Bus Advertising in North Tuddenham

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Bus Marketing in North Tuddenham

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in North Tuddenham - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in North Tuddenham - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in North Tuddenham- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in North Tuddenham - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover North Tuddenham (Norfolk)

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Green Pulham St Mary Wretton Haverscroft Street Manson Green Yaxham Fritton Wilney Green Saxlingham Nethergate Upgate Street Lenwade Garlic Street Wiggenhall St Germans Beckett End Gissing Fengate Brandon Bank Brinton Hockwold cum Wilton New Costessey Highgate Stow Bardolph High Street Upper Street Witton Northall Green Winfarthing Bushy Common East Carleton Middleton Threxton Hill Tivetshall St Margaret Kenninghall Ashill Smallburgh Little Witchingham Foundry Hill Redcastle Furze Ashmanhaugh Three Cocked Hat Trunch Upper Brandon Parva Hilborough Godwick Bawsey Morley St Peter Walton Highway Highoak Temple Bar Bircham Tofts Scole Common Little Plumstead Pooley Street Jordan Green Wattlefield Chedgrave Old Lakenham Ellingham Wacton Barningham Green Thuxton Swannington Beetley Bawburgh Stody Deopham Tivetshall St Mary Woodbastwick New Buckenham Hindringham Hamrow Ashby St Mary West Caister Broomholm Flordon Hethersett Little London Wheatacre Chequers Corner Silfield Colton Newtown Lushbush Tatterford Sloley North Creake Drury Square Brancaster Browick Aslacton Waterloo Aylsham Happisburgh Common Snettisham Feltwell Blickling Greensgate Great Cressingham Dunston Shotesham Frettenham Garvestone Hellington Corner Hedenham Little Walsingham Tilney Fen End Stoke Holy Cross High Kelling Bunwell Bottom Beachamwell Mill Common West End Dunton Patch Gillingham Lyon's Green Claxton The Arms Downham Waterden Frans Green Shingham Rockland St Peter Corpusty Sustead Brampton Heacham Bradwell Little Massingham Lower Street Sandringham Old Hall Street Norwich Bradenham Craymere Beck Ovington Dumpling Green Whitwell Street Saxlingham Green High Common East Bilney Brancaster Staithe Hempstead Eau Brink West End Pockthorpe Methwold Hythe Crimplesham Forncett St Peter Emorsgate Thornage West Rudham Daffy Green Swaffham Hales Narrowgate Corner Billingford Limpenhoe Hill Fodderstone Gap Old Brigg Repps Little London Rollesby Bridge Green Tuttington Walpole St Peter North Burlingham West Beckham Toftwood Roydon Leziate Sedgeford Ten Mile Bank North Elmham Bagthorpe Bawdeswell Ashwellthorpe Walcott Cawston Blackmoor Row Brakefield Green Horningtoft Denver Walpole Marsh South Creake Emneth Hungate South Walsham Ingoldisthorpe Tottenhill Row Hethel Lyng Southgate Sutton Larling South Lopham Raveningham Low Common Fustyweed Spixworth The Street Billingford Fakenham Croxton Westfield Thorpland Toftrees East Lexham Dam Brigg Egmere Tottington Worstead Goose Green Flitcham Pettywell Knapton Shropham Damgate Dereham Harper's Green Bull's Green Beeston Fordham Oxwick Buxton Langmere Aylmerton Hilgay Harpley Little Barwick Bodney Pound Corner Lower East Carleton Southgate Burgh Common Marlingford Halvergate Upper Guist Blackwater East Harling Briston Warham Pristow Green Hardwick Saham Hills Baconsthorpe Fersfield Mount Pleasant Matlaske Southrepps Barmer Mundford Fairstead Booton Tottenhill Wolferton Heigham Grove Felbrigg Irstead Street Tyby Bow Street Sporle Johnson Street Burgh Stubbs Lower Stow Bedon Hardingham Filby Rushford Crownthorpe Marshland St James Thompson Suton Street South Green Burgh next Aylsham Blofield Heath Runcton Holme Horsey Starston Caston New Rackheath Bexwell Upper Sheringham Stradsett Lower Gresham Billockby Itteringham Common Blofield Corner Church Field Lyngate Mautby Honingham Bawburgh Hill Antingham Paston Green Erpingham Carbrooke Stratton St Michael Swanton Hill Toft Monks Trowse Newton West Head Swafield Welborne Filby Heath Fulmodeston Cockley Cley Whinburgh Bircham Newton Topcroft Foxley Ketteringham West Runton North Lynn South Acre South Runcton Dunburgh Cargate Common Brewers Green Ringland Strumpshaw Eastmoor Langley Street Overstrand Salters Lode Sco Ruston West End Guestwick St John's Highway Bustard's Green Newgate Heggatt Street Larlingford South Raynham New Holkham Crowshill Brundall Gayton Thorpe Rush Green West Tofts Lessingham Shelfanger Sharp Street West Lynn Needham Didlington South Green Docking Arlington Cake Street New Hainford Clippesby Wortwell Bush Estate Sheringwood Aldborough Lamas Great Walsingham Shammer Limpenhoe Briggate Broadmoor Thrigby Road Green Weybourne Hempnall Green Tattersett Aldeby Ragmere Melton Constable Wroxham Little Ryburgh Morningthorpe Little Marsh Framingham Pigot Welborne Common Sea Palling Rushall West Newton Helhoughton Weasenham All Saints Crowgate Street Castle Acre Burlingham Green Orange Row Earsham Thorpe Hamlet Burnham Overy Town Beighton Brundish Tungate Mile Cross Wormegay Thorpe End Scottow Heartsease Rockland All Saints Ingham Bressingham Cat's Common RAF Coltishall Fiddler's Green Grub Street Edingthorpe Norton Subcourse Beeston St Lawrence Sidestrand Tumbler Hill Burnham Overy Staithe Thurning Anchor Corner Ridlington Street Scarning Kenninghall Heath Acle Weeting Burnham Westgate Walcot Green North End Cantley Corner Whitwell Upton Green The Common Forncett St Mary Lower Easton Mustard Hyrn King Row Cess Deopham Stalland Costessey 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Thurlton Hargate Themelthorpe Lakenham Trowse Millgate Gas Hill Barnham Broom Thurlton Hainford Howe How Hill West Poringland Holme next the Sea Outwell Gooderstone Guist North Runcton Bittering Ickburgh Shepherds' Gate New Sprowston Drymere Westbrook Green Wicklewood Roudham Letheringsett Skeyton Corner Shouldham Thorpe Lower Street Thorpe Abbotts Hyltons Crossways Tower End Great Moulton East Wretham Mundham Queen's Hills Wickmere Brandiston Stanhoe Heydon Guestwick Green Ingworth Great Ryburgh Bedingham Green Rackheath Wood Street Little Snoring Swanton Abbott Harris' Green Syderstone Bradfield Southwood Hunstanton Tuckswood Great Barwick Whimpwell Green Hapton West Raynham Geldeston Thunder Hill Thorpe Marriott Cromer Mount Pleasant Mattishall Burgh Hempnall Penny's Green Morston Baconsthorpe Little Thornage Honing Snow Street Alburgh Street West Walton Thorpe Marriot Coxford Bowthorpe Letton Green Sculthorpe Pilson Green Ormesby St Margaret Bramerton North Lopham Colegate End Pockthorpe Ridlington Cranworth Little London Hemsby Long John's Hill Cockthorpe Bird's Corner Gaultree Workhouse Common Belaugh Suffield Balsam Field Coston Lyng Easthaugh Broomhill Fundenhall Cucumber Corner Bunwell Pentney Shereford Twyford Frogshall Keswick Hemblington Horstead Blo' Norton Cat's Corner Foundry Corner Gresham Thurton Horning Salhouse Damgate Great Snoring Paston Caistor St Edmund Shimpling Wash Dyke Pollard Street Upgate Lower Tasburgh Dilham Tharston Bressingham Common Titchwell Hickling Heath Great Massingham Easthaugh East Beckham Oulton Crane's Corner Pulham Market Waterloo Gayton Keswick Hempton Stalham Green Bengate Marsham Woodton Kirby Green Little London Houghton St Giles Sheringham Thetford Wood Dalling Guilt Cross Meeting House Hill Ditchingham Dam Hingham Spa Common Sidestock Earlham Boughton Lower Bodham Morton Beeston Regis Thurgarton North Barsham Wiggenhall St Peter Whittington Forncett End Stockton Colby Corner Martham Broadflash Thurlton Links Nethergate Barford Wymondham Wilby Salthouse Pockthorpe Cliftonville Fen Street Stokesby Runham Short Green The Drove Wicken Green Village Little Hautbois Fiddlers' Green Crostwick Denton Fring Gorleston-on-Sea Earlham Rise Carleton Rode Low Street Clint Green Ormesby St Michael Stratton Strawless Puddledock Thurne Freethorpe Wreningham Newton Mileham Reedham Hunt's Corner Eccles on Sea Broome Street Grimston Ranworth Burgh Castle Barton Turf Glandford Brooke Nordelph Corner Newport Hoveton Oby Cordwell Holly End Cobholm Island Sharrington Suspension Bridge Kelling Edingthorpe Green Thorpe St Andrew Flaxlands Gunthorpe Wiveton New Catton Bellmount Castle Rising Burgh St Peter Middle Harling Narborough Tyegate Green Wickhampton Suffield Park Kimberley St John's Fen End Three Holes Walpole Highway Roydon Stoke Ferry East Runton Foulden Attlebridge Hunworth Watlington Wighton Hickling Wereham Row East Ruston Old Catton Westwick Burnham Thorpe Moorgate Terrington St Clement Shelton Low Common Stubbs Green Burgh St Margaret Happisburgh Dunton Drayton Great Hockham Foxhole Pennygate Little Melton Catton Grove Stiffkey Old Hunstanton Tunstall Stalland Common Pockthorpe Muckleton Fincham Hall Green Carleton Forehoe Upton Belton Banham Anmer West End Stow Bridge Thorpe Market Lot's Bridge Woodgate Gateley Pott Row Thorpe Alpington Tilney St Lawrence Felmingham Hockering Wramplingham Blofield Lower Street Garboldisham Kirby Row Surlingham Ashwicken Little Dunham Great Bircham Thelveton Saham Toney Suton Kirby Bedon The Lings Black Carr Poringland Eaton Rise St Olaves Kerdiston Eccles Road Upgate Street Oxnead The Heath Edgefield Street Newton Flotman Costessey Park Lakes End Alderford Bexfield Bracon Ash Kirby Cane Mill Green Blackwater Tittleshall Coslany Stalham Stanford Potter Heigham Furze Green Tibenham Breckles Calthorpe Street Little Barningham Anchor Street Shouldham Peaseland Green Stanfield Stow Bedon Threehammer Common Mundham Common Richmond Hill Kettlestone Low Street Fritton Alby Hill Ludham Wiggenhall St Mary Magdalen Edgefield Horsham St Faith Loddon Ingloss Walcott Green Wiggenhall St Mary the Virgin Little London Hoe Witton Holt Shadwell Hanworth Brandon Creek Northacre Potthorpe Drabblegate Clippings Green Wendling Redenhall Holkham Weston Green West Bilney Red Pits Thwaite St Mary Skeyton Lordsbridge Mill Street Hardley Street Mulbarton Brettenham Methwold Long Row Briningham Wereham Hempstead Bintree Arminghall Reepham Misery Corner Collett's Br Silver Green Nordelph Saxlingham Thorpe Southtown Old Beetley St James Ingleborough Cley next the Sea Nogdam End Newton St Faith Wood Norton Besthorpe Brandon Parva South Green Croxton Oxborough Elsing Blackborough End Great Ellingham Hardwick Runham Vauxhall Watton Green Crostwight Hockering Heath Clenchwarton Saddle Bow West Earlham Caister-on-Sea Colby Bergh Apton Eaton Rockland St Mary Great Melton Sisland Upwell Runhall Stonebridge North Earlham Burnham Norton Low Common Felthorpe Caudlesprings Cranwich Griston High Green Horsey Corner Runcton Bottom Buckenham Park Common Ditchingham Swardeston Northrepps Congham Baynard's Green Alby Pudding Norton North Tuddenham Harleston Brookville Litcham Upper Street Marham Kirstead Green Lingwood Hackford Lyngate West Winch Tilney cum Islington Fundenhall Street Broomsthorpe Little Green Brisley Little Cressingham Boyland Common Hopton on Sea Colkirk Seething Setchey Holme Hale Eastgate Neatishead Weasenham St Peter Gimingham Maypole Green Upgate Lundy Green Wellingham Whitlingham Hassingham Boyces Bridge Broom Green Florence Walk Brockdish Cantley Walton Warren Burston Gaywood Coltishall South Denes East Winch Lynford Great Fransham Town Green Stibbard Scoulton Bacton North Walsham Westgate East Rudham Shernborne Thursford Green Newtown Panxworth Norton Hill Babingley Paradise Diss Foulsham The Grove Saxlingham Dersingham Beckhithe Hickling Green Terrington St John Hillington East Barsham Wacton Common Binham Mundesley Neaton Low Common Alburgh Deopham Green Podmore South End George Hill Emneth Fritton Calthorpe North Green Haveringland Swanton Novers Westgate Street Walpole St Andrew Banningham Saham Waite Barton Bendish Sparham Browston Green Northwold The Green Dickleburgh White Horse Common Fen Street North Pickenham North Barningham Hevingham Hengrave Swanton Morley Harling Road Illington Saxthorpe East Raynham Blakeney Merton Whissonsett Witton Bridge Burnham Market Spooner Row The Banks Sparhamhill Wolterton Waxham Waterloo Bridgham Hindolveston Withergate Weston Longville Great Hautbois Badersfield Bodham Longham Etling Green