Bus Advertising in East Somerton

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Bus Marketing in East Somerton

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in East Somerton - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in East Somerton - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in East Somerton- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in East Somerton - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover East Somerton (Norfolk)

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Great Green Intwood Ormesby St Margaret Tower End Plumstead Upper Street Keswick Sparham Suton Street Thorpe Blackwater Gissing Geldeston East Rudham Blakeney Bird's Corner Frans Green Newtown Wormegay Brampton Carleton Forehoe Briston Newgate Corner Fincham South Green Hengrave Burgh St Margaret Saham Toney Baynard's Green West Tofts Bale Setchey Blofield Heath Hunworth Fiddlers' Green Northall Green Hingham Thurgarton Great Barwick Fengate Bunwell Wood Norton Eccles on Sea Bedingham Green Melton Constable North Elmham Haveringland Themelthorpe Bramerton Rougham Bridgham Great Snoring Neatishead Billingford Pudding Norton Beetley Upper Brandon Parva Redenhall Hardley Street Fritton Toftrees Tumbler Hill Ivy Todd Saxlingham Green Weston Longville Trunch Shingham Brancaster Wickhampton Saxlingham Thorpe Haddiscoe Rollesby Norton Hill Little London Gayton Fair Green St Olaves Salthouse Maypole Green Marshland St James Mundham Temple Bar Letton Green Sandringham Babingley Woodrising 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Street Plaw Field Walpole Marsh Westwick Saddle Bow Felmingham Whittington Bradfield North Earlham Etling Green Ranworth Upwell New Buckenham Gateley Weasenham All Saints Tunstall Scole Common Bressingham Common Swanton Abbott Barmer Booton Dunston Moorgate Thorpland South Acre Primrose Green Great Witchingham Wilby Swanton Hill Middleton Tuttington Little Thornage Horsford Croxton Beckett End Wickmere Colegate End Deopham Stalland Wimbotsham Garlic Street Hellington Corner East Somerton Colney West Barsham Hackford Southery North Green Gillingham Nogdam End Shelfanger Gasthorpe Little Ellingham Southrepps Goose Green Halvergate Syderstone Trowse Millgate Marham New Rackheath East Barsham Chequers Corner Little Hale Houghton Blackmoor Row New Costessey Cringleford Litcham Weybourne Worthing Besthorpe Bow Street South Runcton Cockthorpe Skeyton Corner Scole Coxford Great Ellingham Thurton Earsham Walpole St Peter Cordwell Ovington Tottenhill Row Broom Green Wreningham Little Massingham 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Colkirk Hempnall Green Holme next the Sea South Denes Hall Green Gaultree Topcroft Marlingford Hilgay Shimpling Wretton Eaton Rise Brancaster Staithe Brundish Calthorpe Dickleburgh Moor Little Marsh Thurlton Waterden Stokesby Hickling Piccadilly Corner Bridge Green Lower Gresham Suspension Bridge Brookville Low Common Lenwade Belton Lower Tasburgh Brinton Carleton Rode Stanford Walcott Waterloo Sheringwood The Common Earlham Rise Tunstead Hemblington Bodney New Sprowston New Catton Burnham Overy Town Scarning Lower Thurlton Church Field Wilney Green Bowthorpe Attleborough Furze Green Watton Green King's Lynn Mattishall Suton Scoulton Pettywell Scratby Heartsease Itteringham Common Primrose Corner Sidestock Shropham Wood Street Guilt Cross Broadmoor Beeston Bintree Wolferton West Dereham North Runcton Matlaske Caister-on-Sea New Holkham Tharston Tilney cum Islington Town Green East Carleton Johnson Street East Runton Lamas The Heath East Wretham West Harling Costessey Stratton Strawless Denver Lyng Easthaugh Oby Drury Square Wiggenhall St Germans Walton Warren Eastgate West Newton Stow Bardolph Old Brigg Hardwick King Row Tivetshall St Mary Tivetshall St Margaret Hempstead Stiffkey Whitwell Knapton Bracon Ash Brandiston Tilney All Saints Saham Waite Crane's Corner Crostwick Aylmerton Letheringsett Briggate Greensgate Flitcham Bircham Tofts Calthorpe Street Woodgate Starston Swafield The Green Mautby Felbrigg Beeston St Lawrence Tattersett The Ling High Street Brandon Creek Mulbarton Hedenham Barton Bendish East Beckham Barningham Green Wiggenhall St Mary Magdalen West Raynham Bawburgh Hill Pockthorpe Roughton Barford Witton Methwold Hythe Threxton Hill Mill Common Hoveton Hempton Loddon Waxham Overstrand Salle Beckhithe Upton Green Weston Green Horning Kerdiston Framingham Earl Westbrook Green Limpenhoe Hill Field Dalling Kenninghall Watton Damgate Brundall Lower Street Bexwell Old Catton Park Common Stow Bedon Worstead Lakenham Lushbush Whinburgh Narrowgate Corner Terrington St Clement Northrepps Oulton Foxley Coston West End Mustard Hyrn Bradenham Congham White Horse Common Dockeney Thurning Titchwell Honingham Swanton Morley Morley St Peter Salters Lode Raveningham Little London Withergate East Tuddenham Burnham Market Stradsett High Common Guestwick Crowgate Street Corpusty Bawsey Spa Common Alby Hill Fodderstone Gap Cake Street Colton Winterton-on-Sea The Banks Ingworth St James Ingoldisthorpe Tyby North Walsham Spooner Row Ormesby St Michael Harling Road Grimston Hapton Broomhill Shipdham Lingwood Thurlton Links Little Walsingham Old Lakenham Runcton Bottom Flaxlands Old Beetley Forncett St Mary Whitlingham Southgate Saxthorpe Watlington Reymerston Upgate Street Skeyton North Tuddenham Kelling The Arms Bradwell Ashmanhaugh Wellingham The Grove Tyegate Green Old Buckenham East Bilney Martham Stibbard Ridlington Street Stonebridge Runcton Holme Potthorpe Lower Street Stubbs Green Great Hockham Gaywood Wicken Green Village Barroway Drove Stoke Holy Cross Emorsgate Boyland Common Trowse Newton Irstead Street Kirstead Green Newton St Faith Burnham Westgate Rush Green Whitwell Street Brewers Green Mundham Common Thorpe Abbotts Alby Bush Estate Drabblegate Langham Gayton Thorpe Tilney High End Pound Corner Caston Tittleshall Wacton Common Edingthorpe Green Langmere Balsam Field Morton Old Hunstanton Southtown Quidenham Dunton Ashwellthorpe Hopton on Sea Arminghall Newton Flotman Pedham Hethersett Shadwell Woodton Road Green Cliftonville Lot's Bridge Tibenham Grub Street Carleton St Peter Eccles Road Podmore South Lopham Great Melton Colby Corner Great Ryburgh Queen's Hills Barton Turf Broome Street Bull's Green Itteringham Gressenhall Thurne North Wootton Daffy Green Warham Helhoughton Fersfield Clenchwarton Bagthorpe Horningtoft Kirby Bedon West Acre Eau Brink Diss Merton Deopham Green Brooke Manson Green Burnham Norton Bunwell Bottom Thickthorn Hall Paston Shepherd's Port Burgh Common Guist Wacton Low Common Belaugh Rockland St Peter Flordon Norton Subcourse Little Dunham Tilney St Lawrence Sporle Southgate Craymere Beck Smallworth Shouldham Holme Hale North Denes East Raynham Upper Street Burnham Overy Staithe Pilson Green Sprowston Great Plumstead Hunstanton Bellmount Foulden Sheringham Reedham Repps Fritton Langley Street Blofield Horsey Corner Thursford Cantley North Lopham Baconsthorpe Burgh Castle Harper's Green Little Barwick North Green Mundesley Wolferd Green Weasenham St Peter Great Cressingham Badersfield Wells-next-the-Sea Heydon Cockley Cley Little Barningham Cargate Common Felthorpe Snetterton Heath George Hill West Lexham North Creake Saxlingham Nethergate Roudham Burlingham Green Cranwich St John's Highway Banham Cley next the Sea Hevingham Newtown Upper Stoke Fakenham Puddledock Brumstead Ashby St Mary North Pickenham Bedingham Corner Rockland St Mary Great Walsingham Banningham Lessingham Horsey Thunder Hill Thorpe End Sloley Bastwick Barney Buxton Edingthorpe Bawburgh Roydon Mill Green Mattishall Burgh Butcher's Common Fen Street Eaton Ditchingham Lyngate How Hill West Somerton Hargate Cobholm Island Thetford Ashill Plumstead Green Wood Dalling Bircham Newton Shammer Pennygate Beeston Regis Ditchingham Dam Silvergate Moulton St Mary Paston Green Upton Metton Lyngate Woodbastwick Easton Little London Shelton Sparrow Green Fundenhall Clippings Green West Earlham Stalland Common Foundry Hill Low Common Hindolveston Morston Poringland Antingham Holkham Illington Irstead Kidd's Moor Garboldisham Costessey Park Smallburgh Foulsham Bressingham Chapelfield Grove Dersingham Thorpe Marriott Bush Green Peaseland Green Cantley Corner Richmond Hill Jordan Green Swardeston Hickling Heath Edgefield Tilney Fen End Stalham Arlington Gorleston-on-Sea Misery Corner Blackwater Hickling Green West Caister Binham Crostwight Needham Hethel Great Fransham Hempnall Little Hautbois Ten Mile Bank South Green Welney Weeting Harpley East Lexham Cromer Kenninghall Heath California Wymondham Wheatacre Sparhamhill Guestwick Green Highoak Carbrooke South Lynn Walcott Green Broomsthorpe Alderford Coslany Red Pits Pottergate Street Thuxton Foundry Corner Narborough Sidestrand Alburgh Street East Winch Happisburgh Long Stratton Little Plumstead Wiggenhall St Peter Holt Sculthorpe Stalham Green Frenze Toprow Threehammer Common Low Street Swaffham Yelverton Kirby Row Hunt's Corner Old Hall Street Thorpe Hamlet Baconsthorpe Egmere Blofield Corner Billockby Workhouse Common Thrigby Bessingham Wortwell Howe Silfield Stoke Ferry Ingham Sisland Gooderstone Feltwell Pulham St Mary Morley St Botolph Little Green Crimplesham Dunburgh Thorpe Row Griston Black Carr Thelveton Brettenham Brandon Parva Houghton St Giles Wash Dyke West Rudham Walton Highway Crabgate Surlingham West Runton Cat's Common Pott Row Bexfield Swanton Novers Northacre Thursford Green Forncett St Peter Breckles Scottow South End Damgate Sea Palling Wendling Great Dunham Burgh St Peter Swainsthorpe Hindringham Walpole Cross Keys East Walton Shouldham Thorpe Earlham Sharp Street Methwold Norwich Aslacton Mill Street Dam Green Welborne Bengate Little Snoring Penny's Green Muckleton Castle Rising Mileham Upgate Street Broomholm Toft Monks Heacham West Bilney Rushford Florence Walk Aldeby Aldborough Tuckswood Bodham Shernborne Hockering Great Moulton North End Hemsby Trimingham East Ruston West Lynn Harris' Green Beachamwell Mount Pleasant Glandford Nethergate Ingham Corner Keswick Freeland Corner Oulton Street Ringstead Sedgeford Hainford Waterloo Tungate Clippesby Stanhoe The Drove Danemoor Green Billingford Pooley Street Bunwell Hill Wicklewood Barnham Broom East Harling RAF Coltishall Low Street Fundenhall Street Framingham Pigot North Barningham Great Hautbois Dickleburgh Wighton Hoe Reepham Redcastle Furze Thornham Lower Stow Bedon New Hainford Fulmodeston Upper Guist Orange Row Kimberley Toftwood Castle Acre North Burlingham Bacton Burnham Thorpe Brock's Watering Broome Clint Green Briningham Hellington Garvestone Dam Brigg Hilborough Kettlestone Upper Sheringham Pollard Street Thorpe St Andrew Thorpe Market Westfield Caistor St Edmund Pristow Green Copy's Green Darrow Green Walpole Highway Salhouse Swannington Seething Larling Lynford Hillington Rushall Suffield Park Oxborough Southburgh Emneth Bustard's Green Wroxham Anchor Street Shepherds' Gate South Creake Fordham Topcroft Street Fersfield Common Downham Long John's Hill Tottington Panxworth Wereham Ickburgh Catton Grove Holly End Frost Row Runham Vauxhall Runham Westgate Street Erpingham Deopham Honing Lyon's Green Boughton Tacolneston