Bus Advertising in Stickney

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Bus Marketing in Stickney

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Stickney - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Stickney - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Stickney- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Stickney - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Miningsby Kirton Ingleby St Catherines Scupholme Austen Fen Old Clee Farforth Mablethorpe Goxhill Brandon Little London Bag Enderby Manby Eagle Horncastle New Boultham Brant Broughton Corringham Bishopbridge Burton Waters Scrivelsby Market Rasen Lade Bank Lusby Santon Weston Hills Thornton Barkston Whaplode Bleasby Hainton Toynton St Peter Great Sturton Beckingham Burringham Haxey Deeping St Nicholas Scawby Brook Tattershall Thorpe Thorpe on the Hill Skendleby Withern North End Potterhanworth Hasthorpe Epworth Kelfield Timberland Far Thorpe Aunby Tydd St Mary Rippingale Scredington Syston Careby Timberland Dales Keddington Corner Wyham Westhorpe Reedham Northgate Bransby Maidenwell Ulceby Cross Thurlby South Witham Ashby de la Launde Gosberton Clough Crowle Hill Keelby Sutterton Dowdyke Coskills Brumby Martin East Heckington Croxby Peak Hill Fishtoft Bassingham Fulbeck Byard's Leap Theddlethorpe All Saints Surfleet Seas End Bracon Wainfleet Tofts Stainfield Westgate Wilsthorpe Thurlby Stainby Gonerby Moor Sutton Crosses Cadney Burnham Tothill Aunsby Bigby Wainfleet Clough Holton cum Beckering Wasps Nest Eastville Covenham St Mary Sutton Bridge Saleby Dalby East Ferry Grasby Worlaby Rowston Barrow Hann Allington Gipsey Bridge Toby's Hill New Barnetby Thurlby Sturton by Stow Epworth Turbary Crowland Brinkhill Saltfleetby All Saints Thoresway Bilsby Field Laceby Acres Sturgate South Carlton White Pit Troutbeck Winteringham West Torrington Burgh on Bain Hanby Laughton Morton Hall Reepham Low Fulney North Willingham Horsington Harrington Howell Brampton Holdingham Sandy Bank Glentworth North Kelsey Drayton Ashby cum Fenby Scrane End Guthram Gowt Stainfield Tattershall Bridge Dry Doddington Will Row Spilsby Burton-le-Coggles Keisby Aisby Amcotts Claxby St Andrew Knaith Park Seacroft Seathorne Leverton Highgate Benniworth Castle Carlton Weelsby Jerusalem Graby Sutterton Spanby Elsham Welton le Marsh Biscathorpe Weston Braceby Habertoft Great Humby Kirmond le Mire Harmston Withcall Hilldyke Wybers Wood Westborough Wyberton Barnoldby le Beck Caythorpe Normanton-on-Cliffe Toft next Newton Little Limber Scottlethorpe Frampton Fen Haltoft End North End The Willows Holme Haxey Carr Mill Place Moorhouses Friskney Tofts Island Carr Market Deeping Beeden Park Grantham West Ashby Bitchfield Old Bolingbroke Claythorpe Leadenham Park Westby Skendleby Psalter Grimsby West Deeping Barton Waterside Thorpe Scrafield Grange de Lings Tothby Sandtoft Waltham Northbeck New Apley Swinderby Binbrook Gedney Humberston Owmby-by-Spital Leverton Outgate Sots Hole Bridge End Folkingham Faldingworth Long Sutton Spital in the Street Great Gonerby Twenty Stubton Kingerby Scopwick Nettleton Top South Owersby South Somercotes Stragglethorpe Maltby Southrey North Greetwell Holbeach St Johns Aswardby Sedgebrook Denton Gedney Drove End Counthorpe Waddington Whitton Ludford High Barn Caenby Freiston Moulton Seas End Holbeach Bank Pinchbeck Digby East Halton The Castles Holton le Clay West Marsh Brigg Hemswell Cliff Strubby Fosdyke Bridge Belnie Coleby Thorpe Fendykes Asserby Turn Mareham le Fen Austendike Glentham Bradley North Scarle Tamworth Green Billinghay Mavis Enderby Mid Thorpe Dawsmere South Elkington Woodhall Spa Aylesby Manor Farm Driby Top Laughterton Winceby Ashby Puerorum Manor Hill Corner Doddington Little Grimsby Boston West Scotter Crowle Londonthorpe Foston Ingham Beesby Swinhope Hackthorn West Ravendale Bardney Horbling Stenwith Hanthorpe Saltfleetby St Peter Authorpe Nettleton Stickford Middle Rasen Old Gate Old Woodhall Ulceby Ruskington Asserby Wildsworth Wyberton Fen Blackjack Little Steeping Carlton Scroop Hagnaby Gunthorpe Little Cawthorpe Cuxwold Chapel St Leonards Quarrington Stamford Asterby Crosby Alvingham Cherry Orchard Beckering Barrow upon Humber Barrow Haven St Giles Althorpe Wykeham Skirbeck Anton's Gowt North Killingholme Skellingthorpe Wragholme Old Somerby Short Ferry Hannah Walmsgate Brotherhouse Bar Little Wisbeach Grant Thorold 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Stockholes Turbary Clay Lake Beesby Whaplode Drove Brookenby Fulnetby Cowbit Holbeach Gosberton Hatcliffe Market Stainton Bourne Claxby Pluckacre Dorrington Potterhanworth Booths Manton Warren Hibaldstow Haugh Dowsdale Revesby Bridge Brigsley Thorpe Culvert Gedney Broadgate Witham on the Hill Northorpe Hallington Cammeringham Dyke Witham St Hughs Waddingham Chapelgate Riseholme Frith Bank Bramble Hills Langtoft Roughton Gate Burton Kirton End Swinstead Kirmington Ingoldsby Little Ponton Louth Little London Castlethorpe Swineshead Bridge High Toynton Blankney Aby Culverthorpe Uffington Graizelound Walcott High Risby Navenby Grange Little Hale Low Toynton Aslackby Upton Kirton in Lindsey Kingthorpe Scrub Hill Obthorpe Anderby Swinethorpe Low Hameringham Atterby Stixwould Riddings Apley Scott Willoughby Owston Ferry East Keal Dunston Welton Swaby Habrough Clark's Hill Osgodby Gayton le Marsh Scartho Amber Hill Eskham Scotton Cleethorpes Donington South Ing Loosegate Haceby Theddlethorpe 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Toynton All Saints Boultham Moor Boultham Haddington Boothby Conisholme Carrington Birkholme Stapleford Fishtoft Drove Frognall Cold Harbour Swaton The Rectory Luddington Branston Booths Belton Langton by Wragby Silk Willoughby Owmby Welby Gunness Ancaster Huttoft Throckenholt Creeton Brocklesby Wickenby Eastoft Long Bennington Holbeach Drove Ferriby Sluice Martin Sleaford Gayton le Wold Brauncewell Sixhills Somerby Ulceby Searby Gainsborough Langrick Bridge Cumberworth Hop Pole East Barkwith Beelsby North Elkington Wrangle Low Ground Normanby by Stow Broadholme Pinchbeck West Burgh le Marsh Hungerton Tanvats Newton on Trent West Firsby Dunsby Friesthorpe Scremby Langrick Gautby Fulstow Woodhouse Ewerby Marston Aswarby Gelston Sudbrook Leake Commonside Skidbrooke South End Walcot Dunholme Tunnel Pits Mumby Manton Sutton West Halton Lobthorpe Grimblethorpe Broxholme Bicker Melton Ross East Ravendale Thorpe le Fallows Ashby by Partney Heydour East Marsh Riby Spalding Goltho Martin Dales 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