Bus Advertising in East Lexham

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Bus Marketing in East Lexham

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in East Lexham - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in East Lexham - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in East Lexham- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in East Lexham - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover East Lexham (Norfolk)

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Runham Trowse Millgate Tottington Larlingford Bunwell Bottom Spa Common East Lexham Little Walsingham Daffy Green Northall Green High Street Saddle Bow New Costessey Cordwell Saham Waite Mustard Hyrn Thunder Hill Sandringham Briggate Hevingham Hilgay Newton St Faith Sporle Little Melton Cawston Sco Ruston South Burlingham Bexwell Beckett End Pockthorpe Itteringham Middleton Hempstead Ashwellthorpe Fair Green Acle Deopham Withergate Belaugh Thorpe Marriott New Catton Southtown Brakefield Green Flaxlands Langley Street South End Horstead Hainford Melton Constable Hargate Great Witchingham Little London Westbrook Green Threxton Hill Great Hockham Waterden Saham Toney Easton Brundall Darrow Green Frenze Suffield Park East Winch Wretton Upgate Redcastle Furze Larling Thompson Alburgh Hedenham Coltishall Terrington St John Tilney cum Islington Sparhamhill Snetterton Yaxham Plaw Field Bellmount West End Crowshill Dilham Sustead Walcot Green Mattishall Burgh Puddledock East Ruston Northacre Florence Walk Burnham Norton Sidestock Collett's Br Welborne Common Runham Cat's Common RAF Coltishall Dockeney Piccadilly Corner Wereham Tilney High End Moulton St Mary Silver Green Briston Letheringsett Dickleburgh Highgate Lakenham Alby Hill Holme Hale Heggatt Street Westgate The Arms Bengate Hungry Hill Brundish Drayton Broomsthorpe Hunworth Little Green Gas Hill Themelthorpe Short Green Witton Lessingham Sparrow Green Scottow Brancaster Wreningham Beeston Regis Letton Green Hunstanton Deopham Stalland Suton Street Burgh St Peter Fiddler's Green Old Brigg Welney Stacksford How Hill Burnham Overy Town Stalham Nordelph Corner Mile Cross Helhoughton Toftwood Old Hunstanton Fincham Johnson Street Easthaugh Carleton Rode Runhall Coslany Hockwold cum Wilton West Bilney Upper Street Heydon Foxley Newton Flotman Highoak Eccles on Sea Castle Rising Little London Honing Cucumber Corner Shimpling Oulton Aslacton Kirstead Green Westwick Burgh Stubbs Thurgarton Penny's Green Oulton Street Beetley Southburgh Fritton Waterheath Hamrow South Green Holly End Little Ellingham Fundenhall Tower End Upton Green Bunwell Hill Muckleton Earsham Ormesby St Margaret Bodney Watlington Thorpe Newtown Garlic Street Irstead Rockland St Peter Hawes' Green Mulbarton St Olaves Castle Acre Westfield Tasburgh Bexfield Hindolveston Litcham Thorpe Hamlet Hindringham Tatterford Bridgham Methwold Hythe Little Snoring Kerdiston Nordelph Crimplesham Wicken Green Village Caston South Green New Rackheath Blackborough End Neatishead Swafield Silfield South Wootton Ludham Thorpland Nethergate Walpole Cross Keys West Barsham New Hainford Three Holes Horsey Pockthorpe Swainsthorpe Itteringham Common Whittington Pudding Norton Edgefield Limpenhoe Hill Thetford Bessingham The Drove Shepherds' Gate Harris' Green Attleborough Buxton Hackford Redenhall Pound Corner North Walsham Low Street West Rudham East Harling Walpole Marsh Morley St Botolph North Creake Witton Bridge Anmer Guestwick New Sprowston Alburgh Street Limpenhoe Corpusty Old Lakenham Walpole St Andrew Woodton Ringstead Pollard Street Welborne New Holkham Worstead Lynford Burnham Market Wells-next-the-Sea Hillington Saxthorpe Postwick Blakeney Croxton South Lopham Shelfanger Fustyweed Ranworth Warham Stonebridge Carleton Forehoe Fakenham Saxlingham Thorpe Little London Langham Hassingham Babingley Geldeston Cringleford Gaultree Great Bircham Cobholm Island Sheringham Stanhoe Hempnall Belton Stalham Green Dereham Boughton Rougham Potthorpe The Close The Green Griston Fairstead Workhouse Common Horning Lower Tasburgh Weybourne Pedham Great Ryburgh Fring Great Fransham Thelveton Overstrand Strumpshaw Norton Corner Bunwell Tittleshall Bustard's Green Heigham Grove Greensgate Scratby Fordham Brandon Bank Frettenham Upper Brandon Parva The Ling Hunt's Corner Little Plumstead Thwaite St Mary Alpington Bressingham Southery Etling Green Swardeston Oxwick Ragmere Harleston Walton Warren Hockering St James Hethersett Shropham Loddon Ingloss Lyngate West Runton Irstead Street Paston Necton Matlaske Stradsett Kirby Green Reymerston East Beckham Brock's Watering Leziate Stratton St Michael Forncett End Pristow Green Little Fransham Bawsey Wheatacre Lower Easton Scole Common Peaseland Green Didlington Panxworth Hardingham Weasenham All Saints Sedgeford Frankfort Eastgate Thuxton Eau Brink Southwood Clippesby Fen Street Lyon's Green Tunstall Thornham Elsing Bedingham Green Boyland Common Ovington Saxlingham Nethergate Swanton Morley Wacton Great Ellingham Emneth West Winch Walcott Green Hapton Spixworth Great Green Outwell Repps Buckenham Wolferd Green Gasthorpe Wolferton Waterloo Bedingham Corner Lower Bodham Wash Dyke Little London Lingwood Raveningham Southgate Longham Gresham Docking Harling Road Weeting Hingham Upwell Rackheath Drury Square Sea Palling Bircham Newton Low Common Watton Thurlton Links Twyford Plumstead Narborough Neaton Barton Bendish West Head Drabblegate Low Common Rockland All Saints Dam Green Shotesham Kirby Cane Brookville Mundesley Garboldisham Balsam Field Ashby St Mary Stoke Ferry Brumstead Loddon Oxnead Mill Green Sharp Street Mundford Tyby Fersfield Common Pennygate Old Beetley Tattersett Halvergate Diss Wickhampton Moorgate Horningtoft Pott Row Arminghall St John's Highway Lower Thurlton Boyces Bridge Stoke Holy Cross Hengrave Gimingham Hockering Heath Meeting House Hill Spooner Row Little Ryburgh Heckingham Butcher's Common Saham Hills Lamas Mill Common Toft Monks Filby Sparham West Tofts Mill Street Haverscroft Street Stow Bridge Kirby Row Fiddlers' Green North Tuddenham Freeland Corner North Burlingham Old Buckenham Broadflash California East Raynham Needham Mount Pleasant Taverham Framingham Earl Brinton The Lings Foulden North End Wimbotsham King Row Wicklewood Langmere Wormegay Burlingham Green North Lopham Ashmanhaugh Wilney Green Danemoor Green Swannington Witton Podmore Deopham Green Cake Street West Harling Antingham Metton Ellingham Trunch Bradenham Bird's Corner Little Cressingham Paston Green Scarning Hempnall Green Ringland Thurton Barney North Green Guist Northrepps Colney Felthorpe Bradwell Hoe Rockland St Mary Gateley Salle Stubbs Green Chedgrave Horsford Felbrigg Ten Mile Bank Bull's Green Low Common Gillingham Dunton Bow Street Blickling Happisburgh Common Old Hall Street Tibenham East Carleton Hoveton Hempstead West Walton Broome Street Frans Green South Raynham Aylmerton Sharrington Roughton Keswick Long Row Snettisham Beckhithe Great Moulton Sidestrand West Acre Ingham Corner South Walsham Smallburgh Suffield Walpole St Peter Saxlingham Green Briningham Shammer Cockley Cley Dunburgh Terrington St Clement Tuttington Bracon Ash Rollesby Tilney All Saints Weston Green West Earlham Wighton Low Common Little Dunham Brettenham Thornage Hethel Frost Row Brandon Creek Pockthorpe Wiggenhall St Germans Knapton Howe Fritton Bircham Tofts Runcton Bottom Hemsby West End Walcott Pockthorpe Richmond Hill Binham Gunthorpe Dickleburgh Moor Ingoldisthorpe Kidd's Moor Scoulton Intwood Seething Tivetshall St Margaret Ormesby St Michael Catfield Runcton Holme Little Hautbois Scole Kirby Bedon Silvergate Haddiscoe Baconsthorpe Rush Green Aylsham Pottergate Street Watton Green Little Marsh Marshland St James St James' End Tumbler Hill Beachamwell Great Plumstead Drymere Earlham Arlington West Beckham Houghton Great Massingham Billingford Congham Foundry Corner Mileham Poringland Crownthorpe North Wootton Great Hautbois Bowthorpe Thurne Woodgate Newton Rushford Woodbastwick South Runcton Bawdeswell Craymere Beck High Green Norwich High Kelling Little Hale Tacolneston Whissonsett Felmingham Costessey Park Denver West Lexham Cley next the Sea Manson Green Tottenhill Goose Green Tuckswood Lower Gresham Newport Clint Green Pettywell Hardley Street Little Barwick Wymondham Dam Brigg Bush Estate Browick Martham Swanton Abbott Sutton Wilby Dunston Waxham East Somerton Swaffham Dunton Patch Shouldham Newgate Corner Dowe Hill Little London Ingleborough Caistor St Edmund South Acre Frogshall Sloley East Runton Emorsgate Hales South Green Downham Market Southrepps The Common West Raynham Feltwell Lyng Cobbler's Green South Creake Aldborough Kettlestone Hilborough Yelverton Harpley Hall Green Snow Street Colegate End Pulham St Mary Eastmoor Pentney Stockton Barnham Broom Holt Burnham Thorpe Oby Swanton Hill Upgate Street Wacton Common Eaton Fundenhall Street Furze Green Houghton St Giles Attlebridge Roydon Dumpling Green Beeston Crane's Corner Upper Stoke Fengate Great Melton Broom Green Browston Green Thrigby Hellington Blofield High Common Topcroft Hanworth Wood Street Salters Lode Haveringland Gissing Heacham Shernborne Newtown Broomholm Ridlington Stratton Strawless Woodrising George Hill Workhouse Common Hyltons Crossways Lower Street Wood Dalling Upper Street Setchey Smallworth Lot's Bridge Stiffkey Gooderstone Lower Street Baconsthorpe Barford Freethorpe Pilson Green Wiggenhall St Mary Magdalen Crostwight Blackmoor Row Brooke Heartsease Stibbard Plumstead Green Bushy Common Suton Upper Sheringham Marlingford Calthorpe Street Maypole Green Thorpe Market North Earlham Coxford Clenchwarton Hickling Burnham Overy Staithe Waterloo Toftrees Middle Harling Happisburgh The Heath Edingthorpe Brisley Brandon Parva Ridlington Street Chequers Corner Roydon Long Stratton Lower East Carleton Ditchingham Dam East Bilney Great Yarmouth Sheringwood Kelling Bush Green Cockthorpe Weston Longville Shadwell Hickling Heath Colby Corner Lundy Green Croxton Whitwell The Grove Wortwell Thorpe St Andrew Wellingham Caudlesprings Tunstead Barroway Drove Burgh Common Lyng Easthaugh Bergh Apton Beeston St Lawrence Thurning Park Common Shepherd's Port Beighton Fodderstone Gap Saxlingham Trimingham Broomhill The Street Bittering Barningham Green Marsham Burnham Deepdale Cromer Cargate Common Gayton Thorpe Bale Little Thornage Cantley Corner Norton Hill Mill Hill Bacton Ashill Billingford Hempton Guestwick Green Burnham Westgate Shipdham Framingham Pigot East Tuddenham Lyngate Garvestone Forncett St Peter New Buckenham Eccles Road Wolterton Crabgate Bagthorpe Emneth Hungate West Lynn Great Snoring Field Dalling South Lynn North End Forncett St Mary Paradise Fulmodeston Stow Bardolph Fritton Norton Subcourse Aldeby Blofield Corner Hellington Corner Wereham Row Thorpe End Old Catton North Elmham Burston Queen's Hills Runham Vauxhall Illington Walton Highway Anchor Corner East Wretham Foxhole Upgate Thorpe Row Bradfield Rushall King's Lynn Pulham Market Thurlton Carbrooke Low Tharston Orange Row Topcroft Street Ditchingham Wattlefield Whitlingham Blackwater Salthouse North Pickenham Bintree Calthorpe Crossdale Street Whimpwell Green Fen Street Shelton Wiggenhall St Mary the Virgin Banham Great Barwick North Barningham Barton Turf Edingthorpe Green Primrose Green Tivetshall St Mary Kimberley Flitcham Mattishall Hellesdon Bramerton Crostwick Grub Street Sneath Common St John's Fen End Wiveton Banningham Stanford Thorpe Marriot Burgh St Margaret Mundham Upper Street Cat's Corner Surlingham Horsey Corner Jordan Green Reepham Thursford Shouldham Thorpe Road Green Ingworth North Lynn Erpingham Great Dunham Lenwade Kenninghall Heath Blofield Heath Sisland Upton Little Barningham Damgate West Caister Catton Grove Upgate Street West End Sprowston Methwold Shingham Ketteringham Skeyton Corner Hemblington Eaton Rise Winfarthing Wramplingham Burgh Castle Town Green Tilney St Lawrence Bawburgh Hill Sculthorpe Northwold Stody East Walton Grimston Broadmoor Tyegate Green Great Walsingham Caister-on-Sea Black Carr Ashwicken Thorpe Abbotts Pooley Street Bastwick Whitwell Street Keswick Tilney Fen End Edgefield Street Tharston Skeyton Cliftonville Lushbush Brancaster Staithe Breckles Narrowgate Corner West Somerton Swanton Novers Wood Norton North Denes Weasenham St Peter Shereford Waterloo Filby Heath Bressingham Common Downham Coston Gaywood Marham Little Witchingham Stokesby Bawburgh Worthing Hales Street Oxborough Honingham Chapelfield Grove Cranworth Lower Street Low Street Blo' Norton Foundry Hill Barmer Horsham St Faith Mundham Common Trowse Newton Mount Pleasant Wendling Starston Primrose Corner Syderstone Flordon Gayton Brewers Green Salhouse Anchor Street White Horse Common Baynard's Green Suspension Bridge Alderford Gorleston-on-Sea Brampton Upper Hellesdon Godwick Crowgate Street Reedham Winterton-on-Sea Holkham The Banks Red Pits Long John's Hill Damgate Carleton St Peter Blackwater Three Cocked Hat Great Cressingham Clippings Green Newgate Great Green Guilt Cross Lower Stow Bedon Quidenham Morley St Peter Stow Bedon Broome Stanfield Little Massingham Claxton Misery Corner West Poringland West End Billockby Copy's Green Cantley South Pickenham Lordsbridge Lakes End West Newton Thickthorn Hall Southgate Snetterton Heath Ickburgh Hickling Green Nogdam End Harper's Green Stalland Common Hardwick Tottenhill Row Denton Westgate Street Morningthorpe Colby North Green Ingham Ivy Todd Temple Bar Roudham Colton Wroxham Cranwich Fersfield Upper Guist Booton Hemblington Corner Alby North Runcton Titchwell North Barsham Wickmere Earlham Rise Besthorpe East Barsham Glandford Bodham Walpole Highway Morston Egmere Foulsham South Denes Brockdish Little London Kenninghall East Rudham Brandiston Bridge Green Hardwick Wiggenhall St Peter Badersfield Dersingham Potter Heigham Mautby Holme next the Sea Toprow Thursford Green Colkirk Burgh next Aylsham Hopton on Sea Cess Whinburgh Cangate Gressenhall Threehammer Common Church Field Merton Pockthorpe Tungate West Dereham Morton Costessey