Bus Advertising in Keswick

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Bus Marketing in Keswick

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Keswick - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Keswick - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Keswick- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Keswick - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Keswick (Norfolk)

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Yelverton New Holkham Oxborough Scottow Eccles on Sea Waterloo Eastmoor Strumpshaw Weston Longville Barney Haddiscoe Lower Stow Bedon Crabgate Temple Bar Primrose Green Gayton Runcton Bottom Brundish Aylsham Alby Hill Carleton Forehoe Diss North Runcton Great Green Frankfort Swannington East Winch Little Witchingham Thurgarton Butcher's Common Attlebridge Little Dunham Larlingford Bridge Green Sporle South End Wolferton Panxworth Billingford Shingham Suffield Ringland Watton North Lopham Holt Alpington Ragmere Cawston Norton Corner Hilgay Newgate Corner Castle Rising Pulham St Mary Cantley Browston Green Filby Heath Honingham Anmer Brandon Creek Colby Corner Sutton Wilby Tilney Fen End Silfield Reepham Harpley Bridgham Kenninghall Heath Ingworth North Barningham South Acre Earsham Raveningham Southery Danemoor Green Fairstead West Caister West End Little Walsingham Dilham Mundford Lordsbridge Mount Pleasant Quidenham Emorsgate Newton Flotman St John's Highway Tivetshall St Mary Saham Hills Meeting House Hill Rockland All Saints Swafield Low Street Crownthorpe Thorpe End Yaxham Taverham Hardingham Boyces Bridge Arlington Little London Lower Street Westfield Hapton Worstead Lyngate Sidestrand Methwold Tottenhill Row Geldeston Necton Shipdham Snow Street Paston Didlington Norton Hill North Green Gressenhall Hellington Godwick Chequers Corner Terrington St John Bacton Bradwell Grimston Forncett End Arminghall Newport Long Row Bedingham Corner Clint Green Worthing Ingham Corner Hindolveston Lyon's Green Hoe Briston Thurning Frogshall Terrington St Clement Westgate Street Sprowston Bawburgh Hill Horsham St Faith Little Marsh Carleton Rode Hempton Burgh St Peter The Street Rougham Hemblington Walton Warren Middle Harling Kimberley Tivetshall St Margaret East Harling Cranworth Clippesby Tuttington Low Street Acle Wymondham Mundham Woodrising Gresham West Tofts Billingford Cliftonville Sidestock Copy's Green Sneath Common Mustard Hyrn Great Hautbois Highoak Broomholm 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Deopham Hickling Watlington Pulham Market Broomsthorpe Rushall St Olaves West End Blakeney Ashwellthorpe Tungate Pennygate Horsey Corner Snetterton Heath Lyngate Mattishall Burgh Wilney Green White Horse Common Pudding Norton Tyby Forncett St Mary Low Common Thorpe Marriott West Newton Richmond Hill Saham Waite Croxton Brakefield Green South Green The Close Feltwell Westbrook Green Harris' Green Foundry Corner Suspension Bridge Welney Downham Clippings Green Trowse Millgate Stratton St Michael Tumbler Hill King Row Shimpling Egmere Long John's Hill Forncett St Peter Shammer Edgefield Street Felbrigg Fengate Skeyton Corner Runham Vauxhall Horstead Cobbler's Green Fersfield South Denes Collett's Br Elsing Warham High Green Deopham Stalland Gas Hill Thwaite St Mary Little Snoring Colkirk Hunstanton East Barsham Barton Bendish Old Catton Bramerton Brooke Bodham Chedgrave Broadflash Wood Norton Watton Green Morley St Peter Bircham Newton Smallburgh Paradise Thorpland Emneth Thorpe Marriot Heckingham Workhouse Common North Earlham Congham East Tuddenham Three Holes Barnham Broom Mundesley South Lynn King's Lynn Upgate Street East Wretham Little Hautbois Holkham Hevingham Marham Waterloo Haverscroft Street Craymere Beck Beighton Short Green Little Barningham Clenchwarton Church Field Westwick West End Lakenham Norton Subcourse Bircham Tofts Lenwade Stubbs Green Pockthorpe Beeston Regis Bow Street Hanworth East Bilney West End Woodton Horsey Hemsby Aylmerton Sparhamhill Lower Thurlton Upper Street Horsford Lakes End Tottenhill Gunthorpe Weasenham St Peter Aldeby Honing Hempnall Green Matlaske Wereham Row Dowe Hill Keswick Gaywood Town Green Little Thornage Pockthorpe Gateley Burgh Castle Podmore Costessey Mile Cross Itteringham Common Northacre Wickhampton Beachamwell Old Buckenham Antingham Boyland Common Dickleburgh Tyegate Green Pound Corner Swainsthorpe North Creake Fritton Hamrow Broome Street Low Common Bexfield Cat's Corner Southwood Felthorpe Wormegay West 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St Mary Magdalen Wimbotsham Pooley Street Sheringwood Stacksford Little Cressingham Alby Caston Peaseland Green Tittleshall Whitwell Street Suton Street Walcot Green Hardwick Sparrow Green Cess Pockthorpe Fulmodeston Black Carr Shropham Cordwell Ditchingham Dam Toftrees Repps Oulton Bush Green Little Barwick Little Ellingham Hickling Heath Ridlington Street Rushford Johnson Street North End Upper Street Caudlesprings West Bilney Barmer Weybourne Eaton Rise Thurne North End Withergate Ovington Castle Acre Crane's Corner Maypole Green Coltishall Broadmoor Old Hall Street California Catfield Wood Street Middleton Hawes' Green Little Plumstead Upgate Street Narrowgate Corner Hassingham Pentney Intwood Neaton Stokesby Mill Green Hargate Kirby Green New Sprowston South Walsham Catton Grove Walpole Cross Keys North Lynn Marlingford New Rackheath Caistor St Edmund Calthorpe Street East Somerton Denver Lingwood Badersfield Carleton St Peter Kenninghall Thorpe St Andrew Little London Shernborne 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Nethergate Winfarthing Lynford Kirstead Green Wiggenhall St Mary the Virgin Alderford High Common Great Melton Bowthorpe Wiggenhall St Germans Thurton Gillingham Wendling Walcott Green Damgate Blackborough End Brockdish Highgate Saxlingham Great Hockham Lower Tasburgh Brock's Watering Little London Toprow Little Melton Holly End Sea Palling Upper Hellesdon Guilt Cross Little Fransham Spooner Row Witton Bergh Apton Caister-on-Sea Pilson Green New Catton Melton Constable Hellington Corner Dunburgh Blo' Norton Irstead Sheringham Old Hunstanton Gayton Thorpe Flaxlands Witton Bridge Blofield Heath Belton Great Barwick Swanton Novers Hainford Wells-next-the-Sea Marsham North Wootton Hickling Green Limpenhoe Hill Hengrave Metton Stalland Common Beckhithe Brewers Green Winterton-on-Sea Stanford East Beckham Outwell Nogdam End Welborne Wolterton Thornage Hungry Hill Rockland St Peter Dumpling Green Ingleborough Blackmoor Row Crostwight Earlham Wellingham Bawburgh Tilney High End Wiggenhall St Peter Claxton Workhouse Common Hockwold cum Wilton Hoveton Bustard's Green South Runcton How Hill Little Hale Trimingham Coston Colney Runcton Holme Bradfield Brisley Cockthorpe Shotesham Happisburgh Billockby Fordham Shepherd's Port Norwich Langmere Thelveton Whinburgh Itteringham Briningham The Grove Martham North Denes Burnham Thorpe Hunt's Corner Witton Lower Gresham North Elmham Hempstead Stow Bardolph Twyford Balsam Field Blickling Little Green Bengate Brandon Parva Cantley Corner Salters Lode Florence Walk Silver Green Thunder Hill The Common Cranwich Stanfield Whittington Irstead Street Great Cressingham Gooderstone Fincham Ashwicken Poringland Gimingham Marshland St James Walton Highway Blofield Great Bircham Saxlingham Green Kidd's Moor West Harling Edingthorpe Green Fiddler's Green The Drove Swanton Abbott South Burlingham Cobholm Island Plaw Field Wicklewood Rockland St Mary Roydon Pedham Rush Green Old Lakenham Fundenhall Besthorpe Needham Burgh next Aylsham Threehammer Common Walpole Marsh Bunwell Hill Methwold Hythe Banningham Tattersett Beetley North Pickenham Beckett End Broomhill Burnham Deepdale Roughton Foulden Banham Fen Street Wicken Green Village South Green Stockton Drury Square Little Ryburgh Erpingham Cockley Cley Upgate Wacton Common Tower End Snettisham Nordelph Burgh Common Haveringland Bull's Green Ketteringham Tuckswood Bodney Lower Street Waxham Lower East Carleton Freeland Corner Ten Mile Bank West Lynn Brettenham Little London Litcham Syderstone Swanton Hill Muckleton Saxlingham Nethergate Runham West Rudham Swanton Morley Aslacton Coxford Bintree Hockering Heath Babingley Gissing Stoke Holy Cross Upper Sheringham Emneth Hungate Potter Heigham Burnham Norton Sisland High Kelling Wacton Framingham Earl Park Common Sustead Salle Sparham Thetford Jordan Green Thurlton Plumstead Stradsett Heggatt Street Cake Street Lyng Redenhall Flordon Stody Easthaugh Grub Street Puddledock Coslany Deopham Green Brookville Scarning Orange Row Sandringham North Green Oulton Street Bressingham Hyltons Crossways Topcroft Cley next the Sea Thompson Low Common Hall Green Bushy Common Newton St Faith Etling Green Brampton Knapton Saxlingham Thorpe Helhoughton Hingham Wreningham Stoke Ferry Thickthorn Hall Piccadilly Corner Illington Thorpe Hamlet Guist The Heath Sloley Sedgeford Bexwell Upton Bird's Corner Cringleford Saxthorpe Lamas Toftwood Foundry Hill Walpole St Peter Walpole Highway Lot's Bridge South Green Reedham Attleborough Gasthorpe Southgate Stow Bedon Mautby Ridlington Pottergate Street Bellmount Whissonsett Damgate Pettywell West Somerton East Lexham Holme next the Sea Stalham Green Trunch Ditchingham Burnham Overy Town Thrigby Barton Turf Mattishall Glandford Thursford Ludham Moulton St Mary New Buckenham Anchor Street Kirby Bedon Eau Brink Loddon Overstrand Fair Green Great Massingham Sharp Street Whimpwell Green South Creake Runham Thornham Stonebridge Suffield Park Hellesdon Hopton on Sea Toft Monks Buxton Eaton Foulsham Snetterton Whitlingham Leziate Ingham Beeston Roudham Little London Blackwater Plumstead Green Fiddlers' Green Fen Street Whitwell Morston West Walton Lessingham Upton Green Welborne Common Ashmanhaugh Paston Green Pollard Street Barningham Green East Carleton Bracon Ash Wretton Ivy Todd Bawsey Brundall Fersfield Common Burnham Westgate Low Common Ormesby St Margaret Nordelph Corner Weasenham All Saints Frost Row Mulbarton Great Fransham Fring Howe Skeyton Silvergate Shereford Dockeney Tunstead Swardeston Booton Lower Street RAF Coltishall East Runton Southburgh Pott Row Great Green Stibbard Cargate Common