham Stratfield Turgis Clarken Green Dora's Green Stanmore Avon Weeke Redlands Mapledurwell Hawley Lane West Common Crampmoor St Cross Stakes Warsash Wymering Amport Hurstbourne Priors Harestock West End Green West Heath South Weirs Ogdens Bowyer's Common Meonstoke West Leigh North Fareham Wolverton Maybush Hilsea Lower Common Gable Head Titchfield Griggs Green Durrants Whitsbury Headbourne Worthy Ringwood Swanwick Hightown Bunstead Tichborne Privett Salters Heath Corhampton Warblington Lockerley Martyr Worthy The Withies Phoenix Green Waterlooville South Farnborough Bevois Town Cowplain Lower Brook Camdentown Allbrook Viables Clatford Oakcuts Mead End North Ripley Bishopstoke Selsmore Upper Farringdon Upper Wootton Shorley Bucklers Hard Abbotts Ann Bassett Bedenham Conford Newtown New Cheriton Farlington Ashurst Bridge Compton End Battramsley Stoke Wivelrod Ragged Appleshaw Clanville Tidpit Fairdown Chilton Candover Langrish Sarisbury Upton Rotten Green Little Posbrook Lower Swanwick Baughurst Common Ashford Bramshott Weston Corbett Calshot Bramshill Wildern Fordingbridge Tye Preston Candover New Alresford Blackhill Mill Green St Giles's Hill Broadmere Newtown Pound Green North Weirs Stonehills Bucket Corner Foxhall Barton Stacey Charlwood Elvetham Heath Rake Common Godwinscroft Sandleheath Plastow Green Redenham Thruxton Itchen Stoke Cricket Hill Hatchet Gate Brock's Green Baughurst Boarhunt Headley West End Norleywood Inhurst Lowford Hursley Portmore Hawley Hatchet Green Penwood Hale East Wellow Shirley Knapp Bagmore Hatch Murrell Green Highclere Foxcotte Old Portsmouth Ower Winsor Moulsham Green Crockerhill Tot Hill Lindford Bulbery Pikeshill Harbridge Wolverton Common Andover Down Headley Down Newtown Pardown Causeway Standon Frogham Lee-on-the-Solent Old Netley Pamber Heath Shalden Downend Middleton Tufton Mortimer West End Minstead Woodgreen Bransbury Durns Town Denmead Pitt Spearywell Lopcombe Lee Ground Balmerlawn Wyck New Town Whitchurch Compton Abshot Bashley Fyfield St Mary's Mount Pleasant Stony Heath Herriard Horris Hill Shirley Warren Wickham Gobley Hole Upper Kingston Godshill Wood Broadgate Lymore Row Ash Rownhams Ramsdean Middle Wallop Hensting Crookhorn Kings Worthy North End Horsebridge Wintershill Dilton West Tisted Blounce Hill Brow New Milton Bramshaw Fareham Polygon Woodington Heath End Fullerton Swaythling Ashlett Spanish Green The Soke Baffins Barton on Sea Longstock Calmore Palestine Dunbridge St Austins Thornhill Foulford West Ham Walhampton Hungerford Hartley Mauditt Hook Chineham Martin Drove End Little London Wildmoor Shirrell Heath Landport Roughdown Upper Wield Sholing Common Eastney Oak Hill Empshott Green Fox Lane Tipner West Town Pucknall Bull Hill Waltham Chase Canada Dipley The Close Warren Corner Bramley Corner Hipley Kingston Chandler's Ford Greatham Swelling Hill Ramsdell Oakshott Moortown Hatch Bottom Buddle Winnall Bramley Pooksgreen Upton Foxhills Polhampton Gundleton Turgis Green Bitterne Park North Street Burley Lawn Bishop's Green Southington Enham Alamein Weston Patrick North End Horton Heath Farnborough Park Lane End Shawford Mottisfont New Brighton Lower Turmer Soldridge Ibthorpe Whitenap Aldermoor Lower Burgate Owslebury Colemore Sherborne St John Durley Burridge Emery Down Sherfield English Woodend Southsea Carter's Clay Tunworth Rowner Vernham Street Baybridge Toothill Cuckoo Bushes Old Basing Thorns Beach Pamber Green South Warnborough Beckley Woolton Hill Golden Pot Romsey Silchester Hunton Charter Alley Bevois Valley Swanmore Anstey Bedhampton Cocksford Down Boldre Duck Street Redbridge Ecchinswell Shirley Park Knowle Old Burghclere Bagnum Woodside Bridgemary Everton Water End Ovington North End Newtown Lower Green Exbury Houndmills Greywell Dean Rushington Gunville North Town Wootton St Lawrence Pennington Kimpton Northam Downton North Warnborough Little Basing Lower Daggons North Kingston Andwell Well Bucks Horn Oak Emsworth Oakhanger Hillyfields Chidden Linkenholt Dibden Purlieu Tapnage Deadwater Leckford West Stratton Hook Park Estate Burley Hiltingbury Blackfield Standford Broad Oak Bellevue Rye Common Durley Street Canada Common South Gorley Upper Common Wigley Hordle Eversley Cross Hightown Ropley Dean Highfield Neacroft Hundred Acres Holt Upper Pennington Abbotswood Southrope South Wonston Empshott Totton Brokenford Worting Passfield Coombe London Minstead Powntley Copse Tangley Sandy Down Lord's Hill Eastoke Blissford Ladwell Spitalhatch Soberton Heath Wickham Common East Cholderton The Hangers Lower Upham Sandford Holt Pound St Mary Bourne Mellishes Bottom Lovedean Weyhill Peel Common Newtown Ropley Up Nately Weston Lower Wield Lymington Fisher's Pond East End Hill Grove Pilley Bailey Ashley Oliver's Battery Millbrook Bartley Fritham Hollington Keyhaven Gritnam Crookham Village Oakley Mullenspond Gilbury Hard Heather Row Arford Lord's Wood Woodside Laverstoke Bursledon Picket Piece Southwick Bramshott Chase Rockbourne Picket Post Thedden Brickhill Valley Park Hound Green West End Goodworth Clatford West Dean Kingsmead Marchwood Steep Shortheath Bradley Newtown Boorley Green Locks Heath Lower Pennington Lyndhurst Westfield Houghton Ann's Hill Bailey Green Little Down East Liss Nately Scures Racedown Itchen Abbas Daneshill Chandlers Green Medstead Martin Hillpound Binley Upper Swanmore Lasham West Green Bar End Curdridge Drayton Crowdhill Street End Wheatley Winchfield Hurst Lower Exbury Farnborough Street Fleetend Monk Sherborne Rockford Appleshaw Lower Slackstead Itchen Kings Furlong Linwood Chawton Kent Elson Brook Hill Rotherwick Popley Somers Town Meon Anthill Common Wilsom Broad Layings Blacknest The Frenches North Camp Ashmansworth North Hayling Silkstead Nichols Town Easton Lower Green Newtown Kitwood Tiptoe Knights Enham Anmore Heckfield Little Ann Whale Island Exton Cottonworth Lepe Weavers Down Tote Hill Little Holbury Sleepers' Hill Linford Frenchmoor Abbotstone Hoe Gate Swarraton Lower Ratley Beaulieu The Butts Odiham Harefield Brockhurst Old Shirley Lower Buckland Lower Canterton Little Hoddington Upper Ratley Rowlands Castle Clayhall Tilly Down Aldershot Grayshott Seafield Pondtail Butlocks Heath Northbrook Goose Green Farnborough Curbridge Tadley Bottom Mill Lane Wallington Anchorage Park Keeping Braishfield Newton Stacey Bitterne Manor Whiteley Warnford Eling Pamber End Clanfield Fair Oak Green Leigh Park North Baddesley Kilmeston Bordon Hollington Cross Stoke Danebury West Hill Steep Marsh Hook Park Northfields Upper Bullington Whitehill Forton Eastland Gate Birchy Hill Wharf Hill Bailey's Hard Hatch Warren Kempshott Bitterne Springvale Eastrop East Oakley Upper Slackstead North Stoneham Hill Head Quidhampton Vernham Row Park Fulflood Winchfield Blackwater Ower Hartley Wintney Frogmore Drayton Wheat Hold Abbots Worthy Upham Brighton Hill Axmansford Dowd's Farm Eversley Centre Dummer Nutley Lower Farringdon Newtown Court Corner Ellingham Stroud Frostlane Goose Hill Fleet Woodcott Townsend South View Headley Liphook Ellisfield Dibden East Aston Kent's Oak Woolston Liss Forest Ocean Village Whitway Highbridge Pheonix Green Hangersley Burley Beacon East Martin Hythe Prince's Marsh Battramsley Cross Cole Henley Funtley Forton Fleetlands Buttsash North Waltham Milton Malshanger Upper Froyle Hook Newton Valence Waterditch Privett Hounsdown Hillstreet Stuckton East Stratton Hoe Hocombe Wadwick Bentworth Stamshaw Brambridge Ridge Common Bank Fair Cross Ashton Lynch Hill East Woodhay Froxfield Green West End Hearn Smannell Crow Purbrook Michelmersh Alverstoke Dundridge Fryern Hill St Denys Shalden Green Ashford Hill South Town Gore End Stonymarsh Sea View Woodcot Bedford Place Boyatt Wood Wildhern Hazeley Stockheath Hawkley Peartree Green Wecock Oakridge Widley Park Corner North Poulner Ripley Hazeley Heath Picket Hill Ramridge Park Timsbury Bossington Lordswood Portchester Furzeley Corner Netley Hill Otterwood Hambledon Frogmore West Heath Hatherden Cosham Portsea Island Fratton Littleton Shedfield Leagreen Chilbolton Down Colbury East Tisted West Meon Woodlands Bickton Northington Portswood High Cross Blashford Catherington Colden Common Hedge End Stone Farleigh Wallop Ashfield Crux Easton Pound Street Cold Ash Hill St John's Church Heathfield Townhill Park Woodmancott Upper Clatford Shipton Bellinger Sprat's Down Chalton Ashley Sway Furzedown Turkey Island Sandy Balls Hamble-le-Rice Compton Steventon Godshill East Hill Cheriton Shootash Paulsgrove Blackmoor Hound Purbrook Heath Breamore Poulner Holybourne Hillhead Barford Gosport Brockbridge Adbury Lyde Green Westley Four Marks Southend Wimpson Lower Bullington Deane Furzley Burgates Cuckoo's Corner Belbins Farnborough Green Sleaford Ball Hill Crondall Neatham Pilley Isington Horseport Cliddesden Kingsclere Nashes Green South Baddesley Applemore Bidden Brown Candover Bevois Mount Burghclere East End Outwick