Bus Advertising in Burnham Market

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Bus Marketing in Burnham Market

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Burnham Market - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Burnham Market - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Burnham Market- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Burnham Market - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Burnham Market (Norfolk)

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Hanworth Billingford South Creake Frenze South Lynn Ingham Thorpe Marriot High Green Cley next the Sea Heggatt Street Goose Green Letton Green Castle Acre Tilney St Lawrence West Beckham Great Hautbois Ditchingham North Pickenham Weeting Feltwell Earsham Barningham Green Ridlington Brock's Watering Poringland West Winch Horsey Newton Suspension Bridge Orange Row Bircham Newton Sparrow Green Drayton Little Barningham Walcot Green Broadmoor West End Frankfort Bastwick Stratton St Michael Bintree Cat's Corner North Barsham Broome Alburgh Street Little Plumstead Ranworth New Catton South Green Fundenhall Street George Hill Thorpe End Swannington Crostwight New Hainford Hapton Thorpe Marriott Penny's Green Costessey South Green Hardley Street Little Thornage Lower East Carleton Toft Monks Shepherds' Gate Walpole St Andrew Ellingham Ashby St Mary Hunt's Corner Lyng Easthaugh Sloley Tibenham Newgate Corner Haddiscoe The Green Blofield East Lexham Wretton Clint Green Walpole Cross Keys 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St Botolph Oby Letheringsett Eccles Road Hunworth Old Catton Woodton Dereham Banningham Horsey Corner Tivetshall St Margaret Heacham Tilney Fen End West Lexham Fundenhall Pudding Norton Middleton Norton Corner Cockley Cley Waterloo Shernborne West Acre Hempnall Green Kerdiston Southery Forncett End West Tofts Broadflash Great Fransham Woodgate Forncett St Peter Keswick Coslany Tacolneston Flitcham Gasthorpe Sprowston Beckett End Thelveton Quidenham Mundham Common Long John's Hill Whimpwell Green Brumstead Walton Highway Paston Green Foxhole Welborne Common Sco Ruston Bradwell Morley St Peter Burnham Westgate Aylsham Walpole St Peter Great Massingham Northall Green High Common Great Dunham Tungate St John's Highway Town Green Fersfield Foulsham South Walsham Whitwell Street Newgate Bellmount Bressingham Common Banham Westgate Sharp Street Redenhall Watton Green Harper's Green Brandon Creek Brinton California Thurton Welney Rushall Gas Hill West Newton Irstead Honing Waterheath Bedingham 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Lynn Croxton Barmer Tatterford East Beckham West Somerton Johnson Street Swanton Hill Great Cressingham Langham West Dereham Harling Road North End Breckles Upwell Boughton Taverham Anchor Street Downham Market Lundy Green Boyces Bridge Ashill Swafield Upper Street Brandon Parva Saddle Bow Bale East Harling Burnham Norton Little Dunham Thurlton Witton Snetterton South Wootton Buxton Upper Hellesdon Cliftonville Stockton West Walton Baconsthorpe Ashwellthorpe Hardwick Thorpland Bunwell Saxlingham Thorpe Wash Dyke Colton Blackmoor Row Earlham Hilborough Sedgeford Hellesdon Holly End Saxlingham Danemoor Green Kirby Green Intwood Ridlington Street Rush Green Pockthorpe Shipdham Weasenham All Saints Oxborough East Walton Primrose Corner Toftrees Pulham St Mary Brandiston Yaxham East Runton Podmore Hellington Bircham Tofts Marsham South Lopham Surlingham Sustead Thetford Lessingham Tharston Gaywood Highoak Thrigby Sneath Common Horsham St Faith Morston Crostwick Runcton Bottom Lower Street Thorpe St Andrew Hales Beeston Regis Hickling Heath Wortwell Daffy Green Fritton Chedgrave Bergh Apton Suffield Park Gresham Brandon Bank Dunton Patch Edgefield Lower Easton Wolferd Green Neaton Rockland St Mary Trimingham Low Common Hopton on Sea Bridgham Oxnead Broomhill Great Plumstead Thurning Metton Florence Walk Cawston Harris' Green Mulbarton Burgh Common Martham Tottenhill Row Briston Stanford Butcher's Common Upper Guist Pockthorpe Thorpe Withergate New Holkham Elsing Little Melton Swanton Abbott Nethergate High Street Stacksford Meeting House Hill Bush Estate Eaton Barney Marshland St James Newtown Mount Pleasant Nogdam End Shingham Thorpe Market Emneth Hungate Norwich Tivetshall St Mary Grub Street Warham Stody Hockering Heath The Street Lyngate Foxley Irstead Street North Wootton South End Snow Street Alby Strumpshaw Besthorpe Black Carr Chequers Corner Morton Wheatacre Babingley Wroxham Terrington St Clement Great Melton Keswick Forncett St Mary Anmer Booton Bushy Common Carbrooke Caistor St Edmund Guist Spa Common Illington Beachamwell Wymondham Downham Fengate Hindringham Burnham Thorpe Barford Whissonsett Hockering Stalland Common Sutton Seething Ludham Hackford Mill Green Low Tharston Great Ellingham Worstead Upper Stoke Limpenhoe Hill Edingthorpe North Denes Bawsey Bracon Ash Northrepps Crowgate Street Waterloo Ditchingham Dam Lower Street Anchor Corner Nordelph Great Walsingham Congham Binham Manson Green Sheringwood Barton Turf Eastmoor Dilham Fritton Tottington Alpington Lushbush Alby Hill Little Walsingham Carleton St Peter East Ruston Dam Brigg Southburgh Hales Street Pockthorpe Beeston St Lawrence Upper Street Reedham Church Field Baynard's Green Felmingham Pentney Stoke Ferry Burnham Overy Town Runham Vauxhall Flordon Drabblegate Brampton Southwood Burgh next Aylsham Browston Green Waterloo West End Walcott Green Cranworth The Lings Darrow Green Guestwick Green Old Hunstanton Syderstone Broomholm Westwick Loddon St James' End Ivy Todd 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Westgate Street Shadwell Shelton Flaxlands Toprow Kenninghall Mundesley Caston High Kelling Roughton Thuxton Ten Mile Bank Wiggenhall St Mary Magdalen Newton St Faith Pedham The Ling Stibbard Broom Green Caudlesprings Eaton Rise Fen Street Scottow Griston Swardeston Billockby Little London Boyland Common North Lopham Cat's Common Denver Aldeby Low Common Stradsett Barton Bendish Wiggenhall St Mary the Virgin Needham The Heath Colby Fairstead Wimbotsham Thompson Thursford Green Wendling Sporle Frogshall Swanton Novers Diss Gateley Moorgate Coston Thorpe Row Stratton Strawless Colby Corner Foundry Hill Wellingham