Bus Advertising in Bird's Corner

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Bus Marketing in Bird's Corner

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Bird's Corner - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Bird's Corner - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Bird's Corner- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Bird's Corner - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Bird's Corner (Norfolk)

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Burnham Deepdale Low Common Martham Ingham Corner Gayton Brettenham Cat's Common Calthorpe Sparham Bunwell Hill George Hill Great Witchingham Weybourne Harris' Green Weasenham St Peter Yaxham Blickling Bustard's Green New Costessey Burgh Castle Dunston Ickburgh Threxton Hill Edingthorpe Green Trowse Newton Scarning Thorpe St Andrew Northall Green Hales Street Thorpe Marriott Yelverton Tilney Fen End Nordelph Long Row Tatterford Leziate Great Moulton Cringleford Walpole Marsh Snetterton Crossdale Street Coxford Thetford Claxton Heydon Narrowgate Corner Wortwell Waterden Watlington Burgh Common Peaseland Green Great Cressingham Oxborough Waterloo Oxnead Billingford Upton Caister-on-Sea Ingham Framingham Pigot Mustard Hyrn Colegate End Ashwellthorpe Rollesby Foxhole Sustead Town Green Baynard's Green Ovington Ashmanhaugh Brock's Watering Weasenham All Saints Salle Wiggenhall St Germans Stoke Holy Cross Deopham Tottenhill Row Tharston Tittleshall Three Cocked Hat Syderstone 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Winterton-on-Sea Redenhall Hilborough Lakes End Silvergate Sidestrand Ivy Todd Thorpe End Shernborne Little Hautbois Brinton Hellington Corner New Buckenham Drayton Stanford Dersingham Runham Cantley Foxley Bergh Apton Thickthorn Hall Setchey Anchor Corner Bodham Cobholm Island Bawdeswell Skeyton Crownthorpe Roydon Howe Burnham Overy Town Kenninghall Heath Little Ellingham Illington Rougham Stow Bardolph Costessey Park East Bilney Stow Bedon Thornage Hethersett Edgefield Street Walcot Green Silver Green Great Green Old Hunstanton Ditchingham Swainsthorpe Cromer Forncett St Peter Tuttington Paradise Haddiscoe South Denes West Earlham Banningham Thrigby Besthorpe South Wootton North End Southwood Little London Emneth Hungate Cockthorpe Caudlesprings Shepherds' Gate Lower Gresham Easthaugh East Raynham Church Field Gimingham North Pickenham Earsham Baconsthorpe West End Didlington Burnham Norton Bodney West Runton Sparhamhill Goose Green Repps Hockering Heath Beckett End Barney Sutton 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Blofield Heath Low Common Thursford Green Kettlestone Honing Drury Square Harling Road Gooderstone North Creake Brandon Parva Tilney All Saints Shadwell Orange Row Reymerston North Tuddenham Aylsham Southrepps Lower Bodham Felthorpe Dam Green Sharrington Bexwell Norton Subcourse Sprowston Colby Corner Swafield Shotesham Stonebridge The Common Walpole St Andrew Sculthorpe Toftrees Reepham Little London Colton Attleborough Toprow Fen Street Bintree Tyegate Green Bunwell Snetterton Heath Cat's Corner Shropham Wicklewood Bexfield West Dereham Gas Hill Colby Little Barningham Mill Common Wolferton Babingley Whitwell Street North Lynn Blakeney Holme Hale Garboldisham Fen Street Thwaite St Mary Fairstead Wheatacre Billingford The Banks Freeland Corner Kenninghall Broomhill Ringland Barmer Southtown Upper Hellesdon Morley St Peter Felmingham Hemblington Corner Methwold Hythe Ketteringham Intwood Toft Monks Stody Potter Heigham Limpenhoe Hill Wormegay Weston Green Bridge Green Ten Mile Bank Thorpe Market Stockton Little Ryburgh Old Catton Colkirk Wattlefield Gorleston-on-Sea Broome Boughton Thurton Langley Street Balsam Field Thorpe Row Edgefield Horsford Marsham Lower East Carleton Damgate Corpusty Wreningham West Harling Croxton Hempstead Surlingham Chapelfield Grove Newgate Corner Bircham Tofts Thurning Cordwell Blackwater Gaywood Lower Street West Barsham Fritton Congham Haveringland Little Fransham Brandiston Barton Bendish Whittington Podmore New Catton Beeston Regis Marlingford Tilney St Lawrence Holme next the Sea Upgate Street Dunton Cliftonville Old Hall Street South Acre Brundall Great Dunham Bridgham Broadmoor Banham Upgate Street Great Melton Easton Dickleburgh Swanton Morley Little Cressingham Low Common Walpole Cross Keys Hedenham Beckhithe Houghton Trowse Millgate Tumbler Hill Hengrave Lower Thurlton Field Dalling Manson Green Wymondham Shouldham Thorpe Neatishead Thorpe Abbotts Horstead Hellington Attlebridge Thursford Antingham Threehammer Common Garvestone Salthouse Stacksford Saham Toney Rackheath Walpole St Peter Cawston Colney Westfield Newton Flotman Foulsham Gillingham Sporle Caston West Poringland Bushy Common Stubbs Green Frankfort Middle Harling How Hill Morningthorpe Road Green Johnson Street Kirby Row Stalland Common Calthorpe Street Wereham Row Broom Green Stanhoe Low Common Maypole Green Hall Green Morston Lower Street Lower Tasburgh Aylmerton Florence Walk Burgh St Margaret Roudham Runcton Holme Chequers Corner Chedgrave Spixworth Ragmere North Barsham Upper Guist Welborne Common Coltishall Twyford Walcott Harleston Taverham Horsey Corner Great Hautbois Bowthorpe Saxthorpe Craymere Beck Snettisham Hempstead Rush Green Ranworth The Ling West Walton Limpenhoe Great Barwick Kirby Green New Hainford North Burlingham North Wootton Little Snoring Hardingham Irstead Street Happisburgh Hapton Wramplingham Burnham Overy Staithe Pott Row Ditchingham Dam North Earlham Overstrand Hackford Primrose Green East Harling Itteringham Common Stratton Strawless Shipdham Tattersett Walton Warren West Bilney Pollard Street Walton Highway Witton Bridge Whinburgh Muckleton Bradenham Waxham Trimingham North Walsham Crowshill Stalham Great Fransham California Mundham Etling Green Great Snoring Upgate Swaffham Dumpling Green Geldeston Ashby St Mary Fulmodeston Upwell Dereham East Runton Nethergate Brundish Woodbastwick Little London Black Carr Reedham Buxton St Olaves Billockby Kimberley Downham South Lynn Red Pits West Rudham Stokesby Hempnall Green Gasthorpe Strumpshaw Itteringham Alby Hill Lingwood Great Green Sharp Street Crabgate Letton Green Titchwell Tunstead Stalham Green Old Buckenham Hempton Lower Stow Bedon Croxton South Burlingham West Caister Woodgate Brockdish Deopham Green Melton Constable Cranworth Hickling Flitcham Little Massingham Pockthorpe Oby Bale Alburgh Street Pockthorpe Hemsby Welney Catfield Pound Corner North Lopham West Lexham New Holkham Frettenham Sidestock Upper Sheringham Westbrook Green St John's Highway Denton Thurne Rushford Drabblegate Bush Green Burnham Thorpe Bastwick Catton Grove Winfarthing St John's Fen End Guestwick Flordon Swardeston Seething High Street Bengate Saham Waite Eau Brink West Somerton Brakefield Green North Green Narborough Heigham Grove Fritton Deopham Stalland Griston Primrose Corner Carleton Rode Larlingford Southgate Mileham Stow Bridge West Tofts Heacham Wiggenhall St Peter Wellingham Mattishall Burgh Aldeby Mautby Great Bircham Lynford Little Hale Framingham Earl Wiggenhall St Mary Magdalen Beeston St Lawrence Weeting Wereham Broomholm Spa Common Ingleborough Wendling Ludham Wretton The Close Tunstall Bittering Saxlingham Green Darrow Green Saham Hills Arlington Sneath Common Tacolneston Pentney Great Ryburgh Clenchwarton Bedingham Green Fustyweed Newport Little Thornage Scole Pilson Green Kidd's Moor Bradfield Shingham Hainford Hethel Saxlingham Thorpe Castle Rising Plumstead Green Mile Cross Caistor St Edmund Carleton St Peter Burnham Westgate Brooke The Lings Lakenham Crostwick Eccles Road Shepherd's Port Oulton Little London Longham Saxlingham Nethergate Ingworth Mill Hill Lundy Green Pooley Street Belaugh Erpingham Outwell Pottergate Street Bramerton Whitwell Crane's Corner Wolterton Harpley Misery Corner Whimpwell Green Mount Pleasant St James Collett's Br Horsham St Faith Gressenhall Castle Acre Lushbush Hanworth Breckles West End Southery Brisley Oulton Street Little Marsh Sedgeford Wimbotsham Sea Palling East Lexham New Rackheath Belton Bellmount Westgate Street The Street Sheringwood South Green Watton Green Queen's Hills Frenze Thompson Furze Green Barningham Green Brandon Creek Frost Row Bawburgh Hill The Heath Hickling Green Lyngate Roughton Guist Sisland Tivetshall St Margaret Freethorpe Low Street Bressingham Alburgh Long John's Hill Lyon's Green Feltwell West Acre Pettywell Filby Heath South Green Watton Little Green North Barningham Dilham RAF Coltishall Plaw Field Browick Hemblington Scratby Thorpe Hamlet Earlham Rise Burston Moorgate Paston Green Gaultree Terrington St Clement Wacton Butcher's Common Bressingham Common Methwold Rockland St Mary South Creake Pockthorpe Spooner Row Buckenham Snow Street West Newton Little London Heartsease Bedingham Corner The Grove South Pickenham Salters Lode Kirby Bedon Stradsett Emneth New Sprowston East Somerton Swanton Hill North Runcton Lenwade Bracon Ash Alpington Meeting House Hill Upton Green Suspension Bridge Wolferd Green Pudding Norton Sloley Booton Brampton Thurlton Pulham Market Terrington St John Letheringsett Foulden Toftwood Happisburgh Common Hellesdon Horningtoft Westgate Wighton