Bus Advertising in Wellingham

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Bus Marketing in Wellingham

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Wellingham - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Wellingham - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Wellingham- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Wellingham - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Wellingham (Norfolk)

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King Row Hevingham Danemoor Green Hilgay Ridlington Low Street Oulton Street Weston Longville Browston Green Red Pits South Wootton Reymerston Marsham Rockland St Mary Newport Postwick Hardingham Mill Hill Coslany Sharp Street Mundford New Hainford Irstead Street Blackmoor Row Upper Stoke Dam Green Newtown Mulbarton Belton Ormesby St Margaret Etling Green Ingleborough Earsham Gas Hill Bawsey Hempton Pockthorpe Penny's Green Witton Little Melton Bircham Newton Crane's Corner Winfarthing Wymondham Old Lakenham Little Hale Hempstead Sidestrand Upper Street Meeting House Hill Tharston Ditchingham Great Massingham Bunwell Bottom Bastwick Ingworth Upper Brandon Parva Low Street Mautby Cat's Common Skeyton Walcott Green Welney Caister-on-Sea Thunder Hill Titchwell Walpole Highway Kettlestone Bowthorpe Sparrow Green Yelverton Witton Bridge Burnham Deepdale High Common West Runton Paradise Great Melton Filby Heath Hillington Workhouse Common Beeston Low Common Twyford Scole Flaxlands Cranwich Bodham East Barsham Road Green Hellington Corner Pettywell Bellmount Gaywood Southwood Kenninghall Heath Bexfield South Denes Toft Monks Southtown Little Plumstead Eastmoor Fair Green Ickburgh Sculthorpe Ludham Swainsthorpe Wiggenhall St Peter Coston Little London Roydon Tilney All Saints Mill Common Mundham Common Southburgh Didlington Bessingham Old Brigg Shammer Ashwicken Burnham Norton Garvestone Rockland St Peter Runham Vauxhall Mile Cross Withergate Queen's Hills Wimbotsham Brockdish Fodderstone Gap Park Common Wroxham Croxton North Burlingham Sedgeford Edgefield Chequers Corner Westfield Northall Green Cringleford Hockwold cum Wilton Alderford Cliftonville Broome Street Gimingham Bridge Green Drayton Brinton Swardeston Newtown Earlham New Sprowston Hales Street Watlington Booton Moulton St Mary Bacton Keswick Tottenhill Row Walcott Langmere Crimplesham Gissing Westwick Neaton Garboldisham Itteringham Common Needham Horsey West Lexham Wood Dalling Barnham Broom Stalham West Lynn 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Market Ridlington Street Langley Street Newton Great Hockham Deopham Fairstead Horsey Corner North Denes Arminghall Banningham Pockthorpe Worthing Burnham Thorpe Lushbush Pollard Street Stockton Fustyweed Manson Green The Heath Methwold Hythe Tacolneston California Clippesby Anchor Street Copy's Green Bracon Ash Brooke Great Ryburgh Cordwell East Rudham Stow Bridge Blickling Shotesham Wramplingham Fen Street The Banks Fersfield New Rackheath Tilney Fen End West Poringland High Kelling Briggate Lyng Easthaugh Upgate Grub Street Maypole Green Fiddler's Green Mattishall Lakenham Thorpe St Andrew Little Hautbois Hunworth Bawburgh Hill Salters Lode Foundry Hill St James' End East Somerton Carleton Forehoe Nordelph Corner Outwell Horningtoft West Caister Thetford Eaton Rise Frankfort Thickthorn Hall Collett's Br Lower Street Beetley Framingham Earl Balsam Field Shingham Emorsgate Thorpland Frettenham Colney Dam Brigg Merton Heydon George Hill Denver Hemsby Horsham St Faith South Walsham 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Row North Elmham South Raynham Anmer Fen Street Hindringham North Barningham Wicklewood Burnham Overy Town West End Newton Flotman Lamas Wacton Common Cantley Hawes' Green Suffield Sidestock Fersfield Common Larling Shepherds' Gate North Creake Fundenhall Crostwick Aldborough Happisburgh Common Florence Walk Diss Newton St Faith Low Common East Lexham Walcot Green Barningham Green Bressingham Oxnead Shernborne New Costessey Fiddlers' Green Caistor St Edmund Westgate Street Methwold Waterheath West Winch South Creake Plumstead Green Deopham Green Wolterton Attlebridge Worstead Pottergate Street Browick Brewers Green Dowe Hill Great Green Halvergate Runcton Bottom Burgh Stubbs Wendling Upper Guist South Green Black Carr Dilham Freeland Corner Bradfield South Burlingham Redenhall West Earlham Little Snoring Intwood South Green Reepham Upton Green Ringstead Ditchingham Dam Lower Street Pockthorpe Eaton Little Green Clippings Green Thorpe Row Heartsease Silfield Paston Green North Green 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Dunburgh Scottow Alburgh Griston South Lynn Hockering Heath Honingham North End Dunton Patch Badersfield Attleborough Johnson Street Middle Harling Hingham Saham Toney Fritton Rackheath Morley St Botolph Stalham Green Lordsbridge Suspension Bridge Clenchwarton Little Witchingham Baconsthorpe Wickhampton Erpingham Wickmere Gayton Norton Corner Earlham Rise Great Ellingham Saxthorpe Great Snoring Swannington Fakenham Helhoughton Howe Upwell Downham Market Northacre Billingford Catfield Ketteringham Guestwick Green Filby Wereham Jordan Green Lower Bodham Cobbler's Green Crowgate Street Carbrooke Stacksford Brancaster Staithe Cawston Upper Hellesdon Castle Acre Ashby St Mary Alby Boyland Common Stokesby Wighton Woodrising Thrigby North End Nogdam End Shelfanger Snow Street Dickleburgh Little Barningham Walpole St Andrew Wacton West Walton Waterloo Shepherd's Port West Beckham Brundall Burston Felthorpe Hockering Edingthorpe Green Barney Burgh Common Dunton Raveningham Lundy Green Alburgh Street Baynard's Green Runham Drury Square Great Bircham Upton Panxworth Broom Green Lyon's Green Catton Grove Swanton Hill Sporle Cobholm Island Feltwell Tilney cum Islington Ellingham Irstead Sharrington Lessingham Colby Little Cressingham Baconsthorpe Broadflash Ten Mile Bank Horstead Aldeby South End Tottington Chapelfield Grove Syderstone Thuxton Westbrook Green Heggatt Street Highoak Arlington Whimpwell Green Framingham Pigot Tivetshall St Margaret Strumpshaw East Raynham Muckleton How Hill Forncett St Mary East Ruston Loddon Burnham Overy Staithe Wereham Row Foulsham Tasburgh Elsing Barton Turf Wiggenhall St Germans Long John's Hill Walpole Marsh Kirby Row Hungry Hill North Pickenham Roughton Short Green Hardwick Shouldham Castle Rising Sprowston Potter Heigham Peaseland Green Dockeney West Acre Eccles Road Old Hunstanton West Bilney Little Thornage Daffy Green Hainford Sheringham Trowse Newton Spa Common Belaugh Fring Welborne Quidenham Great Plumstead Thorpe Abbotts West Somerton Brisley Woodton Norwich High Green East Runton North Green Silvergate Aylmerton Easton Caston Waterden Lynford Lyngate Gasthorpe Martham Mundesley Bird's Corner Blofield Heath Marham Lower Street Shimpling East Wretham West Tofts Gayton Thorpe Orange Row Upper Sheringham Tuttington Wiveton Cucumber Corner The Common Buckenham Ragmere Witton Thorpe Marriott Cley next the Sea Shipdham Fulmodeston Yaxham Terrington St Clement Ingham Loddon Ingloss Burgh St Peter Beckett End Frenze Itteringham West Harling Thwaite St Mary Winterton-on-Sea Walpole Cross Keys Snetterton Heath Holkham Sustead Hethel Wiggenhall St Mary Magdalen Calthorpe Street Corpusty Longham The Lings North Wootton Thorpe Marriot Wood Norton Little Ellingham Weasenham St Peter South Green Woodgate Pockthorpe Lyng Mill Green Stow Bedon Runham Cantley Corner West End Norton Hill Harris' Green Crostwight Pott Row Blackwater Ovington Low Common Binham Broadmoor Emneth Hungate Hackford Toftwood Thorpe Chedgrave Sea Palling Oxwick Lyngate Guilt Cross Flordon Bengate East Carleton The Green Beeston Regis Narborough Tyby Topcroft Street Mileham Congham Stoke Holy Cross Holme next the Sea St Olaves Brandon Creek Easthaugh Marlingford Crownthorpe Edingthorpe Plaw Field Puddledock Shropham Hoveton Brettenham Wells-next-the-Sea Tattersett Terrington St John Cargate Common Freethorpe Stalland Common Buxton Burgh Castle Stoke Ferry Great Witchingham North Lynn Lower Gresham Necton East Tuddenham Bawburgh Melton Constable Whittington Podmore Forncett St Peter Newgate Tibenham Thompson Toprow Darrow Green Cockthorpe Wiggenhall St Mary the Virgin Bintree Bagthorpe Trowse Millgate Fordham Kimberley West End West End Hapton Old Buckenham Coxford Tilney High End Workhouse Common Rougham Lenwade Broomsthorpe Neatishead Barford Geldeston Brandon Bank Runhall Coltishall Bittering North Tuddenham Barton Bendish Burgh next Aylsham Letheringsett Ringland Repps Brock's Watering Damgate Wolferd Green Sparham Foundry Corner Wicken Green Village Trimingham Holme Hale Redcastle Furze Tumbler Hill Newgate Corner Saxlingham Green Grimston Stanford Bradenham Bridgham Rushall Woodbastwick Gunthorpe Seething Old Hall Street Stow Bardolph RAF Coltishall Swanton Novers Brancaster Kirby Bedon Hargate Sutton Broome East Harling Cess Matlaske Three Cocked Hat Church Field Sisland Hempnall Bow Street Colby Corner Bradwell Ashwellthorpe Westgate Tottenhill Great Yarmouth Sheringwood Salle West Dereham Bramerton Wood Street Frans Green Gresham Bexwell Egmere Nethergate Shereford Hempnall Green Whitlingham Gateley Sandringham Heigham Grove