Bus Advertising in Beachamwell

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Bus Marketing in Beachamwell

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Beachamwell - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Beachamwell - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Beachamwell- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Beachamwell - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Beachamwell (Norfolk)

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Sprowston Wereham Banham Burnham Overy Staithe Hopton on Sea Hapton West Lynn Reepham Harling Road Hungry Hill West Lexham Silfield Horsey Corner Fen Street Stoke Ferry Narrowgate Corner Denton West Walton Cringleford Lushbush Wendling Thorpe Hamlet Barton Turf Tottenhill Row West Dereham Wreningham Southtown Great Yarmouth Dam Green Weasenham St Peter Fulmodeston Lower Stow Bedon Mount Pleasant Rushford Forncett St Mary New Holkham Melton Constable Crostwick East Raynham Cobbler's Green Welborne Common Bodney St James' End Newton St Faith Wereham Row Broadmoor South Runcton Broome Street Morley St Botolph The Arms Lyngate Heckingham Little Marsh Tivetshall St Margaret Norton Corner Billingford West Head Weeting Swanton Novers Bacton Norwich Bittering Norton Subcourse Dickleburgh Weasenham All Saints Old Hall Street Primrose Green Castle Acre Poringland Pennygate Podmore Brewers Green Morton Thunder Hill West Newton Foxhole Dockeney Frettenham East Harling Colby Weybourne Titchwell 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Larling Wickmere How Hill Honingham Burgh St Margaret Upper Street Old Brigg Low Common White Horse Common Horsey Upwell Thorpe Little Hautbois Sprowston Little Melton Sheringham Bridge Green Merton Shepherd's Port Rollesby Crostwight Hunt's Corner Crossdale Street West End Blackmoor Row Tyby Gillingham Damgate West Poringland Godwick Southburgh Boughton Baconsthorpe Wood Norton Harleston Burgh St Peter Great Green Swanton Hill East Somerton Stonebridge Ickburgh Carleton Forehoe The Ling Old Buckenham Fring Tilney High End Upper Sheringham Shipdham South End Bradwell Edgefield Three Holes Diss West Rudham Raveningham Brundish Great Hockham Little Barwick Kirby Green Kirby Row Tacolneston North Lynn Hillington Swafield Guilt Cross Lower East Carleton Frost Row Gayton Thorpe Alderford Kerdiston Brandon Bank South Creake Stanhoe Paston Upgate Street Broomholm Swardeston Mundesley Pott Row Fersfield Darrow Green Lyng Hyltons Crossways Weston Green Foundry Corner Morningthorpe Saxlingham 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Winterton-on-Sea Toftwood North Green Bramerton Potter Heigham Brundall Sloley Topcroft Street Colton Cargate Common Holly End Puddledock Framingham Earl Aldborough Cliftonville Anmer Redenhall Westgate Street Freeland Corner Salle Illington Heigham Grove Beeston Regis Shernborne Foundry Hill Hockering Heath Pockthorpe Rockland St Peter Rockland All Saints Great Dunham Walcott Upton Green Feltwell Ashwellthorpe West Earlham Edingthorpe Green Ludham Gaultree Burnham Market Alby Hill Clippesby Hindolveston Road Green Caudlesprings Barningham Green Gayton Low Street Sparrow Green Tottenhill Brisley Highgate South Green Great Walsingham West Raynham Hethersett Eau Brink Gunthorpe Blofield Heath South Burlingham Meeting House Hill Holme Hale Thorpe End Gas Hill South Lopham Pockthorpe Cranwich Forncett End Chapelfield Grove Beeston St Lawrence Beighton Limpenhoe Blofield Bengate St Olaves Sea Palling Holt Griston Ashwicken Topcroft Syderstone Weston Longville Upper Stoke Trimingham Deopham Stalland South Acre Attleborough Themelthorpe Briningham Scoulton Fen Street Newton Flotman Hickling Green The Close Suton Street Broomsthorpe Little London Cockley Cley Whimpwell Green Burston Florence Walk Northrepps Hempton Houghton Stokesby Bircham Tofts Hardingham Wormegay Lamas Wattlefield Gasthorpe Upper Hellesdon Crownthorpe Pettywell North Denes Morley St Peter North Barningham Nordelph East Runton Kenninghall Sparham Horstead Lower Street Mill Hill Anchor Corner Lower Street Tungate Babingley Brettenham Swaffham Shotesham Surlingham Snow Street Barton Bendish Bessingham Swainsthorpe Frenze Corpusty Witton Stow Bardolph Langham Broadflash Wighton Billingford Waterloo The Street Little London Ragmere Broomhill Low Common Bawdeswell Repps Lordsbridge West End Wacton Hilgay Blackborough End Great Moulton Tuttington Little Green Low Street Wimbotsham Ditchingham Dam Downham Worthing Welney Felbrigg Thorpe Row Wacton Common Marsham Claxton Mundham Common Sutton Earlham Rise Sidestrand Postwick Caister-on-Sea Antingham Dilham Winfarthing Goose Green Chedgrave Low Tharston Thorpland Stody Walpole Marsh Burgh next Aylsham Caston Old Lakenham Hengrave Fodderstone Gap Old Beetley Stacksford Gimingham Runhall Kirstead Green North Burlingham Maypole Green Outwell Plumstead Broom Green Hemblington Corner Dereham Roudham Temple Bar Haddiscoe Lower Gresham Mattishall Burgh Great Bircham West Harling Little Plumstead Burnham Norton Barney Fordham Saxlingham Nethergate Burgh Stubbs Emneth Hungate Crimplesham Tasburgh Great Barwick Smallworth Southgate Castle Rising Sandringham Wiggenhall St Mary the Virgin Cordwell Whissonsett Bagthorpe Tivetshall St Mary The Common Great Witchingham Trunch Dickleburgh Moor Ellingham Lakenham South Wootton Etling Green Shouldham Thorpe Wretton Walpole St Peter Alburgh Neatishead Brock's Watering Emneth Kettlestone Chequers Corner Croxton Stanford Hevingham Knapton Toftrees Spa Common Old Catton East Bilney Mulbarton Pollard Street Didlington Stalland Common Sedgeford Oxnead Cawston Haverscroft Street Pilson Green Church Field Holkham Wolterton Great Plumstead Walton Warren Toft Monks Belaugh Nethergate Bull's Green West Runton Burnham Overy Town Silver Green Morston Beckhithe Limpenhoe Hill West Winch Panxworth Felmingham Loddon Bressingham Common Snetterton High Kelling Hardwick Fincham Guestwick Withergate Roydon Bale Scarning Drymere Waterloo Coltishall Thompson Fersfield Common Richmond Hill Howe RAF Coltishall Attlebridge Tittleshall North Elmham Lessingham Saham Hills Honing Leziate Lot's Bridge Bexwell Hunworth Colegate End Dersingham Pulham Market Sculthorpe Skeyton Corner East Beckham Larlingford Salthouse Tilney cum Islington South Denes Bexfield Cromer Ringstead Warham East Ruston Walpole Highway Salhouse Buxton Baconsthorpe Three Cocked Hat Letheringsett Spixworth Thursford Marlingford Gissing Bush Estate South Green North Runcton Letton Green Watton Little Hale Hickling Heath Strumpshaw Greensgate Twyford Orange Row Pooley Street Walpole Cross Keys Long Row Wells-next-the-Sea Drury Square Aylsham Balsam Field Thwaite St Mary Saxthorpe Carleton Rode Edingthorpe Binham Eccles on Sea Tatterford Fundenhall Street Stalham Sheringwood Costessey Park Ovington Marham Little London Thelveton Gaywood Wroxham Runham Suton Easton Little London Itteringham Common Woodbastwick Thurlton Brumstead Thickthorn Hall Thursford Green Blofield Corner The Heath Arlington Skeyton Brinton Hales Street Runham Vauxhall Eaton Stockton Flaxlands Harpley Tunstead Ketteringham Hackford Saham Waite Rougham Earsham Stow Bridge Bodham Kimberley