Bus Advertising in Hopton on Sea

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Bus Marketing in Hopton on Sea

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Hopton on Sea - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Hopton on Sea - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Hopton on Sea- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Hopton on Sea - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Hopton on Sea (Norfolk)

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Terrington St Clement Holme Hale Puddledock Great Green Great Cressingham Binham Thursford Green Frenze Cantley Rockland All Saints Melton Constable Manson Green Saxlingham Green Pockthorpe Kirby Bedon Lower Easton Haverscroft Street Broomhill Bawdeswell High Green Norton Hill Hickling Kettlestone Filby Heath Cringleford Church Field Bradenham North Walsham Skeyton Southtown Wacton Fodderstone Gap South Raynham Terrington St John Horstead Banham Oxnead Great Dunham Tottington Misery Corner Aylmerton Worstead Sidestock Hilgay Burgh Stubbs Etling Green Dunton Patch Ragmere Thwaite St Mary Attleborough Brandon Bank Waterloo Hungry Hill Little Thornage Shipdham West Runton North End Wellingham West Walton Thurne Lessingham Rushford Wendling Blackwater Larling Bessingham Hilborough Rougham Edgefield Street Gissing Plaw Field Whittington Eastgate Easton South Pickenham Weeting East Harling Burgh St Peter East Bilney Broome Northwold Wreningham Tasburgh Little Hale Shepherd's Port Gateley 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Street Shingham Harling Road Saxthorpe Eccles on Sea Framingham Pigot Mile Cross Ingham Pott Row Freethorpe Bircham Newton Rollesby Eastmoor South Creake Saham Hills Spixworth Cley next the Sea Southgate Walcott Runcton Holme Long Row Upgate Street Rush Green Brooke Shernborne Congham Erpingham Howe Bexfield Lower Thurlton Twyford Cobholm Island Fairstead St James' End Haveringland Snetterton Mustard Hyrn Sco Ruston Little Walsingham Whimpwell Green Muckleton West Raynham Dickleburgh Great Moulton Primrose Corner Westfield Stonebridge Hardley Street Calthorpe Street West Lexham North Creake Southrepps Shepherds' Gate Bunwell Bawburgh Hill Crowgate Street Westgate Fen Street Hamrow Kirby Cane Rockland St Peter Gimingham Heartsease Ormesby St Michael Town Green Tivetshall St Margaret Smallworth Edgefield Deopham Scottow Low Street Mill Hill Upper Street Cobbler's Green Catfield Colkirk Weasenham All Saints Stanhoe North Elmham Crostwick Worthing Lower Street Whitwell Street South Green Itteringham Common Lot's Bridge Lakes End Frans Green Upper Sheringham West Poringland Damgate Thunder Hill Blofield Corner Nethergate Highgate Metton St James Goose Green Runham Vauxhall Little Melton Aldeby Swafield Burlingham Green Little Plumstead Little Hautbois Hunworth Warham Spooner Row Red Pits Bengate Fersfield Waterden Redenhall Mulbarton Toftrees Pottergate Street Harpley Bull's Green Honingham New Sprowston Gas Hill Merton The Drove Witton Bridge Thorpe Row Upwell Hillington Colby Corner Plumstead Green Saddle Bow Withergate Little London Ovington Strumpshaw Pollard Street Great Plumstead Bergh Apton Kirstead Green Irstead Street Kirby Row Hoveton Tilney High End Wiggenhall St Mary Magdalen North Barsham Stody Brumstead Salhouse Burnham Thorpe Narrowgate Corner Pockthorpe Pockthorpe Bedingham Corner Caister-on-Sea Blackwater Shouldham Fulmodeston Meeting House Hill Mundham Brancaster Staithe Fen Street Chedgrave Wickmere Old Beetley Tottenhill Row Marsham Brandiston Coltishall Temple Bar Diss Blofield Upper Stoke Witton Butcher's Common Edingthorpe Green Hempnall Wilney Green Sharrington Walton Highway Brundall Foundry Hill Hockwold cum Wilton Quidenham Dockeney Newgate Corner King's Lynn Downham Market Swanton Novers Limpenhoe Tivetshall St Mary Morningthorpe Wiggenhall St Mary the Virgin Thurlton Links Swanton Hill Swaffham Hanworth Little Marsh Horsey Corner Wood Street Sparrow Green Little Witchingham Docking Itteringham Repps Little London Rackheath Reymerston Surlingham Great Snoring Sloley Carleton St Peter Wormegay Clint Green Tower End Great Hockham Thursford Winfarthing Topcroft Trimingham Mattishall Bressingham Bramerton Tyegate Green Pockthorpe Fengate Sedgeford South Denes Stibbard Walton Warren Bracon Ash Wicken Green Village Northacre Honing Great Bircham Old Hunstanton Newtown Coston Toft Monks Heigham Grove Great Green Sharp Street Upper Street Whitwell West Beckham Hethel Black Carr Guestwick Green Ashmanhaugh Daffy Green Ludham Silver Green Swanton Morley Fritton Little Barningham Bastwick Winterton-on-Sea Holkham Old Hall Street Wolferd Green Foulden Hindringham Cat's Common Garvestone Thurning West Winch Alpington Taverham Walcott Green Sheringwood Boyland Common Little Green Pudding Norton East Lexham Hellesdon Bodham Walpole Highway Woodrising Wereham Row Arlington Fiddler's Green Silfield Overstrand Foundry Corner Easthaugh Oulton Street Elsing Holme next the Sea New Buckenham Godwick Coslany Clippesby Alburgh Great Hautbois Clippings Green Fundenhall Workhouse Common Sea Palling Deopham Stalland Hevingham Trunch Great Ellingham Brandon Creek Ormesby St Margaret Stoke Holy Cross Tharston Yelverton Beighton Orange Row Brinton Leziate Panxworth Happisburgh Emorsgate Three Holes Wacton Common Forncett St Peter Mount Pleasant How Hill Upgate Langham South Runcton East Beckham Saham Toney Brettenham Castle Acre Harleston Drabblegate West Somerton Horsford Wells-next-the-Sea Roydon Weston Longville Baynard's Green Shelton Crabgate Wilby Upgate Street Bustard's Green Horning Hockering Bridgham Stanford Fring Mill Street Badersfield Emneth Hungate Belton Lyon's Green Gayton Bale Hockering Heath Marlingford Griston Wramplingham Banningham Bellmount Little London Hardwick Little Fransham Briningham Filby Tuttington Acle Ashill Alby Eccles Road Great Witchingham Dilham Hargate Frankfort High Street Aldborough Tatterford Barnham Broom East Somerton Upgate Piccadilly Corner Irstead Beetley Stow Bridge Oxborough Damgate Newton St Faith Suspension Bridge Houghton Ditchingham High Kelling Gorleston-on-Sea Topcroft Street Gasthorpe Stratton St Michael Loddon Mattishall Burgh Burgh next Aylsham Dersingham Stacksford Hickling Green Ivy Todd Pristow Green Anmer Marshland St James Wolterton Brewers Green Potter Heigham West Caister Intwood Mill Common Cranwich Lynford North Earlham Low Common Ingoldisthorpe Newport Middleton Browston Green Upper Guist Alby Hill Kirby Green Antingham Peaseland Green Lenwade Watton Green Blakeney Long John's Hill Moulton St Mary Bridge Green Felmingham Roughton East Barsham Nordelph Saxlingham Thorpe Brandon Parva Trowse Millgate Wickhampton Walpole St Peter Hall Green Wash Dyke Darrow Green Aylsham Castle Rising High Common Thorpe Marriott Costessey Park Beeston Upper Street Colegate End Neatishead Heacham Horsey Lyng Hellington Deopham Green Egmere Happisburgh Common Little London Weybourne North Denes Colton Swanton Abbott Broome Street Hengrave North Wootton Dumpling Green Brock's Watering Holly End Witton Titchwell Dunton Toftwood Wortwell Morston Southery Gayton Thorpe Podmore Matlaske Sandringham Blackborough End Syderstone Lyng Easthaugh Necton Lyngate Carleton Rode Walpole St Andrew Besthorpe Middle Harling East Tuddenham East Winch Threxton Hill West Lynn Great Fransham Flordon Buxton Hopton on Sea Heydon Lyngate Flaxlands Paston Green Croxton Upton Green West Dereham Bunwell Bottom Wimbotsham Thorpe Marriot Frettenham Booton Plumstead Horsham St Faith Swannington The Arms Swainsthorpe Bush Green Langmere Stalham Fundenhall Street West Tofts Snow Street Bawsey Welney Balsam Field Northrepps West Head Hoe Sutton Lower Street Beeston Regis Hunt's Corner Geldeston Thornham St John's Fen End Saxlingham Nethergate The Green Southgate Westwick West Acre Bexwell Hawes' Green Carleton Forehoe Wereham The Grove Blackmoor Row Drayton Pilson Green Cantley Corner Barroway Drove The Heath Cargate Common West End Carbrooke Walcot Green Blofield Heath Keswick Gresham Themelthorpe West Newton Sparhamhill North Barningham Lordsbridge Great Walsingham Denver