Bus Advertising in Challock

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Bus Marketing in Challock

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Challock - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Challock - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Challock- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Challock - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Challock (Kent)

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Other locations available for bus advertising
Underriver Ho Crockenhill North Foreland Baker's Cross Cranbrook Ramslye Harbledown Blean High Street Chart Hill Haviker Street Tunstall Kingswood Mockbeggar Forstal Tickham Foxendown Luddesdown Rhode Common Caring Withersdane Farningham Gill's Green Boxley Rhodes Minnis Grove Hastingleigh Warden Crouch Well Head Lewson Street Ringlestone Clapper Hill Upper Postern Adisham Kit's Coty St Nicholas at Wade Knockholt Pound Hillborough The Crook Lullingstone Broad Ford Clapham Hill Coxheath Addlestead Mystole Ruckinge Appledore Neames Forstal Bax Durlock Aldington Hollow Street Smarden Tonbridge Brooks End Matfield Broadwater Down Langley Badgers Mount Herne Pound Plumtree Green Greenhill Sellindge Lower Green Dymchurch Meopham Westbrook Richborough Port Whitehill Hoaden Fant Mereworth Singleton Crossways Milebush Cliftonville Westerham Chillenden Broad Street Further Quarter Barfrestone Knowlton Postling Green Lynsore Bottom Coomb Hill Mockbeggar Bromstone Dungeness Mile Oak Nackington Rosherville Bluetown Under the Wood Newenden Twitham West Cross Eynsford Woodlands Bekesbourne Goddard's Green Four Elms Lower Upnor Boyden Gate Marsh Green Cliffe West Dumpton Teynham Sittingbourne Snave St Margaret's at Cliffe Lyminge Wingmore Burham Broad Oak Southborough Old Cryals Market Heath Barrow Hill Aldington Frith Shelvin Swift's Green Ringwould Yardhurst Chilham Broomfield Lower Hardres Ashbank Brooklands Riseden Hill Street Petteridge Hilden Park Boughton Street Saint's Hill Colliers' Green Paddock Wood Fordwich Rainham Lunsford Minster Christian Fields Gushmere Flishinghurst Chitty Walderslade Troy Town Gosmere Conyer Potter's Forstal Knave's Ash Oakhurst Ightham Common Wheelbarrow Town Betteshanger Grove Green Newtown Holborough Park Wood Charing Whitehill Lords Wood Little Frith Roseacre Slade Lower Green Little Chart Forstal Hollybushes Newnham Round Green Boughton Corner Four Wents Lower Eythorne The Lees Derringstone Chilton Newington Brenchley Aylesham Pizien Well 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Hill Newchurch Middle Quarter Temple Ewell Aylesford Hawley Little Mongeham Horton Kirby Summerfield North Street Dunkirk Leaveland Marley Laddingford Bough Beech Green Hill Clap Hill Pested Plumford New Romney St Martin's Green Street Green East Stourmouth Tovil Little Betteshanger Riverview Park Brenzett Green Noke Street Stonewood Molash Farleigh Green Noah's Ark Thurnham Broad Tenterden Sevington Meopham Station Kings Hill Knatts Valley Snodland Dryhill London Beach Bay View Kent Street Chalk Yorkletts Worms Hill Wilsley Green Godmersham South Street East End Swanton Street Old Wives Lees Sundridge Southernden Mill Hill Cooper Street Winterbourne Hunton Preston Littlebourne Camden Hill Allhallows-on-Sea Cold Harbour Woodside Green Whitfield Dartford Hawkinge Newingreen Betsham Manston Sole Street Congelow Dingleden New Town Hawthorn Corner Norton Ash Rabbit's Cross Chiddingstone Bean Sutton at Hone Denstroude Whiteacre Shadoxhurst Styants Bottom Upper Rodmersham Strood Woodland Pye 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Street Fosten Green Whitley Row Hersden Boughton under Blean Bramling Hicks Forstal Church Street Maplescombe Branbridges Lympne Nettlestead Green Reading Street Upper Walmer Grain Haffenden Quarter Troy Town Pembles Cross French Street Bayley's Hill Brasted High Brooms Elmsted Herne Bay West End Botolph's Bridge Fairseat Worth Pratling Street Upper Hardres Court Luddenham Hollingbourne Goodley Stock Worten Sarre Westwood Penshurst Barrow Green Otham Saltwood Chatham Maypole Pepper Hill Rolvenden Layne Bishopsbourne Harrietsham Plucks Gutter Hales Place Bluewater Goathurst Common Canterbury Hook Green Walter's Green Lower Goldstone Hazel Street Stede Quarter Frogham Hazel Street Shuttlesfield Dungate Weller's Town Donkey Street Newland Green Lett's Green Froghole Ivychurch Paddock Great Chart Labour-in-vain Heronden Peckham Bush Broad Street Daniel's Water Tonge Corner Gun Green Woolpack Corner Stockbury Kenardington Chart Sutton Camer Darland Potman's Heath Hook Green Lenham Forstal 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East Barming Three Chimneys Great Cheveney Kemsing Rowling Ide Hill Smallbridge Detling Lower Stoke Northwood Chegworth Grange Nethercourt Coppins Corner Trench Wood Wanshurst Green Cranbrooke Common Bullingstone Timberden Bottom Yewtree Cross Kingsnorth Tunbridge Hill Dunn Street Silver Street Badlesmere Rushenden Bexon Barham Childsbridge River St Michaels Way Loose Hill Nettlestead Westwood Lenham Wilgate Green Ansdore Staplestreet Ridgeway Hosey Hill Westenhanger Paddlesworth Bekesbourne Hill Selgrove Lamb's Cross Lower Fant Willesborough Lees Out Elmstead Hextable South Alkham The Freehold Kearsney Newington Farthing Green Bulleign Hildenborough Chilmington Green Ashford Ewell Minnis Upper Eythorne Womenswold Stanford Mountain Street North Eastling Western Heights Dargate Barden Park Goat Lees Round Street Weddington Wallend Field Green Sole Street Barming Hill Hoath Key's Green Stone Snipeshill Walmer Longford Palmstead Old Romney Gillingham Knowles Hill Fletcher's Green Beltinge Rodmersham Green Carter's Hill Smeeth Ileden Wormshill Ashley Woodchurch Bidborough Knockhall Modest Corner Shirkoak Underling Green Larkfield The Brents Bilsington Stone in Oxney Lydd Hawkenbury Westmarsh Elms Vale Woolage Village Leysdown-on-Sea Radfield Rodmersham Gravesend Oldbury Perry Street Potters Corner Sherwood Park Waterham Sevenoaks Common Finglesham Singlewell Chalksole Green Hockley Istead Rise Hungershall Park Wye Boughton Malherbe Brookfield Mersham Peene Longfield Hill Lower Rainham Ham Green Skeete Four Throws Bagham Fig Street Ash St Mary Hoo Isle of Wight White Oak Toy's Hill Moon's Green Scotland Hills Joyden's Wood Wickhurst North Street Swanley Pipsden Shipbourne Dunk's Green Brook Street Lodge Lees Kingsgate Capel-le-Ferne Marley Godden Green Crockhurst Street Maxton Priestwood Standen Street Warmlake Acrise Little Conghurst Winkhurst Green Finberry Nevill Park Swalecliffe Winchet Hill Stone Hill Wainscott Well Street Eastry Bossington Tudeley Stubb's Cross Street End Sheldwich Newbarn Tyler Hill Ightham Bessels Green Teynham Street Stonehill Green Rusthall Knockholt Allington Little Mill Ickham Hodsoll Street Sandway Wyebanks Henley Street Great Buckland Hook Green New Town Parkgate Flete Hucking Wingham Green Ivy Hatch Thurston Park Frittenden Rooks Hill East Malling Ram Lane Hythe Ratling Scarborough Liverton Street Gravel Castle Payden Street Palmer's Green Sandwich Bay Estate Crouch Foord Bladbean Seasalter Tower Hill Mundy Bois Hearnden Green Boughton Monchelsea Charcott Etchinghill Lydd-on-Sea Burham Court Parrock Farm Windmill Hill Snoadhill Biddenden Green Ebbsfleet Valley Eastchurch Bloodden Upper Harbledown Bossingham Old Tree Cobham Hall's Green Seacox Heath South Street Fawkham Green West Malling Denton Swanscombe Rough Common South Tankerton Tickenhurst Goodnestone Kippington Otham Hole Printstile Hernhill Lade St Augustine's Erriottwood Snowdown The Stocks Robhurst Poulders Gardens Yalding West Yoke Pettings Harman's Corner Five Wents South Green Otterham Quay Chiddingstone Hoath Hogben's Hill Lamberhurst Hale Hawkenbury West Langdon Bridge Hadlow Stair Hill Top East Farleigh Waltham Greenhithe Gore Tubslake Bredhurst Nash Beaver New Town Sibertswold Sepham Heath Oad Street Gadshill Herne Slutshole Each End Leybourne David Street Lower Hartlip New Barn Buckhurst Eyhorne Street West Farleigh Farthingloe Lydden Cooling Street Calcott Well Hill Troy Town Gold Street Bogle Upper Fant Doddington Chevening Wolverton Greatstone-on-Sea St Mary's Bay Salmans Chillmill Bowmans Wootton