Bus Advertising in Briningham

Get in touch

Bus Marketing in Briningham

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Briningham - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Briningham - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Briningham- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Briningham - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Briningham (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Shepherd's Port Collett's Br Hackford Welborne Earsham Dunton Patch Ashwicken Croxton Congham Brisley Methwold Brumstead Norton Corner East Beckham Horsford Blakeney Runham Vauxhall Dereham Marsham Guestwick Green Northacre Sparhamhill Florence Walk Newport East Rudham Little Witchingham Norton Hill Lower Tasburgh Rockland All Saints West Lynn The Grove Thorpe Market Broomholm Hamrow South Runcton Keswick Sprowston Neaton Thorpe St Andrew Poringland Lower Stow Bedon Stanford Aldborough Lamas Old Catton Roydon Damgate Crimplesham Aslacton Bodham Lower Bodham Ingworth Deopham Stalland Salle Titchwell Martham Thompson North Lynn Walton Warren Saddle Bow Wroxham Shadwell Runcton Holme Cargate Common Ashill Lyng Upgate Street Gimingham Bodney Frankfort North Green North Pickenham Colegate End Shotesham Mount Pleasant Carleton St Peter Hainford Shepherds' Gate Butcher's Common Waxham Surlingham Garboldisham Stalham Brundish Sheringham Hilgay Oxnead Brandon Creek Rackheath Swanton Hill Broom Green Bessingham Bird's Corner Crownthorpe Norton Subcourse South Creake Coxford Hilborough Pound Corner Foundry Hill Themelthorpe Taverham Temple Bar Heartsease Fen Street Wortwell High Common Colton Bradfield Holme next the Sea Frogshall Denton Silver Green Banham Little Hale Sparrow Green Corpusty Low Common Hoveton Colney Kerdiston Damgate Puddledock Lingwood Thursford Green Whittington Kidd's Moor Ridlington Street Westfield Castle Rising Shelton Brookville Hillington Upton Green Weston Longville Warham Downham Market Whitlingham Gresham Trowse Millgate Alburgh Workhouse Common Thorpe End Tilney All Saints Westgate Street New Holkham Wolferton Roydon Hempton Acle Wymondham Honingham Low Street St John's Fen End Croxton North Barsham Horning Weston Green Stockton West Winch Brancaster Staithe North Barningham Belton Kimberley Bush Estate West Caister Walpole Marsh The Arms Sisland Methwold Hythe Mill Green Earlham Rise Bacton Harper's Green Low Common Fordham Stratton Strawless Salters Lode Flaxlands Sustead Beeston St Lawrence Northrepps Briggate Lessingham Panxworth Crostwight Crabgate Little Barwick West Poringland Shingham Shelfanger Buxton Flordon Bedingham Corner Great Moulton Winterton-on-Sea Tittleshall Southrepps Tuttington Walcott Green Mile Cross Lower Thurlton Kirby Green Wilney Green Baconsthorpe Ten Mile Bank Cranwich Beckhithe Whitwell Banningham Wood Street Lushbush Fakenham Arlington New Costessey Booton Mautby Ashby St Mary Repps Shouldham Thorpe Garlic Street Outwell Field Dalling Lundy Green South Green West Bilney Hanworth Eau Brink Woodgate Bull's Green Hales Street Roudham Hedenham Moorgate Pooley Street Upwell Attleborough Fersfield Little Marsh Langham Redcastle Furze Illington Stiffkey Broomsthorpe Carbrooke Saham Toney Primrose Corner The Street Wendling Alburgh Street Low Common Morningthorpe Syderstone Hardley Street Wicken Green Village Hardwick Short Green Mundham Scoulton Witton Bridge Hoe Haverscroft Street Badersfield Carleton Rode Guist Edgefield Street Marshland St James Brundall Ingham Corner Goose Green Podmore Earlham Witton Wiggenhall St Mary Magdalen Burlingham Green Haveringland Hellington Corner East Carleton Fundenhall Street Great Walsingham North Burlingham Church Field Seething Broome Street Northwold Heacham Ovington Elsing Richmond Hill Holt Newgate Barton Bendish Cranworth Wolferd Green Trowse Newton Bracon Ash Billockby South Lopham The Green East Bilney Penny's Green Holkham Swanton Novers Thursford Suton Street Park Common Pristow Green Scratby Toftwood Barningham Green Godwick Ragmere Toftrees Cess Upper Street Harleston West Head Tacolneston Tharston Daffy Green Little Snoring Suspension Bridge Horsey Scottow Didlington The Common Oxwick Fincham Thorpe Hamlet Pettywell Little Fransham Felmingham Thickthorn Hall West End Mill Common Bedingham Green Little Ryburgh Breckles Hempstead Nogdam End Calthorpe Ketteringham Hardingham Worthing West Walton Mulbarton Thuxton North Walsham Old Hall Street Marlingford North Elmham Foundry Corner Thwaite St Mary Stratton St Michael Stoke Ferry Blackborough End Hindringham Little London High Green Boyces Bridge Shernborne Bittering Wilby Swainsthorpe Felthorpe Bressingham Eccles Road Hall Green Oulton Street Mustard Hyrn Snetterton Lynford Peaseland Green Little Hautbois North Green Walcott Lakenham Cantley Corner Irstead Clippings Green Dilham Thrigby Hindolveston Framingham Pigot Woodton Old Hunstanton Norwich Thorpe Marriot Lenwade West Beckham Bradwell Mattishall Burgh Hevingham Gorleston-on-Sea Foulden Costessey Park Barmer Frans Green Raveningham Cobbler's Green Shipdham Tunstead Nethergate Hempnall Green Hemblington Corner East Harling Tower End Bergh Apton Harris' Green King Row Ivy Todd King's Lynn North Wootton Middleton Swannington Little Dunham Catton Grove Suffield Park Besthorpe Lyngate Harpley Weeting Docking Felbrigg South Walsham George Hill Roughton Bircham Tofts Oxborough Stibbard Little Cressingham Dam Green East Runton Great Green Salhouse Bradenham Long John's Hill Dam Brigg East Lexham Lower Street Eccles on Sea Wash Dyke Reepham Red Pits Burnham Overy Town Saxthorpe Wiveton Hawes' Green Sco Ruston Larling The Heath Brinton Brakefield Green Toprow Little Green Wretton Blo' Norton Fustyweed Narborough Dowe Hill Walton Highway Runham Bustard's Green Mundham Common Oby North Denes Hempstead Newton Beetley Cat's Corner Stanfield Swafield Holme Hale Edingthorpe Green Sidestrand Waterloo North Tuddenham North Lopham Terrington St John Thelveton Spixworth Hapton Forncett St Peter Deopham Green Skeyton Bastwick Frettenham Filby Heath Hemblington Eastgate The Drove Great Fransham Eastmoor Gissing Coston Gaywood Alpington Foxley Weasenham All Saints Little Melton Burnham Deepdale Burnham Market Tumbler Hill Hemsby Baynard's Green Edgefield Wickmere Thornage Hardwick Balsam Field Plumstead Thorpe Abbotts Tyby Upper Street Fiddlers' Green Letton Green Fritton Whissonsett Beachamwell Wickhampton Trimingham Catfield Southburgh Tattersett Freethorpe Sporle Yaxham Worstead Spa Common Kirby Cane Kirby Row Little London Brandiston Stokesby West Raynham Guilt Cross Low Tharston Gayton Thorpe Belaugh Foulsham Pockthorpe Paston Thurne Sutton Grimston Eaton Bush Green Gasthorpe Hempnall Walpole St Andrew Broadflash Saham Hills Coltishall Caistor St Edmund Great Hockham Walcot Green Billingford Marham Tilney High End Easthaugh South Burlingham Claxton Runcton Bottom White Horse Common Emneth Clint Green Bawburgh Hill Sandringham Freeland Corner Fen Street Three Holes Morston Great Cressingham North Earlham Larlingford Snettisham RAF Coltishall Smallworth Bridge Green Fairstead Burnham Westgate Little Thornage Stow Bedon Brampton Sea Palling Wiggenhall St Germans Bintree Crowgate Street Hyltons Crossways Great Ryburgh Blackwater West End Hargate New Buckenham Highgate Ingoldisthorpe Topcroft Upper Street Burgh next Aylsham Anchor Street Pulham St Mary Hingham Fersfield Common Eaton Rise Framingham Earl Irstead Street Alderford South Wootton Fundenhall West Harling Danemoor Green Crane's Corner Beighton Horningtoft Potthorpe Knapton Pockthorpe South Green Brock's Watering Thurlton Links Darrow Green Cromer Foxhole Bexfield Stody Rushford Billingford Lordsbridge Paston Green Bawburgh Little London New Catton Thorpe Marriott Scole Common Cat's Common Whitwell Street South End Waterloo Bengate Blickling Calthorpe Street Wiggenhall St Peter Guestwick Wicklewood Lower Easton Ditchingham Dam Sedgeford Caston Upper Stoke Waterden South Green Egmere Setchey Sharrington Anchor Corner Black Carr Threxton Hill Swaffham Forncett St Mary Gressenhall Sneath Common Pulham Market Tottenhill Tilney Fen End Suffield Great Ellingham Barford Bawsey Cockley Cley Caudlesprings North Runcton Watlington Chequers Corner Upgate Street Drayton South Acre Upper Brandon Parva Wramplingham Happisburgh Common Bircham Newton Terrington St Clement Ellingham East Raynham Salthouse Rougham Hethel Filby Caister-on-Sea Great Green Lyngate Watton Hickling Green Silfield Brettenham Saham Waite Matlaske Great Plumstead Swardeston Westwick West End Dunton Hunworth Workhouse Common Postwick Tibenham Plumstead Green Rockland St Mary Howe Gooderstone Upgate East Barsham Hockwold cum Wilton Shammer Ringland Cake Street West Tofts Bexwell Litcham Hethersett Furze Green California Wreningham Tungate Bowthorpe Skeyton Corner Gillingham Longham Boyland Common Low Common Holly End Burgh Common Old Buckenham Gateley Potter Heigham Colkirk Tivetshall St Margaret Waterheath Smallburgh East Somerton Fodderstone Gap Itteringham Fengate Wormegay Wiggenhall St Mary the Virgin Lot's Bridge Newton St Faith Broomhill Hassingham Binham Wacton Metton Southgate Itteringham Common Sculthorpe Moulton St Mary Cucumber Corner Lower Street Castle Acre Wattlefield Dunston Ashwellthorpe Kenninghall Griston Burgh St Margaret Broadmoor Little Ellingham St Olaves West Runton Bagthorpe Tottington Sparham Lyon's Green Shouldham Tottenhill Row Carleton Forehoe Dickleburgh Moor Buckenham Helhoughton Wood Norton Emneth Hungate Long Stratton Saxlingham Thorpe Toft Monks Westgate Morley St Botolph Whimpwell Green Clenchwarton Bale Alby Garvestone Wacton Common Heckingham Blofield Intwood Southtown Town Green Boughton Tilney St Lawrence Southgate Manson Green Hockering Hopton on Sea Kirby Bedon Brandon Parva St John's Highway Bellmount Upper Guist Cockthorpe Tasburgh Saxlingham Thorpe Bressingham Common Pockthorpe Welney Little Walsingham Thurgarton Dickleburgh Tatterford Little Plumstead Saxlingham Nethergate Broome Aylmerton Old Brigg South Lynn Feltwell Cobholm Island Thurton Southwood Tivetshall St Mary Newgate Corner Low Street How Hill Wellingham Geldeston Pockthorpe Aldeby Burston Needham Brancaster Pockthorpe Great Melton Thurning Thurlton Spooner Row Little London Walpole Highway Erpingham Thorpe Row Gunthorpe Pott Row Ringstead New Sprowston Ickburgh East Ruston Frenze East Winch Wood Dalling Costessey Mundesley Mileham Great Snoring Crostwick Reymerston Clippesby Lower Street Nordelph Corner Misery Corner Craymere Beck New Rackheath Old Lakenham West End Ingham Horsey Corner West Lexham Fritton Necton Newton Flotman Babingley Ashmanhaugh Stradsett Gaultree Primrose Green Hengrave Wells-next-the-Sea Silvergate Johnson Street Upper Hellesdon Upper Sheringham Fair Green Kirstead Green High Street Letheringsett Scole Thetford Horsham St Faith Three Cocked Hat Upton Twyford Burgh St Peter Tilney cum Islington Scarning Copy's Green Beeston Regis Topcroft Street Harling Road Rollesby Diss Wighton Kettlestone Fulmodeston Hellesdon Oulton Cawston Etling Green Cantley Fring Heydon Colby Forncett End Sidestock Neatishead Dockeney Little Barningham Hungry Hill Little Massingham Langmere Bawdeswell Blofield Corner West Rudham Barroway Drove Coslany Mount Pleasant Waterloo Pentney Great Dunham Edingthorpe Snow Street South Pickenham Frost Row Shimpling Haddiscoe Shereford Upgate Little London Kenninghall Heath Little London West Barsham Alby Hill North Creake Tyegate Green Mattishall Pennygate The Ling Ranworth Stubbs Green Swanton Abbott West Earlham Happisburgh Morton Hunt's Corner Runhall Newtown Kelling Jordan Green Great Massingham Barton Turf Orange Row Barnham Broom Stacksford Tuckswood Stalham Green Ingleborough Northall Green Leziate Walpole Cross Keys West Newton Tunstall Woodrising Wolterton West Dereham Blackwater Wheatacre Weybourne Road Green Hunstanton Horstead Great Hautbois Plaw Field Denver Strumpshaw Downham Burnham Norton Morley St Peter Woodbastwick New Hainford Mill Hill Brewers Green Stow Bridge Southery Attlebridge Yelverton Middle Harling Mill Street Shropham Stoke Holy Cross Heigham Grove Starston Crossdale Street Crowshill Chedgrave Hales Ormesby St Margaret Sharp Street Keswick The Banks Fritton Langley Street Great Bircham Ormesby St Michael Burgh Castle Brandon Bank Pottergate Street Snetterton Heath Cangate Stow Bardolph Heggatt Street Lyng Easthaugh Cordwell Maypole Green Wimbotsham Withergate Cliftonville Colby Corner Baconsthorpe Mundford Limpenhoe Muckleton Beckett End Swanton Morley Bunwell Whinburgh Houghton Briston Queen's Hills Reedham Glandford Sheringwood Dunburgh Sloley Blackmoor Row Anmer Brockdish Gas Hill Grub Street Wereham Ludham Browick St James Burgh Stubbs Rushall Rockland St Peter Trunch South Raynham Flitcham Nordelph West Acre Hellington West Somerton Meeting House Hill Beeston Bunwell Bottom Loddon Ingloss Weasenham St Peter Burnham Thorpe Wereham Row Bridgham Bramerton Cringleford Bunwell Hill East Walton Chapelfield Grove Rush Green Thunder Hill Drury Square Great Witchingham Highoak Lower East Carleton Westbrook Green Lower Gresham Brooke Arminghall Bow Street Hockering Heath Suton East Wretham Pilson Green Paradise Welborne Common Melton Constable Browston Green Drymere Dumpling Green Saxlingham Green Dersingham Pedham Piccadilly Corner Emorsgate Quidenham Gayton Overstrand Limpenhoe Hill South Denes Newtown Long Row Houghton St Giles Bushy Common Blofield Heath Walpole St Peter Great Yarmouth Winfarthing Threehammer Common Easton Watton Green Barney Briningham High Kelling Ridlington Merton East Tuddenham Hickling Heath Honing North End St James' End Runham The Lings Pudding Norton Great Barwick Pollard Street Thorpland Old Beetley Antingham Stonebridge Drabblegate Witton The Close Stalland Common Aylsham Ditchingham Burnham Overy Staithe Cley next the Sea Narrowgate Corner Deopham Halvergate Thornham Redenhall Stanhoe North End Hickling Fiddler's Green Lakes End Greensgate Loddon