Bus Advertising in East Barsham

Get in touch

Bus Marketing in East Barsham

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in East Barsham - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in East Barsham - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in East Barsham- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in East Barsham - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover East Barsham (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Roydon Houghton Barton Bendish Suton Tilney All Saints Marham Waterloo Walcot Green Wiggenhall St Peter Bircham Tofts Brandon Creek Old Buckenham Frenze Calthorpe Harpley Sparhamhill Shropham Cromer How Hill Newton St Faith Snettisham Thurton Raveningham Frogshall Mill Green Welborne Reedham Great Cressingham Dowe Hill Newtown Ashby St Mary Wacton South Pickenham Thorpe Row Larling North End Merton Sharrington Upgate East Wretham Muckleton Threehammer Common Goose Green Hethersett Edingthorpe Green Mattishall Burgh Hockering Barroway Drove Low Tharston Northrepps Suton Street Walpole Marsh Crownthorpe Kirby Bedon Crimplesham Threxton Hill South End Scole Barney Trunch Bircham Newton New Rackheath Stow Bedon Old Hunstanton Morley St Peter Badersfield Great Green Howe Lower East Carleton Fiddlers' Green Colby Corner Bustard's Green Wreningham Thurne Halvergate Downham East Walton Blackwater Long John's Hill Upper Street Tottington Burgh Castle Newtown Broadmoor Briningham Little Fransham North Pickenham North Wootton Stalham Bridge Green Titchwell Stubbs Green Methwold Hythe Bellmount Drymere Winfarthing Shadwell Oulton Oby Lundy Green Letheringsett Brakefield Green New Hainford Drabblegate Little Massingham Hindringham Weybourne Honing Ormesby St Margaret Morton West Winch Upwell Gasthorpe Filby Heath South Green Great Ryburgh Queen's Hills Fincham Three Cocked Hat Freethorpe Copy's Green New Holkham Thorpe Market Trowse Newton Lower Easton Geldeston Ingham Corner Tungate East Bilney Newgate Corner Little London Forncett St Mary Walton Warren Carbrooke Stody Hoe Little Barningham Ivy Todd Shouldham Thorpe Bradfield Gimingham North Walsham Suffield Fundenhall Street Filby East Beckham Billingford Hellington Westwick Ashmanhaugh Wilby The Banks Whitwell Street Narrowgate Corner Broomholm Felmingham East Ruston Bush Green West End Eccles Road Alburgh Street Garlic Street Frans Green Great Hockham Keswick Workhouse Common Topcroft South Acre Bunwell Upper Sheringham Hockering Heath Deopham Stalland Wendling The Heath Stratton St Michael Melton Constable Wiveton Thornage Penny's Green Trowse Millgate Thorpland Kerdiston Letton Green Cat's Corner Sutton Lower Thurlton Great Witchingham Tunstead Wheatacre East Carleton Croxton Cucumber Corner Anchor Corner Brettenham Belaugh Hempton Glandford Castle Rising Podmore Ingoldisthorpe East Barsham Irstead Bengate Stradsett Walpole St Andrew Wiggenhall St Mary the Virgin Wood Street Tyegate Green Gayton Rackheath Haveringland Little London Furze Green Pulham Market Catfield Worthing Feltwell Beeston Shouldham Woodrising North Green Hapton Brancaster Staithe Eaton Upper Street High Kelling Thelveton Nethergate Worstead Bexfield Stanfield Wickhampton Etling Green Antingham West End Baconsthorpe Cringleford Flaxlands New Buckenham Wolferd Green Wattlefield The Street Ingworth Sporle Guist Misery Corner Brumstead Paston Little Walsingham Ringland Wramplingham King's Lynn Nordelph Litcham Swanton Novers Setchey Irstead Street Drury Square Dam Green Carleton Forehoe Little Cressingham Brundall Neaton Plumstead Green Ashill Carleton Rode Sco Ruston Northall Green West Barsham Crowgate Street Foxley Trimingham Fersfield Thorpe St Andrew Bradenham Heggatt Street Scoulton West Beckham Stratton Strawless West Lexham Happisburgh Common North Burlingham Low Common Matlaske North Green Downham Market Cockley Cley Thorpe Marriot Little Witchingham Burgh next Aylsham Keswick Hedenham Peaseland Green Syderstone Eau Brink Holme Hale Stow Bridge Dereham Easton East Harling Postwick Southburgh Mautby Newport Frost Row Ormesby St Michael Framingham Earl Whittington Tattersett Clint Green Sisland The Grove Beighton Lakenham Pettywell Mundham North Lopham South Raynham Needham Loddon Ingloss Burnham Norton Norwich Maypole Green Daffy Green Morley St Botolph Blackborough End Nogdam End Black Carr Westgate Street Repps Burnham Market Thursford Bergh Apton Burgh Common Great Moulton Wormegay Lower Street Colton Hardingham Barnham Broom Southtown Browston Green Nordelph Corner Ridlington Smallworth Mount Pleasant Old Lakenham Hackford Tilney Fen End Aylmerton Sandringham Norton Hill West Poringland Welborne Common Dunton Patch Elsing Fair Green Hales Foxhole Thurlton Weasenham St Peter Cargate Common West Acre Horsey Corner Sea Palling Pockthorpe Runham Wiggenhall St Mary Magdalen Thorpe Craymere Beck West Raynham Hyltons Crossways Stow Bardolph Saddle Bow Short Green Fulmodeston Tivetshall St Mary Thorpe Abbotts Beachamwell Danemoor Green Fritton Little Plumstead Southrepps Shingham Swafield Stoke Holy Cross Waxham Cordwell Woodton Crabgate Aslacton South Lopham Costessey Park Paradise Sidestrand Egmere Newton Flotman Watton Green Bunwell Hill Hellesdon Great Walsingham Town Green Shernborne Puddledock Snetterton Burgh St Peter Twyford Bexwell Heckingham Brandon Bank Claxton Fritton Smallburgh Tumbler Hill Haddiscoe Baynard's Green North Denes Seething Gressenhall Wortwell Coltishall Richmond Hill Southgate Acle West Somerton King Row Bawdeswell Lower Street Little London Harris' Green Earlham Tuttington Hempstead Great Bircham Tivetshall St Margaret Hawes' Green Toftwood Spixworth Bittering Brooke Warham Barningham Green Attleborough Garboldisham Brock's Watering Lower Bodham Eccles on Sea Crossdale Street Great Massingham Low Street Saham Hills Haverscroft Street Dunburgh Limpenhoe Hill Crostwight West Tofts Anmer Bedingham Green Itteringham Common Gunthorpe Necton Corpusty Banham Swainsthorpe Godwick Congham Morningthorpe South Green Orange Row Beetley Suffield Park Felbrigg Southery Flordon Lower Gresham New Sprowston Clenchwarton Alby Kirby Green Weston Longville Snetterton Heath Wilney Green Gresham Stibbard Bush Estate Hoveton Frankfort Walpole Cross Keys Primrose Green Burgh St Margaret Wighton Bagthorpe Grub Street Boyland Common Ridlington Street Thickthorn Hall Cantley Corner Thorpe Hamlet Limpenhoe The Lings Dilham Horstead Johnson Street Fengate Little Dunham Wymondham Low Street Martham St Olaves Fersfield Common Cranwich Norton Subcourse Watlington Tibenham Alpington Upper Guist Burlingham Green Gooderstone Kenninghall Winterton-on-Sea Sharp Street Cobbler's Green Ashwicken Alburgh Sparham Sneath Common Wereham Row Primrose Corner Hengrave Heigham Grove Middle Harling Chapelfield Grove Crowshill Holkham Great Hautbois Harleston Church Field Dockeney Oxnead Bressingham Common Kettlestone East Somerton Heydon West End Deopham Roughton Scole Common Babingley Rushford Lyngate Fiddler's Green Runhall Little Ellingham West Harling Boyces Bridge Emorsgate Clippesby Dickleburgh Overstrand The Drove Hardwick Lynford West Runton Carleton St Peter Fring Great Melton Highoak Lakes End Gaultree New Catton Marsham Caudlesprings Bawsey Little London Burnham Westgate Marlingford Blofield Heath Cake Street California High Common Manson Green Ranworth Newgate Pottergate Street Bushy Common Gayton Thorpe Burgh Stubbs Lyon's Green Starston Tunstall Kirby Cane Pockthorpe Hunstanton Mustard Hyrn West Newton East Lexham Heartsease Langley Street Langmere Saxthorpe Upper Brandon Parva Hevingham Tower End West End Bastwick Freeland Corner Wellingham Mundford Damgate Toft Monks Gissing Wolterton Deopham Green Brundish Foulsham Little Hale Waterloo Brockdish Cobholm Island Sprowston Little London High Green Tittleshall Kirstead Green St James' End Pudding Norton Brewers Green Stonebridge West Bilney Felthorpe Cranworth Great Snoring Waterloo Little Ryburgh Calthorpe Street Witton Bridge Hillington Lot's Bridge Piccadilly Corner West Head Metton Helhoughton Edgefield Street Croxton Kimberley Holme next the Sea Burnham Overy Staithe Low Common Upgate Pedham Runham Kirby Row Whinburgh Harper's Green Emneth Hunworth East Rudham Witton Binham Eastmoor Ingham Thunder Hill Eastgate Blickling Walcott Rockland St Mary Bunwell Bottom Wash Dyke Mill Hill Blackwater Hempstead Roydon Beckett End Intwood Foulden Greensgate Oxborough Hargate Besthorpe Tilney High End Clippings Green Swanton Hill Stiffkey Fen Street Longham Sculthorpe Guilt Cross Toftrees Beeston St Lawrence Gas Hill Blackmoor Row North Tuddenham Lyng Weston Green Grimston Harling Road Long Row Leziate Anchor Street Paston Green Redcastle Furze Florence Walk Bedingham Corner Weeting Larlingford Fustyweed Alby Hill Brandiston Fen Street Thurgarton Edgefield Silvergate Great Green South Denes Catton Grove Meeting House Hill Wretton Earsham Oxwick Fritton Chedgrave Forncett End Old Beetley Stalham Green Garvestone Welney Tottenhill Row Caister-on-Sea Loddon Broadflash South Lynn Runcton Holme Blofield Corner West Earlham Billingford Whimpwell Green Lyngate Poringland Itteringham Brinton North End North Creake Plumstead Oulton Street Wells-next-the-Sea Fakenham Low Common Hellington Corner Lamas Methwold Brampton Panxworth Little Thornage Plaw Field Broomhill Guestwick Broome Barmer Shotesham Wolferton Cliftonville Surlingham East Winch Honingham Little Snoring Old Hall Street Blo' Norton Framingham Pigot Ditchingham Colkirk Costessey Yaxham Tyby West Lynn Topcroft Street St James Blakeney Cangate Chequers Corner Westgate South Creake Bowthorpe Tilney cum Islington Woodbastwick Walpole Highway The Close Middleton Easthaugh Hingham Road Green Westfield Salters Lode Briston Caistor St Edmund Wimbotsham Hickling Green Upgate Street Weasenham All Saints Shipdham St John's Fen End Stanford Lyng Easthaugh East Raynham Ellingham Balsam Field Sidestock Broom Green Cawston Cantley Langham Sparrow Green Shimpling The Arms Billockby Hilborough Alderford Houghton St Giles Boughton Waterden Docking Lingwood Upton Thorpe End Happisburgh Thompson West Rudham Potter Heigham Rockland St Peter Shepherd's Port Upper Hellesdon Sheringwood North Elmham Frettenham Quidenham Terrington St John Pollard Street Stanhoe Upgate Street Drayton Lower Stow Bedon Swanton Abbott Bracon Ash Norton Corner Southwood Breckles Upper Stoke Rockland All Saints South Green Gillingham Sheringham Waterheath Barford Bressingham Hockwold cum Wilton North Barningham Horning Cockthorpe Little Melton Burnham Deepdale Hanworth Wicken Green Village Baconsthorpe Silfield Horsham St Faith Heacham Castle Acre Old Catton Dunton Dumpling Green Mileham Thrigby Horsford Hemblington Walton Highway Little London Bintree Long Stratton Thwaite St Mary Shammer Red Pits Bull's Green The Green Pockthorpe Rush Green Little Hautbois Fodderstone Gap Bodham Caston Workhouse Common Saham Waite Aldborough Spa Common Cat's Common Tharston Brookville Thuxton Gateley Pristow Green Denton East Runton Mundesley Lessingham Old Brigg Thornham Colegate End Browick Wood Dalling Strumpshaw Mulbarton Swaffham Pott Row Themelthorpe South Wootton Great Ellingham Thursford Green Hall Green Kelling St John's Highway Bramerton Rollesby Shelfanger Dunston Foundry Hill North Lynn Forncett St Peter Mill Street Kidd's Moor Rougham Diss Toprow Mount Pleasant Swardeston Bawburgh Hill Scottow Butcher's Common Moorgate Swanton Morley Didlington New Costessey Buxton Whitlingham Coston Hemsby Thurlton Links Highgate Ovington Watton Hardwick Stalland Common Gorleston-on-Sea Wiggenhall St Germans George Hill Tatterford Wacton Common Hemblington Corner Hickling Hunt's Corner Bodney Silver Green Salhouse Flitcham Jordan Green Great Yarmouth Brancaster Thetford Salle Walcott Green Fundenhall Horningtoft Three Holes Hempnall Green Booton Roudham Emneth Hungate Lower Tasburgh Ragmere Upton Green Bridgham Northacre Low Common High Street Sloley Burnham Thorpe Ludham Shelton Griston Witton Beeston Regis Shepherds' Gate Broomsthorpe Snow Street Mill Common Colby Reymerston Dickleburgh Moor Colney Pilson Green Woodgate Ketteringham Wroxham Hempnall Pockthorpe Park Common Dersingham Buckenham Blofield Salthouse Beckhithe Morston Field Dalling Upper Street Walpole St Peter Runcton Bottom West Walton Hassingham South Runcton Scratby Bawburgh Sedgeford Foundry Corner Reepham Mundham Common West Dereham Ringstead Dam Brigg Outwell Spooner Row Rushall Bird's Corner Hardley Street Hethel Hainford Saxlingham Thorpe Aylsham Ditchingham Dam North Barsham RAF Coltishall Bessingham Belton Stockton Northwold East Tuddenham Stokesby Thurning The Common Attlebridge Pockthorpe Bradwell South Burlingham Burnham Overy Town Illington Crane's Corner Cess Guestwick Green Tuckswood Westbrook Green Hickling Heath Barton Turf Kenninghall Heath Redenhall White Horse Common Brisley Ingleborough Wickmere Hungry Hill Lenwade Briggate Crostwick Wicklewood Whissonsett West Caister Scarning Fairstead Hilgay Newton Little Marsh Broome Street Terrington St Clement Southgate Moulton St Mary Little Barwick South Walsham Gaywood Arlington Tasburgh Holly End Stacksford Hopton on Sea Edingthorpe Narborough Erpingham Neatishead North Runcton Skeyton Corner Pulham St Mary Hindolveston Bow Street Stoke Ferry Brandon Parva Tacolneston Mile Cross Yelverton Pooley Street Hales Street Bacton Earlham Rise Holt Coxford Little Green Denver Wood Norton Darrow Green Lushbush Lordsbridge Pound Corner Skeyton Damgate Pentney Thorpe Marriott Horsey Mattishall Arminghall North Earlham Collett's Br Shereford Taverham Great Barwick Tilney St Lawrence Pennygate Ten Mile Bank Saxlingham Nethergate Great Dunham Temple Bar Runham Vauxhall Coslany Knapton Potthorpe Fordham Ashwellthorpe Cley next the Sea Ickburgh Eaton Rise Withergate Suspension Bridge Swannington Burston Saxlingham Green Hamrow Banningham Saxlingham The Ling Marshland St James Great Fransham Saham Toney Sustead Wereham Aldeby Lower Street Bale Whitwell Tottenhill Great Plumstead