Bus Advertising in Graveney

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Bus Marketing in Graveney

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Graveney - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Graveney - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Graveney- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Graveney - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Graveney (Kent)

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Other locations available for bus advertising
Richborough Port Camden Hill Upper Ifield Swift's Green Greatness Ashurst Iwade Danaway Beltinge Honey Hill Pluckley Leigh Green Gold Street Lunsford Birchington Lidsing Cheriton West Langdon Chart Sutton Sevenoaks Common Teynham Brasted Chart Sevenoaks Harrietsham Dane Street Woodlands Sevenoaks Weald Speldhurst Pennypot Hubbard's Hill Cooling Willesborough Mockbeggar Wigmore Nevill Park Crockham Hill Four Elms Plumtree Green Ewell Minnis Perrywood Scrapsgate Brook Street Hammill Hook Green Northfleet Bagham Liverton Street Shoreham Etchinghill Rooting Street Gadshill Coxheath Park Wood Gore Bekesbourne Hill Well Street Rosherville Ford Milstead Whetsted Crundale Ringwould Upper Deal Exted Lower Eythorne Well Hill North Foreland Erriottwood Mill Hill Chilton Farthing Corner Boughton Green Broomhill Bank Maxton Bough Beech Sevenscore Halfway Houses Westbere Potters Corner Pluckley Thorne Ivy Hatch Timberden Bottom East Barming Ram Lane Hilden Park Chambers' Green Daniel's Water Bekesbourne Sturry Kipping's Cross Ileden Wootton Warmlake East Studdal Dryhill Comp Eastry Throwley Wainscott Otham Maidstone Shelvingford Boughton Street Derringstone Childsbridge Acrise Hill Street Stiff Street Margate Goudhurst Mountain Street Pineham Ashley Chillmill Fosten Green Harbourland Pullington Upper Harbledown Meopham Green Ulcombe Kingston Hamstreet New Town Sandgate Aldington Frith Elham Durlock Park Wood Brompton Barrowhill Tankerton Bliby St Michaels Ivychurch Brookfield Ramsgate How Green Uplees Stocks Green Broadstairs Lower Luddesdown Potten Street Canterbury Chesley Stockland Green Littlebourne Hanging Bank Swanton Lympne Chiddingstone Froghole South Ashford Markbeech Gravel Castle Stone Hill West Street Reading Street Hernhill Haffenden Quarter Finglesham Salmans Riseden Lower Goldstone Horsmonden Deans Bottom Marshborough Tickenhurst Broad Oak Twenties Whitehall Summerfield Knockholt Pound Cranbrook Common Blue Bell Hill Pipsden Stalisfield Green Bilting Cliffe Woods Ottinge Cop Street Woolage Village Murston Great Mongeham Underriver Ho Blacketts Chainhurst Eyhorne Street Nackington Worth Loyterton West Street Burlings East Street Millhall Highstead Woodsden French Street Ringlestone Oversland Stonebridge Green Caring Istead Rise Bapchild Willington Bockhanger Camden Park Brissenden Green Drellingore Worms Hill Postling Upper Hardres Court Little Mongeham Great Stonar Stocker's Head Broomhill Cage Green Durrant Green Heaverham Parkgate Grain Hearts Delight Bybrook Darenth Valley Curteis' Corner Dunn Street Staplehurst Westgate-on-Sea Brooks End Felderland Iden Green Stowting Common Anvil Green Burmarsh Bitchet Green Hartlip Force Green The Bridge Chalksole Green Riverview Park Bridge Cobham Ickham Upper Goldstone Ide Hill Boughton under Blean Shorne West Dungeness Westbrook Collier Street Lower Halstow Frinsted Plumford Little Chart Forstal Badgers Mount The Park Chiddingstone Causeway Lenham Heath St John's Bredgar Culmers Eddington Radfall 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Willesborough Lees Goddard's Green Five Wents Egerton London Beach Bexon Twitham Baker's Cross The Valley Pett Bottom Long Reach Wye Otterden Place Bayley's Hill Priestwood Gill's Green Kemsing Hinxhill Frogholt Stonewood Broadwater Down Howt Green Sheldwich New Town New Town Fairseat Nettlestead Green Westwell Fleeden Dean Street High Halden Plucks Gutter Darenth Pedlinge Street End Skeete Leeds Chipstead St Augustine's Mud Row Morehall Perry Street Dunn Street Bax Hadlow Stair Offham Poundsbridge Hartley Brandfold Mersham Crossways Three Chimneys West End Waltham Harbledown Fletcher's Green Hunters Forstal Waterham Lymbridge Green Biddenden Denny Bottom Wyebanks Gillingham Wilgate Green Calcott Stubb's Cross Woolpack Corner Upstreet Broad Oak Gain Hill Botolph's Bridge Allhallows-on-Sea Coppins Corner Kingsgate Meopham Hill Top Horns Cross Ramslye West End Chislet Forstal St Nicholas at Wade Singleton Hawkhurst Lashenden Ruckinge Pembury The Lees Betsham Tanden Badlesmere Whitstable Rough Common Rodmersham Green Hucking Dargate Common Shipbourne Winchet Hill Colt's Hill West Peckham Worten Milton Regis Keycol Cooper's Corner Slutshole Wateringbury Thurston Park Langley Heath Plaxtol Westwell Leacon Wingham Painter's Forstal Halfway Street Kippington St Margarets Four Wents Iden Green New Ash Green Pested South Alkham Birling Monkton Wichling West Street Folkestone Cuxton Buckland Valley Womenswold Little Conghurst Capstone Bromstone Lydd-on-Sea Lodge Lees Shorne Ridgeway Knockmill Northgate Northbourne Goathurst Common East Langdon Maypole Frittenden Little Betteshanger North Street Broad Street Printstile Knowles Hill Boughton Corner Leadingcross Green Garlinge Hall's Green Parrock Farm Adisham Bedgebury Cross Yorkletts Barfrestone Faversham Hawkenbury Pye Corner Chart Corner Rowling Hill Hoath Golford Coursehorn High Knocke Highgate Farthing Green Eccles Hale Halstead The Leacon Lynsore Bottom Newington Woodside Green Cold Harbour Burmarsh Pembles Cross Stone 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Hoo Kent Street Kings Hill Colliers' Green Peckham Bush Paddock Wilsley Green Oldbury Westenhanger Barming Elmstone Oakhurst Grove Green Tonge Corner Key Street Allhallows Kennington Lees Minster Addlestead Stone in Oxney Yardhurst Fordwich Chiddingstone Hoath Withersdane Borden Capel-le-Ferne Benenden Pegwell Kemsley Nethercourt Pean Hill Eynsford Wolverton Appledore Heath Blean Lynsted Meopham Station Seabrook Basted Mabledon Ripper's Cross Hosey Hill Harman's Corner Horseshoe Green Rodmersham Red Hill Rhodes Minnis Chattenden Wanshurst Green Fant Pizien Well Ripple Yew Tree Green Vigo Village Queenborough South Stour Dartford Temple Ewell Market Heath Great Job's Cross The Stocks Coolinge Dover South Street Brenzett Green St Leonard's Street Yelsted Peters Village Newenden Hicks Forstal Hareplain Hungershall Park Elmsted Ebbsfleet Valley Deerton Street Curtisden Green Sheerness Southborough Luton Hollow Street Lower Upnor Seacox Heath Studdal Lower Walmer Singlewell Wilsley Pound Mount Pleasant Troy Town Bethersden Stone Corner Maypole Platt Court-at-Street Paddock Wood Church Hougham Stonehill Green Standen Newbarn Brabourne Lees Otterham Quay Highsted Burham Lower Heppington Sixmile Lewson Street Mockbeggar North Halling Stoke Foord Selgrove Three Tees Bowmans Gun Green Knox Bridge Bramling David Street Robhurst Kempe's Corner Cranbrook Hook Green Kingsnorth North Street Snowdown Mundy Bois The Pinnock Longford West Hougham Field Green Thanington Fairbourne Heath Mowshurst White Oak Smallbridge Tunstall Ridley Old Tree Newington Fleet-Downs Thong Throwley Forstal Borden Hill Grafty Green Henley Street Starvecrow St Peter's Staplestreet Nelson Park Bossingham Borstal Strood Hales Place Charcott Kingsnorth Grove Eastchurch Wingmore Swanton Street St Radigund's Tubslake Stone Cross Minster Romney Street Cock Street Rabbit's Cross Slade Cherry Orchard Tenterden Whatsole Street St Stephen's Roseacre Tickham Northfleet Green Broadstone Hextable Holborough Tylden Poulders Gardens Great Pattenden Sandhurst Cross Newchurch Lower Green Newtown Sheldwich Lees Lower Bush Maxted Street Ash Pratling Street Swanscombe Lamberden Bishopsbourne Noah's Ark Kenardington Sellindge High Street Loose Hill Dartford Marshes The Forstal Pootings West Cliffe Five Oak Green Whiteacre Coldharbour Palmer's Green Lower Fant Queen Street Manston Lilyvale Twydall Whitehill Speed Gate Chestfield Pepper Hill Townland Green Way Southernden Chilmington Green Bonnington Dunkirk Kingswood Middle Deal Broomfield Upper Bush Marine Town Hocker Edge Snodland Ware Bircholt Forstal Yalding Newnham Bobbing Chegworth Scarborough Carter's Hill Lenham Forstal Crowdleham Cooling Street Upper Hardres St James Charing Hill Charing Heath Hazel Street Parker's Green Detling Sherwood Preston Westerham Bodsham Friningham Wickhurst Stanford Sepham Heath New Pound Swalecliffe Milton Smart's Hill Woodchurch Upper Hayesden Kennington Hickmans Green Old Cryals East Malling Heath Hollingbourne Guilton Farthingloe Denton Key's Green Barnsole Darland Park Side Chartham Hatch Warren Street Saint's Hill Swingfield Minnis Grove Park West Kingsdown Stede Quarter Swanley Village Milebush Troy Town Faversham Lakes St Dunstan's Higham New Hythe Camer Hampton Marshside Sly Corner Coomb Hill Crockenhill Sutton Staple Lamberhurst Quarter Preston Walderslade Cliftonville Westfield Sole Marlpit Marden Bicknor St Mary's Bay Teynham Street Wouldham Fordcombe Fig Street Knowlton Hook Green Lamberhurst Weavering Street Culverstone Green Goose Green Elvington Troy Town Wickhambreaux East End West Dumpton Boughton Monchelsea Hook Green Hollybushes Addington Labour-in-vain Nash Hothfield Lenham Woodchurch Lower Rainham Haine Biddenden Green Hunton Great Buckland Waterman Quarter Cowden West Court Upper Rodmersham Copton Lower Twydall Greenhill Coombe Edenbridge Breach Flete Capel Cross Knockholt Chartham Seed Brooklands Pettings Alkham Hadlow Westmarsh Brattle Rolvenden Layne Snargate Brabourne Tower Hill Barrow Hill Leigh Hockley Nettlestead Broadoak Frith Stonestreet Green Durlock Brasted Chalksole Sholden Swattenden Knave's Ash Maltman's Hill Sharnal Street Gravesend Warehorne Watt's Cross Teston Hazel Street Scotland Hills Claygate Petham Beaver Lydd Aycliff Tutt Hill Greet Postling Green Barming Heath Shottenden Goodley Stock Lords Wood Hartlip Hill Bottom Pond The Brents Ham Tilmanstone Ightham Wissenden Moon's Green Ansdore Chevening Ospringe West Cross Ham Hill Hildenborough Medhurst Row Horsalls Round Street Selsted Gosmere Cellarhill Lydden Tuesnoad Chequertree St George's Square Hoo West Stourmouth Lower Green St John's South Tankerton Stowting Court Marden Beech Molash Lett's Green Broom Street Cliffs End Hogben's Hill Chitty Hever Graveney Clarendon Norton Ash Smarden Bell Hodsoll Street Hersden Bean Chilham Napchester East Peckham Dunk's Green Thurnham Westwood Walmer Ham Green Betteshanger Weddington Hacklinge Underling Green Mill Street Greatstone-on-Sea Nonington Godden Green Bessels Green Kemsley Street Cranbrooke Common St Mary in the Marsh Peene Gushmere Henwood Green Cross-at-Hand Joyden's Wood Broad Street The Harbour Crit Hall Goodnestone Clement Street Conyer Neames Forstal Bearsted Small Hythe Headcorn Shorncliffe Camp Crouch Warden Cheeseman's Green Finberry Hoath Corner Higham Wood Sibertswold Stone Street Rusthall Windmill Hill North Lyminge Mystole Under the Wood Leaveland Donkey Street Ash Isle of Wight Winkhurst Green Satmar Buttsole New Barn East Stourmouth Langton Green Royal British Legion Village Boughton Malherbe Bilsington Sherwood Park Hoo St Werburgh Sittingbourne New House Hawthorn Corner Scragged Oak Elvington Goose Green Hythe Twitton Benover Bloodden Ware Street Elms Vale Southfleet St Martin's Upton Goodnestone Upper Upnor St Ann's Green Kingsdown Garlinge Green Golden Green Ringlestone Bidborough Each End Littlestone-on-Sea Otham Hole Newland Green Challock Four Oaks Dingleden Shalmsford Street Stick Hill Petteridge Boughton Aluph Snave Bullockstone Out Elmstead Marden Thorn Aylesford Beltring Newingreen Charing Shadoxhurst Hillborough Western Heights Martin Merryman's Hill Green Street Green Whitehill Grange Chillenden Cold Harbour Upper Halling Langley Barham Folly Town Farleigh Green West Minster Flishinghurst Dumpton Dunton Green East End Snoll Hatch Heath Side Greenhithe Deans Hill Sinkhurst Green Ditton Lower Island Palmarsh Timbold Hill East Farleigh Sutton at Hone Underriver Trottiscliffe Doddington Herne Common Sissinghurst Bogle Old Romney Allington Cliffe Eastwell Park Maplescombe Buckhurst Rolvenden Upchurch Horn Street Wayfield Crabble Shirkoak Laddingford Penshurst Hearnden Green Little Mill Chatham Naccolt Sandwich River Studd Hill Upper Postern Chestnut Street Swanley Rushenden Dargate Noke Street North Eastling Walter's Green Barden Park Ridgeway The Freehold Grubb Street Monk's Hill West Malling Potter's Forstal Farningham Oare Moorstock Clapham Hill Further Quarter Upper Fant Kettle Corner Smeeth Egerton Forstal Bluetown Reading Street Castle Hill Gover Hill Lower Haysden New Street Mile Town Hassell Street St Margaret's at Cliffe Northwood Broad Tenterden Silver Street Horton Kirby South Street The Quarter Luddenham Trench Wood Sandhurst Bullingstone Weller's Town Romford Hale Street Lower Herne Wombwell Park Gore Street Hempstead Radfield Paddlesworth Crockhurst Street Wetham Green Wilmington Stowting Toy's Hill Stanhope Wrotham Heath Dene Park Kings Farm Acol Davington Stonecrouch Bogden Hartley Hill Bulleign Fir Toll Lower Bitchet