Bus Advertising in Stone Street

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Bus Marketing in Stone Street

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Stone Street - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Stone Street - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Stone Street- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Stone Street - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Stone Street (Kent)

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Barnsole Swift's Green Chevening Broad Ford Broad Street Great Pattenden Kemsley Street Baker's Cross The Stocks Challock The Quarter Windmill Hill Field Green Bullingstone St Augustine's Langley Heath Kettle Corner Fairseat Hoppers Corner Luton High Halstow New House St James Barham Hoo St Werburgh Hamptons Coursehorn Higham West End North Elham Bedgebury Cross Fleeden Cranbrook London Beach Capel-le-Ferne Derringstone Aylesham Bromstone Peckham Bush Chart Sutton Stone Snave Gosmere Stonehill Green Buttsole Gravesend Newington Pennypot Church Street Wainscott Donkey Street Lydd Trottiscliffe Appledore Heath Aldington Frith Millhall Four Oaks Conyer Lydd-on-Sea Meopham Station Pluckley Thorne Bluewater Old Romney Coldharbour Brandfold Moon's Green Statenborough Hernhill Teynham Cock Street Ivy Hatch Capstone Cliffe Penenden Heath Dargate Common Sturry Lower Herne Grange Hartlip Little Chart Nethercourt Claygate Seaton Shorncliffe Camp Tower Hamlets Littlestone-on-Sea Westenhanger Chalk Labour-in-vain Rusthall Printstile Plaxtol Penshurst Friningham Dover Pean Hill Horns Cross Park Side Broadwater Down Southernden Bateman Corner Westgate-on-Sea Swanton Thurnham Lade South Street Gain Hill Robhurst Tudeley Hale Chequertree Botolph's Bridge Bridge Hextable Swanton Street Ulcombe High Street Wissenden Bloodden Boughton Monchelsea Paddlesworth Twitham Temple Ewell The Forstal Chiddingstone Lamberden Stone Cross Selsted West Peckham Marley Frith Norton Ash Hall's Green Brook Street Newnham Rowling Street Upper Hardres Court Tutt Hill Selling Shuttlesfield Cliffe Woods Lenham Tonbridge West Malling Barrowhill Pittswood Milton Temple Hill Royal British Legion Village Exted East Barming Broom Street Cellarhill Worten Meresborough Castle Hill Shadoxhurst Ham Matfield Four Elms Wingmore Darenth Wilmington Hale Aylesford Round Green Westwell Farthingloe Rhode Common Greenhill Upstreet St Radigund's Otterham Quay Mundy Bois Wouldham Dean Street Teynham Street Oad Street Ripple Clap Hill Hodsoll Street Boughton under Blean Preston Great Stonar Sly Corner Seed Rowling Bessels Green Cold Harbour Barming Bredgar Red Hill The Pound Badlesmere West Hythe Marlpit Hill Godden Green Chartham Hatch Brasted St John's Addlestead Dane Street Whitehall Rochester Dungate Golford Ashley North Lyminge Kipping's Cross Wateringbury New Romney Westbere Iden Green Beltinge Hawkenbury Carter's Hill Northfleet Sandown Park Gore Street Goodley Stock Ashford Slade Warmlake Chiddingstone Hoath Stoke Frittenden Goose Green Bluetown Hadlow Stair The Park Rolvenden Stone in Oxney Eastry West Dumpton Great Cheveney Stansted Pullington Well Head Ram Lane Milton Regis Shirkoak Platt Charing Hill Ringlestone Hook Green Dene Park Glassenbury Windmill Hill Ringlestone Aldington Rolvenden Layne Stocker's Head Timbold Hill Littlebourne Elmsted Kilndown Buckland Guilton Bethersden Lydden Chillenden Lodge Lees Bax East Malling Bulleign Edenbridge West Stourmouth Willesborough Lamberhurst Quarter Twydall Hartley Christian Fields Upper Goldstone Aycliff Lower Haysden New Street Hampton Upper Eythorne Upper Halling Naccolt Lamb's Cross Kingsgate Troy Town Maxted Street Newland Green New Town Great Mongeham Willesborough Lees Halling Meopham Yewtree Cross Gold Street Barnes Street Key Street Sole Street Mile Town Durlock Dryhill Rhodes Minnis Hollybushes Stowting Townland Green Brookland Mud Row Chesley East Stourmouth Eastling Northdown Yalding South Stour Boxley Perry Davington Cowden Pearson's Green Waltham Swattenden Tubslake East Peckham Ruckinge Stone Cross Goathurst Common Dunton Green South Tankerton Nackington Devil's Den Sherwood Park Kings Farm Borstal Heaverham Preston Cherry Orchard Crowdleham Stonecrouch Hubbard's Hill Wolverton Stelling Minnis Allhallows-on-Sea Bodsham Cage Green Chegworth Lower Stoke Sandhurst Beltring Chart Corner Roughway Caring Henhurst Smarden Force Green Palmer's Green Bybrook Tickenhurst Warehorne Lower Halstow Fleet-Downs Middle Deal Lower Fant Lower Hardres Trench Wood Bapchild Pootings Boughton Street Chainhurst Sandhurst Cross Poulders Gardens Collier Street Rosherville Bicknor Camden Park Marlpit Drellingore Morehall Hemsted Pepper Hill Wingham Well Bagham Mill Hill Godmersham Hill Street Ivychurch Sheldwich Lees Dartford Marshes Lamberhurst Coxheath Highstead Herne Common Maltman's Hill Knowles Hill Throwley Stonewood Hill Top New Town Brompton Chattenden Breach Brooklands Flemings Ileden Tunstall Radfield Westerham Wallend Yorkletts The Brents Chillmill Folkestone Royal Tunbridge Wells Brook Street Timberden Bottom Blue Town Cross-at-Hand Kearsney West Yoke Hawley Lynsore Bottom Harman's Corner Denton Sharnal Street Nelson Park Snodland Frindsbury Woolage Green Dargate Boughton Green Stalisfield Green Westfield Sole Southfleet North Street Shalmsford Street Mill Street Adisham Three Chimneys Burmarsh Stowting Common Boughton Corner Greatness Queenborough Modest Corner Ashurst Lower Heppington Speldhurst Skeete Margate Green Street Green Foxendown Sevenoaks Barrow Hill Millbank Smart's Hill Perrywood North Eastling Stiff Street Tenterden Brook Hythe Ide Hill Blacketts Eythorne Western Heights The Moor East Langdon Stocks Green Newbarn Ryarsh West Street Hildenborough Market Heath Stone Hill Brabourne Lees Joyden's Wood Rushenden Buckland Valley Sheerness Horn Street Sundridge Borden Ramslye Barden Park Knave's Ash Sinkhurst Green Westwood Paramour Street Halfway Street Acton Moorstock Upper Rodmersham Underriver Kingsdown Dumpton Sibertswold East Malling Heath Sutton Mowshurst St Leonard's Street Waterham Crit Hall Standen Street South Darenth Cooper Street Warden Satmar Parker's Green Lower Higham Sarre Grove Green Borden Hill Danaway Otterden Place Hareplain Crockham Hill Stockland Green Bilting Swingfield Minnis Knatts Valley Hawkinge Hosey Hill Holborough New Barn Rooting Street Garlinge Curteis' Corner Queen Street Hook Green Wheelbarrow Town Cooper's Corner Upper Deal Hoath Hill Hoath 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Tyler Hill Pettings Ashbank Cuxton Rodmersham Green Green Hill Styants Bottom Selgrove St Margarets Lower Hartlip Longfield Gun Green Cooling Upper Bush Hanging Bank Clarendon South Street Betsham Keycol Tuesnoad Birchington Rodmersham Cooling Street Thong Leigh Green Westmarsh Greenhithe Hunters Forstal North Foreland Hoath Corner Broad Street Wilgate Green New Town Whetsted Broomfield Biddenden Westbrook Anvil Green Four Wents Wickhurst Hunton Bay View Cold Harbour Mystole Stodmarsh Liverton Street Headcorn Tylden Potter's Forstal Tovil Wombwell Park Northbourne Sandling Heath Side North Halling Lidsing Faversham Great Buckland Mersham Singleton Brookfield Five Wents Napchester Elvington Potman's Heath Luddesdown Lympne Frogham Wrotham Burham Newtown Singlewell Wildernesse Lewson Street Small Hythe Shatterling Lower Twydall Lyminge Mockbeggar Eynsford Brasted Chart Court-at-Street Pett Bottom Standen Brenchley Herne Grain Hearts Delight Hinxhill Nonington Kippington West Langdon Street End Minster Moor Street High Knocke Monkton Boughton Lees Deans Hill Sholden Snowdown Riseden Bough Beech Nash Street Winchet Hill Acrise East Street Weller's Town Twenties Nevill Park Loose Chestnut Street Broadstairs West Cliffe Seal Roseacre Bishopsbourne Walderslade Hook Green Lower Cox Street Shorne Ridgeway Burham Court Lynsted Fordcombe White Oak Beal's Green The Quarter Farthing Green Knockhall Bogden Ripper's Cross Chislet Crockenhill Goodnestone Staplehurst Ford Worth South Alkham Oversland East End Newington Hadlow Sandway Winterbourne Northgate Gadshill Sandgate Swanley Cheriton East Studdal Woodside Green Whitley Row Chalksole Green Bogle Stonebridge Green Haviker Street Peters Village Greatstone-on-Sea Chatham Lower Walmer Chambers' Green Pipsden Hammill Lower Green Underriver Ho Lunsford Snoadhill Whitstable West End Bossingham Deerton Street Goat Lees Daniel's Water Kemsley Highstreet Hollingbourne Bedmonton St Ann's Green Goudhurst Underling Green Alkham Ash Capel Cross Cliftonville Coppins Corner Tong Green Lower Island Broad Street Payden Street Oare Garlinge Green Barming Heath Marden Thorn Hickmans Green St Stephen's Wilsley Pound Branbridges Woodsden Doddington Eddington Fletcher's Green Froghole Shelvingford Meopham Green Priestwood Green Dunk's Green Shottenden Westwood Maypole Molash Great Bower Little Conghurst Colt's Hill Farleigh Green Coldred Hogben's Hill Fostall Upper Walmer Clement Street Brabourne Chartway Street Walter's Green Fant Newington Folly Town Snipeshill Ham Hill West Cross Woodland St John's Stonestreet Green Peening Quarter Lenham Forstal Upper Postern Rooks Hill Loose Hill Riverview Park St Michaels Dungeness Pye Corner Sevington Monk's Hill Harvel Hacklinge Hazel Street Crabble Potten Street Troy Town Waterman Quarter Starvecrow West Minster The Leacon Little Chart Forstal Scarborough Bilsington Chartham Shipbourne Otham Chislet Forstal Wingham Green Bishopstone West Street Hartlip Hill Swanscombe Hamlet of 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Radfall Manston Goddard's Green Sandwich Bay Estate Knockmill Ridgeway Lords Wood New Town Iden Green Lower Eythorne Stone Street Whitehill Benenden Neames Forstal Faversham Lakes French Street St George's Square Sheldwich Elvington West Farleigh Plumford Broomfield Kemsing Ickham Kit's Coty Vigo Village Fosten Green Capel Patrixbourne Ansdore Ware Borough Green Hulberry Kennington Lees Coolinge Selson Broad Oak Halstead Egerton Wrotham Heath Crockhurst Street Blue Bell Hill Blean Long Reach Bockhanger Bidborough Parrock Farm Birling New Pound Canterbury Stockbury Wigmore Yewhedges Cranbrook Common Higham Wood Ditton Haffenden Quarter Priestwood Sissinghurst Goose Green Ratling Leysdown-on-Sea Denny Bottom Dartford Brenzett Colliers' Green Wittersham Chipstead Foord Round Street Greet Buckhurst South Willesborough Chitty Hearnden Green Swingfield Street Stanford Broomhill Bank Culmers Finglesham Linkhill Tickham Shelvin Horsmonden Upper Hardres Broad Oak Old Tree St Martin's Woolpack Corner Charing Heath Luddenham Sepham Heath Allington Dingleden Chilham Strood Bowmans The Valley Lydden Gill's Green Crundale Finberry Sevenscore Studd Hill Slutshole Longford Crouch Densole Bitchet Green Wootton Riverhead Horselees Bircholt Forstal The Pinnock Horseshoe Green Isle of Wight St Margaret's at Cliffe Newchurch Church Whitfield Longfield Hill Howt Green Otham Hole Linton Stubb's Cross Ash Southborough Whitfield Ridley Petham Paddock Wood Wyebanks Park Wood Flishinghurst Wormshill Wierton Four Throws Great Job's Cross Chilton Haine South Street Mile Oak